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Entrepreneurship and Trade Opportunity in Asia Pacific

Conference Book

The 10th Indonesia International Conference on Innovation, Entrepreneurship, and Small Business

Wellington, 10-11 December 2018

General Information



The 10th Indonesian International Conference On Innovation, Entrepreneurship and Small Business 2018 Wellington, 10-11 December 2018

iii

PREFACE

Along with the enactment of the Asia Pacific Economic Community, the more open borders and

increased competition become unavoidable. Constant innovation remains the key to economic stability

and development of SMEs paves way for economic growth and sustainability. Nowadays, innovations

were created not only through collaboration between business community but also with the society.

In this dynamic economic environment where knowledge is vastly distributed, companies can no longer

rely on their own research and are pushed to utilise outside ordinary sources to sustain growth. This

understanding inspires the theme of IICIES 2018, “Entrepreneurship and Trade Opportunity in

Asia Pacific.” With a purpose to generate and share knowledge in supporting innovation,

entrepreneurship, and small business, the Indonesia International Conference on Innovation,

Entrepreneurship, and Small Business (IICIES) was initiated in 2009 by Center for Innovation,

Entrepreneurship, and Leadership (CIEL), School of Business and Management (SBM), Institut

Teknologi Bandung (ITB).

This year in 2018, IICIES has had the opportunity to hold its tenth conference. The foundation

framework for cooperation, objectives and other technical aspects have been arranged collaboratively

to produce a successful event, on target, and able to provide positive contributions for the progress

of entrepreneurship, innovation, as well as small business development. Moreover, this year sees the

second time of IICIES to be conducted out of the original country Indonesia, by securing a partnership

with Victoria Business School, University of Wellington. Throughout the years, we constantly challenge

ourselves to learn, study, and create local knowledge with a global mindset and to promote the

development of new entrepreneurs and small businesses. This conference provides the platform for

scholars and academicians to present their research on this vital subject network as well as to

collaborate.

Collaborating with Victoria Business School, University of Wellington, the 10th IICIES 2018 is held in

Wellington, New Zealand on 10-11 December 2018, will present a number of papers from several

countries such as, New Zealand, France, and Indonesia. Topics are ranging from entrepreneurship,

creativity, innovation, management of technology, managing small business and start-up, leadership,

entrepreneurial marketing and entrepreneurial finance. Selected papers will be published in SCOPUS

indexed journals: International Journal of Entrepreneurship, Journal of Asian Technology Management,

International Journal of Social Entrepreneurship, Journal of Asia Pacific Business, Journal of Asian Public

Policy, Europe-Asia Studies, Asian Studies Review, Bulletin of Indonesian Economic Studies.

Furthermore, we also have a special collaboration with Asian Journal of Technology Management

(AJTM). Continuing previous conference publication, we are also proud to present you the IICIES

2018 Proceedings by CIEL SBM ITB.

In this occasion, we are honored to thank all contributors to the conference including all authors,

reviewers, speakers and program facilitators, participants, and sponsors. This proceeding is expected

to be the dissemination tools of our fruitful meeting, thus, we would highly encourage you also to take

part in spreading the words.

Dwi Larso, Ph.D

Conference Chair


iv

ABOUT THE CONFERENCE

The 10th Indonesia International Conference

on Innovation, Entrepreneurship, and Small Business (IICIES 2018)

Asia and the Pacific region have lent optimism to perceptions towards the world economic growth in

2018. According to IMF Asia’s growth is forecasted at 5.6% in 2018 and 2019; a positive contributing

factor to global growth that is projected to reach 3.9% in within the projected years. Despite the

optimism, challenges we all faces globally as tightening global financial conditions, a shift toward

protectionist policies and geopolitical tensions. But specific to Asia and the Pacific regions there are

three factors needing attention: demographics, productivity growth and the rise of digital economy.

Over the past 30 years, most Asian countries have experienced rapid changes in the economy; in lifting

standards of living which is well beyond anything we’ve seen in the annals of economic development.

However, these were primarily driven by export. Now, the external demands that underpin the export

growth are now in trouble. Considering all these factors, opportunities will show itself up; that is the

region’s 3.5 billion consumers within the Asia and Pacific market. Combined with the rise of digital

economy we can sum all this into trade opportunities which we can explore more deeply.

Learning from the process we are experiencing in Indonesia; we are now in the stage of investing

ourselves to stimulate internal demand by making an efficient business environment through

infrastructure development, attracting direct offshore investment and focus on enabling digital

economy platform for growth.

This year, the 10th Indonesia International Conference on Innovation, Entrepreneurship and Small

Business (IICIES) organized by Center for Innovation, Entrepreneurship, and Leadership (CIEL), School

of Business and Management (SBM), Institut Teknologi Bandung (ITB) will be held in Victoria Business

School, Victoria University of Wellington, New Zealand. The foundation of the cooperation

framework, goals and other technical aspects are arranged together to produce a successful event, on

target and have a positive contribution to the advancement of the world of entrepreneurship,

innovation and small business development in Asia Pacific. Therefore, IICIES 2018 will bring the topic

of Entrepreneurship and Trade Opportunity in Asia Pacific.

The aforementioned issues have urged Center for Innovation, Entrepreneurship, and Leadership

(CIEL), at the School of Business and Management (SBM) – Institute of Technology, Bandung (ITB),

Indonesia, to hold the “Indonesia International Conference on Innovation,

Entrepreneurship, and Small Business (IICIES).” IICIES functions as an absolute initiation from

CIEL, SBM-ITB who acts as the name bearer and exclusive possessor of the event. IICIES serves also

as a means for researchers, academicians, and practitioners in endorsing the creation of innovation

and the development of entrepreneurship knowledge as well as the growth of small and medium

enterprises through their scientific publications.


v

CONFERENCE THEME

The conference theme is “Entrepreneurship and Trade Opportunity in Asia Pacific.” The conference

sessions will cover a wide range of topics, with particular focus given to the following themes:

STREAM 1: CREATIVITY AND INNOVATION

• Creativity and Innovation

• Creative Industry Dynamics and Challenges

• Public Policies and Regulations in Creative Industries and Clusters

• Communities, Social Media and Internet

• Arts and Cultural Management

• New Product Development

• Research and Development

• Business Incubator

• Technology Park

• Intellectual Capital/Property Rights

STREAM 2: MANAGEMENT OF TECHNOLOGY

• Technological Competitiveness

• Technological Forecasting

• Technological Assessment

• Technology Diffusion

• Technology Management

• Technology Development

• Technology Commercialization

• Technology Partnership

• Technology Transfer

• Science and Technology Policy

• Strategic Management for Technology

• Emerging Technology


vi

STREAM 3: ENTREPRENEURSHIP

• Entrepreneurship Theory

• Entrepreneurship Education

• Entrepreneurial Mindset/Traits/Character

• Corporate Entrepreneurship/Intrapreneurship

• Social Entrepreneurship

• Creative Entrepreneurship

• Cultural Entrepreneurship

• Woman Entrepreneurship

• Technopreneurship

• Entrepreneurial Corporate Culture

• Entrepreneurial Marketing

• Entrepreneurial Management

• Entrepreneurial Finance

STREAM 4: MANAGING SMALL BUSINESS AND START-UP

• New Venture/Start-ups

• Venture Capital

• Micro-Financing

• Business Plan

• Micro, Small & Medium Enterprises

• Cooperatives

• Family Business

STREAM 5: LEADERSHIP

• Cross Cultural Aspects of Leadership

• Creative & Innovative Leadership

• Leadership Styles and Techniques

• Corporate Governance & Ethics

• Servant Leadership, Social Responsibility, & Leadership for Sustainability

• Leadership Challenges, Conflict and Change Management

• Psychodynamic Approach to Leadership

• Talent Management


vii

• Executive Coaching and Mentoring

• Employee Engagement and Citizenship

• Performance Management and Strategic Leadership

• Knowledge Management and Learning Organization

• Public Service Leadership

• Gender and Leadership

• The Role of Women in Politics and Contemporary Society

STREAM 6: ENTREPRENEURIAL MARKETING

• Consumer Behavior Analysis for for SME

• Entrepreneurship and Small Business Marketing

• Managing business-to-customer relationships for SME

• Promotional mix issues for SME

• Online Marketing Communication Research for SME

• SME brand management

STREAM 7: ENTREPRENEURIAL FINANCE

• Small and Medium Enterprises Financial Management

• Venture Capital and Risk Management for SME

• Investment analysis for SME

• Financial Performance Analysis for SME


viii

COMMITTEE

Steering Committee

Rector, Institute of Technology, Bandung

Vice Rector for Research and Innovation, Institute of Technology, Bandung

Dean, School of Business and Management (SBM-ITB)

Director, Center for Innovation, Entrepreneurship, & Leadership (CIEL, SBM-ITB)

Scientific Committee

Chair, Dwi Larso, Ph.D. (Institute of Technology, Bandung, Indonesia)

Members, Prof. Wawan Gunawan A. Kadir (Institute of Technology, Bandung, Indonesia)

Prof. Sudrajati Ratnaningtyas (Institute of Technology, Bandung, Indonesia)

Robin R. Serrano (De La Salle-College of Saint Benilde, Philippines)

Juan G. Torres (De La Salle-College of Saint Benilde, Philippines)

Dr. Edward Moises (De La Salle-College of Saint Benilde, Philippines)

Prof. Sudarso Kaderi Wiryono, Dr. (Institute of Technology, Bandung, Indonesia)

Prof. Togar M. Simatupang, Ph.D. (Institute of Technology, Bandung, Indonesia)

Mursyid Hasan Basri, Dr. (Institute of Technology, Bandung, Indonesia)

Donald C. Lantu, Ph.D. (Institute of Technology, Bandung, Indonesia)

Woerjantari Kartidjo, Dr. (Institute of Technology, Bandung, Indonesia)

Dudy Wiyancoko, Dr. (Institute of Technology, Bandung, Indonesia)

Prof. Dundar F. Kocaoglu, Ph.D. (Portland State University, USA)

Prof. Howard H. Frederick, Ph.D. (Unitec Institute of Technology, New Zealand)

Prof. Nawaz Sharif, Dr. (John Hopkins University, USA)

Prof. Dennis Cheek, Dr. (National University of Singapore, Singapore)

Prof. Uichol Kim, Dr. (Inha University, Korea)

Gerald Lidstone, Dr. (Goldsmith, University of London, UK)

Sen Sendjaya, Dr., Ph.D. (Monash University, Australia)

Russell Toth, Ph.D. (University of Sydney, Australia)

Wawan Dhewanto, Ph.D. (Institute of Technology, Bandung, Indonesia)

Achmad Ghazali, Ph.D. (Institute of Technology, Bandung, Indonesia)

Bambang Rudito, Dr. (Institute of Technology, Bandung, Indonesia)

Leo Aldianto, Dr. (Institute of Technology, Bandung, Indonesia)


ix

Sonny Rustiadi, Ph.D. (Institute of Technology, Bandung, Indonesia)

J.E. Sutanto. Dr. (Ciputra University, Indonesia)

Salfitrie R. Maryunani, Ph.D.c (Goldsmiths, University of London, UK)

Yudho Anggoro, Ph.D. (University of North Carolina at Charlotte, USA)

Yulianto, Ph.D.c (Portland State University, USA)

Ira Fachira, Ph.D. (Massey University, New Zealand)

Conference Chair

Dwi Larso, Ph.D (Institute of Technology, Bandung, Indonesia)

Conference Co-Chair

Donald C. Lantu, Ph.D (Institute of Technology, Bandung, Indonesia)

Secretary General

Vania Nur Rizqi R, MSM (Institute of Technology, Bandung, Indonesia)

