COMPUTER-MEDIATEDCOMPUTER-MEDIATEDCOMMUNICATIONCOMMUNICATION

CMC DEFINITIONCMC DEFINITION

CMC is used to refer to a wide range of CMC is used to refer to a wide range of technologies that facilitate both human technologies that facilitate both human communication and the interactive communication and the interactive sharing of information through computer sharing of information through computer networksnetworks

FUNCTIONS OF CMCFUNCTIONS OF CMCCMC IS USED…CMC IS USED… to correspond with co-workers, keep in touch with to correspond with co-workers, keep in touch with

clients, communicate with consumers, sell products, clients, communicate with consumers, sell products, and develop relationships with suppliers.and develop relationships with suppliers.

to form virtual teamsto form virtual teamsto bridge time and spaceto bridge time and spaceIt eliminates travel time and expensesIt eliminates travel time and expenses

to introduce new patterns of social networks into to introduce new patterns of social networks into organizational settings organizational settings

It simplifies organizational communication.It simplifies organizational communication.

ELECTRONIC COMMERCEELECTRONIC COMMERCE

It is conducting business transactions It is conducting business transactions and maintaining business relationships through and maintaining business relationships through computer networks.computer networks.

INDIRECT INDIRECT -involves handling information needed in -involves handling information needed in process of trading physical goodsprocess of trading physical goods

DIRECT ELECTRONIC COMMERCEDIRECT ELECTRONIC COMMERCE-occurs when the goods themselves can be -occurs when the goods themselves can be shipped directly through the networkshipped directly through the network

DIFFERENT DIFFERENT RELATIONSHIPS IN RELATIONSHIPS IN E-COMMERCEE-COMMERCE

CONSUMER ORIENTED E-COMMERCECONSUMER ORIENTED E-COMMERCE-makes shopping easier for consumers-makes shopping easier for consumersBUSINESS TO BUSINESS E-COMMERCE/ EDIBUSINESS TO BUSINESS E-COMMERCE/ EDI-“computers talking to computers about standard -“computers talking to computers about standard

business transactions” business transactions” INTRAORGANIZATIONAL E-COMMERCEINTRAORGANIZATIONAL E-COMMERCE-Intranets (Internal Networks) make -Intranets (Internal Networks) make

organizational database available to people organizational database available to people who work for the companywho work for the company

TERMS AND CONCEPTSTERMS AND CONCEPTS

INTRANETSINTRANETSComputer networks that Computer networks that

have been developed for internal have been developed for internal organizational use which are organizational use which are protected by security programs.protected by security programs.

Firewalls Firewalls Keyword protected Keyword protected

layers of security that must be layers of security that must be passed through before access passed through before access to the information is givento the information is given

TERMS AND CONCEPTSTERMS AND CONCEPTS

TELECOMMUTING/TELEWORKINGTELECOMMUTING/TELEWORKING -the ability to conduct office work from a remote -the ability to conduct office work from a remote location.location.

CYBERMEDIARIESCYBERMEDIARIESentities that comes between a buyer and entities that comes between a buyer and

seller and facilitates economic exchange in seller and facilitates economic exchange in some way that takes advantage of the websome way that takes advantage of the web

VIRTUAL TEAMSVIRTUAL TEAMSPeople who work together as a group People who work together as a group

from remote locationsfrom remote locations

COMPUTER SUPPORTED COMPUTER SUPPORTED COOPERATIVE WORK COOPERATIVE WORK (CSCW)(CSCW)

A category of software programs designed to A category of software programs designed to promote exchanges between and among promote exchanges between and among individuals, small groups, departments and individuals, small groups, departments and divisionsdivisions

These software tools are designed to sustain These software tools are designed to sustain both synchronous (at the same type) and both synchronous (at the same type) and asynchronous (at different times) exchanges, asynchronous (at different times) exchanges, and they support collaboration between and they support collaboration between participants who are geographically dispersed. participants who are geographically dispersed.

