conceptual design challenge 1_tee v2 20100416
TRANSCRIPT
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Fun in the SunA conceptual design by
Tee Suraphongchai
Design ChallengeTo design a mobile tool that reminds users to apply sunscreen before an active afternoon in the sun
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Fun in the Sun
Persuasive Purpose To encourage users to put on sunscreen before engaging in
outdoors activities
Industrial Design
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
User Description
• Business school students who have signed up on the “SchwabSports Mailing List,” indicating interest in participating in pickup basketball, soccer, volleyball, and other games at the Manzanita fields
• They are likely…• 22-32 years old• Active• Well-educated about
the benefits of sunscreen• Very frequent users
of cell phones
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
John Smith Goes to Manzanita
Using the pocket-sized sunscreen that is in his backpack, John goes to the bathroom to apply the sunscreen to his face after class and texted back: “Yes, I just did!”
Later on at lunch time, John got an email from the SchwabSport list that said:” Anyone up for pickup soccer in 15 minutes?”
John wakes up on a beautiful spring day in California
He goes to class while daydreaming about spending the day outside
Between his first and second class, John gets a text message: “Have you put on your sunscreen today?”
John rushed back to his room and managed to be out on the field in 10 minutes, completely protected from the sun!
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Prototype of Fun in the Sun
• The user will get a reminder in the morning and during class break times (7:45am, 9:45am & 11:45am) to apply sunscreen
• If the user has not put on sunscreen in the morning, then the user will use the pocket-sized sunscreen (distributed) for the daily application
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Features/Functionality
• The mobile application is a simple trigger which reminds the user to apply sunscreen daily
• The reminder is phrased in a question-form so that the user can respond and confirm that he/she has applied sunscreen each day
• The pocket-sized sunscreen helps with the user’s ability so that the trigger does not have to be as precise (e.g. after the user wakes up and before he/she leaves the room for morning classes)
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Theoretical Justifications
• Persuasive Strategies• Personalized – each user gets his/her own text
message• Response-Prompting
• Users are much more likely to apply sunscreen if they have to confirm back that they have done so
• Tracking• The response allowed the user result to be tracked
more accurately than simply relying on the users’ memory
• Targeted Users• Targeted users are more likely to spend a substantial
amount of time in the sun, thereby providing greater motivation
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Results of User Testing
• To Be Updated
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Shortcomings of Design
• Although the pocket-sized sunscreen helps facilitate the trigger, it is possible that the trigger may come at an inconvenient time (particularly Wednesdays and the weekends)
• The design is likely only effective for a definitive period of time and is reliant on the user maintaining the habit post the trial period
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Expansion - What else is possible?
• Other features and interactionso Use the reminder tool to encourage other health habits
(flossing, drinking more water, etc)
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Next Steps in Design Process
• Expand text messages to include other facts that may more persuasively motivate users to put on sunscreen• For example, facts showing greater aging without
sunscreen usage
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
[You may want a summary slide]
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Evaluation of Design Project
How well does the idea reflect concepts from class?
0 1 2 3 4 5 6 7
How well does the design match the design brief?
0 1 2 3 4 5 6 7
How viable/convincing is the proposed solution?
0 1 2 3 4 5 6 7
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Evaluation continued…
How well could this solution scale to reach many?
0 1 2 3 4 5 6 7
How well does this document communicate?
0 1 2 3 4 5 6 7
Bonus Points
How insightful is the proposed solution?
0 1 2 3 4 5 6 7
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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Additional Comments:
Overall remarks or additional comments here