concept canvas: advanced techniques
TRANSCRIPT
Concept CanvasAdvanced Techniques
Presented by:
Steve August
Chief Innovation Officer
August 12, 2014
Join the conversation on Twitter#newmrx
Meet Concept Canvas
Simple Elements that Work Together
The Canvas
Simple Elements that Work Together.
Pins with Sentiment
Simple Elements that Work Together Virtual pins can have sentiment and customizable labels. Open end comments are always collected and easily configured.
Pins with Labels
Easy Analysis: Heat Maps and Pin Maps
Use for evaluative exercises
Advertising
Packaging
Virtual Shelf
Menus
Use for creative perceptual exercises
Photo Metaphor
Timelines
Dialogue Balloons
Concept Canvas for in-person groups
Why?
1. Engagement2. Saves paper3. Saves reporting time
How
LogisticsTablets for Everyone
(check with your facility)Revelation project site set up
Activity chains
Speedboat
Speedboat
2 x 2 Perceptual Map
Target
Message/Concept Rating
Message/Concept Test
Questions?