Organising Committee

Chair: Yulianto, PhD. (Institute of Technology, Bandung, Indonesia)

Co-Chair: Dr. Dina Dellyana (Institute of Technology, Bandung, Indonesia)

Secretary & Treasurer: Nurrani Kusumawati, MSM (Institute of Technology, Bandung, Indonesia)

Sponsorship: Sonny Rustiadi, Ph.D (Institute of Technology, Bandung, Indonesia)

Papers and Submission: Amilia Wulansari, MSi., Rahmadita Maharani, MBA

(Institute of Technology, Bandung, Indonesia)

Reviewers Coordinator: Salfitrie R. Maryunani, PhD


Design & Publication: Muhammad Yorga Permana, Felicia Dwirahma Sumarli


Registration: Rahmadita Maharani, MBA (Institute of Technology, Bandung, Indonesia)

Logistics: Rendra Chaerudin (Institute of Technology, Bandung, Indonesia)

Documentation: Irma Mulyani, S.I.Kom (Institute of Technology, Bandung, Indonesia)

Webmaster: Epri T. Saputra, Tedy Kusmawan (Institute of Technology, Bandung, Indonesia)


x

CONFERENCE SCHEDULE

Programme: Day 1 - 10th December


xi

Programme: Day 1 - 10th December


xii

PROGRAMME: DAY 2 - 11TH DECEMBER


xiii

PROGRAMME: DAY 2 - 11TH DECEMBER

xiv

Cover speaker

Speakers



xv

SPEAKERS

Ir. Dwi Larso, MSIE., PhD

Associate Professor of Entrepreneurship of

School of Business and Management ITB

Associate Professor of Entrepreneurship in

School of Business and Management Institut

Teknologi Bandung (SBM ITB) and founder of

Center for Innovation, Entrepreneurship, and

Leadership (CIEL) SBM ITB. His varied research

interests include new product development,

creativity and innovation management, creative

industry and entrepreneurship.

Professor Ian O. Williamson

Dean of Commerce of Faculty of Commerce,

Victoria Business School

Professor Ian O. Williamson is Pro Vice-

Chancellor and Dean of Commerce at Victoria

Business School (Faculty of Commerce), Victoria

University of Wellington. Prior to joining Victoria

University in 2017, he served on the faculties of

the Melbourne Business School (Australia),

Rutgers Business School (USA), the Zurich

Institute of Business Education (Switzerland), the

Robert H. Smith School of Business at the

University of Maryland and Institut Teknologi

Bandung (Indonesia). He received his PhD from

the University of North Carolina at Chapel Hill

(USA) and a bachelor’s degree in business from

Miami University (Oxford, Ohio USA).


xvi

Professor Per Davidsson

Queensland University of Technology

Business School, Australia

Professor Per Davidsson the Talbot Family

Foundation Chair in Entrepreneurship at the

Australian Centre for Entrepreneurship Research

(ACE) in the QUT Business School

(Management). Per is especially known for his

extensive research on start-up and growth of

firms as well as the societal well-being and job

creation effects of those activities. He has

published over 70 peer reviewed articles in

scholarly journals as well as a large number of

books, reports, and book chapters. With over

27,000 citations (Google Scholar, Oct. 2018) he is

one of the best cited scholars in entrepreneurship

globally. He has led several major research

programs including the Comprehensive Australian

Study of Entrepreneurial Emergence (CAUSEE),

the largest study of business start-ups ever

undertaken in Australia.

Professor Howard Frederick

Professor of Entrepreneurship, Plymouth

State University, New Hampshire

Recognized multilingual authority in the field of

business entrepreneurship and innovation,

economic development, new technologies and

sustainability. Specialties are entrepreneurship,

incubation, social development, climate change

entrepreneurship, and strategy. Author of 197 of

journal articles and books; 20+ years professor,

teaching, executive education, research business

development, entrepreneurship and multimedia

communications; 15 years as company director;

four of my own businesses; $1m+ external grant

funding. A published researcher, I am a teacher

and conference keynoter, and winner of the

Australian Award for Excellence in Educational

Publishing. Motivated researcher and practitioner

whose expertise encompasses the private and

public sectors within Mexico, Australia, Samoa,

Tonga, Malaysia, Indonesia, Thailand, China,

Hungary, Germany, Austria, Brazil, Ecuador, and

Colombia. Dynamic teacher with high student

evaluations whose keen insight of worldwide

markets, economic trends and political climates,

inspires students to successfully enter the global

marketplace.


xvii

Atalia Praratya, S.I.P., M.I.KOM.

Chairwoman of West-Java Dekranasda/Craft

Council, Indonesia

Atalia is the Chairwoman of West Jawa

Dekranasda. She is also one of the commissioners

in the architectural firm Urbane Indonesia and

recently received a master's degree in

communication from Pasundan University,

Bandung.

Professor Moacir De Miranda Oliveira

Junior

University of São Paulo, Brazil

He is co-author of the books "Multinacionais

Brasileiras" (Brazilian Multinationals), "Estrategia e

Inovacao em Corporacoes Multinacionais"

(Strategy and Innovation in Multinational

Corporations), "Gestão Estrategica do

Conhecimento" (Strategic Knowledge

Management) and Competitividade Chinesa no

Século XXI (Chinese Competitiveness in the XXI

Century) and has published more than 100

articles. He won the 2011 Prêmio Jabuti, the most

important book prize in Brazil, in the category

Economics, Management and Business. Moacir is a

great strategy and international business

professor whose in-depth business knowledge

makes him a high profile academic with distinctive

capabilities.

Ricky Pesik

Vice Chairman, BEKRAF - Indonesia Creative

Economy

Ricky Pesik is the recently appointed Deputy

Chairman of Badan Ekonomi Kreatif (BEKRAF)

Indonesia, a government organization established

specially to develop Indonesia’s creative industry

and was part of the Ministry of Tourism and

Creative Economy. Established in early 2015,

BEKRAF is dedicated to assist the President of

Indonesia to set, coordinate and synchronize

policies in Creative Economy.


xviii

HE. TANTOWI YAHYA

Indonesian Ambassador to New Zealand

Tantowi Yahya is an Indonesian artist, presenter,

and politician who is currently the Ambassador of

Indonesia to New Zealand, Samoa and Kingdom

of Tonga. In 2009, Tantowi became member of

Indonesian parliament from Party,

representing South Sumatra province. In 2014 he

was reelected and this time he represented the

capital city, Jakarta.

IR. Rizki Handayani Mustafa, MBTM

Deputy of Industrial and Institutional

Development, Indonesia Ministry of Tourism

Rizki Handayani Mustafa is the Deputy of

Industrial and Institutional Development,

Indonesia Ministry of Tourism. Before that she is

the Director of Promotion for South-East Asia ,

Deputy of International Marketing, Ministry of

Tourism Indonesia for 3 years. She got her

master’s degree Tourism Management from

Victoria University.

Kristy Grant

Miramar Creative Centre, Wellington,

New Zealand

Kristy Grant vision is to make the Wellington

screen industry into a world leader in every

aspect of screen production from TV to

VR, encouraged her to address that gap. The

result was the Miramar Creative Centre, a new

facility dedicated to building a talent pipeline for

the industry, from students at tertiary

level onwards.

Cover abstra

Abstracts



1

CREATIVITY AND INNOVATION


2

Paper ID 02 - Proposed Operational System for Efficiencies and

Optimizing by Conduct A New Standard Operating Procedure

(SOP). Case Study: PT. Amiga Jaya Makmur

Mia Aulia Gaswara

School of Business and Management, Institut Teknologi Bandung

Abstract

Referring to www.researchandmarkets.com, Indonesia is one of the interesting countries to invest, supported by the rapid

development of infrastructure in the entire territory of Indonesia. The growing community, the more the pattern of life. One is

in terms of comfort. Referring to The Japan Refrigeration and Air Conditioning Industry Association, in the period 2013-2018,

AC business increased by 13%. Almost all businesspeople, from offices to FMCG (Fast Moving Consumer Goods) require air

conditioning because of the existence of community development and sensitive to comfort. PT. Amiga Jaya Makmur is a

contractor company engaged in Mechanical Electrical, especially in the field of air conditioning both in terms of home and

commercial that try to survive and remain competitive in the competition by optimizing and efficient resources available. This

research discusses about proposing operational system of PT. Amiga Jaya Makmur in order to achieve effective working

system that will help companies to reduce the number of work costs, raising revenue, with maximum profit. Internal & External

analysis by using qualitative and quantitative methods to find the root of the problems that occurred in PT. Amiga jaya

Makmur. The result of this research is the writer find that the most striking problem and big effect is from the operational and

financial aspect, where in the operational division there is no division of division based on the target market. In the operational

required employees in accordance with work load, while PT. Amiga Jaya Makmur has an incompetent employee who will

disrupt his or her way of a project or daily activities within the company. In terms of finance, the velocity of money from

companies is severely disrupted because of the large number of late payments while day-to-day operations must continue, and

the income from retail customers cannot cover the shortage of used operational funds to pay for B2B's work

Keywords: AC Indonesia, Small Business, Medium Business

* Corresponding author.

E-mail address:[email protected]


3

Paper ID 12 - Finding New Constructs of Platform Ecosystems

for Smart Cities: Methodology of Case Study in Indonesia

Restu Mahesa, Gatot Yudoko, Yudo Anggoro

School of Business and Management, Institut Teknologi Bandung

Abstract

Urbanization has brought challenges, coming from the limited capacity of the environment, and influencing social and

economic aspects in urban areas. For example, the problems of limited access to clean water and high pollution levels, high

criminality and economic imbalances. The cities are also prone to natural challenges such as land subsidence and sea level rise

due to climate change, earthquakes and landslides.

With the platform ecosystems as a socio-technology based innovation, smart cities will support the value creation of

collaboration among stakeholders. It is also expected that the platform ecosystems development will create foundation for

Indonesian smart cities toward national urban sustainability.

This research aims to find new constructs of platform ecosystems for smart cities initiatives in Indonesia

Keywords:Platform Ecosystems, Constructs, Smart Cities, Urban sustainability


E-mail address:[email protected]; [email protected]; [email protected]

mailto:[email protected]


4

Paper ID 13- Climate Change Prevention Education for Indonesia

Business School Students using Case-based Teaching and

Simulation

Utomo Sarjono Putroa, Lidia Mayangsarib , Ilham Nurdayatc, Narendra Muhammadd

a,b,c,dSchool of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia

Abstract

Climate change phenomena has demand immediate impactful action to avoid catastrophe in the future. Government and

international non-profit organization has been focused on reactive policy in order to reduce greenhouse gas concentration. But

this action only affected to high level entities such as top level company, government or organization. In order to support

sustainable understanding of climate change situation, we need to address this condition at its earliest. College student was

selected because its comprehension of complex issue and their role in the near future as decision maker. We developed case-

based teaching using system dynamics simulation that aimed to create experienced learning situation for the students.

