CONDÉ NASTJamie Allen

BACKGROUND

Condé Nast, a division of Advance Publications, is a magazine publisher. In the U.S., it produces 18 consumer magazines, including Architectural Digest, Bon Appétit, GQ, The New Yorker, Vanity Fair, and Vogue, as well as four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices. The company, headquartered in New York City, was founded in 1909 by Condé Montrose Nast and has been owned by the Newhouse family since 1959. 

PUBLICATIONS

Condé Nast is largely considered to be the originator of the “lifestyle magazines”, a type of magazines focused on a particular class or interest instead of targeting the largest possible readership. Its magazines focus on a wide range of subjects, including travel, food, home, culture, and other interests, with fashion the larger portion of the company's focus. More recently, Condé Nast has expanded its offerings to include marketing services and consumer-focused products such as apps and licensed merchandise. In 2010, GQ became the first Condé Nast title available on the iPad.

Condé Nast International Ltd., which publishes international editions of the U.S. titles, was incorporated in 2005. (Operating as a subsidiary of Advance Publications, this division publishes more than 126 magazines and 104 websites, representing 24 markets around the globe.)

MY REASONING

I think this company would be best suited to distribute and publish my magazine due to the fact that it does not have a similar magazine already on the market. My magazine, ‘Amp’, is an Indie and ‘young’ peoples magazine.

The closest to it that Future sell is Teen Vogue, which does not feature the same genre as me, apart from the target audience of age. My magazine would bring in the audience of boys and men, which is something new and experimental for Condé Nast to try.

The company would like my magazine as it brings a huge audience of teenagers from age of 15-24, an age group that this magazine does not currently acquire.

In July 2010, Robert Sauerberg became Condé Nast’s president, ushering in a new era less reliant on print adverting and increasingly focused on the development of digital platforms, innovative products and new marketing services to generate revenue.

In May 2011, Condé Nast was the first major publisher to deliver subscriptions for the iPad, starting with The New Yorker; the company has since rolled out iPad subscriptions for nine of its titles. In the same month, Next Issue Media, a joint venture formed by five U.S. publishers including Condé Nast, announced subscriptions for Android devices, initially available for the Samsung Galaxy Tab.

In June 2011, Condé Nast announced that it would relocate its headquarters to One World Trade Center in 2015.

In September 2011, Condé Nast said it would offer 17 of its brands to the Kindle Fire, Amazon’s answer to Apple’s iPad.

The target audience for the iPad is mainly men from the age of 18 onwards. My linking my magazine with the launch of Condé Nat Publications on the iPad, it would create a significant amount of profit and could will benefit both parties.