2014 IT Industry Trends in Review

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The Big Picture

IT Industry Overview

30%

29%

21%

9%

11%

Time period: 2013 revenue estimate | Covers hardware, software, services and telecom

Global IT Market: $3.6 Trillion

Source: IDC

CompTIA 2014 IT Industry Forecast

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

Global IT Industry

Hardware Software IT services Telecom

Gro

wth

Rat

e R

ange

Source: CompTIA

Optimistic Forecast

Pessimistic Forecast

Customer Perspec-tive

Strategic Priorities Among End Users Include Strong Tech Component

Top Strategic Priorities Among Businesses Globally for 2013

1. Reach new customers

2. Improve staff productivity / capabilities

3. Reduce costs / overhead

4. Innovate more effectively

5. Further leverage technology to improve business operations

19%

33%

43%Very Important

Important

NET Unimportant

NET Important

Neutral

Importance of Technology to Business Success Trending Upwards

Source: CompTIA

Base: 1,254 business and IT executives from Brazil, Canada, France, Germany, India, Japan, Mexico, Middle East, Thailand and the UK

IT Firms Increasingly See Shift of Purchase Authority to Line of Business Executives

IT Firm Assessment of Shifts in Purchase Authority

10%

36%

44%

11%

Don't know

No change – expect CIO/IT dept. to continue as primary IT purchase

authority

Modest change

Significant change – expect noticeable shift in purchase

authority to business executives

Actions Taken by IT Firms to Address Shifts in Purchase Authority

38% Focus less on HW/SW specs and more

on total solutions

35% Training to better equip sales staff to

sell solutions to business executives

34% Better align solutions to meet business

needs and technical requirements

25% Redesign marketing collateral with

more of a business user focus

Source: CompTIA

Cloud Trends

Self-Reported Stage of Cloud Computing Adoption

22%18%

27%

18%

25%

15%

31%

24%

18%

26%

20%

21% 26% 19%

19%

26%

17%

23%

23%

20%17% 24%

39% 39% 39% 49%

31%

34%

44%

41%

40%33%

42%

17% 16% 14% 14% 19% 35% 2% 12% 22% 24% 14%

Full-use stage (top bar)

Experimentation stage (bottom bar)

Evaluation/implementation stage (top bar)

Basic awareness stage (bottom bar)

NET adoption of cloud on some level

Reminder: this data was collected via an online survey; it is representative of businesses that have Internet access. In countries with low Internet penetration rates, the results could be less representative.

Source: CompTIA

Cloud Business Model Framework for the IT Channel

Procure HW + SW; add expertise to build cloud

IaaS | PaaS | SaaS

Build Provide/Provision Enable/Integrate Manage/Support

Public |Private | Hybrid

Architecture

Consulting | Advising | IT Solutions

Cloud Aggregation | Brokerage Services | Referrals

White-label

Hosting

Integration

Customization

Break/fix

Managed Services

Resell Deployment

Source: CompTIA

Data Trends

Making the Case for Becoming More Data Savvy

8 in 10 executives

agree to the

statement (NET):

"If we could harness

all of our data, we'd

be a much stronger

business”

1

2

3

4

5

Wasted time that could be spent in other areas of the business

Internal confusion over priorities

Inefficient or slow decision-making / Lack of agility

Inability to effectively assess staff performance

Lost sales

Top 5 Consequences of Ineffectively Managing/Using Data

Source: CompTIA

Addressing Data Strategy Gaps

Source: CompTIA

16%

56%

28%

High degree of data silos

Moderate degree of silos

Little or no silos

Silos Reduce Data Utility BC/DR Planning Shortfalls

25%

44%

31%

12%

35%

54%

Small Firms Medium Firms

Comprehensive Plan/System

in Place

Partial Plan/System

in Place

No or Limited Plan/System

in Place

Mobility Trends

Mobility Challenges Spark Opportunity

Source: CompTIA

Mobility Adoption Hurdles

User proficiency with devices

Security

Optimizing applications/processes

Assessing ROI

IT staff ability to deploy and manage

Challenges with Supporting Mobility

Balancing needs of users and enterprise

Supporting devices remotely

Supporting multiple operating systems

Enforcing mobility policies

Integration

64%

36%

Allow BYOD to some degree

Do not allow

53% of those allowing BYOD view it as a means to boost productivity. Only 12% say it’s allowed because there is no stopping it.

BYOD Mostly Seen as a Positive

Managed Services Trends

Ways Businesses Have Used IT Service/Solution Providers Over Past 12 Months

43%

48%

50%

51%

55%

58%

70%

Cybersecurity needs

Management of an IT function (helpdesk/network)

Cloud computing initiative

Web design

IT consulting

Deployment/installation/integrationof IT

Repair/troubleshooting IT

Source: CompTIA

Ways Customers Would Like to Improve the Managed Services Process

1

2

3

4

5

6

7

8

More quantifiable ROI

Clarity on types/frequencyof activity reporting

Clarity in branding forsearch purposes

More options to alter orwaive contract if things go wrong

Easier to understand/ negotiate SLA

Better insights into handoff with internal IT

Proof of experience (customer refs)

Proof of expertise (certifications, credentials)

Source: CompTIA

Security Trends

Cybersecurity Threat Level Continues to Increase in Many Countries

12%

88%

41%59%

62%

38%

31%70%

12%

88%

44%

56%20%

80%

15%

85%

24%76% 38%62%

NET security threat level has INCREASED during past two years

Brazil Canada France Germany India

Japan Mexico Middle East Thailand UK

NET security level UNCHANGED or lessened during past years

Source: CompTIA

Top Reasons Why Human Error is Increasingly a Factor in Security Incidents/Breaches

Source: CompTIA

General negligence / carelessness towards security

Increased use of social media by staff

Failure of end-users to follow security procedures and policies

Lack of security expertise with networks, servers and other infrastructure

Failure of staff to get up to speed with new threats (e.g. mobility, social media, cloud, etc.)

1

2

3

4

5

Top Factors Among Mature Economies

Lack of security expertise with websites and applications

General negligence / carelessness towards security

Failure of end-users to follow security procedures and policies

Lack of security expertise with networks, servers and other infrastructure

Inadequate resources - not enough IT staff time to manage security threats

1

2

3

4

5

Top Factors Among Maturing Economies

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Copyright (c) 2014 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org