Keywords:Case- base teaching, Business Education, Negotiation, Simulation, Conceptual




5

Paper ID 20 - Agile Learning And Development In Accelerators:

A Mixed Methods Investigation

Geoff Harrisona, Jim Sheffieldb , Geoff Plimmerc

a,b,c,School of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia

Abstract

Business accelerators are new, important additions to the entrepreneurship ecosystem, yet little is known about how they

“accelerate”. This research tested the common assumption that Managers and Cohorts and Mentors influence participant

learning and outcomes. Yitshaki & Drori (2018) describe mentorship as “a reciprocal process with feedback loops” which, for

effectiveness, demands “interaction and commitment to mentorship processes” and a “team learning orientation”. Colombo,

Rossi-Lamastra & Wright (2018) emphasize “In particular, mentors play an important role in the offering of accelerators

(Memon, 2014), but we know little about them.” We adopted an agile learning theoretical perspective (DeRue, Ashford, &

Myers, 2012; Smith, 2015) and a post-positivist, mixed-methods methodology to examine, in some depth, learning and

development in a single accelerator. The research comprised of three studies. Study 1 was a positivist participant-level survey

(what); Study 2 was an in-depth qualitative team-level field study (how); Study 3 was based on semi-structured interviews

with participants six months after the Accelerator program ended (why). In Study 1, we found that, almost exclusively,

Managers influenced Agile Learning (but not Learning Outcomes), and the Cohort influenced Learning Outcomes (but not

Agile Learning). To our great surprise, no support was found for the influence of Mentors.These findings are novel in the

context of research of accelerators where participant-level studies are rare, and little is known about what, when, and how

Managers, Mentors, and Cohort “accelerate”.The current study is equally applicable to other variants of entrepreneurship

education, and imply the need for theories of agile learning (DeRue, Ashford, & Myers, 2012) and/or practice (Jarvis, 2010);

validated survey instruments (Smith, 2015); and pedagogies built around intense problem-driven entrepreneurship experiences

such as new venture competitions (Chandler, & Broberg, 2018).

Keywords:Agile Learning, Business Accelarators, Entrepreneurship, Entrepreneurship education, participant-level analysis


E-mail address:[email protected]; [email protected]; geoff.plimmer.vuw.ac.nz



6

Paper ID 21 - English Village Concepts: English Second

Language for Indonesian Student as Non-Native Speaker

Arsyandi Mulia

TEST English School

Abstract

Kampung inggris as a place to meet the academic English needs is. Kampung Inggris, Small village – remote area was

established as language village with an ethnically diverse Located in Pare-Kediri at Jawa Timur, Indonesia. A short-time with

excellent results, study both English spoken and written in curriculum development project.

Keywords: English Village Concepts in Indonesia, English Framework for Non-native Speakers, TEST English Schoo




7

Paper ID 26 - Value co-creation as a strategy in eradication of

illegal gold mining: A conceptual framework

Ongku Hasibuan a, Jann Hidajat Tjakratamadjab, Yos Sunitiyosoc

a,b,cSchool of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia

Abstract

Illegal mining is among the biggest challenge for mining business in Indonesia, it causes serious damage to the environment,

creates loss to state revenue, and triggers various social problems, from criminalities to disguised slavery, until various conflicts

in the community, some with death casualties. This activities has flourished in the country since the 1990s; and by 2011 some

77,000 illegal mines involving 465,000 workers spread in 27 provinces, producing 130 tons of gold, which was twice the

national gold production produced legally. Various eradication efforts have been made, some with strict and harsh law

enforcement actions, but still, the activities continues and all eradication efforts made were not effective. This study aims to

reveal the root problems behind the rampant illegal mining and examine the possibility of collaboration to co-create values for

stakeholders as a strategy of eradication. This paper serves as the initial stage of the research, which is intended to develop a

conceptual framework as the basis of the action research to be conducted further. The research to be conducted later will be a

qualitative research; start with field observation and in-depth interviews followed by FGDs employing ‘Theory U’

methodology. Soft System Dynamic Methodology (SSDM) will be used to develop the model. This study is expected to

contribute to model development in similar problematic social situations and in practice to help in eradication of illegal mining

activities.

Keywords:illegal gold mining; eradication; value co-creatiom




8

Paper ID 29 - Team Diversity in Creative Industries

Andika Pratamaa, Dini Hajjarahmahb, Mila Jamilah Badriyahc, Salfitrie Roos

Maryunanid*

a,c,d School of Business and Management, Institut Teknologi Bandung, Indonesia b Boston University, US

Abstract

This research focuses on managing team diversity in creative industries. More specifically, it attempts to address two specific

questions. The first question addresses the extent to which teams in creative industries tend to be diverse and in what way. The

second question addresses the kinds of diversity that are especially constructive and detrimental to creative industries in terms

of creative performance. The first question is based on the argument that people tend to be attracted to those who are similar

to them. Therefore, “creative people” may tend to be attracted to and work with the same kind (i.e. “creative people”). This

similarity attraction may result in more homogeneous teams. However, creativity requires that teams consist of members who

are relatively diverse. Therefore, we are interested in discovering whether and how teams in creative industries are or tend to

be diverse. Are they relatively diverse or homogeneous and in what way they are diverse? The second question follows this

line of argument, exploring whether teams in creative industries require certain kinds of diversity in order to perform. This

research is expected to contribute to the literature on managing people and organizations in creative industries. We will collect

data using both surveys and interviews to teams in creative industries in Bandung, Yogyakarta, and Bali (three areas known

for their creative industries).

Keywords:creative industries, share purpose, entrepreneurship, team diversity, Bali, Bandung, Yogyakarta, Indoneisa


9



Paper ID 30 - Analysis of the application of technological

innovations in creative industry clusters

Wawan Dhewantoa, Sri Herlinab, Nur Lawiyahc*

a,b,c School of Business and Management, Institut Teknologi Bandung, Indonesia

Abstract

The development of the creative industry has never ending, one of which is the development of the ICT industry. The ICT

industry is growing rapidly along with the development of existing technology which requires high skills, expertise and talent

in executing work based on the request of the client. The development of the ICT industry also helped develop clusters that

focus on this industry, where technological innovation is involved in it. Therefore, this study focuses on the application of

technological innovations in the ICT cluster, what factors influence the application of technological innovation in the ICT

cluster, and what potential and obstacles can be created in the application of technological innovations in the ICT cluster. The

research method used was case study of the SMEs in Creative Industry Clusters, namely Cimahi Creative Association (CCA).

Data collection and analysis were carried out using qualitative and descriptive approaches, besides this study also involved

secondary data, which came from various journal articles and government reports. The results show that in the cluster there

are five factors that influence the application of technological innovation, namely, technological factors, organizational

managerial, human resources, product innovation capabilities, and process innovation capabilities

Keywords:ICT,ICT cluster,SMEs, technology innovation




10


11

Paper ID 31 - Proposed Procurement Strategy Of Drilling

Materials (Case Study: PT. Powerco Oil International)

Andhita Tarnatia Hidajata*, Adirizal Nizarb

a,b School of Business and Management, Institut Teknologi Bandung, Indonesia

Abstract

The collapse in 2014-16 in oil prices was one of the largest in modern history, yet failed to supply an expected encouragement

to global growth, and a loss opportunity for regeneration in a number of countries. The plunge in oil prices immediately drained

oil revenues, forcing abrupt cuts in company spending and putting a high priority on cutting oil production costs. Thus, cost

effectiveness shall be implemented within the company’s mindset. However, achieving an efficient cost management strategy

is difficult particularly in oil and gas sector which dominated by the ambiguity and instability of environmental factors.

In this ruthless business environment, PT Powerco Oil International needs to strive to survive in order to keep the business

going on. This final project aims to examine the current procurement strategy in drilling operations whether the company has

performed excellent execution particularly in material assessment, procurement, and usage. Otherwise, without careful

estimation, it will either stagnate the project as the amount of materials ordered were not adequate enough to be used during

the drilling process, followed by the soaring of rental equipment bill, labor, and service fees.

The current procurement strategy is by appointing selected vendors to procuring the tangible material with adding 20-30%

safety stock. This method seems to be the safest one. Nonetheless, it leaves excessive amount of surplus materials which leaves

plenty of money. Most of the leftovers were coming from the casing, and tubing, which ordered based on the total depth that

had been predicted by the geologists earlier. These leftovers material plans to be used for future drilling project.

This research is utilizing qualitative methodology with conducting in-depth interview with three interviewees from exploration

and drilling department, and supply chain management. Further, secondary data gathered from the company’s internal data.

This research then analyzed to examine the root cause of the problem, thus evaluate the effectiveness of the current

procurement strategy. After comparing which strategy that would be more effective and save more costs, then it is found that

consignment strategy should be the best one to apply considering its plenty of advantages. The Vendor Managed Inventory

should be the proper mechanism to support this consignment strategy. Additionally, transferring those surplus materials to

other contractors to earn back the cost recovery should also take into consideration.

Keywords:Consignment, Exploration, Material Management, Procurement, Tangible Drilling Material




12

Paper ID 45 - Development of Simulation-Based Learning on

Lean Production Systems Course in Undergraduate Engineering

Management Study Program

Niko Simamoraa*,Devis Simanjuntakb

a,b Institut Teknologi Dell, Indonesia

Abstract

Practical learning in a laboratory enhances the experience of the students in order to comprehend the understanding about the

concepts of science learned in a class. The Undergraduate Engineering Management Study Program at the Institut Teknologi

Del develops a curriculum that combines either practical understanding or basic concepts in learning. In particular, the

production system course as an integral part of industrial engineering. This paper aims to describe the learning process of a

lean production system for students on simulation-based learning. The simulation-based learning process is carried out in a

laboratory developed and adopted from the concept of lean production system. The lean production systems developed from

the automotive production system in Japan could be seen as a successful implementation and development of industrial

engineering concepts. In the future, the concept of lean production systems is not limited only on a manufacturing domain, but

can be developed into other industries. Keywords:Lean Production Management, Engineering Management, Laboratory




13

Paper ID 48 - Barriers to Innovation in New Zealand

Adam Swansona*, Mohammad Saud Khanb

a,b Victoria University of Wellington, New Zealand

Abstract

This paper investigates barriers and innovation of more than 18,000 New Zealand companies that completed the Statistics New

Zealand Business Operation Survey between 2013-2017. Innovation is a key ingredient in enhancing a countries overall

productivity and well-being of its citizens. Overcoming barriers to innovation to foster an environment of innovation is a key

consideration of government intervention packages. This investigation found firms who undertake innovation experienced

higher barriers than non-innovating firms, by experiencing revealed barriers though hard-earned experience of the innovation

process increasing their awareness of the barrier. The top perceived barriers to innovation were found to be the costs to develop

or introduce, lack of management resources (e.g. time) and a lack of appropriate personnel. Firms who were innovation leaders

were hindered the most by innovation barriers and this trend was repeated by industry, with innovative industries experiencing

higher barriers. Trends in the literature were observed with the industry sector found to more constrained by the cost barrier

than the service sector. The manufacturing industry that focused on costly goods and service innovation was particularly

constrained by this barrier. Young firms were found to be hit the hardest by barriers, faring worse than larger firms for all

barriers and were most likely to be severely hindered by innovation barriers. SMEs were found to have a lower probability to

innovate and a higher likelihood to face financial constraints, while larger firms were more likely to be hampered by the lack

of management resources barrier as they require greater management resources to operate as co-ordination within organisations

becomes more challenging with scale. Larger firms found the lack of appropriate personnel barrier more challenging than their

smaller counterparts.

Keywords: Innovation, Barriers, New Zealand


E-mail address:


14

MANAGEMENT OF TECHNOLOGY


15

Paper ID 14 - Business Transformation Strategy in An Ict

Company in Managing Digital Disruption Through Management

of Technology Innovation

Jevry Rosmanaa, Yulianto Suhartob


Abstract

Digital disruption is impacting all stages of business life cycle in all industry sector both locally and globally. Business leaders

are under pressure to ensure their business would be sustainable in the new era of business competition. As an ICT service

provider, PT MS is also facing the same business challenges. PT MS must keep their services relevant to the new trend of

business needs of their customers. PT MS also need to anticipate new technology trend from global player which would disrupt

their current business. The objective of this research is to identify the required business transformation strategy of PT MS on

how to make their business relevant to their customer business needs and to be able to compete with the potential competitor,

local and globally. This research is using qualitative methodology through in-depth series of executive interviews of PT MS

top management team, selected customer of PT MS which representing various industry, potential new customer and selected

current business partner. Research result shows that the business innovation are driven and enabled by digital technology in

all industry. The new digital technology such as Mobile Internet, Cloud technology, Internet of Things (IoT), Big data and

advanced analytics, Robotic Process Automation, Artificial Intelligence, Virtual Reality and Blockchain are the enabler on

how to improve current business operation or creating new value added services to customers.

