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Digitalsucks.

CONFERENCEPROGRAMME PROGRAMME PROGRAMME PROGRAMME PROGRAMME PROGRAMME PROGRAMME

Digitalsucks.

NEXTCONF

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During the NEXT conference days, we will be taking you on an exciting dis-

covery tour: together with more than 60 awesome speakers from Europe, Asia

and the US. In the mornings, we will meet at the Schmidts Tivoli theatre and

at the COPPER House to learn what our keynoters have to say about the major

NEXT17 topic: ‘Digital sucks’.

After lunch (2:00 - 3:00 pm, at COPPER House, DOME Stage, GAGA, NOHO,

Mindspace) we will take a deep dive into connected topics like product and

service design, new technologies and their impact, as well as strategy, inno-

vation, transformation and company culture.

You will find our bigger afternoon stages at COPPER House, GAGA, Mindspace

and DOME Stage. More intimate formats will take place at NOHO, Washington

Bar, MOJO CLUB - Jazz Café and on open water (MS NEXT). Find more infor-

mation on the programme and our venues on the following pages.

Join us in the evenings for drinks and music. And if you have any questions,

just ask anyone wearing a NEXT17 t-shirt. It is fantastic to have you here with

us - enjoy NEXT17!

Welcome to NEXT17!

Please take some time to read these pages to get the most out of NEXT.

Download the official ‘NEXTCONF’ mobile app for iOS and Android, bringing you a Live Screen featuring news, current events and upcoming speakers, a personalised timetable, which can be synchronised with choices you’ve already made online, location maps and a lot more.

Get the NEXT17 mobile app

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SCHMIDTS TIVOLI – NEXT17 MORNING STAGEKEYNOTES, CHECK-IN (7:30 AM)

COPPER HOUSE – NEXT17 NETWORKING HUBNETWORKING, DEMOS, STAGE, CHECK-IN (8:00 AM)

STAGEKeynotes

STAGEKeynotes, Talks, Panels

LOUNGENetworking,Demos, Chats

from 8:00 am Registration & Cloakroom

from 9:00 am Networking Lounge,Coworking Space

Coffee & Beverages

Demos & Experiencesby Accenture Interactive, Adobe, AUDI, T-Systems

2:00 pm Free Lunch Bags

4:15 – 4:45 pm Meet & Greet Jamie Bartlett

7:00 pm Accenture Interactive Partywith DJ Josa Peit & free drinks

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9:15 – 9:30 am Welcome to NEXT17 : Pep Rosenfeld (Boom Chicago), US/NL

9:30 – 10:15 am We Need to Talk About Optimism : David Mattin (Trendwatching), UK

10:15 – 10:25 am Digital Sucks?! : Matthias Schrader (SinnerSchrader), Volker Martens (FAKTOR 3), GER

10:25 – 10:55 am Why AI Will Be in Every Digital Product : Lars Trieloff (Adobe Sensei) with Jeremy Abbett (Creative Evangelist), GER

10:55 – 11:25 am Voice Interfaces: Bridging the Gap to the SciFi Promise : Nandini Stocker (Google), US

11:25 – 11:45 am Blockchain & The Future of the Internet : Shermin Voshmgir (BlockchainHub), AT

11:45 am – 12:00 pm Reeperbahn Festival Surprise Act

12:30 – 1:10 pm Dept of the Unknown: Why Corporate ‘Innovation’ Doesn’t Work, and How to Fix It :Tricia Wang (Constellate Data), US

1:10 – 1:20 pm Up NEXT: Our Personal Afternoon Programme Guide : Monique van Dusseldorp &Ina Feistritzer (NEXT), NL/GER

1:20 – 1:45 pm Radicals: Outsiders Changing the World : Jamie Bartlett (Author), US

1:45 – 2:00 pm Reeperbahn Festival Surprise Act

10:40 – 11:25 am Keynote How Generation Z Will Reinvent Technology Pamela Pavliscak (Change Sciences), US

11:25 am – 12:10 pm KeynoteNo, Thank You: User Experience Design for Privacy Ame Elliott (Simply Secure), US

+ Livestream from Schmidts Tivoli Stage

3:00 – 3:45 pm PanelFuture of Marketing Nils Wollny (AUDI), Sven Krüger (T-Systems), Thomas Meyer (Adobe), GER

