comptel: seven deadly sins of policy control 2016
TRANSCRIPT
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SEVEN DEADLY SINS OF POLICY CONTROL
Policy Control Conference 2016
SPEAKERS:
Simo Isomäki, VP Monetizer
Martin Vieth, VP Solution Architecture
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COMPLEXITY KILLS INNOVATION
Complexity and legacy prevent personalisation
and speed for new offer launches
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POLICY CONTROL + NFV MATCH MADE IN HEAVEN OR HELL?
Standardisation
vs. adaptability
Elasticity in only
one dimension
Scalability vs.
Agility vs.
Velocity
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© COMPTEL CORPORATION 2016
69% of CSPs too slow to market with
product launches and
changes to plans Source: Heavy Reading
Every change takes too long
Every change costs too much
Every change is very complex
Every change requires a project
LACKING AGILITY AND SPEED TO LAUNCH A PRODUCT
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Is there demand
for the newly
launched product?
Is the new product
profitable?
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Why do customers buy gigabytes? ‘Because operators sell gigabytes.’
HAS DATA MONETISATION REACHED PERFECTION?
Voice: unlimited
Voice: unlimited
Voice: unlimited
SMS: unlimited
SMS: unlimited
SMS: unlimited
Data: 1GB
Data: 4 GB Data: 10 GB
Buy 15
Buy 20 Buy 35
FORCE-FED CUPS
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DATA DELUGE • 90% of the data created during
the last 12 months (Dreamforce)
CONNECT THE UNCONNECTED • 4 billion people are not connected
• 50 billion devices by 2020 (Cisco)
VIDEO ERA • 360° video
• From pictures to videos
• Real-time broadcasting
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EQUAL SPEED FOR ALL APPS. WHY?
Static Quality
of Service.
Asymmetric
Internet.
360° streaming
video
Netflix & Twitter
Same speed. Why?
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© COMPTEL CORPORATION 2016
Every European must
have access to the
open internet.
MINISTRY OF EQUALITY
All internet
traffic must be
treated equally.
? !
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Thank you
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© COMPTEL CORPORATION 2016 © COMPTEL CORPORATION 2016