The disruption is happening now and it is the right time for PT MS to transform the current business model to embrace and

take benefits of the new digital era, instead of doing nothing and gradually losing the business. The new business model would

enable PT MS to develop and deliver value added and innovated ICT services powered with digital technology.

Keyword: Business Transformation Strategy, Digital Disruption, ICT Services, Innovation, Management of Technology

*Corresponding author.

E-mail address: [email protected]


16

Paper ID 23 - Technological innovations in the transport sector:

New Zealand focus review

Imran Muhammada*

a, Massey University, New Zealand

Abstract

New technologies are evolving rapidly in the transport sector. Ride-sharing, car-sharing and bike-sharing schemes; vehicle

tracking technologies; advanced traveller real-time information; communication through social media and virtual networks are

among the many examples of technology that are changing urban mobility. This paper aims to identify key technologies in

transport systems and their social, economic and environmental impact on the communities. The research finds that there are

tensions associated with the introduction of ride-sharing apps and need for the institutional and legal implications, as well as

infrastructure and funding, to be addressed to enable use of new transport technology.

Keywords: Innovation, transport, New Zealand




17

Paper ID 35 - Investigating the influence of network effects on

the mechanism of disruptive innovation

Eko Agus Prasetioa, Andre Lorentzb

a* School of Business and Management, Institut Teknologi Bandung, Indonesia bBETA Strasbourg, France

Abstract

Disruptive technology theory receives a lot of attention and has a significant influence to scholars and managers in approaching

technology competition. Some studies formalize the disruptive technology investigating the mechanism and determinants of

disruption (Adner 2002; Adner and Zemsky, 2005; Buchta et al., 2004; Mount, 2012; Vaishnav, 2010). While some modern

technologies are understood to be disruptive, they also exhibit increasing return to adoption properties or network effects

(Keller and Hüsig, 2009; Vaishnav, 2010). However, how network effects influence the disruption mechanism only received

little attention in the previous formal disruptive technology models. Therefore, in this study we develop a formal model to

investigate the dynamic of disruption by exploring the interaction of technology development, consumer’s choice, firm’s

decision and structure of demand under the influence of different degree of network effects. The model is simulated using

agent-based software of Laboratory for Simulation Development (Lsd). We argue that weak network effects allow for different

competitive outcomes, i.e. competitive isolation, convergence and disruption, where heterogeneity of consumers’ preferences

matters in determining the outcomes. Strong network effects, however, lead to winner-takes-all situation regardless the

heterogeneity in consumers’ preferences.

Keywords:Disruptive Innovation, Network Effects, Network Structure, Complex network




18

ENTREPRENEURSHIP


19

Paper ID 4 - Business Strategy Formulation to Increase Profit and

Market Share in Non-Tourism Hotel Industry (Case Study:

Permata Land)

Martha Christinaa*and Mohammad Tohab


Abstract

Competition of hotel in Indonesia has become increasingly tight with more concentration in some areas. For North Sumatera in 2016, there is

10.46% increase in number compared with previous year. However the rise in supply is not balanced with increase in demand. The room

occupancy rate of hotels in Labuhan Batu, has decreased from 45.28% in 2015 to 37.27% in 2016. This paper examines the business strategy

of Permata Land, a three-star-rated hotel that having similar encounters with the threat. The hotel also faces problem with internal human

resource challenges and unstable revenue due to seasonal business activities. This paper applies conceptual framework to find appropriate strategies for the non-tourism hotel in resolving the issues while maximizing profit and gaining market share. The data used are processed

with Value Chain and VRIO framework for internal analysis and with PESTEL and Porter’s Five Forces for external analysis. The business

strategy is formulated by using Porter’s Generic Business Strategy, Diamond Strategy, and Business Model Canvas. As the result, the

influencing key success factors are service, facility, and location. The strategic actions that must be executed are a) room improvement and

diversification in features and pricing, b) hospitality and service excellence by training and organization adjustment, c) rejuvenating offline presence and increasing online promotion based on customer preference, d) effective guest loyalty program focusing on cutting price and

additional service, and e) strategic partnership with related services that further complement hotel as a one-stop destination to rest, relax, and

refresh for customers.

Keywords: Differentiation, Non-Tourism Hotel, Diamond Strategy, Business Model Canvas




20

Paper ID 5 - Preliminary Study: Exploring University Strategic

Resources of Entrepreneurial University, A Case Study of IT

Akbar Adhiutamaa*

a,bInstitut Teknologi Bandung, School of Business and Management, Bandung 40116, Jawa Barat, Indonesia

Abstract

University holds one key role for nation’s economic development through its knowledge and technology by optimizing

teaching and research. Transfer of knowledge and technology which is produced by university through the spirit of

entrepreneurial university term will be well-adopted if the collaboration between university, industry, and government well-

conducted. Inherently, infrastructure such as technology transfer office also will be needed. This research aims to identify the

actual condition of the resource in producing technology from patent and academic paper through researcher and patent owner

perspectives. It is important to identify the actual condition to design an appropriate model in conducting entrepreneurial

university while university transferring its knowledge. Interview will be conducted in this research to several researchers and

patent owners. The research will use resource based view (RBV) using valuable, rare, able to imitate, and organizable (VRIO)

framework to analyze the role of researcher as one important resource of knowledge and technology in the university. This

study identified three main factors that influenced patent development: (1) internal condition of researcher and academic

environment; (2) limited access to industry-university-government collaboration; and (3) university policy. Furthermore, those

three factors involving six strategic resources based on VRIO criteria in RBV, the resources are: (1) human resources; (2)

research facility; (3) funding from governmental institution; (4) funding from industry; (5) university policy; and (6) LPIK

(internal institution that holds technology transfer office in the native university).

Keywords:Entrepreneurial university, Resource Based View, VRIO Framework




21

Paper ID 10 - New Venture Ideas as Antecedents of the Venture

Creation Process

Dominik Manna

a, Victoria Business School, Victoria University Wellington, New Zealand

Abstract

The new venture idea (NVI) concept has been considered as pivotal antecedent of the opportunity exploitation and venture

creation process. While central to our understanding of opportunities and the entrepreneurial process, the concept remains

elusive in literature. The aim of this paper is to provide a conceptualization of the NVI concept and insights in entrepreneurs’

mental models of prospective ventures. A multiple-case study research design was employed to collect data from four

entrepreneurs in the software and manufacturing sector at the beginning of an accelerator program. The analysis revealed the

content and structure of entrepreneurs’ mental models of NVIs. The obtained insights provide a solid foundation for the

development of a comprehensive NVI theory and the advancement of the opportunity construct in entrepreneurship research.

Keywords: New Venture Idea, New Creation Process, Opportunity




22

Paper ID 16 - Business Strategy to Gain Competitive Advantage

in A Leading Multi Finance Industry in Indonesia (Case Analysis

of PT. Astra Multi Finance)

Aditya Septianaa, Yudo Anggorob

a,bSchool of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40123, Indonesia

Abstract

Indonesia is among the top 5 most populated countries in the World. However, Indonesia is still behind of any developing

countries in terms of financial inclusion. Multi Finance Companies present as alternative to increased financial inclusion in

Indonesia. Finance companies have grown dynamically over the past few years. The financing value increased from IDR208

trillion in 2013 to IDR374 trillion in 2017. APPI recorded the highest growth in 2017 from non-automotive sector, which

electronic sales is one of them. PT Astra Multi Finance (AMF) is one of the finance companies that focus on electronic

financing. Through the SPEKTRA brand, electronic financing milestone in PT AMF can be said as a good progress. Strict

competition in finance industry, and the presence of a substitute products such as fintech and e-commerce caused market share

of SPEKTRA decreased over the last 3 years. This research focused on proposed business strategies for SPEKTRA. First,

researcher needs to know the challenges faced by SPEKTRA. PESTEL & Porter 5 Forces analysis are used to gain

opportunities and threats. While from the internal analysis, researcher find out the SPEKTRA’s strengths and weaknesses.

After SWOT is obtained, researcher formulating new business strategy. Hope this strategy have a sustain competitive

advantage for PT Astra Multi Finance, especially SPEKTRA brand.

Keywords: Business Strategy, Competitive Advantage, Financial Inclusion, Financing, Multi Finance




23

Paper ID 22 - Unfolding the Role of Marketplace Resources in

Forming Entrepreneurial Narratives

Jamal Abarashia*,bShelagh Ferguson

a,* Waikato Institute of Tecnology, New Zealnd, University of Otago, New Zealandb

Abstract

Our study contributes to understanding the role and agency of materials in entrepreneurship processes. Through adopting Actor

Network Theory as a lens, we explore how materials (non-human actors) shape the process of entrepreneurship. Findings from

a multi-method qualitative research approach reveal how materials interact with entrepreneurs, impose their agency, challenge

the efforts of entrepreneurs in contextualizing innovation, and in turn shape the emerging entrepreneurial narratives. This study

expands our understanding of the ways materials actively impose their agency, form narratives, and contextualize innovations

along with entrepreneurs.

Keywords:Contextualisation of innovation, Actor-Network Theory, Materiality, Agency




24

Paper 25 - Student Entrepreneurship in Aceh; Constraints and

Success Factors

Jullimursyida Ganto a, Nauval Bachrib

a*,b Malikusalleh University, Indonesia

Abstract

The purpose of this research is to identify factors that contribute to the success of student entrepreneurs in Aceh based on the

need for achievement, locus of control, self-efficacy, instrumental readiness and subjective norm. The survey method was

applied for data collection. The questionnaire was distribute to the student who have run the business for at least three years.

The results indicates that need for achievement, locus of control, self-efficacy, instrumental readiness and subjective norm can

explain the interest of students to become entrepreneurs in Aceh. The results of this study is clarify the development aspects

of entrepreneurship among the students that enrich their knowledge of entrepreneurship especially among the students in

Indonesian.

Keywords:Need of achievement, self-efficacy, locus of control, subjective norms, Instrumental readiness




25

Paper ID 32 - Innovation Measurement Metrics for Business

Growth

Sapto Benarimoa and Yulianto Suhartob

a,bSchool of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No 10 Bandung, 40132, Indonesia

Abstract

Corporate Mortality is very high. When come to business, only paranoids achieve success. Many companies are dying younger

because they are failing to adapt to the growing complexity of their environment. The decline in natural gas reserves in East

Kalimantan effects on the decline of feed gas supply to PT Badak NGL, therefore currently LNG production is in its half of

maximum capacity. If there is no new significant supply in the future, it is estimated that by 2027, the LNG plant will only

operate 12.5% of its maximum capacity, or will stop its operations. With business scheme as LNG Plant operator, PT Badak

NGL has no control over entire LNG business chain and cannot create a new profit. Therefore it is more important for self-

recognizing the company’s capability to create and run new business processes than directly jump into a new business

competitions. What to be measured and what method to be used are the questions to be asked. The root cause of the business

analysis is how to measure innovation for the survival and growth. In this study, there are three methods of Innovation

Measurement Metrics: Qualitative Analysis (by online survey), Quantitative Analysis (by data collection and calculation), and

Comprehensive Analysis (by combining Qualitative and Quantitative Analysis). The Innovation Measurement Metrics consist

of 5 Categories and 12 Parameters. The results of all Categories and Parameters are presented by percentage and categorized

into Low, Medium, or High Levels. Implementation Plan has been created by defining the Action Plans, Schedule, Resources

Requirements, and Dashboard based on the result of Innovation Measurement Metrics.

