computex taipei, taiwan -...
TRANSCRIPT
1 Intel Confidential
Intel® Atom™
Software Summit
COMPUTEX
TAIPEI, TAIWAN
June 2, 2010
*Other names and brands may be claimed as the property of others.
2 Intel Confidential
• 09:30-09:35
• 09:35-09:45
• 09:45-10:35
• 10:40-11:00
• 11:00-11:10
• 11:10- end
• 12:30 – 13:30
Welcome
Navin Shenoy
Intel Keynote: Doug Fisher, Peter Biddle
Asus : Ellis Wang
Closing: Call to Action
Demo showcase in Annex Areas
Buffet Lunch
Agenda
*Other names and brands may be claimed as the property of others.
3 Intel Confidential
Navin ShenoyIntel Vice President
General Manager, Intel Asia Pacific
4 Intel ConfidentialIntel confidential4
5 Intel Confidential
COMPUTE CONTINUUMEVERYTHING COMPUTES. EVERYTHING CONNECTS.
Intel confidential5
6 Intel Confidential
Difference between
Success and failure ?
User Experience.
7 Intel Confidential
4,425,000apac developers
Intel confidential7
8 Intel Confidential
Doug Fisher Intel Vice President
Software and Services Group
General Manager, Systems Software
9 Intel Confidential
1
10
100
1000
10000
100000
1970 1980 1990 2000 2010 2020
De
vic
es o
r U
se
rs (
MM
in
Lo
g S
ca
le)
Computing Growth Drivers Over Time
Mainframe
Desktop
Internet
Mobile Internet
1MM+ Units
1B+ Units/Users
10B+ Units?
Smartphones
eReader
Tablet
MP3
Cell Phone/PDA
Car Electronics,
GPS, ABS, AV
Mobile Video
Home
Entertainment
Games
Wireless Home
Appliances
Source: Morgan Stanley
“Mobile Internet Usage Is and Will Be Bigger than Most Think”Morgan Stanley, Oct 2009
PC
100MM+ UnitsMinicomputer
10MM+ Units
Device Integration of Mobile Consumer
10 Intel Confidential
Intel® Continuum of Computing
Operating Environment
Desktops Laptops
Servers/Cloud
EmbeddedSmart-
phones
Netbooks Personal
Devices
Smart TVs
Developer Programs and Support
Intel Architecture
Application Distribution Channels
IVI
11 Intel Confidential
Media
PhoneHandsets
Netbooks &
Entry Level
DTs IVI
Smart
TVTablets
Intel® Atom™ Software StrategyPort of Choice
*Other names and brands may be claimed as the property of others.
Operating Environment
12 Intel Confidential
What is MeeGo*?
• Fully Open Source Software platform
• Cross-device platform support
• One set of APIs
• One unified voice to developers
*Other names and brands may be claimed as the property of others.
Video
13 Intel Confidential
Platforms based on Intel® Atom™ processors
Media
PhoneHandsets
Netbooks &
EntryLevel DTs IVI
Smart
TVTablets
MeeGo* Spans Multiple Segments
MeeGo* is a continuation of Intel’s Atom software strategy execution
*Other names and brands may be claimed as the property of others.
Intel® Atom™ Developer Program & Intel AppUpSM
Center
Single Unified Operating Environment
14 Intel Confidential
Developer
Service Provider
Strong
Ecosystem
Reduce
Costs
Reduce
Churn
OEM
Delivering Value Across the Ecosystem
Open
Platform
Best Internet
Experience
Differentiation
Revenue
Opportunity
Open
Standard
Market
OpportunityTools
Grow
Subscriber
s
Faster TTM
*Other names and brands may be claimed as the property of others.
15 Intel Confidential
MeeGo* v1.0 Project Release
Now Available
*Other names and brands may be claimed as the property of others.
Ready for OSVs at www.meego.com
16 Intel Confidential
Guy LunardiDirector, Client Systems
17 Intel Confidential
MeeGo* Across the Continuum
*Other names and brands may be claimed as the property of others.
Testimonial Video
18 Intel Confidential
*Other names and brands may be claimed as the property of others.
MeeGo* Industry Momentum Grows
ISVs OEMs/ODMsOSVs
Service Providers
19 Intel Confidential
Applications
Store
UI for each
segment
Integrated
value-added
components
Intel® Atom™
Architecture
Optimizing the Solution Stack Delivering Innovation to Consumers
Open Source MeeGo*
Stack
*Other names and brands may be claimed as the property of others.
User Experience
App Source
User Interface
Operating Environment
Silicon
20 Intel Confidential
Peter BiddleDirector, Intel AppUp Center Product & Services
Software and Services Group
21 Intel Confidential
Mobile Devices Changed the Way
We Buy and Sell Applications
Yesterday’s Software
Today’s Software
*Other names and brands may be claimed as the property of others.
22 Intel Confidential
Find Yourself in the Consumer Innovation
“Virtuous Circle”
Developers
Consumers
Developer Program
OEMs, Retailers and
Service Providers
*Other names and brands may be claimed as the property of others.
23 Intel Confidential
Platform Services
API Volume
Money & Reputation
Low Friction Deployment
Validation ? Boring!
Innovate
Ignore
Income & Interest
What do Small Developers Want?
*Other names and brands may be claimed as the property of others.
24 Intel Confidential
Providing Developers
Resources to create apps for Intel
Atom processor based devices &
Additional Revenue Streams
with Low Cost of Entry
Progress Since Launch:
290k Users, 18k Members
Easier Access to New Devices: Intel® Atom™ Developer Program
appdeveloper.intel.com
25 Intel Confidential
Chris Skaggs, CTO
Soma Games
*Other names and brands may be claimed as the property of others.
26 Intel Confidential
Deliver Innovation for Netbooks and Mobile Devices
Atom Developer Program Makes It Easy
27 Intel Confidential
Joe Morris, VP Mobile Content
Konami Games
*Other names and brands may be claimed as the property of others.
28 Intel Confidential
Deliver Compelling Applications
Across Multiple devices
29 Intel Confidential
Intel® AppUpSM Center Now in Beta
*Other names and brands may be claimed as the property of others.
30 Intel Confidential
Convenience
Confidence
Innovation
Save Money
Helping Consumers Do More
with Mobile Devices
31 Intel Confidential
Visit Intel AppUpSM Center
at http://appup.com
32 Intel Confidential
Enhance Product Offering
Maintain Competitive Edge
Additional Revenue Stream
Lower Cost of Entry
Why Become Intel’s Store Partner?
33 Intel Confidential
34 Intel Confidential
Keynote Summary
*Other names and brands may be claimed as the property of others.
35 Intel Confidential
Ellis Wang, Title
36 Intel Confidential