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CONCEPT HOSPITALITY PVT. LTD. (CHPL) Hotel managers, operators and consultants. Established in July 1996 in Mumbai, India s commercial capital. 1 www.concepthospitality.com

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CONCEPT HOSPITALITY PVT. LTD. (CHPL)

Hotel managers, operators and consultants.Established in July 1996 in Mumbai, India’s commercial capital.

1www.concepthospitality.com

Our MissionTo execute and manage a group of hotels, ensuring the highest levels of quality and serviceto guests, while providing an ever increasing profitability, facilitating growth anddevelopment of both the hotels and the employees.

Our CommitmentWe have developed strategies to help hoteliers/entrepreneurs increase the value of theirinvestments. This has paid rich dividends as a growing number of travellers choose topatronize our group of environmentally friendly hotels. Environmentally sensitive travellersis the fastest growing segment today.

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Our JourneyCHPL - CHLFormed on 10th July, 1996, Concept Hospitality Pvt. Ltd. (CHPL) was converted to a ‘deemedpublic’ limited company on 16th February, 1998 and renamed Concept Hospitality Ltd.(CHL).

CHL was promoted by Mr. Param K. Kannampilly (FHCIMA), an internationally renownedhotelier and Mr. Vithal V. Kamat, scion of a large South Indian restaurant chain.

Mr. Kamat along with company director Mr. Ramesh Shanbag, subsequently sold their stakesin CHL to Kamat Hotels India Ltd (KHIL).

CHL – CHPLThe company reverted back to CHPL on 14th March, 2009 with the purchase of KHIL’s stakeby Mr. Kannampilly, giving majority control.

In April 2009, CHPL accepted Obelia Hotels Pvt. Ltd. as a stakeholder.

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Our GrowthCHPL is one of the most accomplished hotel management companies in India. Startingafresh in 2009 with 9 hotels, the company now manages 23 hotels, resorts and apartmentprojects across India.

Since its inception in 1996, CHPL has completed over 40 hospitality projects.

Our AwardsCHPL has received over 40 awards from Indian and international associations for ourefficient and environmentally responsible hotel operations.

Our FutureCHPL has a healthy pipeline of 17 projects that ensure our rapid pace of growth.

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CHPL Today

Present Board of Directors• Mr. Param K. Kannampilly, Chairman & Managing Director• Mr. Sean Sovak, Director• Mrs. Sabrina Kannampilly, Director• Mr. Ram Mallar, Director

Our AuditorsChartered Accountants – Haribakti & Co.

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The Fern Hotels & ResortsThe promise is a premium standard of amenities& service with a true passion for theenvironment.

The Fern is the luxury badge for hotels & resortswith a 5-star & above classification. It is a full-service product with premium accommodationand services.

The Fern Residency is a mid-tiered badge forhotels & resorts in the 3 & 4-star categories. It isa full-service product with upmarketaccommodation and services.

www.fernhotels.com

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Beacon HotelsThis brand provides a budget hotel experience inthe 2-star category. It offers limited services withthe essential amenities for a comfortable stay.

Independently Managed Hotels &ResortsAlong with our brands, CHPL operates hotelsand resorts for owners under their own names.

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The Fern Stands For• Environment (A growing Movement)• Personalized service• Contemporary facilities• Upscale business & leisure hotels

In a world where guests require proactive, individualized service, The Fern deliver muchmore. Luxury with elegance & personalized service & all the contemporary facilities allpackaged together with minimal impact on the environment.

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What Makes Us DifferentEvery new hotel comes with a New look & Modern amenities. The Fern brings all ofthat together and combines it with trend setting environmental standards.

Solid waste management - Though our Vermi composting and Garbagesegregation.

Energy management - With our Green room technology and effective monitoringto ensuring optimal usage and low energy costs.

Water conservation - State of the art fittings coupled with exemplary operatingprocedure to ensure Minimal water consumption.

Environmental Commitment & Employee Education - Step lighter employeeeducation program, numerous community programs together resulting in amultiple award winning Environment protection conscious Culture.

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Profile• Post Graduate Diploma in Hotel Management & Catering Technology• Fellow of The Institute of Hospitality, London• Fellow of The World Academy of Productivity Sciences• He is on the Board of Governors, IHMCT, Mumbai; Chairman of The

Institute of Hospitality, London - Western India Chapter and• He has over 35 years of experience in the Hospitality Industry• Set-up and operated The Orchid Group from inception (1996) till

November 2007• Has been associated with hotel groups such as:

• The Spencer Group of Hotels• Fariyas Group• Hotel Leela Venture• Raheja Group of Hotels in India• The Orchid Group

Param Kannampilly,Chairman & Managing Director

CORE TEAM

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Profile

• A Hotel Management Graduate from the IHM – Mumbai, after which hepost graduated as a Gold Medalist in Hotel Management from the OberoiSchool of Management, New Delhi.

