CONCEPT PAPER

SOCIAL INNOVATION RELAY: TOP 20

HELLO DOLLY

Claret, Barcelona

empresahellodolly@gmail.com

Executive report

Objective of our product

- Our product fulfils a societal need to encourage more young girls to be interested in

STEM subjects. This in turn will lead to more girls taking STEM degree courses at

University and enjoying positions in highly sought-after professions, with very low

rates of unemployment.

Our final customer

- Girls aged 6 to 11 are our primary client as they will be the ones playing with Dolly and

programming her movements.

- However, we want to continue growing with our older clients, ages 12 to 18, so that

they remain interested in technology. We believe that by creating the

Dollyfoundation, girls will be encouraged to continue programming as well as teaching

technology to other girls. Moreover, we will give scholarships to girls that in the future

could be interested in taking a STEM degree.

- We also take in to account our indirect clients, the parents. They will be the purchaser

of our product and surely they’ll be interested in having a toy of great educational

value, compact in size and with minimal assembly.

Benefits of our product

- At present many technological toys are aimed at boys through the image and design of

the products themselves (robots, building blocks and vehicles). Girls who enjoy playing

with dolls are mostly excluded from this market. Our product lets girls play in a natural

way with dolls and technology.

Competition

- There is currently no specific customised doll that involves the concept of

programming as well. Competitive advantage

- Our product helps girls enter the world of programming through the desire to make

their doll move on a hoverboard, something they are familiar with in real life. This also

makes the most of their natural curiosity to imitate what they see around them. Our

product can be completely personalized so each child can have their own, unique doll

– they can choose the skin colour, the facial features, the eye colour, hairstyle, as well

as the clothing.

Innovation/ I+D+i

Hello Dolly is an innovative product because it meets a need in the market for a robotic toy

that is aesthetically appealing to young girls.

The fact the girls can personalise the doll, means they will become more attached to it and this

will help them want to play with her and program her movements.

Short description (2 lines max)

Hello Dolly is a totally personalizable doll which can move around on a programmable

hoverboard.

Long description

Our product is different to others in the same sector, because with it, we can improve the ability and interest girls have, from a young age, in STEM subjects (Science, technology, engineering and maths.) Dolly is a personalizable doll with its own programmable hoverboard, aimed at girls between 6 and 11 years old, who, through our product, will become more familiar with the world of programming.

And how does it work? When the girl receives the doll, there will be a unique code the box that she will need to introduce into our APP. Once inside our APP the girl can start programming the path that she wants the doll to move. This path is then sent to Dolly, and she starts moving.

And why is it innovative? Nowadays there are other programmable toys, such as robots, but nothing specifically targeted at girls. And why should a programmable product be targeted at girls? Because currently girls are at a disadvantage to boys. Only 2.2% of the Spanish female population are currently studying a STEM degree, the reason for this is that young girls have many toys aimed at them, but very few develop their spatial intelligence, something that is essential in these STEM subjects.

Hello Dolly wants to put an end to this problem, offering girls the chance to play naturally and have fun, increasing at the same time their awareness of, and interest in, programming.

Finance/ Investment plan

INVESTMENT

The initial investment costs are 0,00€ due to the fact that we are affiliated to a group called

FabLab, where you can take a social idea and they let you use their facilities for free.

EXTERNAL FINANCING

Stock suppliers → Poles (35=5x7) Copies

clothes stand (15 = 0'5x30)

Flyers and business cards (70)

Material Fablab (perspex = 2'60 and wooden board = 10'40)

Tahis (Arduino = 7 cables = 1 motor = 5 flanges = 4)

Leasing → [ Fablab Machinery (laser 374 = 17hx22 € / hour) (3D Printer 119 = 17hx7 € / hour)] as

it is from Fablab= 0 €

Family loan → Material for the stand (20€ from Laia’s grandmother)

BALANCE SHEET

Fixed assets

I.T. applications → 180,50 (150 web + 30 arduino)

Furniture → 35,00

I.T. processing equipment → 300,00

Current Assets

Zero

Net current Assets

Reserves/profits → shares + promotional products (Open Day)

Fixed liabilities

Zero

Current liabilities

Short term debt. Credit companies → 68,50 (20 Laia’s grandmother+11 loaned at the start

+30 loaned at the start+7’50 loaned at the start)

INCOME EXPENSES

INCOME

Sales of Hello Dolly €6.100.000,00

Sales of Shares €16.000,00

Merchandising €30.000,00

€6.146.000,00

EXPENSES

Premises €0,00

Legal and administrative services €1.000,00

Transport costs €10.000,00

Bank charges €0,00

Publicity costs €60.000,00

Workers €40.000,00 *

Supplies costs €3.687.600,00

Insurance costs €122.000,00

Debt interest €0,00 *

TOTAL €3.920.600,00

*The partners will not earn a salary until profit is made.

*Supposing we borrow 3.500.000€ from a financial entity at 6% interest.

We would also look at financing through Crowdfunding or Business Angels.

Technology implementations

Dolly is a doll that needs to be programmed in order to work, something that already exists in

the market but only targeted at boys.

All the high-tech toys that are available nowadays have a mostly traditional robotic look to them

(metal, with screws), but we have created a product which is attractive to girls, like her other

dolls, whilst being technological.

In this way our product is different from our competition which is aimed at boys, rather than at

girls.

Team’s photo

Youtube’s Video Pitch

https://www.youtube.com/watch?v=1ZeJozw4Av4&t=4s