composition tools for web typography

Web Typography

Kimberly Elam, Ringling College of Art and Design

WebVisions, 2009

What you’ll learn about:

1. Macro-typography, the overall structure and visual organization of typography

2. Micro-typography, the details and nuances of type

Ready?

Let’s start by dispelling some myths.

First, typography is not font selection.

Second, content does not exist to serve typography.

Typography exists to serve the content.

Many desperate acts of design such as novelty fonts, drop shadows, wild colors, backgrounds, outlines, and gradients are done in lieu of a strong concept in a vain attempt at creativity.

“Creative” aesthetics are secondary issues where legibility is concerned.

Good typography is almost invisible because it functions so well.

It’s a lot tougher to do than it looks.

So what exactly is typography?

Typography is what language looks like.

Design & type gently collaborate to:

serve the reader and author

enhance understanding

organize thoughts and actions

acknowledge visual culture

Any job can be typographically sound.

Even yours!

You will need to:

think more,

read more,

edit more,

and design less.

But first, you have to master the five methods of organizing information.

Information can be almost infinite...

Fortunately, there are only 5 ways to organize it:

Organizing Information

1. Category2. Time3. Location4. Alphabet5. Hierarchy


Category


Time

Styles and trends could be identified.Changes in technology and manufacturing could be revealed.We could plot the emergence of the car as a cultural icon.

*The cars don’t change but meaning does.

1930s1920s1896

1940s

1908

1950s 1960s 1970s


Location


Alphabet

E-SeriesEscape HybridEdgeExpeditionExplorerF-150Focus FusionMustangRangerSport TracSuper Duty 250Super Duty 350Super Duty 450TaurusTaurus X


Hierarchy

Once information is understood, and content is organized, it can become visual.

Macro-TypographyGrid Structures

Lessons from graphic design

The grid is the most vivid manifestation of the will to order in graphic design.

Before Redesign

After Redesign

After Redesign

2 Major Columns

After Redesign

2 Major Columns

Subdivide into 8 columns

All text aligns on columns

After Redesign

2 Major Columns

Subdivided into 8 columns

All text aligns on columns

Page is divided into 12 rows of visual fields

Web Grids

Before Redesign

Bad Typography

Disorganized

Unstructured

Unreadable

Unclear

Good Typography

Disorganized

Unstructured

Unreadable

Unclear

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Descriptive TextLooking for something? The Graphic Arts Exchange is the premier internet destination for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!


Sales of SpaceDealers: Sell Your Equipment!Click for more information.

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Equipment CategoriesPre-Press EquipmentDigital Printing EquipmentFlexographic EquipmentXerographic EquipmentScreen Printing EquipmentMailing & Inserting EquipmentSheet Fed Offset PressesWeb Fed Offset PressesPackaging & ConvertingBindery & FinishingEquipment PartsSupplies & Consumables











Organized Text Categories

Organized by hierarchyGrouped by function


NavigationHomeEquipment DealersServiceLoginMy AccountBookmark UsTell Someone

Equipment CategoriesBindery & FinishingDigital Printing EquipmentEquipment PartsFlexographic EquipmentMailing & Inserting EquipmentPackaging & ConvertingPre-Press EquipmentScreen Printing EquipmentSheet Fed Offset PressesSupplies & ConsumablesWeb Fed Offset PressesXerographic Equipment












Organized by alphabet


NavigationHomeEquipment DealersServiceLoginBookmark UsMy AccountTell Someone

Equipment CategoriesBindery & FinishingDigital Printing EquipmentEquipment PartsFlexographic EquipmentMailing & Inserting EquipmentPackaging & ConvertingPre-Press EquipmentScreen Printing EquipmentSheet Fed Offset PressesSupplies & ConsumablesWeb Fed Offset PressesXerographic Equipment





AdvertisersFeatured PartnersSuperbinder 200XBig Binder Features on a Compact Hand Fed Perfect BinderDistributed Exclusively by: Adtech Graphic ServiceClick Here



Bottcher RollersNew! Easy Online OrderingForm Blue, Form Red, Form White, Form Yellow, Distributor Blue, Distributor Red, Distributor White, Distributor Yellow, Ductor BlueClick Here




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Digital Printing Equipment

Flexographic Equipment

Mailing & Inserting Equipment

Packaging & Converting

Parts

Pre-Press Equipment

Screen Printing Equipment

Sheet Fed Offset Presses

Supplies & Consumables

Web Fed Offset Presses

Xerographic Equipment

HomeEquipment

DealersService

LoginMy Account

Bookmark UsTell Someone

Looking for something? The Graphic Arts Exchange is the premier internet destina-tion for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!