•He has been associated with the Industry for over 26 years withexperience in hotel groups such as:

• Oberoi Hotels

• Park Plaza

• Marriott Renaissance

• Fern Hotels & Resorts

Pushpinder KumarCEO

CORE TEAM

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Profile

• Prior to this assignment, he was the General Manager, Corporate Sales atThe Leela Palaces, Hotels & Resorts. CHPL has one of the fastest growingportfolio of hotels & resorts with The Fern brand of 3-5 star properties,and he will be a key member of the team.

• His career spans over 22 years at senior positions with leadinghospitality brands. He has been the Director of Sales, Taj Mahal Palace,Mumbai and also launched the Grand Hyatt, Mumbai as Director ofMarketing.

Sarosh KhatibSr. VP - Sales & Marketing

CORE TEAM

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Profile

• Has over 12 years work experience in the Hospitality Industry.

• Having completed his Management Training with the Orchid Group, hehas varied experience in setting up of new hotel properties.

Suhail KannampillyVP - Operations

CORE TEAM

Profile• A specialist in hospitality communications and marketing.• A career spanning 18 years in hospitality & travel journalism, kitchen

operations and global sales & marketing.

Alan D’MelloBrand Director

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Profile• A diploma holder in Mechanical Engineering, he has over 32 years

experience in Maintenance.• Worked for TIFR, Tylos Hotel, Ritz Group & The Retreat. Overseas

experience in Bahrain.

KP. DasVP - Projects

CORE TEAM

Profile

•A Science Graduate with a Diploma in Hotel Management and an MBA inHR – he has over 22 years experience in various Hotel Groups.

•Has also had international exposure in Hotel Operations withspecialization in Rooms Division, Food & Beverage, Marketing & Sales,Finance & Management Development.

•Is also a qualified Leadership Grid Trainer and has conducted variousGrid Programs for Hotel staff within the Group.

Tajinder NarangLeadership Coach, Head HR & Training

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Profile

• MBA in Finance with Advance Diploma in IT.

• He brings with him 11 years of Specialized Experience in theManagement Information System (MIS), Financial Feasibility,Budgeting & Forecasting, Online Revenue Management, Accounts, IT, &Administration.

Pramod KulkarniGM - MIS & IT

CORE TEAM

Profile

•A foundation of hotel management and hospitality skills honed atdiverse and varied scales of domestic & international properties.

•He brings with him focused business acumen of 17 years andperspicuous operating techniques & procedures at new ventures.

Shamitav JanaGM - Operations

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Profile

• A Commerce Graduate with a Diploma in Personal Secretary's Course,she has worked for over 28 years with Chairmen / Managing Directors/ Directors & General Managers of the Spencer, Taj, Leela, Fariyas,Raheja & Orchid group of hotels.

Beena SaldanhaManager – Admn.

CORE TEAM

Krishna Poojary.CFC

Profile

• C.A. Intermediate with 15 years of experience in Hotel Finance andAudit.

• Well versed with uniform systems of Accounting, Finance & Taxation

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Profile

• Over 20 years of professional experience in Sales & Marketing, publicrelations & CRS.

• She has worked with reputed Organizations such as Gammon IndiaLtd., Raheja Group of Hotels, Orchid Group of Hotels.

Lorraine SharmaHead - CRS

CORE TEAM

Profile

• Having been with the Indian Railways for 36 years, he has wideexperience in dealing with Industrial Relations (has handled 2500 staffunder 6 divisions of the railways).

BK. ShenoyHR

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Profile

• Over 20 years of strong and diverse experience in Sales & Marketing, public relations, dynamic and result-oriented. working with Concept Hospitality for last 10 years.

• Post Graduate Diploma in Marketing Management specialized in Sales Promotion & Marketing.

Manoj MenonGM Sales, India West

CORE TEAM

Profile

• Post Graduate hotel management professional working with ConceptHospitality for last 7 years.

• Started her career as a Guest Relation Executive at The Orchid Mumbai& is overlooking the Sales activities of Kerala, Bangalore & HyderabadOffices.

Teena NichaniGM Sales, India South

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Profile

• Bachelor in Hotel management and Post Graduate in PublicAdministration with more than 10 years experience.

• She has worked with Park Plaza Ludhiana, Country Inn and Suites byCarlson and Sarovar Hotels before joining Concept hospitality Ltd.

Nidhi GuptaGM Sales, India North

CORE TEAM

Profile

• She was the Associate Director, Sales for the Royal Orchid Hotels, basedat the Mumbai office in her earlier assignment. She is charged withdriving group sales from Mumbai.

• Her career in hospitality spans 12 years starting with Sarovar Hotels &Resorts. A highlight of her tenure at Royal Orchid was winning theHotel Excellence Award (2011-'12) as the salesperson of the year fromHDFC Bank.

