D e v e l o p i n g f o o d c o n c e p t s t h a t t r u l y w o r k

IN•NO•VA•TION

noun \,i-nә-’vā-shәn\

the introduction of something new

[& relevant]

-Merriam-Webster

IN•NO•VA•TION

Activity of people and organizations to change themselves and the environment

Routine

Dominant ways of thinking

things

behaviors

standards

IN VEN TION

• New process, product or service derived from new ideas and knowledge

• Application of new knowledge which creates something new

IN N OVA TION

• Invention coupled with commercialization

• New knowledge put to productive use

WHAT DRIVES INNOVATION?

WHAT DRIVES INNOVATION?

WHAT DRIVES INNOVATION?

Fast food chain promoting Co+Creations, a collaboration with their customers on product innovation.

The Egg Minder, a collaboration of GE & Quirky.

DIY Restaurants: Project Pie

DIY Restaurants: Ramen Nagi

DIY Restaurants: 8 Cuts Burger Blends

FOOD INNOVATION SYSTEM

Ideation

Concept for consumers’ unmet needs

Blueprint

Define key product attributes & price point

Prototyping

Bring the concept alive

Consumer Testing

Produce multiple product prototypes in target market

Optimize

Continuously develop

DIFFUSION

Invention Innovation Diffusion

Result of the increase of the market share of the innovator as well as the imitation of

others

SOCIAL MEDIA

Leverage social media to drive your food innovation

LONG-TERM TRENDS

GROWTH

when and if useful innovative products become affordable to the general public

BUSINESS CYCLE BEHAVIOR

Recession cost-reducing process innovation

Boom Phase

higher-performance expensive innovative products

Too often in our organizations, we think about staffing our

innovation projects in terms of silos or departments, instead of roles that need to be filled for a

product or service to be successfully completed, launched,

and widely adopted in the marketplace.

The REVOLUTIONARY

Always eager to change things, to shake them up, and to share his or her opinion

Tend to have a lot of great ideas and are not shy about sharing them

Likely to contribute 80 to 90% of your ideas in open scenarios.

9 INNOVATION ROLES

The ARTIST

Doesn’t always come up with great ideas, but are really good at making them better

9 INNOVATION ROLES

The TROUBLESHOOTER

Comes in to help overcome the roadblocks in the great idea

They love tough problems and often have the deep knowledge or expertise to solve them

9 INNOVATION ROLES

The CONSCRIPT

Has a lot of great ideas but doesn’t willingly share them because:

a. Don’t know anyone is looking for ideas

b. Don’t know how to express their ideas

c. Prefer to keep their head down

d. All of the above

THE MA JORITY

9 INNOVATION ROLES

The CUSTOMER CHAMPION

May live on the edge of the organization

Has constant contact with the customer

Understands their needs, is familiar with their actions and behaviors, and is close as you can get to interviewing a real customer

9 INNOVATION ROLES

The CONNECTOR

He/she may hear a CONSCRIPT say something interesting and put him together with a REVOLUTIONARY

Listens to the ARTIST and knows exactly where to find the TROUBLESHOOTER that his idea needs

9 INNOVATION ROLES

The JUDGE

Really good at determining what can be made profitably and what will be successful in the marketplace

9 INNOVATION ROLES

The MAGIC MAKER

Take an idea and make it real

Can picture how something is going to be made and line up the right resources to make it happen

9 INNOVATION ROLES

The EVANGELIST

Know how to educate people on what the idea is and help them understand it

Great to help build support for an idea internally, and also help educate customers on its value

9 INNOVATION ROLES

9 INNOVATION ROLES

1. So, what kind of innovator are you?

2. Which of the roles is most scarce in your company?

3. Which roles are missing on your team?

4. What’s the impact of those missing roles?

5. How should you organize your innovation teams for success?

You have amazing people – clerks, executives, accountants, production workers. All have eyes,

brains, and hands. They all have untapped ideas. Imagine what would happen if they COLLIDED?

Why are we doing it this way?

Is there a better approach?

INNOVATION CULTURE

Culture of QUESTIONING

CULTURE OF INQUIRY

Questions you raised will be carefully considered and may trigger on-going discussion and possibly action.

You might be praised and even rewarded, just for asking it.

CULTURE OF CONFORMITY

This is the way we’ve been doing things for 20 years.

That’s just the way it is.

Around here, we except people to bring us answers, not questions.

INNOVATION CULTURE

Change perspective

Incent curiosity

Break the pattern

INNOVATION CULTURE

Culture of CURIOSITY

Take intelligent risks

Tolerate mistakes

Respect boundaries

Have the right people make the right choices

INNOVATION CULTURE

Culture of ITERATION

INNOVATION CULTURE

Culture of ITERATION

Have you ever rewarded or recognized

anyone who has TRIED and

FAILED?

It’s time to recognize

SUCCESSFUL FAILURES as a key ingredient

of success.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.

Steve Jobs

INNOVATION CULTURE

Culture of CONNECTING THE DOTS

INNOVATION CULTURE

Culture of CONNECTING THE DOTS

HOW TO GET MOVING

Involve your clients

Think like a risk capitalist

Develop products differently

“To be a rock star, you have to play music people want to listen

to… and pay for.”