3:45 – 4:30 pm TalkHow to Influence Stefan Schraps (FAKTOR 3), Sven Wedig (Vollpension Medien), GER

5:00 – 5:15 pm StatementCarsten Brosda (State Councillor for Culture, Media + Digital Affairs, Hamburg), GER

5:15 – 6:30 pm Talk/Panel#dasmitmedien – Innovation in Media and How the Scene Merges with the Digital Industry : Dr. Carsten Brosda (City of Hamburg), Arne Wolter (G+J), Barbara Wegmann (Dropbox), Egbert Wege (nextMedia.Hamburg survey), Sabela Garcia Cuesta (next media accelerator), Roland Eisenbrand (OMR), Oliver Rößling (nextreality.Hamburg, ABSOLUTE Software), Jennifer Lachman (XING), GER

Thursday, 21: (Day 1)

COFFEE BREAK: 12:00 – 12:30 PM

7:00

PM

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COFFEE BREAK: 4:30 – 5:00 PM

DOME STAGE

Keynote Stage

3:30 – 4:30 TalkGlobal Corporates – You’re Sliding into Obscurity

5:00 – 6:00 TalkSilicon Valley InsidesTobias Jost (Hackerbay)

6:00 – 8:00 NetworkingBlogger Meet-up

3:00 – 4:30 WorkshopConsumer Trends: From Insight to InnovationDavid Mattin & Vicky Loomes (Trendwatching)

5:00 – 6:00 Panel A New Era of WorkingOttavia Tomarchio (Mindspace), Laura van de Vorst (HealthcoachFX), Felix Heinricy (Pendula), Johannes Saß (Mamiblock), Sonja Petersmeier (JIN)

Strategy & Innovation

3:00 – 4:00 TalkCulture of Snap - Media Consumption TrendsTatjana Biallas (Taboola)

Media &Innovation

Transformation & Culture

Creative Exchange – Joint sessions byNEXT & Reeperbahn Festival Conference

TechnologyImpact

MOJO CLUBJAZZ CAFÉ

GAGA NOHO DARK ROOM

3:00 – 3:45 TalkBrain Computer Interfaces: Zero-DayPrashanthan Ganeswaran (Gowerlabs)

5:00 – 6:30 WorkshopRoll Up Your Sleeves – Let’s Build Digital BusinessOliver Bahns, Felix Wunderer &Arndt Ohler(T-Systems)

TechnologyImpact

NOHO LOFT WASHINGTON BAR

MINDSPACE

3:00 – 3:45 TalkWhat is Design in Service to, Really?Alexander Baumgardt (California College of the Arts)

3:45 – 4:30 MasterclassDesign for Purpose – Making Innovation Work Christopher Böhnke (Fjord)

5:00 – 6:30 Talk/Masterclass Transformational Products and the Product FieldMatthias Schrader,Kristina Bonitz &Axel Averdung (SinnerSchrader)

Product & Service Design

NOHO DISCO

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3:00 – 3:45 KeynoteThe Dark Net:Inside the Digital UnderworldJamie Bartlett (Author)

3:45 – 4:30 PanelVR/AR/MxR: Time for a Reality Check?Susan Tackenberg (ST Media), David Wortley (GAETSS), Adrian Leu (Inition), Omaid Hiwaizi (Blippar), Thomas Bedenk (Exozet)

4:45 – 5:30 KeynoteHow Generation Z Will Reinvent TechnologyPamela Pavliscak (Change Sciences)

5:30 – 6:00 Talk/Fireside ChatWe Have to Talk About TrustMathias Müller von Blumencron (FAZ), Aminata Belli (Influencer)

3:00 – 4:00 PanelHit The Fan: Rules ofEngagementJennifer Otter Bickerdike (BIMM), Alison Fielding (Beggars), Eddie Meehan (Wonderful), Julia Ruzicka (Prescription Records)

4:15 – 4:45 Fireside ChatPerfect Match: Music in Video GamesSteve Schnur (EA), Sat Bisla (Musexpo)

5:00 – 6:30 Panel040x040 - Space for CreativityMatthias Weber (It’s The Glue), Arne Kittler (XING), Björn Lindén (Oatly), Christophe Stoll (Precious), Karl Berglund (Happy Ears), Martin Thörnkvist (Consultant), Petra Wille (Product Manager)

3:00 – 4:15 Talk/PanelNew Ways of Interaction: Voice Interface, (Chat)bots and moreJeremy Abbett (Creative Evangelist), Nandini Stocker (Google)

