complicated tv made easy, again
TRANSCRIPT
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Complicated TV made easy, againPersonalizing video entertainment in the age of abundance (of content, technology and business models)
ACM RecSys ConferenceVienna 2015
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ContentWise learns user’s taste and habits and surfaces relevant content
The ContentWise software suite blends the power of recommendation algorithms with the convenience of • editorial and operational tools • assisted content curation • business rules • analytics • a/b testing • metadata enhancement
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Complicated TV made easy, again
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History of TV (super-simplified)
Early Broadcasting Thematic Channels Early On-demand DVR & Home Video Internet Streaming
Unilateral programming curation
Abundance of channels
Narrow audience segments
“TV on my terms”
Program the DVR Rent/buy DVDs
Overwhelming offer
Aggregation of dispersed audiences
Long-tail effects
Hard to find relevant content
Too many channels for surfing Where’s the TV Guide?
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Content looks like a moving target
Live Airing
Restart TV Lookback EPG
Video Recording
Catchup (free for X days)
SVOD Catalog (older stuff?)
TVOD($$$)
OTT Apps (scattered content)
?! Where is the next episode?
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GOALPredict the next user’s action and user’s intent
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WHY?Reduce TIME-TO-CHOICE
Content offering is huge
Screensare small
Attention spanis short
Did you say “scroll”?Did you say “search”? I’m sorry, what did you say?
(otherwise you lose the user)
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Traditional “taste profile” has limitations
No adaptation to user’s lifestyle
No adaptation to context
No user’s intent
Taste Profile
Very valuable, sophisticated; but almost static
Types Topics Actors Genres
Directors Storytelling
…
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User’s lifestyle
Habits
Consumption patterns
User’s intent, in session
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Let’s consider additional profiling dimensions
DEVICE TYPE
TIME
LOCATIONWEATHER?
NEWS?
HOLIDAYS?…
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Unified Profiling
Linear TV On-demand
Profile
Find a way to create a unified profile from heterogeneous interaction schemes and data models
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Prediction Discovery
Surfacing the next available episode for each series the user is already following
Surfacing Next Episodes + Suggesting New TV Series
Suggesting pilots from series the user may like to try or promoted series
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Surface what’s relevant, for me, on this device, here, now