F e a t u r e d Pa r t n e r s :

Perfect Binder

Superbinder 200X Big Binder Features on a Compact Hand Fed Perfect Binder

Distributed Exclusively by: Adtech Graphic Service

Click Here

Paper Handling Equipment

Knorr SystemeClick Here

Folding & Gluing Equipment

FKB Series, Adtech Graphic ServiceClick Here

Rollers

Bottcher RollersForm Blue, Form Red, Form White, Form Yellow, Distribu-tor Blue, Distributor Red, Distributor White, Distributor Yellow, Ductor Blue New! Easy Online Ordering

Click Here

Heidelberg

Remarketed EquipmentClick Here

Technotrans

Dampening Solution, Circulators, and Ink Rollers

Click Here


Dealers: Sell Your Equipment! Click for more info

Looking for something? The Graphic Arts Exchange is the pre-mier internet destination for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!

Looking for something? The Graphic Arts Exchange is the premier internet destina-tion for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!


Perfect Binder



Click Here






Click Here



Click Here




Graphic Arts ExchangeSearch

Bindery & Finishing





Parts

Pre-Press Equipment






HomeEquipment

DealersService

LoginMy Account



Bindery & Finishing





Parts

Pre-Press Equipment






HomeEquipment

DealersService

LoginMy Account


Bottcher Rollers

Form Blue, Form Red, Form White, Form Yellow, Distribu-tor Blue, Distributor Red, Distributor White, Distributor Yellow, Ductor Blue New! Easy Online Ordering

Click Here

Remarketed Equipment

Click Here

TechnotransDampening Solution, Circulators, and Ink Rollers

Click Here





Perfect Binder



Click Here





HomeEquipment

DealersService

LoginMy Account


Looking for something? The Graphic Arts Exchange is the premier internet destina-tion for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, parts, and more!


Perfect Binder



Click Here





Bottcher Rollers


Click Here


Click Here


Click Here



Looking for something? The Graphic Arts Exchange

is the premier internet destination for finding used

printing equipment, used bindery equipment, used

pre-press equipment, graphic arts related supplies,

consumables, parts, and more!


Bindery & Finishing





Parts

Pre-Press Equipment






Graphic Arts Exchange Search

Bindery & Finishing





Parts

Pre-Press Equipment






HomeEquipment

DealersService

LoginMy Account





Click Here

Knorr Systeme

Click Here

FKB Series, Adtech Graphic Service

Click Here

Rollers


Click Here

Heidelberg


Technotrans


Click Here



Looking for something? The Graphic Arts Exchange

is the premier internet destination for finding used

printing equipment, used bindery equipment, used

pre-press equipment, graphic arts related supplies,

consumables, parts, and more!


Bindery & Finishing





Parts

Pre-Press Equipment






HomeEquipment

DealersService

LoginMy Account


Bottcher Rollers


Click Here


Click Here


Click Here



Looking for something? The Graphic Arts Exchange is the premier internet destination for finding used printing equipment, used bindery equipment, used pre-press equipment, graphic arts related supplies, consumables, parts, and more!


Perfect Binder



Click Here





What does success look like?

What’s so great about that?

Organization

Navigation

White Space

Grid System

Rules

Restraint

Key Words

Line Lengths

Complex Visual Structure

TED Technology, Entertainment, Design

View as:

Visualization

List

Show themes related to:

Technology

Entertainment

Design

Business

Science

Culture

Arts

Global Issues

Featured

All

Resize by:

Most talks

Most emailed

Most discussed

Recently updated

Themes A-Z >>

Image Grid 12 columns

Image Grid 12 columns 12 visual fields

Image Grid 12 columns 12 visual fields proportion 3:4


Proportion of 3:4 (1) 8 X 8 large

Image Grid

Structure 12 columns 12 visual fields

Proportion (1) 8 X 8 large (2) 4 X 4 medium

Image Grid


Proportion (1) 8 X 8 large (2) 4 X 4 medium (4) 2 X 2 small

Image Grid


Proportion (1) 8 X 8 large (2) 4 X 4 medium (4) 2 X 2 small (12) 1 smallest

Image Grid

Image Grid

(0) 8 X 8 largest (4) 4 X 4 medium (5) 2 X 2 small (4) 1 smallest

Micro-Typography

The Typographic Pledge

Setting the tone for good typographic practice.