5:00 – 5:45 TalkBlockchain Meets the Real EconomyFrank Bolten (Chainstep)

5:45 – 6:30 PanelBlockchain Meets the Real EconomyFrank Bolten (Chainstep), Frank Rosenberger (TUI), Manlio Celotti (The Orchard)

Thursday, 21: (Day 1) Afternoon stages: 2:00 pm – 6:30 pm

5:00

– 6

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ENOHO

DEMO LOUNGE

2:00 – 7:00 Demos

Accenture Interactive Innovation

Labs, IBM Watson, LavaLabs,

T-Systems

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SCHMIDTS TIVOLI – NEXT17 MORNING STAGEKEYNOTES, CHECK-IN (8:00 AM)

COPPER HOUSE – NEXT17 NETWORKING HUB NETWORKING, DEMOS, STAGE, CHECK-IN (8:00 AM)

STAGEKeynotes, Panels

STAGETalks, Workshops

LOUNGENetworking,Demos, Chats

9:00

AM

– 2

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PMFO

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MA

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Friday, 22: (Day 2)

9:15 – 9:30 am Welcome Day Two : Pep Rosenfeld (Boom Chicago), US/NL

9:30 – 10:00 am Digital Sucks : Bruce Sterling (Author), US

10:10 – 10:35 am Smart Hardware from the Streets : David Li (Shenzhen Open Innovation Lab), CN

10:35 – 11:00 am How Minimalism Will Improve Your Design Process + No, Thank You: User Experience Design for Privacy : Lily Kollé (Raft), Ame Elliott (Simply Secure), Monique van Dusseldorp (NEXT), NL/US

1:15 – 11:30 pm Reeperbahn Festival Surprise Act

12:00 – 12:30 pm A Brief History of Conversation (… and What Brands Can Learn from It) : Mark Curtis & Thomas Müller (Fjord), UK/GER

12:30 – 1:00 pm Distraction by Design: Why the Attention Economy Is in a Moral Crisis : James Williams (Time Well Spent), UK

1:00 – 1:15 pm Up NEXT: Our Personal Afternoon Programme Guide : Monique van Dusseldorp & Ina Feistritzer (NEXT), NL/GER

1:15 – 1:45 pm Learning from Innovation Failure – Lessons from The Museum of Failure : Samuel West (Museum of Failure), SE

1:45 – 2:00 pm Reeperbahn Festival Surprise Act

COFFEE BREAK: 11:30 AM – 12:00 PM

from 8:00 am Registration & Cloakroom

from 9:00 am Networking Lounge,Coworking Space

Coffee & Beverages

Demos & Experiencesby Accenture Interactive, Adobe, AUDI, T-Systems

2:00 pm Free Lunch Bags

3:00 – 3:30 pm Meet & Greet Bruce Sterling

3:45 – 4:15 pm Meet & Greet Samuel West

5:00 pm #dasmitmedien Beer Bash & NEXT Closing Drinks with free beer by nextMedia.Hamburg

9:45 – 11:15 am Talk/WorkshopSeamless Commerce : Nick Sohnemann (Future Candy), Christoph Frank (DPD), Kevin Besthorn (e-matters), GER

+ Livestream from Schmidts Tivoli Stage

3:00 – 4:30 pm TalkNext Generation Advertising : Alexandre Naressi + Christian Souche (Accenture Interactive), FR

4:30 – 5:00 pm TalkDigital Starts in the Mind: Building Environments to Challenge and Stretch People’s Thinking : Jonas Buddrus (Top of the Lake), GER

5:00 – 6:00 pm Closing KeynoteDesign and the Good Life : Sebastian Deterding (University of York), UK

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COFFEE BREAK: 4:30 – 5:00 PM

MS NEXT

Networking

3:00 – 4:30 MasterclassLeadership is broken – Why traditional models fail in the face of fundamental change – and how to replace themWolfgang Wopperer-Beholz (MindMatters)

3:00 – 3:45 TalkDevugees – From Refugee to DeveloperMozamel Aman (DCI Digital Career Institute)

3:45 – 4:30 TalkTech for GoodHarald Neidhardt (MLOVE)

5:00 – 6:30 WorkshopDigital Sucks? Not if You Get Your Culture Right!Rhys Marc Photis & Kerstin van Eckert (Pathfinder @ GPi)

