The  concept  of    HUMAN  BRAND  MANAGEMENT

Presented by Komal Agarwal Founder & Facilitator ‘I’m happy being me’

WHO  ARE  WE?

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We don’t see things as they are, We see things as we are.

India America

Things which are considered trendy in one region can be considered traditional in other.

Environment we have grown up in forms our belief and becomes our way of life!

Differences among people in working space are result of difference in perception.

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We manage human behaviour by managing human perceptions about self and others

- Human Psychology

“Why do we have affinity towards a brand, actor or actresses?” We buy perception of those qualities which we hoped we had.

About  the  company  ‘I’m  happy  being  me’

• ‘I’m happy being me’ was founded on 1st of May, 2013 by Komal Agarwal, a brand consultant, clinical hypnotherapist, Systemic Constellation facilitator, human behavior specialist and mind trainer with 11 years of Industry experience in Marketing and Brand Management.

• We facilitate performance enhacement of corporates, brands, teams and individuals, by modifying human behaviour and extending their vision into corporate brand as design. (This is our USP)

• Inward Branding to Outward Projection as Brands.

• We manage Human Behaviour through Systemic Constellation - Family & Business Constellations, Clinical Hypnotherapy, Redikall & Pranic Healing.

• We provide wholistic Brand Creation and Rejuvenation of brands and humans. Creation of Brand Strategy, Nomenclature, Brand logo, Visual Language, Packaging and Retail Experience.

• We use modalities to bring in change which is holistic and effective.

• We work on two levels i. With person heading the brand and core team working on it.

ii. The brand. Hence Human Brand Management.

Komal Agarwal - CEO

Komal has been working in the industry for last 16 years in the area of Marketing and Brand Management. She has worked both at client side and with agencies. She has worked for companies like GE, Tata Teleservices, Times of India, Deepak Fertilizers and at agency side have handled brands like HUL, General Mills, ITC, Amul, Dabur, Wipro, 3M, Nerolac, ICICI Bank, Vodafone, Cavinkare etc. Her last stint was with Intellect Design - where she created and led Global Marketing team of it’s Insurance Arm Intellect SEEC. She specialises in New Brand Creation, Brand Re-positioning, Nomenclature, Logo Design, Brand Architecture, Visual Language, Packaging and Retail Space Experience Design.

She is an Alumni of Mudra Institute of Communication, Ahmedabad and Anglia Ruskin University Cambridge.

Handling Brands gave her exposure to understand consumers and create virtual human beings. Her professional career, passion and inquisitiveness to understand spirituality and human behavior in depth led her pursuing therapies as a parallel career. She is a certified Systemic Family & Business Constellation Facilitator, Clinical Hypnotherapist, Mind Trainer, Past Life Regressionist, Human Behaviour Counselor, Pranic Healer and Intuitive Healer.

She has now combined both her branding and spiritual skillets to create concept of Human Brand Management under her own company I’m happy being me.

Her company is inspired by her own journey of self realization and creation of a brand as an extension of the leader and their purpose of life. She has experimented the method of human brand management in creating ‘I’m happy being me’

She believes that every human is a unique brand. The way every brand stands for a unique proposition. And when you merge the leader with the brand he is heading, only then you can create a unique identity.

Komal Agarwal +91 9167220619

Areas  of  work

INDIVIDUAL      THERAPIES

Skill enhancement, behavioural change,

interpersonal relationships, addictions,

physical ailments

Specializing in Leadership Team Workshops,

Team Effectiveness, Team Bonding, Resolving

Conflicts

CORPORATE  WORKSHOPS

WORK  SPACE  DESIGNING

Space Designing for creating effective work

environment

PERSONAL  DEVELOPMENT  

SEMINARS

Self Discovery, Parenting, Resolving Personal

Relationships, Meditation, Yoga etc

Customized merchandise for the teams.

MERCHANDISE  

CORPORATE/  PRODUCT  /

INDIVIDUALBRANDING

Internal & External Brand Creation, Packaging, Brand Logo, Nomenclature, Retail

Designing, Office Space Designing

WHAT  IS  A  BRAND?