CSCW APPLICATIONSCSCW APPLICATIONS

Just in Time (JIT)

Quick Response

Customer Decision Support System

Electronic Data Interchange (EDI)

Groupware

Computer Conferencing

Teleconferencing

Group Decision Support Systems (GDSS)

Just-In-TimeJust-In-Time

Computer systems that enable Computer systems that enable companies to produce and deliver goods companies to produce and deliver goods ‘just in time’ to be sold‘just in time’ to be sold

* QUICK RESPONSE* QUICK RESPONSE

CUSTOMER DECISION CUSTOMER DECISION SUPPORT SYSTEMSSUPPORT SYSTEMS

-connect companies with their customers and -connect companies with their customers and present strategic information to help customers present strategic information to help customers make decisionsmake decisions-a user-friendly, easily accessible computer--a user-friendly, easily accessible computer-based system that helps decision makers based system that helps decision makers confront problems through direct interaction confront problems through direct interaction with database and analytical software with database and analytical software programsprograms-the purpose is to store data and transform -the purpose is to store data and transform them into organized information that is easily them into organized information that is easily accessible to marketing managersaccessible to marketing managers

ELECTRONIC DATA ELECTRONIC DATA INTERCHANGE (EDI)INTERCHANGE (EDI)

Helps computers instead of people Helps computers instead of people exchange sophisticated, formatted, exchange sophisticated, formatted, digitalized informationdigitalized information

Helps computers ‘talk’ to computersHelps computers ‘talk’ to computers

GROUPWAREGROUPWARE

generic term for software generic term for software programs that enable programs that enable several people at the same several people at the same type or different type or different geographic locations to geographic locations to work on a single document work on a single document at the same time.at the same time.

COMPUTER COMPUTER CONFERENCING/ CONFERENCING/ TELECONFERENCINGTELECONFERENCING

-an e-mail discussion group organized -an e-mail discussion group organized by subject or topicby subject or topic

--It refers to the idea of establishing It refers to the idea of establishing some type of communication with some type of communication with one or more people through a one or more people through a computer that is presumably computer that is presumably connected to a network of other connected to a network of other computers. computers.

Kinds (According to Size Kinds (According to Size OF AUDIENCE)OF AUDIENCE)

One-to-oneOne-to-one One-to-manyOne-to-many Many-to-manyMany-to-many

Types (according to amount of time Types (according to amount of time involved in the question-response involved in the question-response interval)interval)

•non-interactivenon-interactive

•interactiveinteractive

TELECONFERENCINGTELECONFERENCING

systems that allow people to share systems that allow people to share documents and information along with documents and information along with images of conference participantsimages of conference participants

GROUP DECISION SUPPORT GROUP DECISION SUPPORT SYSTEMS (GDSS)SYSTEMS (GDSS)

-is defined as a set of -is defined as a set of interactive, computerized interactive, computerized tools designed to support tools designed to support semi- and unstructured semi- and unstructured decisions made by decisions made by groups as well as group groups as well as group work in generalwork in general

Elements of GDSSElements of GDSS

PreplanningPreplanning Open, collaborative meeting atmosphereOpen, collaborative meeting atmosphere Evaluation objectivityEvaluation objectivity DocumentationDocumentation Preservation of "organizational memory":Preservation of "organizational memory":

GDSS Software ToolsGDSS Software Tools

Electronic questionnairesElectronic questionnaires Electronic brainstormingElectronic brainstorming Questionnaire toolsQuestionnaire tools Stakeholder identificationStakeholder identification Group dictionariesGroup dictionaries

How GDSS Can Enhance How GDSS Can Enhance Group Decision MakingGroup Decision Making

Improved preplanningImproved preplanning Increased participationIncreased participation Open, collaborative meeting atmosphereOpen, collaborative meeting atmosphere Criticism-free idea generationCriticism-free idea generation Evaluation objectivityEvaluation objectivity Idea organization and evaluationIdea organization and evaluation Setting priorities and making decisionsSetting priorities and making decisions Documentation of meetingsDocumentation of meetings Access to external informationAccess to external information Preservation of "organizational memory"Preservation of "organizational memory"

AdvantagesAdvantages Enhances the flow of communicationEnhances the flow of communication Breaks down barriers to communicationBreaks down barriers to communication Equalize participationEqualize participation Blurring of boundaries within the organizationBlurring of boundaries within the organization Networked organizationsNetworked organizations RecordabilityRecordability Expediency in reaching consensusExpediency in reaching consensus FlexibilityFlexibility ConvenienceConvenience

DisadvantagesDisadvantages ImpersonalImpersonal Devoid of sociability and normative Devoid of sociability and normative

reinforcementreinforcement Lack of socio-emotional and nonverbal cuesLack of socio-emotional and nonverbal cues Confidentiality issuesConfidentiality issues Trust issuesTrust issues Asynchronous CMC lacks spontaneous Asynchronous CMC lacks spontaneous

feedbacksfeedbacks Creation of barriers due to technologyCreation of barriers due to technology Lack of human contactLack of human contact

ReferencesReferencesCOMPUTER MEDIATED COMPUTER MEDIATED COMMUNICATION by COMMUNICATION by Susan BarnesSusan Barnes

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