Keywords: Innovation, Quality, Business Survival, Business Growth, Measurement Metrics




26

Paper ID 36 - Piety Hype: Youth, Muslim Middle Class and the

Resurgence of the Islamic Economy in Indonesia

Eva Nisa

Victoria University of Wellington, New Zealand

Abstract

Studies have portrayed a growing trend in the global Islamic economy—covering a wide range of the spectrum, including

Islamic banking, microfinance, and diverse fields of commerce, such as tourism, cosmetics, and Muslim fashion—not only

within Muslim countries but also in Western countries. This trend is often seen as being a result of the increasing number of

Muslims expressing their Muslim identity due to an Islamic resurgence which has swept through many Muslim countries,

including Indonesia, since the late 1970s and early 1980s—fuelled and inspired by the success of the Iranian revolution in

1979. Indonesia—as the largest Muslim majority country, with a population of 266 million inhabitants of whom over 87% are

Muslims—has witnessed the growth of the Muslim middle class who are eager to accentuate their identity as Muslims by

consuming lawful Sharia-compliant products. This paper focuses on the growth of Islamically orientated start-ups in Indonesia

initiated especially by the young, Muslim middle class and expedited through the vast use of advanced technology. It will

analyse the interplay between religion, in particular the rise of piety, economy, and advanced technology in the current

development of the Islamic economy in Indonesia. This paper argues that Indonesia has witnessed the emergence of young,

tech-savvy Muslim entrepreneurs who have creatively used advanced technology to develop their Islamically oriented

businesses and to influence other young entrepreneurs to join their caravan. Further, this has accelerated the birth of many

Islamic entrepreneurial communities that are ready to collaborate and cooperate to compete in the national and global Islamic

business scenes.

Keywords: Islamic Economy, Youth, Internet, Muslim Middle Class, Indonesia

Corresponding author.



27

Paper ID 41 - Business Model Canvas for Cigarette Converter

Machine

Lamdamatra Arliyandroa

a School of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No 10 Bandung, 40132, Indonesia

Abstract

Indonesia is an example how successful Cigarette Company put strong brand positioning. It could be shown by 4P concept

(Product, Price, Place and Promotion) that aligned with buyer behavior profile, which is behavioral and cultural. By using

behavioral-psychological view, we propose "Cigarette Converter Machine" to convert cigarette into health insurance. This

machine adopts vending machine concept, but different in function and mechanism. We defines this as "fresh idea" which is

possible and realistic. Business Model Canvas with its 9 elements are explained. Hopefully, this proposed idea could be

realized and help many customers and key partners.

Keywords: Business Model Canvas, Clean Cigarette Left, Health Insurance




28

Paper ID 46 - Commercialization Technology/Technology Based

Business Curriculum/Courses/Models towards to

Technopreneurship Institute (Case Study: School of Business and

Management, Institut Teknologi Bandung)

Sonny Rustiadia, Zartikazahra Nurulfiqrib, Muhammad Faris Naufalc

a,b,c, School of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No 10 Bandung, 40132, Indonesia

Abstract

The paper gives an account and analysis of recent development of the above and the challenges ahead. It also delves on

development of technopreneurship in Institut Teknologi Bandung. Using Commercialization model and situation analysis

approach to develop syllabus curriculum. This study aims to increase the interest of university college to become the

perpetrator of technology-based business at Bandung Institute of Technology. The methods for develop this process as follows

literature review for the generic model of commercialization technology, then situational analysis to know current curriculum

and condition, integrating generic model based on , until product output. The low interest of ITB students to become technology

based business actor because of the low knowledge and mastery of technology based business. Innovation and technological

development are for graduation requirements, not for long-term business development.

Keywords: Techonology Based Business, Curriculum, Technopreneurship


E-mail address: [email protected], [email protected], [email protected]




29

Paper ID 49 - Women entrepreneurs’ behaviour toward micro-

finance Aids In Indonesia Case study: Government’s Melati

Micro Finance

Melia Famiolaa, Yulianto Suhartob,Amilia Wulansaric*,Isnaini Ruhul Ummirohd

a,b,c,d School of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No 10 Bandung, 40132, Indonesia

Abstract

This study explores the behaviour of women entrepreneur toward micro-financial support using SOCIAL COGNITIVE

THEORY as our framework analysis. The qualitative approached was applied for this study by interviewing 20 women

entrepreneur in Bandung City as well as observation of some of the behaviour in doing routine business. This study found four

main issues affect women entrepreneurs’ behaviour toward an offer of the macro-financial support to their business: 1) Risk

and family implication; 2) Peer examples and socialisation; 3) Religious implication of loan; 4) low interest and access to the

information searching. This study also identifies barriers related to institutional issues that make the government’s micro-

fundings low interest among of them, such as 1)unbeliever to the bureaucracy; 2)unethical conduct of actors of government

officers.

Keywords: Behaviour, Woman Entrepreneur, Social Cognitive Theory, Risk and Family Implications, Religious Implications


E-mail address: [email protected], [email protected]




30

Paper ID 55- Entrepreneur and Robotics--Lessons and

Experiences

Steven Saundersa

aVictoria Business School, Victoria University Wellington, New Zealand

Abstract

After several years of experience working as an entrepreneur in various fields, but most predominantly horticulture. I will

spend some time discussing experiential pathways to entrepreneurship and into business; but the majority of this discussion

will be about Robotics Plus Ltd (RPL). RPL emerged from the need to solve the growing challenges in the primary industry

globally such as: labour shortages, sustainability for growers, pollination gaps and yield security. Currently, we are working

on three projects which involve robotic apple packing; multipurpose orchard robotics and the Quadduster. The Robotic Apple

Packing Cell (RAPC) mechanises packing apples into trays for packhouses across the world. RPL has grown its strong

international demand and support for this technology directly from packhouses and increased its large international installers.

In late 2017, RPL secured resourcing through Callaghan Innovation to support further development and take the system

through to commercialisation. I will talk about the project’s commercialisation process as well. The second project relates to

multipurpose orchard robotics which aims to address the growing labour shortages within horticulture globally. With a

growing shift in innovation into automated harvest technology, this project will supplement the manual labour force. The

project has borne the harvester prototype, which is in the process of being independently assessed by external experts. The

third project, QuadDuster™ is an assistive broad application kiwifruit pollination system, developed for our sister company

Pollen Plus Ltd, with application services delivered by AgFirst. The CAD designed stainless steel volutes evenly distribute

dry kiwifruit pollen into the flowering canopy in a very controlled way to help remove human variability and increase

application efficiency, ultimately increasing flower pollination and crop yield. Whilst this work may not immediately be clear

in terms of resonance; global trends indicate that robotics is providing solutions to several problems worldwide regarding

workforce shortage; and seasonal demands in resources. A growing understanding of how these projects can assist Indonesian

people is an exceptional important consideration as well.

Keywords: Entrepreneurship, Robotics, Lessons, Experience, Commercialization


E-mail address:


31

Paper ID 56 - Thousand Awesome Horses versus a Unicorn” –

Alternative Ways of Assessing

the Impact of Entrepreneurship Programmes

Stephen Cummingsa, Ruth Fischerb, Leon Gurevitchc, Jesse Pirinid, Ben Walkerd

aVictoria Business School, Victoria University Wellington, New Zealand

Abstract

The past decade has seen a great rise in efforts to promote and develop innovation and entrepreneurship as a means of progressing development in communities, cities and nations. Start-up networks and communities, incubators, accelerators, ‘boot-camps’ and other entrepreneurial and innovation development programmes have proliferated. After a decade of this proliferation, however, more questions are being asked about what and how these various entrepreneurial development efforts actually contribute. How might we critically evaluate their performance and impact? In attempting to answer these questions, researchers have typically assumed the need for economic or financial measures. Relatedly, actors within entrepreneurial ecosystems often assume that the role of such development efforts is to identify and cultivate ‘unicorns’ – exceptional new ventures that greatly outperform others in terms of their market value and contribution to wealth creation, job growth, infrastructure development and so on. Indeed, because of the difficulty of measuring financial cause and effect when evaluating the efficacy of entrepreneurial programmes, these unicorns, or the prospect of them, are often used to justify the continued operation of and investment in entrepreneurial development activities. This seminar discusses a project developed in Wellington, New Zealand, to investigate how alternative measures can be incorporated into evaluations of entrepreneurship programmes.

Keywords:Entrepreneurship, Innovation, Development Programmes, Unicorn


E-mail address:


32

Paper ID 57 – Finding Alternative Model for Academic’s Based

Incubators a*Dina Dellyana, bSonny Rustiadi, cIan Williamson

a*b School of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia c Victoria Business

School, Victoria University Wellington, New Zealand

Abstract

Environment in Indonesia has been supportive enough in developing more successful business. Based on study conducted by

Angel Investment Network Indonesia (ANGIN) 2018, there are 53 supporting programs for the development of startups in the

country, ranging from incubators, accelerators, to ecosystem builders. Overall, the purpose of the incubator business is to

increase the growth and survival of a business by building a mechanism that is in line with its growth stage. Entrepreneur who

took part in the business incubation program are known as incubates while the institutions that make efforts to assist incubates

in increasing their growth through several programs are called host institutions. Some parties that usually become host

institutions in business incubation include: (i) government, (ii) academics, and (iii) private sector. Academics specially, have

an advantage of abundant pool of talent that could become the potential incubates. However, majority of incubators and

accelerators are still looking for the right business model since the program implementation not always relevant and suitable

for different type and characteristic of startup coming for each batch. This paper tries to find alternative models for incubator,

particularly the one which run under the universities through survey and in depth interview to incubates. The model is expected

to improve academic’s incubators performance in Indonesia so that it can bring sustainable social impact.

Keywords: Incubator, Academic,Startup, Government, Private sector, Incubation Program




33

Paper ID 58 - A Comparison Study of Startup Valuation using

Berkus and Risk Factor Summation Methods

Isti Raafaldini Mirzanti, Rizkya Laila Nursyahbani, Subiakto Sukarno

School of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia

Abstract

In the disruption era today, the development of startup (digital startup) is very rapid, this is also accompanied by the rapid

development of investment businesses such as venture capital or business angel. The government also provided its support

through programs aimed at developing digital startups such as the 1000 digital business program (Gerakan Nasional 1000

Startup Digital). Funding scheme for a startup is usually through investment processes, investors need to be assured that the

business is potential. One of the methods to assess startup is to do business valuation, which gives some insight to investors,

how much is the company worth today and in the future. There are many valuation methods including Berkus and Risk Factor

Summation Methods, both of these methods have differences in variables of valuation. This research focuses on doing

valuation using Berkus and Risk Factor Summation Methods The results of the study indicate that XYZ's valuation results

using Risk Factor Summation Method are of greater value than the $ 4,300,000 compared to the result using Berkus Method

with the result of $ 1,024,250. This value difference can be used as a range in determining the value of a startup. It is better to

understand what requirements each tool requires, what these tools are meant for, and what stage does the startup in. It depends

on the main purpose and expected output.