(Place your hand over your heart)


“I will not stretch or squish type.

Typography

Typography

Typography

Typography



I will not outline type.

Typography




I will not stack type.

Typography

MO

BY DIC

K

Typography

MO B Y D I C K





I will use prime marks and quotation marks appropriately.

5' 11"27º33' Nprime marks

“I’m smart.”quotation marks

"I’m dumb."






I will appropriately use hyphens, en dashes, and em dashes.

Typo-graphyhyphen

well–being1985–1997en dash

No one—not even…em dash







I will honor the classic families of type.

Baskerville

Bodoni

Helvetica

TimesCaslonCenturySerifa

Garamond







I will honor the classic families of type.

I pledge not to commit crimes against typography.”

Back to Grid Structures

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IN A NEW CYCLING JER-SEYS!!!You Deserve the Best ! Enjoy Every Ride in Comfort!Prestigious Brand Name QualityLongcycle.comSolar Power www.aiso.netSubscribe to the LongCycle.com newsletter100% Satisfaction Guaranteed Returns/Customer Service About LongsCycle Customer Comments Shipping InformationPayPal International—LongsCycle’s service to make fast, easy, and secure payments for LongsCycle.com purchases!All Rights Reserved 2006© LongsCycle Any Questions Please Call Long-sCycle at 1-800-737-6129or E-Mail Your Questions to: [email protected] Thomas P. Clapp RoadScituate, MA 02066Have Some Fun Go Shopping Click Here“Tamper Proof” Uline S-9926 Security TapeTamper Proof Tape available at check-out FREE OF CHARGEImpossible to realign Tape once your box has been opened.Tamper Proof Tape is 22 lbs. Strong LongCycle.comOur 28th Year in BusinessLongCycle.comWISH WE SHOPPED AT LONG-CYCLE.COMHave Some Fun Go Shopping Click HereYOU DESERVE A THANK YOU

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Organizing Longscycle TextBlow-Out SaleHave some fun go shopping click hereHalf price sale click hereSAVE 50% STAY WARM AP-PARELSAVE 50% CYCLING SOCKS YOU PICKSAVE 87% CYCLING TODAY’S SPECIALSAVE 68% CYCLING COOL-MAX SOCKSSAVE 65% SUNGLASSES XPD® SERIESSAVE 50% CYCLING SHORTS SALESAVE 60% CYCLING TIGHTS SALESAVE 35% CYCLING LIGHTS CYCLINGSAVE 35% CYCLING KIDS APPARELSAVE 25% CYCLING JERSEYSCYCLING DAILY SPECIALCYCLING ARM WARMERS ROUBAIXCYCLING BAGS LANCE ARMSTRONGCYCLING BOOTIES SHOE COVERSCYCLING CAPS CYCLINGCYCLING CHILDREN’S AP-PARELCYCLING COOLMAX UNDER-SHIRTSCYCLING COUPONCYCLING GREETING CARDSCYCLING GIFT CERTIFI-CATESCYCLING GLOVES CYCLINGCYCLING JACKETS CYCLINGCYCLING JERSEYSCYCLING JERSEYS LONG-SLEEVECYCLING JERSEYS-SLEEVE-LESS

CYCLING KIDS APPARELCYCLING LEG + KNEE WARMERSCYCLING LIGHTS CYCLING - SAVE 35%CYCLING LIVE STRONG BRACELETSCYCLING PERSONALIZE YOUR BIKECYCLING SAMPLES SALE! YOU SAVE!CYCLING SHORTS-BIB-SHORTSCYCLING SHORTS-KNICKERSCYCLING SHORTS-PREMIUMCYCLING SKINSUITS PRES-TIGECYCLING SKULLCAPS BAN-DANASCYCLING SOCKS GRABBAG COOLMAXCYCLING SOCKS-BLAZE HIKINGCYCLING SOCKS-CUSH COOLMAXCYCLING SOCKS PEDS COOLMAX Red Tag TODAYCYCLING SOCKS-PEDSCYCLING SOCKS PICK YOUR OWNCYCLING SOCKS-WOOLCYCLING SUN-CATCHERS CYCLINGCYCLING SUNGLASSES CYCLINGCYCLING SUNGLASSES XPD® SERIESCYCLING SUNGLASSES XPD® SERIES 2CYCLING TIES LOGOCYCLING TIGHTS CYCLING/RUNNINGCYCLING TOOLS for CY-CLINGCYCLING VESTS CYCLING