Brand is extension of leader’s aspiration, personality, values and thoughts.In short, projection of his/her perception about self. Ratan Tata – Tata

Group

Steve Jobs - Apple

Narayan Murthy - Infosys

Richard Branson - Virgin

Every Organization/Brand is conceptualized and initiated by an individual’s vision and is extension of his/her’s personal life’s vision. In case of Entrepreneurship firm it is owner and in large corporates this is an extension of the Leader leading the brand.

Individual’s desired life vision influences choice of

Family Work Education Lifestyle Social Circle Others

According to Dr. ROBERT DILT’S LADDER Logical Levels of how a person thinks

*Robert DILT is internationally recognized, leading NLP practitioner.

Mission/Vision of life

Identity/Personality Who AM I?

Beliefs/Values for life Why I should do what I Do

Skills, Capabilities, Strategies How will I do it

Behaviour What will I do

Environment Where will I do it

Environment

Performance at Work

Relationship with Colleagues

Spouse and kids Lifestyle Social Circle Others

Individual’s Beliefs/Values What is right or wrong, what I should do/not

Family & Friends

Education Religion Socio Economic Strata

Individual’s Skills/Capabilities What I can do, what I cannot

How should I behave to justify this

Individual’s beliefs are formed based on past experiences and what they learnt as a child from their environment.

Purpose/Vision for Life

Identity Who am I

The leader is the driving force for the brand and the organization.

Leader’s Vision

Vision for the brand

If Leader’s thinking process is expanded

Vision for the brand also expands

If only the brand grows and leader doesn’t there will be disharmony in growth

OUR  PROCESSHow do we achieve effective brand performance?

To create value, we have to be different, one of a kind, unique! We help the leader find his/her uniqueness and extend it to the brand.

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Every HUMAN is made of:

‘The  infrastructure  through  which  Mind  +  Soul  operates  

The  spark  which  gives  us  life,  knows  our  purpose,  our  

consciousness

The  strategist  of  our  body  +  soul

Creating  a  Sync

The Leader /Visionary (Inward Branding)

The Brand (Outward Projection)

& =

Successful Leader & Brand

AND  that’s  when  you  and  your  brand  perform  the  best!

PROCESS:  HUMAN  BRAND  MANAGEMENT

Inward Branding (of the leader)

Outward Projection (creation of the brand)

HUMAN BRAND MANAGEMENT

We  create  a  Complete  Brand  Experience

Starting from Vision of the leader

Positioning of the company

Customer & Market Research

Brand Logo

Visual Language

Store Facade In-Store Branding/

Office Space Designing

Website StationeryStaff

Behaviour

Staff Uniform

Social Media

Other Collaterals

Achieving harmony with Internal Team handling the brand

PROCESS

Understand,  leaders’  objective  of  starting  

the  company

Modify,  Synergize,  Enhance  belief  systems  of  the  leader  to  achieve  the  

objective,  using  Hypnotherapy  at  levels  of  

Body,  Mind  and  Soul.

Define  company’s  positioning/vision  in  

synergy  to  vision  of  the  leader

Market  Research  to  understand  consumer,  

category  and  competition

Define  Brand  Strategy  infusing  leader’s  vision  and  research  analysis.

Execute  Brand  Strategy  in  Designing  of  Brand  Logo,  Visual  Language,  

and  Promotional  Material.  

Synergize  energies  of  the  leader,  brand  and  team  members  using  Hypnotherapy  and  Human  capital  Management

Resulting in Effective Organization Performance

We  also  bring  perceptions  of  the  leader  and  team  members  handling  the  brand  to  a  common  platform,    before  creating  the  brand.  Such  that  when  the  brand  is  created,  there  is  balance  at  all  levels  for  effective  performance.  

MODALITIES  USED  

To work with the leader and other members of the leadership group - Inward branding

Brand Creation -Outward projection

•Sytemic Constellation •Clinical Hypnotherapy •Redikall Healing •Meditation •Group Meditation – With the senior team members

•Consumer Research •Market Research •Competition mapping •Brand Strategy •Designing the brand •Training of Sales Staff

Thank  you!

When you are happy with what you are doing, others don’t have to monitor your performance, you perform at your best!

Let us know when you are ready for a creation or rejuvenation!

Komal Agarwal Founder & Facilitator ‘I’m happy being me’ +91 9167220619 komal@beingme.info www.beingme.info