conducted by rebecca mckinnon on journslists who cover news in china. 90% follow blogs.rebecca...
Post on 19-Dec-2015
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conducted By Rebecca McKinnon on journslists who cover news in China. 90% follow blogs.
Blogging 101Anne PokrifkaPokrifka Public Relations
www.PittsburghPublicRelations.com
Questions to be answered…
• What is a blog?
• How can I create one?
• What do I do with it?
• How can it help my company?
What is a Blog?
A way for individuals to publish A way for individuals to publish material on the internet for material on the internet for
everybody to read.everybody to read.
• Free• “Word of Mouth on Steroids”• Blogger
Step 1: How to I find them?
• Technorati
• Daypop
• Popdex
Step 2: Creating Your Own
1. Have a clear purpose
2. Research other blogs
3. Go to www.blogger.com
4. Create a content strategy
Step 3: Market Your Blog
• Add URL to email signature
• Submit to blog search engines
• Ping for each new post
• Use trackbacks and tags
• Include a growing blogroll
• Participate in other blogs
• Allow RSS subscriptions
Step 4: Keeping Track
• RSS (Really Simple Syndication)– Bloglines– Newsgator– Google Reader
• Google Alerts
Some Stats
• Over ½ of the marketers will have blogs
• 60% of marketers are using social networks
• 1.4 blogs created every second
How can it help my company?
• Business Blog Case Study• Stonyfield Farm of Londenderry, NH has a number of
blogs and the data to prove it's a good idea.Rick Bruner's interview with chief blog person, Christine Halvorson, brings out some interesting data about business blogging and its rewards."Our company has experienced phenomenal growth, and we have a certain "personality" in the world--we care about the environment; about healthy food; about supporting family farms. With growth, we fear losing touch with what is a very loyal and committed customer base, and so our CEO, Gary Hirshberg, saw the blogs as a way to continue to personalize our relationship with our customers." –Christine Halvorson, Stonyfield Farms
Questions
What’s Next?
• Podcasting and Webcasting– (Think YouTube)