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PRESTIGIOUS CYCLING RUN-NING COOLMAX SOCKSYOU’LL GET MOTIVATED TO EXERCISE TOO WEARING CYCLING RUN-NING COOLMAX SOCKS AND YOU WILL LOOSE WEIGHT! -DO SOMETHING FOR YOUR-SELF--GET YOURSELF SOME COOLMAX SOCKS-

You Work Hard...Treat YourselfYou Deserve It! FANTASTIC SALEHave some fun go shopping click hereHave some fun! WE WANT TO MAKE YOU A CUSTOMER FOR LIFE!BECOME PART OF LONGSCY-CLE’S FAMILY OF CUSTOM-ERS AND BE TREATED LIKE FAMILY!100% SATISFACTION GUAR-ANTEE BRAND-NAME QUALITY PRESTIGE CYCLING AP-PAREL ANY QUESTIONS PLEASE CALL 1-800-737-6129 Quality Cycling Jerseys and Ap-parel for Long RidesBoston, MassachusettsTreasure the Outdoors!Have some fun go shopping click hereGet Out and Ride!Read Cycle Tips From Our Cus-tomers CLICK HEREEXPERIENCE THE POWER OF RIDING WEARING A CY-CLING JERSEYYOU’LL ALSO LOOK AND FEEL GREAT

IN A NEW CYCLING JER-SEYS!!!You Deserve the Best ! Enjoy Every Ride in Comfort!Prestigious Brand Name QualityLongcycle.comSolar Power www.aiso.netSubscribe to the LongCycle.com newsletter100% Satisfaction Guaranteed Returns/Customer Service About LongsCycle Customer Comments Shipping InformationPayPal International—LongsCycle’s service to make fast, easy, and secure payments for LongsCycle.com purchases!All Rights Reserved 2006© LongsCycle Any Questions Please Call Long-sCycle at 1-800-737-6129or E-Mail Your Questions to: [email protected] Thomas P. Clapp RoadScituate, MA 02066Have Some Fun Go Shopping Click Here“Tamper Proof” Uline S-9926 Security TapeTamper Proof Tape available at check-out FREE OF CHARGEImpossible to realign Tape once your box has been opened.Tamper Proof Tape is 22 lbs. Strong LongCycle.comOur 28th Year in BusinessLongCycle.comWISH WE SHOPPED AT LONG-CYCLE.COMHave Some Fun Go Shopping Click HereYOU DESERVE A THANK YOU

FOR ALL YOU DO....TREAT YOURSELF! GET SOME NEW CYCLING APPAREL....YOU DESERVE IT!

ALL YOUR CYCLING AP-PAREL NEEDSCycling jerseys, Cycling shorts, Cycling Bib-Shorts, Cycling arm warmers,Cycling Gloves, Cycling Cool-max Socks,Cycling Jackets, Cycling Vests, Cycling Gloves,Cycling Leg Warmers, Cycling Headbands,Cycling facemasks, Cycling Skull Caps,Cycling Tights, Cycling Sun-glasses,Cycling Bib-Shorts, Cycling Knickers ALL CYCLING APPAREL IS HERE FOR YOU!Join Specail Offeres Delivered By Email- Join Today!Save Big at Longcycle.comCloseouts Shop NowBiggest Sale of them All!Weekend Sale $16.99Cool max Grabbag Socks Six Pairs Blow-Out SaleBlow-Out SaleCLICK HERE(Retail $60)

Organizing Longscycle TextBlow-Out SaleHave some fun go shopping click hereHalf price sale click hereSAVE 50% STAY WARM AP-PAREL

YOU PICKSAVE 87% CYCLING TODAY’S SPECIAL

SAVE 65% SUNGLASSES XPD® SERIESSAVE 50% CYCLING SHORTS SALESAVE 60% CYCLING TIGHTS SALESAVE 35% CYCLING LIGHTS CYCLINGSAVE 35% CYCLING KIDS APPARELSAVE 25% CYCLING JERSEYSCYCLING DAILY SPECIALCYCLING ARM WARMERS ROUBAIXCYCLING BAGS LANCE ARMSTRONGCYCLING BOOTIES SHOE COVERSCYCLING CAPS CYCLINGCYCLING CHILDREN’S AP-PARELCYCLING COOLMAX UNDER-SHIRTSCYCLING COUPONCYCLING GREETING CARDSCYCLING GIFT CERTIFI-CATESCYCLING GLOVES CYCLINGCYCLING JACKETS CYCLINGCYCLING JERSEYSCYCLING JERSEYS LONG-SLEEVECYCLING JERSEYS-SLEEVE-LESS