Keywords:valuation, startup digital, business digital, investors


34

Paper ID 07 - The role of effectuation logic and serendipity in

internationalisation of a born global firm in Indonesia

Novika Candra Astuti

Widyatama University , Indonesia

Abstract

This study investigates the role of effectuation logic and serendipity of a born global firm in Indonesia. An explorative case

study of a born global firm in the coffee industry is employed to understand of a born global firm in early and rapid

internationalisation process, and the entrepreneur’s decision-making process by using effectuation logic. A semi-structured

interview was conducted with the founder/CEO/entrepreneur of a born global firm, an Arabica Gayo Coffee producer, in Aceh,

Sumatra, Indonesia. The study’s findings revealed that a born global company applied the effectuation logic both in the new

venture creation and in the early stage of internationalisation. Effectuation theory focuses on the entrepreneur’s resources

whereby the entrepreneur’s prior knowledge and local network partners helped the company to enter the international market

rapidly. The results showed that serendipity occurred in the early stage of international growth. Moreover, serendipity played

a role as a base of a cognitive source of opportunity discovery and entrepreneurial acquisition of knowledge of international

opportunities.

Keywords: Serendipity, born global, effectuation, Internalisation, Indonesia


35

Paper ID 54 - Social Entrepreneurship Platform of Smart Village

in Bandung, East Java

Arsyandi Muliaa, Yulianto Suhartob

aTEST-English School, Bandung Institute of Technology (ITB), Indonesia bSchool of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia

Abstract

This study aims to examine the implementation of the development plan of a Kampung Bahasa (Smart Village) focused on

foreign language education (English and Arabic) that has a positive impact on the field of social life, the creative of economy

sector, and environmental issues by increasing the community's economic level towards local income towards culture and

tourism sectors. The study took a case in a village in Kediri, East Java, which is known today as Kampung Inggris Pare. The

final result of this research is to find a new business model that will be applied as an initial stage in West Java with research

on the location of natural conditions, local communities, and local government. For researchers, this paper will be useful in

involving collaborative activities between the stakeholders. In addition, another target is to empower people by creating new

job fields, and indirectly contribute to educating the local community with non-formal foreign language education, especially

the people in West Java.

Keywords: Development Planning, Local Community, Social Entreprenurship, Sustainable Development




36

MANAGING SMALL BUSINESS AND START-UP


37

Paper ID 6 - Analysis of Barrier to Micro, Small, Medium

Enterprise Growth in West Java

Fairuz Xavieraa

a Indonesia International Institute for Life Sciences, Indonesia

Abstract

This research discussed on the barrier of West Java micro, small, and medium enterprise’s (MSME) growth barrier. The model

utilizes multiple regression analysis to test lack of financing, lack of management skill, market situation, and regulatory issues

variables toward business growth variable. The research model was adopted from the research conducted by Amarjit Gill and

Nahum Biger in 2012 where they did the research in Canada region. Testing the model was conducted by distributing the

questionnaire to MSMEs in West Java Region. 111 respondents return the questionnaire with valid answers. The result shows

Market situation act as growth barrier for MSMEs in West Java. On the other hand, lack of financing, lack of management

skill, and regulatory issues show no significant impact as a growth barrier for MSMEs in West Java.

Keywords: Entrepreneurship, MSME, Growth Barrier, West Java, Indonesia

* Corresponding author.Tel.:



38

Paper ID 8 - Analysing The Effectiveness of Digital Marketing

Strategy Towards Small Business Enterprise in Bandung City,

Indonesia

Yera Ichsanaa, Bimo Priambudib, Erlando Regitac


Abstract

Digital marketing strategy is the method for the seller to obtain the consumer with faster and easier both for the seller in big

or small business. Nowadays many SME (Small Medium Enterprise) used this method. Effective use of this method will give

many benefits for SME. Bandung, one of a modern city in Indonesia has many start-ups which arise from this city.

Nevertheless, many SME in Indonesia especially Bandung not use digital marketing strategy and most of SME feel don’t need

to know and use online marketing strategy. It’s necessary to realize SME which not use digital marketing to move on to digital

marketing. In this study, we secure the data we use the interview method to know the real situation deeply. This paper has a

purpose to analyze and predict the effectiveness of online marketing strategy toward small business enterprise. The result of

this paper is to conduct a further research and can be the solution to SME to improve their potential.

Keywords: Digital Marketing, Effective, Key Performances Indikator


E-mail address:[email protected]; [email protected]


39

Paper ID 24 - The implementation of quality management system

in small-medium enterprises

Nidya Astrinia, Sik Sumaedib, Tri Rakhmawatic, Sih Damayantid, I Gede Mahatma

Yuda Baktie, Muh.Azwar Massijayaf, Medi Yarmeng

aIndonesian Institute of Sains, Indonesia

Abstract

This study aims to explore the best way to initially implement ISO 9001:2015-based quality management system (QMS) in

Indonesian Small-Medium Enterprises. This is a longitudinal qualitative research on SMEs. The data were gathered through

observation and interviews with the owners and managers of the SMEs using a research instrument (interview manual and

questions) which has been validated. Two SMEs were chosen for this study, one that enjoyed significant performance changes

after QMS implementation and one that did not. They key differences between the two were motivations, the level of top

management engagement, and implementation and evaluation strategy. This study also found ideal initial implementation steps

based on the experience of the successful SME.

Keywords: Quality Management System, Small Medium Enterprise, ISO 9001:2015, Indonesia


E-mail address: [email protected], [email protected], [email protected], [email protected],

[email protected], [email protected], [email protected]

,


40

Paper ID 27 - Critical success factors of ISO 9001:2015

implementation in SMEs using Analytic Hierarchy Process (Case

study: A drop-off laundry service in Indonesia)




Abstract

This study expects to identify the critical success factors (CSFs) of ISO 9001:2015 implementation in the context of SMEs

and decide the weighted importance of each CSF which has been identified before. The CSFs identification was done through

observation and interviews and the weighted importance of those CSFs were assessed using AHP. The CSFs, from the most

important factor, are training, effective communication, top management commitment, and second layer support. However,

this finding cannot be generalized and serves as a preliminary study for future research that focuses on the CSFs of ISO

9001:2015 implementation in SMEs.

Keywords: ISO 9001:2015, Critical Success Factors, Small Medium Enterprises, AHP





41

Paper ID 28 - Technological adoption and implementation: Case

study of the IT readiness in SME cluster in Indonesia

Wawan Dhewantoa, Sri Herlianab, Prameswara Anggahegaric, Ian Williamsond


dVictoria Business School, Victoria University Wellington, New Zealand

Abstract

The use of Information Technologies in Industry 4.0 is important to the development of SME clusters. However, this

phenomenon has raising other tribulations due to social media uses, where many is not yet ready to the integration of this type

of industry. This research uses qualitative case study in order to explore one of small and medium business cluster in Indonesia.

This cluster is chosen due to its ability to survive the worldwide monetary crisis that happened several years ago. Even though

some of the businesses were affected, but many SMEs in this cluster are still managed to survived. Owing to lack of knowledge

on the ability to operate the technology, most of people in this cluster have not seen the bigger picture regarding the importance

to open up to the benefits of technology. The limitation on this research is the coverage of the cluster that cannot be generalized

into many other clusters in Indonesia, let alone the world. However, there are some theoretical and practical significance that

are offered by this paper. Seen from the theoretical contributions, there are not many qualitative researches that discuss more

on the uses of information technologies such as social media that are linked into small and medium business cluster using the

case study of Indonesia. Based on the research, this paper can be uses as a recommendation on several important programs on

socialization that are considered as limited, either by all the external stakeholders or based on the internal awareness of the

readiness to be exposed by the technology.

Keywords: cluster, information technologies, social media exposure




42

Paper ID 34 - Human resource practices in Indonesian SMEs:

Fulfilling the requirement of quality management system standard




Abstract

The purposes of this research are to explore the pattern of human resource management practices specifically in Indonesian

SMEs, to identify gaps between ISO 9001:2015 requirements and real practices, and to give recommendations on how to

narrow the gaps. This research utilized multiple-case-studies design. The data were gathered through interviews and

observations. It was concluded that he formal functions of HRM in SMEs are almost non-existent. The HR practices were

sporadic and lack of strategic planning and evaluation. To fulfil the requirements of ISO 9001:2015, the SMEs need some

degree of formalization, strategic focus, and their levels of adherence to labor relation laws need to be improved. However,

the number of companies were only three; more companies would have provided a more solid pattern. It did not delve into a

more specific way to reduce human error to enhance supportive working environment. This study also did not consider other

minor or local regulations regarding labor relations. This is one of the earliest attempts to assess the gap between human

resource practices in Indonesian SMEs and the minimum standard of human resource practices required by the ISO 9001:2015.

Keywords:Human Resources Practices, Quality Management System, ISO 9001, Indonesia, Small Medium Enterprise, Case Study





43

Paper ID 38 - Smart Entrepreneurship & Destination Branding:

The New Opportunities for Small Business

Urip Widodo

Bakrie University, Indonesia

Abstract

Instead of utilizing the unique heritage and construction of iconic buildings to get tourist attention and inward investment, the

positive and strong image of a smart destination can be used as a branding strategy and a useful tool that can create competitive

advantage However, this branding strategy of smart destination won’t work well if it’s not followed by stake holders ’capability

to keep up with changing technologies, and explore new ways to create and deliver new value which transform the city into a

more livable place and sustainable tourism. To date the model and academic research in the literature is inadequate with regards

to branding strategy through experience co-creation in smart tourism destination. Thus, the objective of this paper was to

examine questions: 1) how smartness in tourism smart destination influence city branding, 2) what capability needed by the

stakeholders to improve city brand equity, and 3) how entrepreneurship opportunity will be created. To answer these questions,

an integration model of interconnection capability based on brand equity has been proposed. Next the model is to be empirically

tested by research on living lab collaboration from samples of smart tourism places in Indonesia and Malaysia. Theoretically,

the findings of the study will help tourism destination and ecosystem recognize opportunity to exploit city branding to create

competitive advantage and opportunity for entrepreneurship.

Keywords: Smart Tourism Destinantion, Entrepreneurship Opportunity, Smart Tourism Ecosystem


E-mail: [email protected]


44

Paper ID 50 -The Model of Brand Communication in Indonesian

Social Enterprises

Melia Famiolaa, Diza Rahman Sulistianb, Yulianto Suhartoc, Amilia Wulansarid

a,b.c.dSchool of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia

Abstract

Brand is one of important factors to connect between business with its consumers. Nevertheless, it is limited study discuss its practices in

social entreprises. Diffrent from general commercial entreprise, social entreprise is commonly facing dilematic choices how to communicate

their social interests to the impacted community anda to attract their potential consumer , at the same time. This study aims to explore brand

communication among social entreprises in Indonesia as well as consirable fartors of selected strategies. Using qualitative approach, we interviewed eigth social entreprises in Indonesia and find the similarity and different brand communication

conducted among the social entreprise. We develop a model of Indonesian social entreprise brand communication that conten three stage: 1)

Impact socialisation; 2) Story development; 3) public communication

Keywords:Impact Socialization, Story Development, Public Communication


E-mail address:[email protected]; [email protected]; [email protected]



45

LEADERSHIP


46

Paper ID 9 - A Comparison Study of Women Entrepreneurs: The

case of Bandung city in Indonesia and Harare city in Zimbabwe

Susan Mapfumo

Telkom University, Indonesia

Abstract

Purpose- The purpose of this study is to unravel issues that push or pull women of Bandung and Harare to venture into

traditionally female sectors which leads to sector crowding and slow business growth. Also to discover factors that discourage

these women from venturing in the male dominated sectors which are characterised by rapid growth and success.

Design/methodology/approach – A phenomenological and comparative qualitative approach was adopted for this study to help

the researcher gain deeper understanding of experiences of Bandung and Harare female entrepreneurs with respect to the issues

that influenced their choice of sector to venture their business into in total early stage entrepreneurial activity. With a purposive

sampling technique, 3 women from Bandung and 3 women from Harare active fashion entrepreneurs were sampled for the

study. A multiple case study strategy, in-depth face-to-face interviews, online video calls and participant observation were

used to solicit responses from participants included in the survey. Findings- The study revealed that a majority of surveyed

female entrepreneurs ventured into fashion industry because they were highly influenced by capital issues, most of them started

the business from their own savings, they could afford starting a business in fashion since it requires little or no capital. Other

highlighted issues important to note were opportunity /market availability, family influences, poverty and unemployment.