5:00 – 6:30 WorkshopVUCA-Flip: How to Build a Resilient Mindset in a Digital World Markus Stenglein &Dirk Belling (Curious), Christina Stenglein (Curious, Hamburger Resilienz Institut)

3:00 – 3:45 TalkHyperloop Case Study: How UX Strategy Can Trans-form the World!Jaime Levy (Author ‘UX Strategy’)

3:45 – 4:30 TalkIntersections andBoundaries of Strategic Design and UXMarja Annecke(SinnerSchrader Swipe)

Strategy & Innovation

Transformation & Culture

Life ImprovementCreative Exchange – Joint sessions byNEXT & Reeperbahn Festival Conference

TechnologyImpact

MOJO CLUBJAZZ CAFÉ

GAGA NOHO DARK ROOM

3:00 – 4:30 Workshop Think Watson: Designing Cognitive ExperiencesAntje Kruse-Schomaker (IBM Watson)

5:00 – 5:30 TalkBeyond Bullshit - How AI and Big Data are Redefining MarketingPeter Gentsch (Aalen University)

5:30 – 6:30 PanelHow AI Will Become the Game Changer in Meeting Consumer Expectation Stephan Dörner (t3n), Lars Trieloff (Adobe), Peter Gentsch (Aalen University), Wolfgang Hildesheim (IBM)

TechnologyImpact

NOHO LOFT

WASHINGTON BAR

GOOD TO KNOW

MINDSPACE

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2:30 – 6:30 NetworkingNetworking Fischbrötchen – Harbour Boat Trip

2:30 – 3:45 Tour 1: Netzpiloten Cruise

3:45 – 5:00 Tour 2:t3n Pioneers Ship

5:00 – 6:30 Tour 3: Factory Berlin Sail

We will board the MS NEXT together with Netzpiloten, t3n and Factory Berlin and take a cruise through the Hamburg Harbour with best views on the Elbphilharmonie andbig container ships.

3:00 – 4:00 PanelThe Power of Networks – Towards Gender Equality in the Digital and Music IndustryJenni Schwanenberg (mantro), Carolin Neumann (Digital Media Women), Robert Franken (Diversity Consultant, Panda), Andrea Rothaug (RockCity Hamburg), Katrin Hesse (Hoffmann und Campe X)

4:15 – 4:45 TalkTrends and Counter Movements in Young Target GroupsChristoph Zeh (GfK)

5:00 – 6:00 PanelUnicorns, Beauty Boxes and a Water Dispenser: Young Experts Explain What Really Counts in Marketing TodayMia S. (pupil, 13),Lina V. (pupil, 15),Joshua A. (pupil, 17),Sarah Pust (Pusteblume)

3:00 – 4:00 PanelLooking East: How China is Changing Consumer Behaviour WorldwidePhilipp Grefer (NEU Festival), Tricia Wang (Constellate Data), David Li (Shenzhen Open Innovation Lab)

4:00 – 4:45 TalkHow Deep Learning is Changing the Design ProcessAlexander Meinhardt (Krunchtime)

Afternoon stages: 2:00 pm – 6:30 pmFriday, 22: (Day 2)

All afternoon venues will open at 2:00pm

Free Lunch Bags will be provided for you at:

COPPER House, DOME Stage,GAGA, Mindspace and NOHO.

NOHO

DEMO LOUNGE

2:00 – 7:00 Demos

Accenture Interactive Innovation

Labs, IBM Watson, LavaLabs,

T-Systems

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Reeperbahn Festival

Enjoy the music!

By attending NEXT17, you can also participate in the Reeperbahn Festival which features a conference pro-gramme for the music and creative industries and show-cases a huge variety of contemporary sounds. Festival events take place September 20 to 23 all over Hamburg’s district St. Pauli. As a NEXT17 attendee you will be grant-ed free access to the conference and concert programme (depending on capacities. Please note that the concerts at Elbphilharmonie had to be booked in advance). Find the NEXT team’s personal artist recommendations here:

Martin KohlstedtSeptember 20-23, 8:00 pm, DOME Stage, Heiligengeistfeld

Antje SchomakerSeptember 21, 7:00 pm, Terrace Hill, Bunker, Feldstraße 66

Alice MertonSeptember 21, 8:00 pm, Docks, Spielbudenplatz 19

HAIYTISeptember 21, 10:00 pm, Uebel & Gefährlich, Bunker, Feldstraße 66

Maximo ParkSeptember 21, 11:10 pm, Docks, Spielbudenplatz 19

Alice Phoebe LouSeptember 22, 9:00 pm, St. Michaelis Church, Englische Planke 1

Charlie CunninghamSeptember 22, 11:00 pm, St. Michaelis Church, Englische Planke 1

