conference and business tourism: scope, value, trends, issues and opportunities tony rogers
TRANSCRIPT
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CONFERENCE AND BUSINESS TOURISM: SCOPE, VALUE, TRENDS, ISSUES AND OPPORTUNITIES
Tony Rogers
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TERMINOLOGY
• Business tourism
• Business visits and (live) events
• MICE
• CI/CIT
• www.keepbritaintalking.co.uk • www.businessvisitsandeventspartnership.com
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SEGMENTS AND VALUE
• Conferences & meetings £7.2 billion
• Exhibitions & trade shows £9.3 billion
• Incentive travel £1.2 billion
• Corporate hospitality £1.1 billion
• Outdoor events £1 billion
• Individual business travel£7 billion +
• Discretionary v. non-discretionary
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SCALE OF INVESTMENT
• Harrogate International Centre’s expansion - £13m
• NEC £25m refurbishment programme• Major £500m expansion of the Scottish
Exhibition & Conference Centre, Glasgow• ICC London ExCel - £165m• New convention centres planned for Brighton,
Cardiff, Blackpool, Leeds, Newcastle/Gateshead
• Cautious hotel investors?
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UK VENUES
• Hotels 53%
• Conf./Training Centres 9%
• Academic 6%
• Multi Purpose Venues 12%
• Purpose Built 2%
• Unusual Venues 18%(universe of 3,500 venues)
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MARKET SHAREMarket share - no. of events
Unusual 20%
University5%
Purpose built centre
1%
Hotel61%
Con/training centre12%
Based on 3 year average (2006/08)
Source: UKEMTS 2009
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WHO IS BUYING?Type of organisation
Association18%
Govt / public sector 36%
Corporate46%
Based on 3 year average
Source: UKEMTS 2009
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CONFERENCE SIZE
Based on three year average (2006/8)* = less than 0.5%
All events1
%
8 – 20 delegates 42
21 – 50 delegates 24
51 – 100 delegates 20
101 – 200 delegates 8
201 – 500 delegates 5
501 – 1000 delegates 1
1001 – 2000 delegates *
Over 2000 delegates *
Average event size 51 delegates
Source: UKEMTS 2009
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RESIDENTIAL v. NON-RESIDENTIALLevels of residential / non-residential business
(All venues)
9 9 9 10
28 29 26 23
61 62 65 67
2005 2006 2007 2008
Overnight in the destination Overnight at venue Not overnight
Source: UKEMTS 2009
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BILLION POUND INDUSTRY
Source: UKEMTS 2009
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ORIGIN OF BUSINESSOrigin of event business
Regional70%
UK27%
Overseas 3%
Source: UKEMTS 2009
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Number of events, Year from July 2008 to June 2009
15%
33%
52%
23%
16%
61%
0
10
20
30
40
50
60
70
More Less Same
Corporate
Association
The British Meetings and Events Industry Survey 2009
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The British Meetings and Events Industry Survey 2009
Mean budgeted delegate rates inc VAT
Daily 24 hour
Associations £43 £123
Corporates £54 £146
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The British Meetings and Events Industry Survey 2009
Annual budget for events
Last year ChangeForecast
Associations £180,466 +0.5%+0.1%
Corporates £209,730 -1.9% -0.1%
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The British Meetings and Events Industry Survey 2009
Top ten UK destinations
1. London
2. Birmingham
3. Manchester
4. Edinburgh
5. Leeds
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The British Meetings and Events Industry Survey 2009
Top ten UK destinations
6. Glasgow
7. Cardiff
8. NewcastleGateshead
9. Nottingham
10. Harrogate
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The British Meetings and Events Industry Survey 2009
Key factors influencing venue selection
1. Location
2. Price
3. Access
4. Quality of service
5. Quality of conference facilities
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The British Meetings and Events Industry Survey 2009
Issues of most concern for the next twelve months
1. Reduced budgets/pressure to reduce costs
2. Venues’ cancellation policy
3. Producing interesting events relevant to audience
4. Economic climate affecting organisation
5. Terms and conditions for venues and suppliers
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Issues contributing most to a successful event Corporates
Associations
Content relevant to work and daily life 66% 65%
Inspiring and original presentations 52% 48%
Networking with peers/colleagues 48% 51%
Ease of access and travel 41% 49%
The (quality of) venue 35% 41%
The British Meetings and Events Industry Survey 2009
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TRENDS & IMPLICATIONS
• Proliferation of e-communications generating increased need for face-to-face meetings
• Shorter, more intensive events
• Interactive meetings
• Need for dedicated facilities at venues – continuous investment
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TRENDS, CHALLENGES, OPPORTUNITIES
• Procurement
• ROI
• Legislation
• Terrorism, risk, health & safety
• Economy: – greater spread of events across UK
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CASE STUDIES
• NORTH WEST CONFERENCE RESEARCH UNIT
• ROTARY INTERNATIONAL CONVENTION 2009 – BIRMINGHAM
• BOURNEMOUTH…