Research limitations/implications– The study focused solely on sector choices of women entrepreneurs and the barriers to

enter male dominated sectors in Harare and Bandung. More so, the sample is quite small which may not represent the

experiences of the whole population. Originality/value– As a first of its kind as a comparative study in the Harare and Bandung

context, little is known in extant literature until now with regard to sector preferences in women entrepreneurship in both these

cities. This study therefore seeks to bridge this gap.

Keywords: Women Entrepreneurship, Fashion Entrepreneurs, Sector Preferences




47

Paper ID 11 - Reveal Compassionate Leader for Millennials (A

Case Study on Millennial in Digital Tel-co)

Gandung Pratidhinaa,Richard Albertob

aTelkom University, Indonesia bSchool of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia

Abstract

One of the main problem in how Digital Tel-co can empower young employees or millennial generation to contribute in digital

age. Future of company depend on how company prepare and develop their future leader. As we know duration time in digital

age shorter, so Leader play important roles to motivate young employees to be ready and competence. If Leader should be

compassionate, Millennial generation can be understood and followed his instructions. Problem occurs leader has to

compassionate to other generation baby boomers (year 60) and x (year 70) and the most important thing can type of leader can

impact to performance, employee engagement and win competition in digital world.

Keywords : Compassionate, Digital, Leader, Millenial, Performance




48

Paper ID 15 - Proposed Employee Retention Strategies for

Millennials at PT. Unicomp Indonesia [Case Study PT. Unicomp

Indonesia]

Laras Novitasaria, Bambang Bintorob

bSchool of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia

Abstract

Currently, Indonesia's economic growth is considered to be quite good because of the increase in new employment which has

an impact on the growth of total workforce that has increased over the last five years with an average growth of 1.48%. In

addition, Indonesia's demographic condition is predominantly dominated by productive age population with median age of

28.6 years old. This shows that Indonesia has abundant human resources that can be utilized to drive the economy of the

country so it would have a positive impact on its economic growth. But the reality is that the number of Millennial workers

(32%) does not differ greatly from the total Generation X workers (38%) and Baby Boomers (26%). This shows regeneration

demand for workers is increasingly important because Baby Boomers who are still actively working will be replaced by

Generation X and Millennial will replace Generation X who replaces Baby Boomers. However, Millennials have low loyalty

rates because Millennials tend to be impulsive to companies who could give better offering. Therefore, the company should

consider to create employee retention strategies for Millennial in order for the company to obtain good regeneration seeds.

Moreover, Millennial demographic condition at PT. Unicomp Indonesia (58.0%) dominates the overall worker that shows that

it is important for PT. Unicomp Indonesia to develop employee retention strategies. Therefore, this study was conducted to

find out the key factors that could increase Millennial loyalty to the company. This research was conducted through qualitative

approach by interviewing Millennial with age range 24 – 32 years old. Data obtained from the interview will be analyzed to

produce employee retention strategies that are appropriate to be applied in accordance with the characteristics of

employees. According to research, Millennial tend to thirst for success and have high willingness to learn, but they still like to

socialize. So, beside compensation, career development; learning opportunities; and work-life balance are key factors to

increase Millennial loyalty to the company. Therefore, PT. Unicomp Indonesia needs to implement some policies, such as:

flexible work and job rotation for new employees. Meanwhile, the HR Department at PT. Unicomp Indonesia must be

transformed into a change agent, business partner, employee champion and administrative expert.

Keywords: Employee Retention Strategies, Flexible Working, Job Rotation, Millenials, Regeneration

* Corresponding author

E-mail address: [email protected] * Corresponding author



49

Paper ID 19 - Presenting the Working Woman as Entrepreneur

and Leader

Elizabeth Parraa, Sally Riadb

a,b,Victoria University of Wellington, New Zealand

Abstract

Over the last few decades, the literature has featured burgeoning interest in entrepreneurship and leadership, and specifically

in the intersection of each with gender. One also increasingly finds research at the juncture of entrepreneurship with leadership.

However, less is known about the ways in which all three areas come to ground women’s work. Accordingly, this paper is

situated at the novel nexus of the literatures on gender, entrepreneurship and leadership. Theoretically, it draws on positioning,

the process whereby an individual adopts a certain social position along with various categories assigned to it (e.g. personal

characteristics, roles, etc.). Interest here is in the multiple ways in which the working woman positions herself within

entrepreneurship and leadership. Since writing is one of the means by which positioning is enacted, the focus in this work is

on autobiography. The research examines the autobiography by Mary Kay Ash, a woman considered a pioneer in the world of

cosmetics. In 1963, on retiring from a job for which she did not receive enough recognition, she founded Mary Kay Cosmetics

Inc. and invested her life’s savings into the business. By the time of her death in 2001, the company was operating across 37

countries and had generated US$2.4 billion in sales. Various writers have presented Mary Kay as an exemplar of

entrepreneurship and leadership. Interest here, however, is in how she situates herself within these spheres. The analysis

focuses on her own positioning as a working woman who is simultaneously an entrepreneur and a leader. The findings illustrate

how the autobiography draws on gender to position Mary Kay as a working woman who is family driven, compelled to take

on multiple roles, and inherently different. These gendered dynamics, in turn, shape the positioning of the woman entrepreneur

(who is a risk-taker, innovator and an opportunity seeker, finder and creator) and the woman leader (who is transformational,

heroic and authentic). The paper poses two themes that cut across the three domains. First, it demonstrates how difference is

rendered into differentiation, whereby the strategic use of “femininity” offers an advantage. Second, it depicts how positioning

employs various gendered forms of value: aesthetic value through women’s “beauty”, moral value(s) that shapes their

leadership and economic value that drives their entrepreneurship. As a secondary contribution, the work forwards the relevance

of autobiography as a valuable source from which to glean an understanding of the historical experiences of working women

and their enterprising initiatives. Altogether, the paper opens the space for future research at the intersection of gender,

leadership and entrepreneurship by offering insight into the roles that working women adopt and articulate.

Keywords: Leadership, Entrepreneurship, Gender, Value

* Corresponding author

E-mail addressed: [email protected]


50

Paper ID 33 - Indonesian Entrepreneurial Leadership: A Case

Study in Digital Start-up

Achmad Ghazalia, Emilia Fitriana Dewib, Mila Jamilah Badriyahc, Dany Muhammad

Athory Ramdlanyd

a,b,c,d School of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia

Abstract

Indonesia as a developing country has potentials in start-up development compared to its large population and internet

penetration rate. However, the development of a start-up requires not only expertise in business model development but also

entrepreneurial leadership. This paper aims to explore the characteristics (competencies) of Indonesian entrepreneurial

leadership by taking a case study of a digital start-up company, namely KUDO. A literature review on entrepreneurial

leadership is provided to enhance the concept of entrepreneurial leadership in this case study. The authors gather the data by

conducting in-depth interviews with the founder and employees, observation, as well as secondary data related to the growth

of the company. Several characteristics of Indonesian entrepreneurial leadership in the digital start-up are reported and

discussed including nationalism, social entrepreneurship, risk-taking, agility, and managerial skills in developing an

organization. This research contributes to the development of start-up companies in Indonesia by giving insightful material for

the next young leaders.

Keywords: Entrepreneurial Leadership, Dgital Start Up, Social Entrepreneur


E-mail address: [email protected] * Corresponding author.



51

Paper ID 37 - Dynamics Balanced Scorecard Development for

Academic Performance Measurement

Lidia Mayangsaria ,Manahan Siallaganb, Utomo Sarjono Putroc

School of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia

Abstract

Unidirectional thinking, inability of separating cause and effect in time, inexistence of validation mechanisms, insufficiency

of links between strategy and operations, and internally focused have been validated as the limitation of Balanced Scorecard

(BSC) as a methodology. This research aimed to employ System Dynamics as it fills the gap by complementing the dynamic

way of thinking with feedback loops, cause-effect, rigorous validation mechanisms, and ability to broaden the focus by

challenging system boundaries. Moreover, this research revealed the improvement of internal strategic planning process in an

organization using the incorporation of both methods in the context of academic institution.

Keywords:System Dynamics, Balanced Scorecard, Academic Institution




52

Paper ID 47 - Exploration of Assessment Model for

Entrepreneurial Leadership Characteristics

Sonny Rustiadia*, Adita Pritasarib

a,b School of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia

Abstract

Entrepreneurial leadership is effectively using the skills associated with successful individual entrepreneurs and applying those

within the environment of a larger organisation. This especially means within an organisation where those skills have been

lost and replaced with a “corporate” mindset that focuses on process, systems and risk minimisation rather than on

entrepreneurial behaviour. Business school as well as management education need to identify – human side that can explain

all related measurement of entrepreneurial leadership qualities. This paper aims to explore what are key characters, skills and

knowledge needed for being successful entrepreneurial leader in business and what model assessment needed to help identify

marker for entrepreneurial leadership.This research was conducted with literature studies and analytical tools as secondary

data collection to identify the the model for identification and assessment of Entrepreneurial Leadership.

Keyword: Entrepreneurial Characters, Assessment Model, Business Leaders




53

Paper ID 51 - How Leader Implements: Corporate Vision,

Mission, and Program into Behavior Practice (A Case Study

Delivering Best Customer Experience)

Richard Albertoa

aSchool of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia

Abstract

One of the main problem for Corporate such as State-Owned Company, how Leader has ability to implement his vision,

mission and program into behavior practice and at the end drive performance. Based on Focus Group of Discussion, literature

research and depth interview, the paper collects information and define critical value and service behavior that made biggest

impact to corporate annual program, vision and then mission. This paper focused to choose one of annual program Delivering

Best Customer Experience as a case study. It was defined two aspects, first there are six critical corporate value: integrity,

enthusiasm, totality, speed, smart, action and second, there are critical service behavior practice in every touch points. Critical

corporate value and service behavior will help leader to practice and push employee moving forward to achieve corporate

program, mission and vision.

Keywords: Behavior, Corporate Culture, Critical, Leader, Practice




54

ENTREPRENEURIAL MARKETING


55

Paper ID 3 - Analyzing the Effect of Website Environment

Elements toward Customers’ Willingness to Buy on E-commerce

Website

Nabila Auliaa,Yulianto Suhartob*

a,bSchool of Business And Management, Bandung Technology Institute, Jl. Ganesha 10 Bandung 40132 Indonesia

Abstract

The development of technology give a huge impact into e-retailing sector. As time passed, the growing of e-retail business has

been even more rapid, an e-tailer facing more and more competitor each year. Due to this occurrence, e-retailer should know

about the factors influencing customer behaviour. Previous researches indicate that website environment impacted towards

consumer behaviour. Website environment design is associated with the interface design, navigation, presentation, and

information quality (Lin and Lee, 2012). Kaplan and Kaplan’s preference model provides elements for designing an effective

website environment. The elements include coherence, legibility, and visual complexity. Using Lazada.co.id as an object, this

research aimed to understand how several cognitive stimulus of website environment which includes coherence, legibility and

visual complexity can affect costumer willingness to buy in a website. PLS-SEM (Partial Least Squares Structural Equation

Modelling) was used to calculate the data and further came up with findings. The result of this study showed that website

environment design have a positive impact towards customer satisfaction, while customer satisfaction have a positive impact

towards customer willingness to buy.