Noah SleeSeptember 22, 10:00 pm, Bahnhof Pauli, Spielbudenplatz 21

Beth DittoSeptember 23, 0:00 am, Grosse Freiheit 36, Große Freiheit 36

Lion SphereSeptember 24, 0:40 am, Angie’s Nightclub, Spielbudenplatz 27

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SCHMIDTS TIVOLISpielbudenplatz 27 - 28

The unique theatre at the heart of

the St. Pauli district is almost 150

years old. It hosts our keynote stage

on Thursday and Friday from 9:00

am – 2:00 pm. Registration opens at

7:30 am on Thursday and 8:00 am

on Friday. Coffee and snacks will be

provided during breaks.

Our unique locations

These are our NEXT17 venues.

The Reeperbahn atmosphere and Hamburg’s harbour views are part of what makes NEXT unique. So this year, once again, we put together a well-balanced variety of exciting venues for you.

COPPER HOUSEDavidstraße 37

The new NEXT networking hub is

offering talks & workshops, demos,

a co-working space and networking

areas with free coffee and beverages.

On Thursday you are invited to the

Accenture Interactive Party (7:00 pm)

and on Friday to #dasmitmedien Beer

Bash and NEXT Closing Drinks

(5:00 pm).

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MOJO CLUB - JAZZ CAFÉReeperbahn 1

This cool café in the Dancing Towers

offers joint sessions of NEXT and the

Reeperbahn Festival Conference.

WASHINGTON BARBernhard-Nocht-Straße 79

An indispensable part of the ‘Kiez’

since 1964. Join us for talks and work-

shops in an unmatched atmosphere,

away from the hustle and bustle.

MS NEXTSt. Pauli-Landungsbrücken Brücke 6/7

A boat well known for hosting the best

get-together experiences in Hamburg.

Join the unique river cruise.

GAGASpielbudenplatz 21 - 22

The club with a stunning view over

the famous Reeperbahn will host talks

and panels.

© C

. Wis

chne

wsk

iNOHONobistor 10

This well-established NEXT venue

offers three floors for talks and

workshops plus a demo area for you to

experience some relevant tech trends.

MINDSPACERödingsmarkt 9

An inspiring co-working space at the

heart of Hamburg’s start-up scene.

There will be workshops, talks and

panels worth the short train trip past

the harbour’s panoramic view.

DOME STAGEFestival Village, Heiligengeistfeld

First appearance this year, hosting

some Reeperbahn Festival music and

hand-picked NEXT17 talks featuring

keynote speakers and panels.

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The way to our venues:

MINDSPACERödingsmarkt 9

MS NEXTSt. Pauli-Landungsbrücken

Brücke 6/7

S-BAHNReeperbahn

U-BAHNSt. Pauli or Landungsbrücken

MOJO CLUB - JAZZ CAFÉReeperbahn 1

DOME STAGEHeiligengeistfeld

NOHONobistor 10

WASHINGTON BARBernhard-Nocht-Straße 79

SCHMIDTS TIVOLISpielbudenplatz 27-28

COPPER HOUSEDavidstraße 37

GAGASpielbudenplatz 21-22

COPPER HOUSENetworking Hub SCHMIDTS

TIVOLI2 min

MOJO CLUB - JAZZ CAFÉ6 min

DOME13 min

MINDSPACE23 min

11 min (via U3

Rödingsmarkt)

GAGA3 min

NOHO7 min

WASHINGTON BAR2 min

MS NEXT10 min

DISTANCES FROMCOPPERHOUSE

U

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Reeperbahn

Bernhard-Nocht-Straße

Paul-Roosen-Straße

Simon-von-Utrecht-Straße

Hol

sten

stra

ße

St. Pauli Hafenstraße

Helgoländer A

llee

Hei

n-H

oyer

-Str

aße

Reeperbahn

Budapester Straße

Gla

cisc

haus

see

Davidstraße

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1

7

9

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CONFERENCEThank you for joining and supporting NEXT!

Premium Partners:

Media Partners:

Event Partners:

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