Mrunalini WillisGM Sales, India Mumbai

Our Sales Network• Ahmedabad• Bangalore• Chennai• Hyderabad• Mumbai• New Delhi• Pune

Sales Network (To Open Shortly)

• Chandigarh

• Kolkata

• Cochin

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8081 international & domestic companies currently give room nights across our group

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Hotel Management & Operations: Pre-Opening

Managing and supervising day-to-day operations of hotels, backed by a pool of qualified andexperienced professionals. Services include:

• Feasibility study

• Market survey

• Technical services

• Architect brief

• Interior Design brief

• Services brief

• Kitchen consultant brief

• Project planning, implementation scheduling

• Vendor selection & negotiation

• Marketing strategy

SERVICES OFFERED

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Hotel Management & Operations: Post-Opening

Managing and supervising day-to-day operations of hotels, backed by a pool of qualified andexperienced professionals. Services include:

• Managing / Operating the Hotel

• Cost & Revenue budgeting

• Review of performance jointly with owners

• Database management & mass mailing

• Quarterly service / system audits

• Centralized reservation

• Restaurant concept design / Implementation

SERVICES OFFERED

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Hospitality Consultancy:

• Market survey and feasibility studies

• Conceptualization of hotel projects

• Financial viability analysis

Marketing:

• Market positioning / branding of the hotel

• Advance booking of inventory / contracts

• Reservation network access

ECOTEL® Services:

• CHPL has tied up with HVS Eco-Services to facilitate growth of ECOTELS® (Eco-Friendly Hotels)

• CHPL helps operationalize the certification and market the brand

SERVICES OFFERED

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• Leading Hotel Management Company in India with some of the best known and highly regarded Hotel brands. Decades of experience in the hospitality industry.

• Dedicated Marketing Team Strong channel marketing (through GDS & web optimization)

• Strongest Domestic Sales and Marketing Infrastructure with extensive reach and penetration. (Mumbai, Pune, Bangalore, Delhi, Chennai, Hyderabad, Kolkata, Ahmedabad) and growing.

• In-house training and Human Resource Development Division. Strong operationally, with a constant flow of the country’s highest rated young hospitality professionals. Over 56 custom made training programs for different tasks with an ability to attract and retain staff in a competitive environment.

• Strong management focus. Established policies & procedures from the top downwards. Skilled and Highly motivated operational team.

ADVANTAGE

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• Proven ability to provide Technical Services, Pre-opening Services and operation of highlysuccessful hotels. Quick adaptability to new market trends

• Exclusive tie-up with HVS Eco Services to plan and operate Eco certified and Eco sensitivehotels in India.

• Numerous accolades and recognition for innovation and excellence.

• Extreme focus on Guest Needs and Guest Feedback. Extremely high level of guestsatisfaction – on a consistent basis.

• A strong commercial focus on bottom line delivery & personalized attention toclients

• Periodic Internal audit / mystery guest audits

• Customized guest Loyalty / membership programs

ADVANTAGE

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OUR PRESENT NETWORK OF HOTELS & RESORTS - 1/2

Name Location Rooms CategoryMeluha The Fern Mumbai 141 *****The Fern Jaipur 85 *****The Fern Ahmedabad 96 *****Beaumonde The Fern Kochi 70 *****Manasarovar The Fern Hyderabad 102 ***** The Fern Gir Forest Resort Sasan Gir 40 *****The Fern Residency Rajkot 69 **** The Fern Residency Vadodara 34 ***The Fern Citadel Bengaluru 117 ****The Fern Gardenia Resort Goa 18 ***The Fern Residency Mumbai 84 ****The Fern Surya Resort Mahabaleshwar 37 ***The Fern Samali Resort Dapoli 16 ***The Fern Residency Chandigarh 35 ***The Fern Courtyard Resort Ganpatipule 70 ****

… contd.

PRESENTLY MANAGING 1343 ROOMS IN 23 PROPERTIES

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OUR PRESENT NETWORK OF HOTELS & RESORTS - 2/2

Name Location Rooms CategoryThe Uppal Delhi 48 ***** Seasons Pune 50 ****Floatel Hotel Kolkata 49 ****The Desertscape Resort Jodhpur 52 ****Rodas Mumbai 36 ***The Wall Street Jaipur 32 ***Quality Regency Pune 40 ***Maia Beacon Residences Bengaluru 22 ***

PRESENTLY MANAGING 1343 ROOMS IN 23 PROPERTIES

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UPCOMING NETWORK OF HOTELS & RESORTS

Name Location CategoryReseda The Fern Chennai *****Matsuri The Fern, Club & Resort Goa *****The Fern Kolkata *****The Fern Raipur *****The Fern Bhuj *****The Fern Dwarka ***The Fern Beira Mar Resort Goa ***The Fern Residency Asansol ***The Fern Saputara ***The Fern Residency Solapur ****The Fern Residency Tezpur ***The Fern Residency Tirupur ****The Fern Residency Jodhpur ***The Fern Viola Resort Lonavala ****Amonara Club & Resort Pune *****Beacon, Andheri Mumbai **Beacon Apartments Goa **

UPCOMING 1500 ROOMS ACROSS INDIA

CONCEPT HOSPITALITY PVT. LTD. (CHPL)

Hotel managers, operators and consultants.Established in July 1996 in Mumbai, India’s commercial capital.

THANK YOU

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