computaris - socially connected mvno
DESCRIPTION
TRANSCRIPT
Socially connected MVNO
UK
Poland
Romania
Moldova
Malaysia
Worldwide experience
USA
• Offices: UK, Poland, Romania, Moldova, Malaysia,US, India
• Over 200 projects at +70 Operators around the world
• +200 technology experts
Mobile Broadband Data Policy
Management
Facebook Integration Platform
Loyalty & Churn Mgt
MVNO in a White box/
BSS stack
Bridging the gap between Internet and Telecom
Mobile communication
world
Internet communication
world
Social net
Convergent billing
Rating & charging
Provisioning
Middleware
Customer mgt& Self-Care
Mediation
SDP
Computaris expertise & solutions CSPs
Content
VOIP
Computaris proposition for ISVs ISVs
• MVNO – a stable business going forward?
• Is service differentiation THE key success factor?
• MVNO/MNO relationship
• Service innovation – Socially connected MVNOs
Agenda
Is MVNO a stable business model?
Expats/ foreign workers
Captive audience
Existing customers for other products
POS
M2M apps
VAS
Data/Content Roaming
Brand
Lifestyle
Religious interests
Ethnic
Enterprise verticals Demografic
Segmentation
“Global Subscribers for MVNO Services are expected to reach 186
Million by2015” Informa research
Distribution channel
segmentation
Service Differentiation
• Thin Margins (10%-40% of price)
• 80% of the success is dependent on the MNO buy price
• MVNO agreements – complex
MVNO’s Business Challenges
• Service innovation and Bundling
• Differentiating data services, M2M
• Driving the ecosystem for new business models: M-commerce, Smart metering, M Education
New business models
M -Heath
Mobile
devices
Connected
electronics
M -Education
M-Payments
M-Banking
M2M
M- Commerce
Social networking
Content
Games
MNO support vs. cannibalization
Use case: Major SE Asian Operator opportunity analysis
Will compete directly with the Operator and
may not be worthwhile given limited
returns
Offer basic reseller model with very low
margins
Partner must have strong segment
expertise and differentiated services
Offer flexible model depending on type of
service (e.g. voice, VAS, IDD) and inherent
partner strengths
High risk of cannibalization requires the
Operator’s management and back end
control JV model for control with low
margins to MVNO
Attack MVNOs, requiring compelling
propositions and strong segment focus
Strong fencing to avoid churn from high
risk segments; JV model for management
control
• MVNO can only compete by being highly efficient and focusing on their core differentiators
• Take advantage of their brand (loyalty), customers (relationships), channels (partners) and content
MVNO’s lessons learnt
• Continuously innovate to create new business ideas and/or to strengthen their existing value proposition
Bridging the gap between IT and telecoms
• 750 million active users
• 130 friends on average
• 50% of active users log on to
Facebook daily
User Experience
My Friends
My Family
My Blogs
My Money
My Lifestyle
My Interests/
Favorites
My Colleagues
My Play
My Likes/Dislikes
• Limited reload and call history
• Profiling subscribers
• Measure campaigns impact & ROI
• Create segmented, dynamic
campaigns
The Mobile Social Network
A new opportunity?
Social network
Operator challenges
Bridging the gap between IT and telecoms
• Automatic bonuses
• Advanced self-care channel
• Member-get-Member campaigns
• Surprise bonus campaigns
Which is the level of integration?
Expand your Facebook audience
by offering:
• Personalized offers
• One click away buying of services
Monetize your audience - efficient
up-sell channel on Facebook:
Increase and monetize your Facebook audience
Bridging the gap between IT and telecoms
Customer perspective
Facebook Frontend overview
Registration
Up-sell
Self care
Other
features
• Visualization of the GSM profile (balance inquiry) • Top-up – integration with banks & payment gateways possible • History of customers’ activity
• Secure (https) • Two step validation of the MSISDN • Links the Facebook profile with the GSM profile
• Personalized offers based on the extended customer profile (Facebook + GSM) • One click away selling of the products
• Web2SMS – send chargeable SMS directly from Facebook
• Member Get Member – manage groups of friends
Bridging the gap between IT and telecoms
MVNO perspective Administration capabilities
Admin user management
Campaign management
User segmentation
Customer care
Reporting and BI
Platform administration
• Secure (https) • Different security roles–option to define users that create campaigns
• Easy campaign creation based on predefined templates • Real-time monitoring of campaign evolution – number of subscribers, cost
• Segmentation based on Facebook profile (age, location) or GSM profile (e.g.: prepaid, has Smartphone)
• Option to export and evaluate the data from chosen segments
• Profile details for each subscribers • Easy to check activity on Avalanche
• Campaign activity monitoring • User segmentation on each campaign • Active subscribers identification
• Application parameters setting • Bonus configuration
Bridging the gap between IT and telecoms
Administration
Loyalty Systems
Reload Platform
CRM
Charging
SMSC
Face
bo
ok
inte
grat
ion
laye
r
Campaign
Management
BSS
inte
grat
ion
laye
r
Customer data
management
Technical details Architecture
GUI reporting
SOAP
SMPP
Facebook API
Architecture
Radio Access
Core Network
Application and Services
Billing Customer
Care Marketing Sales
MNO Reseller (Thin MVNO)
MNO Service Provider MVNO
MNO Enhanced Service Provider
MNO Full Infrastructure MVNO (Thick MVNO)
MVNO – enhanced service provider