CYCLING KIDS APPARELCYCLING LEG + KNEE WARMERSCYCLING LIGHTS CYCLING - SAVE 35%CYCLING LIVE STRONG BRACELETSCYCLING PERSONALIZE YOUR BIKECYCLING SAMPLES SALE! YOU SAVE!CYCLING SHORTS-BIB-SHORTSCYCLING SHORTS-KNICKERSCYCLING SHORTS-PREMIUMCYCLING SKINSUITS PRES-TIGECYCLING SKULLCAPS BAN-DANASCYCLING SOCKS GRABBAG COOLMAX

Red Tag TODAY

CYCLING SUN-CATCHERS CYCLINGCYCLING SUNGLASSES CYCLINGCYCLING SUNGLASSES XPD® SERIESCYCLING SUNGLASSES XPD® SERIES 2CYCLING TIES LOGOCYCLING TIGHTS CYCLING/RUNNINGCYCLING TOOLS for CY-CLINGCYCLING VESTS CYCLINGCYCLING WOOL - JERSEYS, TIGHTSCYCLING WOOL SOCKSCYCLING KIDS CYCLE AP-PAREL

CYCLING WOMEN’S AP-PARELBlow-Out SaleClick HereSave 50%For all the times you work too much and play too little. For every reason. For no reason. Indulge your passion for Cycling. You Deserve LongsCycle Cycling Brand-Name Apparel and Presti-gious Coolmax Socks since 1979.LONGCYCLE100% Satisfaction GuaranteedLargest Retailer of Discount Brand-Name Cycling ApparelPro Quality Cycling ApparelExperience the extreme comfort of wearing prestige coolmax socksSave 50% You choose your own design.$2.97 to $5.97(Retail $10)(Retail $60)UNTIL YOU HAVE TRIED CY-CLING RUNNING COOLMAX SOCKS IT IS IMPOSSIBLE TO UN-DERSTAND HOW COMFORT-ABLE AND LUXURIANT COOLMAX SOCKS REALLY FEEL AND HOW GOOD THEY MAKE YOU FEEL. THAT IS WHY PEOPLE PAY UP TO $16 A PAIR FOR CYCLING RUNNING COOLMAX SOCKS. THIS IS AN INCREDIBLE SAV-INGS FOR PRESTIGIOUS CYCLING RUN-NING COOLMAX SOCKSYOU’LL GET MOTIVATED TO EXERCISE TOO WEARING CYCLING RUN-

NING COOLMAX SOCKS AND YOU WILL LOOSE WEIGHT! -DO SOMETHING FOR YOUR-SELF--GET YOURSELF SOME COOLMAX SOCKS-

You Work Hard...Treat YourselfYou Deserve It! FANTASTIC SALEHave some fun go shopping click hereHave some fun! WE WANT TO MAKE YOU A CUSTOMER FOR LIFE!BECOME PART OF LONGSCY-CLE’S FAMILY OF CUSTOM-ERS AND BE TREATED LIKE FAMILY!100% SATISFACTION GUAR-ANTEE BRAND-NAME QUALITY PRESTIGE CYCLING AP-PAREL ANY QUESTIONS PLEASE CALL 1-800-737-6129 Quality Cycling Jerseys and Ap-parel for Long RidesBoston, MassachusettsTreasure the Outdoors!Have some fun go shopping click hereGet Out and Ride!Read Cycle Tips From Our Cus-tomers CLICK HEREEXPERIENCE THE POWER OF RIDING WEARING A CY-CLING JERSEYYOU’LL ALSO LOOK AND FEEL GREAT IN A NEW CYCLING JER-SEYS!!!You Deserve the Best ! Enjoy Every Ride in Comfort!Prestigious Brand Name Quality

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Let’s see what some soph typography students did with Longscycle.

