CONCEPT STATEMENT

I INTEND TO...

TO INFORM AND EDUCATE YOUNG FANS OF MUSIC ABOUT NICHE GENRE’S AND THEIR SURROUNDING SUB-CULTURES THAT HAVE BEEN DRIVEN BY THE GROWTH OF THE INTERNET. THE WAY PEOPLE CONSUME AND EXPE-RIENCE MUSIC HAS BEEN TURNED UPSIDE DOWN. I WANT TO PRODUCE A

PRINTED PUBLICATION WITH LIMITED EDITION PRINTS AND ADDITIONAL DIGITAL MEDIA. DERIVED AROUND HAND REN-DERED ILLUSTRATION IN-SPIRED BY THE ARTISTS AND BANDS FEATURED, EXCITING MY AUIDIENCE WITH A COL-LECTABLE AND INFORMATIVE RANGE ABOUT UNNOTICED MUSICAL MOVEMENTS.

CONSIDERATIONS

THINGS TO THINK ABOUT...

HOW WILL MY WORK COM-MUNICATE ORIGIONALITY?

HOW WILL ALL THE ASPECTS OF MY RANGE LINK TO-GETHER?

CONTEXTUAL RESEARCH

RANGE.

I WANT TO DEVELOP MY LAYOUT AND TYPE SKILLS, WORKING ON A PUBICATION THAT IS LAYOUT DRIVEN. MY RANGE OF PRODCUTS NEEDS TO BE CONSISTENT IN THEME AND DESIGN SO THAT THEY ARE ALL ASSOCIATED.

DELIVERABLES

-PUBLICATION/ZINE-HOUSING/ENVELOPE-4 A2 PRINTS-4 A5 PRINTS-CD (2 MOTION GRAPHICS)

BACKGROUND/CONSIDERATIONS

-KNOWLEGE OF ARTISTS AND BANDS.-APPROPRIATE DISTRBUTION-CONSISTENT BRANDING.

AUIDIENCE

-GENRE FAN BASE-YOUNG MUSICIANS-DESIGNERS-FANS OF PRINT