comprehensive in game experience. 108m people in the us play video games more than 4 in 10...
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Comprehensive In Game Experience
108M people in the US play video
games
More than 4 in 10 Internet users visit a
gaming site every month
(44% Reach)
Gamers are avid Internet users overall:
• They spend over 48 hours per month on
the Internet … twice as much time as
the average Internet user.
• They consume 55% more pages on the
Web than the average
Internet user.
Gaming is a Serious Opportunity Significant Reach
Sources: Yankee Group, comScore
The Casual Game SegmentBooming Industry
Every one of us has played a casual game – fun and easy to learn, but very hard to master
Games are usually played as a download, in-browser, on cell phone or on a console
Famous titles: Tetris, Bejeweled, Super Collapse, Mahjong, Sudoku, Free Cell & Solitaire
Internationally accepted form of entertainment
$2B+ industry by 2008 with an estimated 40% coming from advertising and sponsorships
Big players in the industry: Real, MSN, Pogo, Shockwave, Yahoo
0%
20%
40%
60%
80%
100%
Complete video play rate
In Game Streaming Video AdvertisersTop Tier Advertisers and Partners
Combined Global Reach of 45M+ Unique Users per Month
77%
Automotive
80%
Entertainment
80%
Pharmaceutical
74%
CPG
Developer Partner Network
Nielsen//NetRatings and RealArcade 2005 Annual User Survey
Age: 80% between 35-64 years old
Family: 60% Married, 50% have children
Education: 78% College Educated
Income: 50% have HHI over $50k
Internet: 95% use internet daily, 90% from home, 84% broadband
Usage: 6.5 hours per week
Gender: 68% Female
DemographicsCasual Games – a Woman’s World!
70% full video play rate
9% of video played in full screen mode (Avg. of 6 sec)
8% CTR
Clickable
Adjustable
Duration
In Game AdsTargeted streaming in-game video ads in casual games
Innovative new opportunity powered by Eyeblaster to deliver targeted streaming in-game video ads in casual games.
Format: StrongPerformances:
In Game Reminder
15 sec video, full screen option + reminder
30 sec video, full screen option + reminder
Full screen video on user initiation
Clickable
Adjustable skip option
Short lead time
Immersive experience
User is exposed even when disconnected from the internet
Available games:
In Game AdsIn game logo placements for a powerful branding experience
In Game Ads / ReportsDetailed reports with an easy online access
In Game Integrated Images
All integrated elements in a game form one skin on game start we count 1 impression.
Total brand exposure time
Average brand exposure per impression
Average brand exposure per unique user
In Game Streaming Video
Impressions / clicks
Video play duration (25%, 50%, 75%, 100% and average)
Full screen video (Initiated and average duration in full screen)
Reminder duration
Ad-enabled GamesTop games are now ad-enabled
EB In Game Ads Solution for Casual GamesDemo
Download and Install a game
Click for video grab of a game
Thank You
For additional Information contact:
EyeblasterRan CohenDirector, Emerging [email protected]
Aloha Solitaire Slick and elegant integration
Card Backs: Your logo is constantly displayed in a polite manner on the back of the cards.
Card Placements: your logo is re-exposed in the game as the card pile is empty.
Game Background: your logo / message is laid on the sand gradually revealed as the game progresses.
Shape ShifterSlick and elegant integration
Branded Shapes: your logo is displayed in a polite manner on some shapes.
Bonus Bottle: Users are waiting for the branded bonus bottle
Game Background: your logo / message is hidden and gradually revealed as the game progress.
Game Background: your logo / message is laid on the background gradually revealed as the game progress.
Selected Tiles: your logo is displayed in a polite manner on some tiles – user task is to mach to tiles with your logo on it.
Mahjong Medley Slick and elegant integration
In Game Ads / Integrated ImagesAdditional Examples
Casual GamingFemale focused opportunities. Raise awareness of online sweepstakes
Demographics*:
Gender: 68% Female
Age: 80% between 35-64 years old
Family: 60% Married, 50% have children
Education: 78% College Educated
Income: 50% have HHI over $50k
Internet: 95% use internet daily, 84% broadband
Social: 50% of users refer their friends
* Nielsen//NetRatings and RealArcade 2005 Annual User Survey
1
Intro message
In game reminder
2
Branded playing space
3
Between level pre-roll
In Game Streaming Video AdvertisingIn cooperation with RealNetworks
Launched with 12 GameHouse titles in July and expanding to 50 games
15 & 30-second commercials shown between levels w/ one ad every 10 minutes max
Full Screen Video
Clickable In Game Reminder
Users are granted an additional 30-min of demo time or free forever game in exchange for ads
Several successful campaigns to date
Comprehensive online-reporting
Custom brand studies available