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HEAD WEAR Sale | Specials Caps Sunglasses Skullcaps Bandanas Headbands Face masks

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BOTTOMS Sale | Specials Leg | Knee Warmers Bib-Shorts Knickers Premium TightsCycling/Running Wool Tights

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Helmets

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Sunglasses

TopsSale & Specials

Arm Warmers Roubaix

Jackets

Jerseys - Long-Sleeve

Jerseys - Sleeveless

Jerseys - Wool

Undershirts

Vests

HandsSale & Specials

Gloves Cycling

BottomsSale & Specials

Bib-Shorts

Knickers

Leg & Knee Warmers

Premium

Tights Cycling/Running

Wool Tights

Feet, SocksSale & Specials

Blaze Hiking

Cush Coolmax

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Warmer

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Largest retailer of discount brand name, pro-quality cycling apparel

Men’s WearWomen’s WearKid’s WearHead Wear Sale & Specials

Caps

Sunglasses

Skullcaps

Bandanas

Headbands

Face masks

Tops Sale & Specials

Undershirts

Jerseys - Long-Sleeve

Jerseys - Sleeveless

Jerseys - Wool

Arm Warmers Roubaix

Jackets

Vests

Bottoms Sale & Specials

Leg & Knee Warmers

Bib-Shorts

Knickers

Premium

Tights Cycling/Running

Wool Tights

Hands Sale & Specials

Gloves Cycling

Feet, Socks Sale & Specials

Grabbag Coolmax

Blaze Hiking

Cush Coolmax

Peds Coolmax

Peds

Pick Your Own

Wool

Whole Body Skinsuits Prestige

Equipment, etc. Tools

Lights

Personalize Your Bike

Bags, Armstrong

Greeting Cards

Live Strong Bracelets

Sun-Catchers

Greeting Cards

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Search

Why is good typography so important?

People have too many choices and too little time

Most communications have a similar quality and features

We tend to base our focus choices on efficiency

Good typography can make the differ-ence between:

understanding or misunderstanding,

engaging with content or ignoring it,

delight or disappointment.

Typography will affect the way a reader sees, feels, and understands.

The larger role of graphic design

What about graphic design?

(and why should I care)

What is Graphic Design?

“A little pizazz and color.”



“A little pizazz and color.”“After-the-fact some added edgy stuff.”



“A little pizazz and color.”“After-the-fact some added edgy stuff.”“Surface styling so as to seem current.”


What is Graphic Design? “A little pizazz and color.”“After-the-fact some added edgy stuff.”“Surface styling so as to seem current.”

Design is a way of influencing life and changing the future.

(and that’s why I should care)

Remember the 2000 presidential election?

How about the 2008 election?

What are the odds that the RNC is working on their 2012 web presence right now?

Design is in a state of rapid evolution

1984 Cell Phone

4 Lbs.$3,995.

2008 Cell Phone

4.7 oz.$200.phonemedia playerclockcalculatorgps systemcomputercameranotebookmapsetc., etc., etc.

Graphic Design is Evolving Too

We Have More Tools

http://www.commoncraft.com/store-item/web-search-strategies

Communications Can Become Richer

http://www.nytimes.com/interactive/2008/07/12/arts/20080712_BEIJING_GRAPHIC.html?scp=10&sq=andrew%20devigal&st=cse

More Meaningful

http://www.nytimes.com/2007/04/19/arts/20070419_MET_GRAPHIC.html?_r=3&oref=slogin&oref=slogin

Re-envisioned

https://www.cicatriz.se/SS07/

Web Environments

(entertainment, gaming, & music industries)

http://billyharvey.com/

Make A Statement

http://sendables.jibjab.com/originals/time_for_some_campaignin

Finally:

Make Typography & Design Purposeful


1. Content Organization & Editing Location Alphabet Time Category Hierarchy


1. Content Organization & Editing

2. Visual Structures Grids: Columns & Visual Fields



2. Visual Structures

3. New Media



2. Visual Structures

3. New Media

4. Appropriate–

Original Text

Nebraska is filled with internationally recognized

attractions that draw large crowds of people every

year, without fail. In 1996, some of the most popular

paces were Fort Robinson State Park (344,000 visitors),

Scotts Bluff National Monument (132,166), Arbor Lodge

State Historical Park & Museum (100,000), Carhenge

(86,598), Stuhr Museum of the Prairie Pioneer (60,002),

and Buffalo Bill Ranch State Historical Park (28,446).

Designing Web Usability, Jakob Nielsen

Somewhat Better Text

In 1996, six of the best-attended attractions in

Nebraska were Fort Robinson State Park, Scotts Bluff

National Monument, Arbor Lodge State Historical Park

& Museum, Carhenge, Stuhr Museum of the Prairie

Pioneer, and Buffalo Bill Ranch State Historical Park.

