conapi consorzio di apicoltori ed agricoltori-biologici italiani
TRANSCRIPT
CONAPIConsorzio di Apicoltori ed agricoltori-biologici
italiani
Who is CONAPI
• 600 beekeepers from all the regions of Italy.
• 2 cooperatives of Libera Terra (organic producers of
pasta, flour and wine from Sicilia and Calabria)
• 1 group of organic rice
• 1 cooperative of organic fruits producers
• 7 Fairtrade cooperatives from many countries of
coffee, honey, sugar, cocoa.
Production
Honey
• Produces about 1.600 tons of honey,
about 45% is organic
• Conapi is the biggest honey producer in
Italy and the also the biggest of organic
honey
• Biggest producer of organic rice
• Important producer of organic pasta.
Philosophy of Conapi
• development of production which respects
the environment and cultural aspect of the
food
• Respect of origin, land, quality and identity
of the producers
• respect of the biodiversity
ALCE NERO – MIELIZIA da Conapi(MediTERRAbio s.p.a.)
• Social capital: 3.2 Mill. Euro
• Forecasted Turnover for 2004: 20 millon Euro
OWNER OF THE
BRANDS
DISTRIBUTOR
OF THE
BRANDS
PRINCIPLES, WHICH GUIDES OUR PRODUCTIVE AND
COMMERCIAL POLICY:
•QUALITY
• IDENTITY
•PROTAGONISM OF THE PRODUCERS
• INNOVATION
VALUE OF THE ORIGIN OF
THE PRODUCTS
• Beekeeper’s
name
• Origin
• Harvest date
• Numbered jars
IDENTITY CARD OF THE HONEY
The traceability is the most important instrument for shorten the
distance between producers and consumers.
• Working with Fairtrade since 1998
•Product: honey from México,
Guatemala and Nicaragua
•Why working with Fairtrade?
Solidarity with the producers of
the South.
• Working with Fairtrade since 1998
•Dealing and distributing direct
•Building of MONDOVERO, a brand,
with other processors of coffee,
chocolate, tea for a better
distribution.
• Working with Fairtrade since 1998
•Dealing and distributing direct
•Building of MONDOVERO, a brand,
with other processors of coffee,
chocolate, tea for a better
distribution.
IDENTITY OF THE PRODUCERS
• Import of fairtrade honey
1999-2004, in t
0
20
40
60
80
100
120
140
160
180
1999 2000 2001 2002 2003 2004
tons
Turnover Mondovero, in €
01000002000003000004000005000006000007000008000009000001000000
2002 2003 2004
Turnover
Changes of the way of working with
Fairtrade: Decision of Conapi to cancel
Mondovero:
•a) brand wasn’t known enough, no interest
to invest while, Alce Nero is well known.
• b) Conapi is not just a dealer,
dissatisfaction.
•c) Fairtrade producers wanted a new way.
Problems of Southern producers
in working within Fairtrade:
• They are producers of raw materials (no
added value) of one product;
• Only export is possible within fairtrade, no
or weak connection with the local market.
Association of international Cooperatives Sin Fronteras
(CSF)
What is CSF?
• An assocciation of producer cooperatives
from many countries, which are trying to
improve their position in the market,
specifically the organic, the fairtrade and
the local/domestic market.
• It is a strategic alliance between
producers in the North and the South.
Members of CSF
• At present: 15 cooperatives (and
producer associations) from 10 countries:
Italy, Costa Rica, Nicaragua, Panama,
Guatemala, México, El Salvador, Brasil,
Perú and Argentina.
•And 3 stakeholder organizations (non-
producer organizations): one finance
cooperative (ETIMOS) and 2 NGO’s.
Main tasks of the Association CSF
• To allow democratic participation
• To develop policy and establish roles
• To organize training and define new
markets
How does the system work?
• Business is done among the cooperatives,
that means, CSF isn’t replacing existing
structures.
•FT-Products are brought with as much
added value as possible to Italy, Conapi
processes and distributes it on behalf of the
producers.
Products
• Whole raw sugar, coffee, cocoa products,
honey
•In preparation: orange and mandarin juice,
tropical juice, organic white sugar.