compuware: mobile app study
DESCRIPTION
Compuware Survey to global consumer preferences and expierences in mobile app and mobile website usingTRANSCRIPT
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Number of apps being downloaded is escalating
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Number of apps available in app stores is constantly growing
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What do consumers want?
– Apps that are fast and responsive
– Easy‐to‐navigate apps that deliver a suite of key functionalities and mobile services through an intuitive, entertaining user interface
– Apps to identify what device they are on and present them with the right set of options and functionality for that particular device
– Proactive and relevant information and services within the context of their location at a particular time
– The ability to share offers, news and product recommendations virally on their social networks
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Impact of poor mobile app experiences
• Shared virally impacting reviews and ratings • Impair usage and damage brand perception• Discourage users from using app again• Users less likely to purchase from the company • Users more likely to switch to a competitor’s app
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Consumers prefer mobile apps over mobile websites
85%Why?
• More convenient (55%) • Faster (48%) • Easier to browse (40%)
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Issues Are Common For Mobile Apps • 62% crash/freeze/error• 47% slow launch times• 40% app would not launch
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Consumers Expectations: Mobile Apps vs. Websites
78% Expect mobile apps to load as
fast as —or faster — than a mobile
website
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Consumers Take Action
48%less likely to use the app again if
dissatisfied with mobile app performance
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Consumers Value App Store Ratings
84%App store ratings are important