Much Better Text

In 1996, six of the best-attended attractions in

Nebraska were:

• Fort Robinson State Park

• Scotts Bluff National Monument

• Arbor Lodge State Historical Park & Museum

• Carhenge

• Stuhr Museum of the Prairie Pioneer

• Buffalo Bill RanchState Historical Park.

Maybe even better

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000

Fort RobinsonState Park

Number of Visitors

Scotts Blu�Natl. Monument

Arbor LodgeState Park & Museum

CarhengeState Park

Stuhr MuseumPrairie Pioneer

Bu�alo Bill RanchState Historical Park

1996 Nebraska State Parks VisitorsTotal: 751,212

KNI is a passionate and energetic design stu-

dio committed to exceeding expectations.

Our competencies include pre-production

project discovery, complete brand overhauls,

new identity development, full-service in-

teractive design and engineering, and web-

based content management utilities, blah

blah....

Our goal is to make awesome websites, give great service to our clients, and be good people.

Ringling College Mission

Ringling College of Art and Design recognizes that artists and designers play a significant role in society. The School’s primary mission is to pro-vide programs leading to a Bachelor of Fine Arts degree that prepare stu-dents to be discerning visual think-ers and ethical practitioners in their chosen area of art and design.

Visual arts professionals must un-derstand diverse aspects of past and present cultures, and develop their capacity for creative expression and effective communication. Ringling College of Art and Design’s curricu-lum, therefore, balances the teaching of technical knowledge and skills with the development of critical, conceptual and creative abilities and supports courses that provide histor-ical, multicultural, global and future perspectives. Ringling College fac-

ulty consists of professionally active and teaching-oriented artists, design-ers and scholars.

Ringling College of Art and Design strives to enroll both full- and part-time students from diverse back-grounds who intend to become pro-fessionals in the visual arts. Through its policies and practices, the School supports excellence in teaching and fosters the aesthetic, intellectual, professional, personal and social de-velopment of its students. Academic programs and advising, career ser-vices, and an extensive cocurricular student life program prepare stu-dents for an art or design profession, or when appropriate, for continued studies on the graduate level.

In addition to its degree program, Ringling College offers courses, lec-tures, exhibitions and other art-relat-ed services to the local and regional community through its gallery, li-brary, continuing education and com-munity service programs.

Through the efforts of its Board of Trustees, administrators, faculty, staff, alumni and friends, Ringling College endeavors to provide the necessary resources, services and environment to fulfill its institutional mission.

Founded in 1931, Ringling College of Art and Design is a private, inde-pendent, nonprofit, four-year college.

Ringling College Mission

Ringling College of Art and Design recognizes that artists and designers play a significant role in society. The School’s primary mission is to pro-vide programs leading to a Bachelor of Fine Arts degree that prepare stu-dents to be discerning visual think-ers and ethical practitioners in their chosen area of art and design.

Visual arts professionals must un-derstand diverse aspects of past and present cultures, and develop their capacity for creative expression and effective communication. Ringling College of Art and Design’s curricu-lum, therefore, balances the teaching of technical knowledge and skills with the development of critical, conceptual and creative abilities and supports courses that provide historical, multicultural, global and future perspectives. Ringling

College faculty consists of profes-sionally active and teaching-oriented artists, designers and scholars.

Ringling College of Art and Design strives to enroll both full- and part-time students from diverse back-grounds who intend to become pro-fessionals in the visual arts. Through its policies and practices, the School supports excellence in teaching and fosters the aesthetic, intellectual, professional, personal and social development of its students. Aca-demic programs and advising, career services, and an extensive cocurricu-lar student life program prepare stu-dents for an art or design profession, or when appropriate, for continued studies on the graduate level.

In addition to its degree program, Ringling College offers courses, lec-tures, exhibitions and other art-relat-ed services to the local and regional community through its gallery, li-brary, continuing education and com-munity service programs.

Through the efforts of its Board of Trustees, administrators, faculty, staff, alumni and friends, Ringling College endeavors to provide the necessary resources, services and environment to fulfill its institutional mission.

Founded in 1931, Ringling College of Art and Design is a private, inde-pendent, nonprofit, four-year college.

My Mission (Inspired by Kurt Nobel)

My goal is to create awesome designers, give a great education to my students, and be a good person.

Thank you.

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