concept moodboardlittledoris.org.uk/wp/wp-content/uploads/2015/08/little-doris_brand... · concept...
TRANSCRIPT
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LITTLE DORIS COMPANYMARCH 2016
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BRIEF
BRIEF
• Todesignabrandidentityandinteriorconceptthatwillrepresentandpromotethevalues,con-textandgoalsofLittleDorisCompany.
TARGETMARKET
• Althoughthereisnocurrentsite,thecafeaimstoprovideemploymentandanalternativehubforlocalyouth.Thecafe’soverallimagethereforewillneedtoresonatewellwiththe16-24agegroup,aswellasfeelingappropriateforoldercustomersandpassers-bywhoarenotaffiliatedwiththecharityworkofLittleDorisCompany.
BRANDIDENTITY
• Coloursandmaterialstocreateanupliftingandinspiringatmosphere.Schemeshouldalsocom-municatesustainableandethicalstandards.
• Interiordesigntoconsiderbudgetrequirementsandfuturescaleablesolutions.
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CONCEPT MOODBOARD
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LOGO DESIGN
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VISUAL 1
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VISUAL 2
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VISUAL 3
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MEETING1:ProjectBriefing
BRAND DEVELOPMENT
Definingbrandvaluesandpersonality Brandstrategyandpositioning Basicmarketresearchandcompetitionstudy
BRAND IDENTITY
Visualdevelopmentofbrandidentity 2brandoptionsofnamegeneration,logoandgraphic“feel” Startofinteriordesignconcept
MEETING2:Review/selectionofconceptandstartofinteriordesign
INTERIOR DESIGN
Layoutplans,drawingsandstrategydiagrams Interiordesigndevelopment Developing3x3Dinteriorvisualisations Developing3xcustomartworkforgraphics
MEETING3+:Review,developmentandfinalisationofinteriordesign
REALISATION
Detailedplansandtechnicaldrawings Final3x3Dinteriorvisualisations,high-resolution Final3xcustomartworkforgraphicsinoriginalformat Finalspecsandbudgetapproximation
DESIGN PACKAGE 1