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conceptual framework

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Society Customer Customer insights Shared Value Share of heart Profit Purpose Culture of Passion CONCEPTUAL FRAMEWORK SHARED VALUE Customer Journey EXPERIENCE

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At the moment thinking about how society influence customers and that customer insights lead to a culture of passion wich creates experience. This experience will go back to society as shared value. A company that shares value with the whole society triggers share of heart instead of share of wallet which extends the customer life time value.

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Page 1: Conceptual framework

Society

Customer

Customer insights

Sh

are

d

Valu

e

Sh

are

of

heart

Profit

Purpose

Culture of

Passion

CONCEPTUAL FRAMEWORK SHARED VALUE

Customer Journey

EXPERIENCE

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