Keywords: Website Environment, Website Design, Cognitive Mapping, E-Commerce




56

Paper ID 17 - Relationship Between The Quality Of Service And

Customer Satisfaction At Several Pharmacies In Bandung,

Indonesia

Dewi Fitriania, I Ketut Adnyanab, Yulianto Suhartoc

a,b,c School of Business And Management, Bandung Technology Institute, Jl. Ganesha 10 Bandung 40132 Indonesia

Abstract

Pharmacists attendance in pharmacies in Indonesia is now required by law based on Letter of Notice Number

HK.02.02/Menkes/24/2017 concerning Guidelines for Implementation of Minister of Health Regulations Number 31/2017.

This research aims to compare service quality between groups of pharmacies with pharmacists present more than four hours

per day with groups of pharmacies with pharmacists present less than four hours per day. This research is done using the

SERVQUAL instrument which consists of 22 questions assessing the customer’s expectation and another 22 questions

assessing the customer’s perception. The difference between the customer’s perception with expectation show the customer’s

gap which describes the quality of the service. If the expectation score is equal to the perception score then the quality is

considered to be good. This research was conducted on ten pharmacies spread across the city of Bandung with 200 respondents

from each group compared. The results of the analysis show that both groups have a negative customer gap value which means

that the quality of service is considered poor by the customer. However the gap between the group with pharmacists present

for more than four hours per day is relatively smaller than the group of pharmacies with pharmacists present less than four

hours per day, which is tangibility (-0.33875), reliability (-0.27000), responsivity (-0.21000), assurance (-0.18500) and

empathy (-0.19200). Mann-Whitney test showed no significant differences in all dimensions between the two pharmacy

groups. This study ended with a recommendation that all pharmacies must improve the quality of their services in all fields

and to optimize the presence of pharmacists in pharmacies.

Keywords: Service Quality, Community Pharmacy, Pharmacists

*Corresponding author



57

Paper ID 42 - Analysis Marketing Strategy of Small, Medium

Enterprise to Enter the International Market

Farhana Desfilaa, Evy Rachmawati Chaldunb

a,b,School of Business And Management, Bandung Technology Institute, Jl. Ganesha 10 Bandung 40132 Indonesia

Abstract

Indonesia is country rich in cultural heritage, one of which is food and beverage in Indonesia. Food and drinks contribute the

second highest after accommodation, in the tourism sector. One of the regions that give the highest contribution to the tourism

sector in Indonesia is West Java. In addition, West Java also has a significant market potential for exporting food products.

Many West Java culinary products have successfully marketed their products to the international market. Foreign markets also

appeal to Rasa Khano to develop its products abroad, so it takes the right marketing strategy for Rasa Khano to prepare to

enter the overseas market. The purpose of this study is to find out how big the odds of Indonesian culinary products abroad

and establish the right marketing strategy in entering the international market, especially for Rasa Khano. The research method

used is a qualitative method, where sampling is done by using depth-interview to some SME's in West Java which have

successfully marketed their products in the international market and the Data based from Kadin and Disperindag. Sampling

conducted on 10 SMEs of West Java by using, snowball sampling technique. The results of this study will get information on

what marketing strategies have been done by SME's West Java when marketing their products to overseas markets.

Furthermore, the results of this analysis are used as a benchmark for Rasa Khano in preparing its marketing strategy to prepare

to enter the international market.

Keywords: Marketing Strategy, International Market, Small and Medium Enterprise


E-mail address: [email protected]; [email protected]



58

Paper ID 43 - Measuring Digital Innovativeness, Digital Attitude

and Digital Efficacy of Start Ups as the Key Determinants of

Start-Ups’ Digital Capabilities

Reza Ashari Nasutiona*, Elis Qodariahb,Devi Arnitac

a,b,cSchool of Business And Management, Bandung Technology Institute, Jl. Ganesha 10 Bandung 40132 Indonesia

Abstract

Product and process innovation levels are key differentiators between general entrepreneurs and technopreneurs. Product

innovation is related to the addition of attributes that provide benefits to better meet customer needs than competitors, resulting

in superior product performance. Meanwhile, process innovation is related to how digital technology is used to gain benefits

in business processes. The extant literature does not mention the key differentiators between technopreneurs and general

entrepreneurs. Whereas, this information is needed in order to speed up the creation of technopreneurs. Creating

technopreneurs is more preferable due to their bigger impact in accelerating the growth of economic development than the

general entrepreneurs. To fill that gap, we conducted a study on the role of innovation capacity and digital readiness as the key

differentiators between general entrepreneurs and technopreneurs in Bandung, Indonesia. Innovation capacity is individual’s

capacity to engage in innovation activities in order to explore and exploit opportunities, creating innovative products or

processes in meeting the market needs. Meanwhile, digital readiness is individual’s ‘inclination and willingness to switch to

and adopt digital technology as a result of technology advancement and the readiness to create new innovative opportunities

by using this technology in order to bring an individual, organization, industry, and country to achieve their goals faster and

with greater results’. In this research, we hypothesized innovation capacity to have a significant positive correlation with

product and process innovation, whereas digital readiness is positively correlated with process innovation only.

Keywords: Entrepreneurs, Entrepreneurship, Innovation Capacity, Technopreneurs, Digital Readiness, Product Readiness, Digital

Capabilities, Start Up




59

Paper ID 44 - The Contribution of Young Urban Women to the

Marketing Innovation of SMEs online Moslem Fashion towards

the Improvement of Indonesia’s Creative Economy

Maria Sugiata*, Ina Primianab, Umi Kaltumc, Aldrin Herwanyd

a*Telkom University, West Java, Indonesia

b,c,d Faculty of Economics and Business, Universitas Padjadjaran, West Java, Indonesia

Abstract

This research uses marketing approach to investigates relationships between marketing innovation and competitiveness in

Moslem Fashion Online Shopping Business by engaging in local Small- and Medium Sized Enterprises especially in West

Java Provinces of Indonesia. The Principals of SMEs in Indonesia, especially in West Java, the majority are urban women who

actively socialize and have a community. They also actively use social media. The pattern of SMEs is now growing rapidly

by utilizing digital technology as a form of implementation of technology, and fashion Moslem as part of the lifestyle of urban

women. This has an impact on increasing the marketing of SMEs and contributing to the improvement of Indonesia's creative

economy. We conducted quantitative approach by employing Structural Equation Modeling with Partial Least Square

Estimation. The data (242 samples) were collected within six months period across regions. The results demonstrate and

strongly support that marketing innovation contributes on its competitiveness. Improving technology drive to efficient and

productive of Young Urban Women SMEs performance.

Keywords: Efficiency, Marketing Innovation, Online Shopping, Young Urban Women


E-mail address: mariasugiat@[email protected]


60

Paper ID 52 - The Role of Social Media in Managing Credit

Union

Donald Samuela, Slamet Santosab

a,b,President University, Indonesia

Abstract

Social media playing important roles for organizational communities, including Credit Union. The purpose of this research is

to analyze roles of social media in Managing Credit Union. This is mixed research (both of quantitative and qualitative). Data

collected by questionnaire, interview, observation, and Focus Group Discussion. The sources of the data are managers and

members of credit union. Data were analyzed by congruent triangulation. The study showed that social media in managing

Credit Union are: accessing others, giving news or announcement, engaging other (emotionally), constitute activities, and

making collective action.

Keywords: Social Media, Managing, Credit Union




61

Paper ID 53 - Proposed Marketing Communication Strategy for

Fashion Start-Up Company (Case Study: Collar Pollar)

Yunita Ulia

aSchool of Business And Management, Bandung Technology Institute, Jl. Ganesha 10 Bandung 40132 Indonesia

Abstract

Fashion business became one of the largest business with contribution to national GDP in the field of creative industry. This

implies the high demand for consumption of fashion goods, thus the opportunity to meet the needs of the market is still high.

Collar Pollar is a women's fashion brand name established in 2016 in Bandung. As a new player Collar Pollar has many

problems, one of which is marketing. Marketing is the most important aspect of a business. Therefore, this study was conducted

with the aim to examine the proposed marketing communication strategy that aims to increase sales by increasing Collar

Pollar’s brand awareness. Required related analysis to determine the problems facing the company. The analysis of aspects

within the research firm uses STP (Segmenting, Targeting, Positioning) analysis which aims to better understand Collar Pollar's

market and marketing mix analysis is done to find out what the market will offer by Collar Pollar. While the aspect analysis

outside the research firm uses the Porter 5 Force analysis used to analyze the business environment of Collar Pollar (threats

from new entrants, raw material suppliers, buyer's capabilities, substitution threats, and competition rivalry), competitor

analysis and comparative analysis are also performed With the aim of knowing the whereabouts of Collar Pollar's competitors.

Furthermore, the last analysis is root problem analysis using fish bone diagram analysis.

After doing all the analysis, it is known that Collar Pollar has two major marketing issues that cause a low level of awareness

of the Collar Pollar brand, does not promote sales and little advertising activity. To solve the problem, the researcher

interviewed the local fashion business to know the most effective marketing strategy to increase brand awareness of fashion

product by using IMC (Integrated Marketing Communication) approach as marketing communication tool.

From the interviews that researchers do to the fashion business players can be concluded carry marketing communication tools

that can be done to increase brand awareness Collar Pollar is to increase advertising activities, make sales personally, utilize

public relations services, increase sales promotion, sponsorship, and follow the activities Trade show. To get maximum results

with minimal cost every marketing communication tool should be well integrated. In addition, the integration process can help

the message to be conveyed and arrive at the right target.

Keywords: Marketing, Communication, Strategy, Fashion, Start Up



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Paper ID 58 - Enhancing the Understanding of Market

Orientation as an Effort to Increase Competitiveness of

Indonesian Leather Craft SMEs

Evy Rachmawati Chaldun, Sudrajati Ratnaningtyas,

Amilia Wulansari


Abstract

The more open market throughout the ASEAN countries provide an opportunity for every business to expand their products

market so that the products are not only sold in domestic but also having the opportunity to be marketed among member

countries. The Global Competitiveness Index (GCI) of Indonesia is still low, which cames out at position 38. One reason for

the low GCI of Indonesian SMEs is due to the ability of their management and marketing are limited. Lack of marketing

orientation and ability and management skills of marketing and sales is a common problem faced by young entrepreneurs,

especially for the leather craftsmen in the area of Sukaregang Garut, West Java. Considering leather is one of the creative

product-seeded West Java, then one effort to improve the competitiveness of the young leather entrepreneurs in Sukaregang

Garut is the provision of training which enhances their marketing orientation. Training was given to 25 young entrepreneurs

who produce leather products which are in Sukaregang Village. To find out how far the impact of training is given, the

participants are given a set of questionnaires before training and after training.

The results showed that the training has been sufficiently increase the knowledge and the understanding of the young

entrepreuners in Sukaregang Village about the marketing concept and started to apply it in their business.

Keywords: marketing orientation, SME’S competitivness, trainning on marketing


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Paper ID 60 - Sustainability of contract farming model of tomato

plantation for structured market in Bandung: case study tomato

plantation in Bandung West Java Indonesia

Nur Budi Mulyono, Yuanita Handayati,

Liane Okdinawati


Abstract

The supply chain of agricultural commodities in developing countries have encountered a restructuring due to significant

changes in demand and supply side. The growth of populations, a tendency of urbanization, higher buying power, and changing

food preferences push demand upward. Meanwhile, in the supply side, the needs of a contract is undeniable considering

changes in transport and logistics, rapid innovation in information and communication technology, market liberalization, the

increasing standard of food safety and quality. Standing between the spot market and vertical integration in agriculture, contract

farming getting more and more attention in developing country even though there is a growing debate about the benefit of

contract farming. With contract farming, the degree of control of the production process and products is optimally managed

between farmers and companies. However, the issue of sustainability in contract farming is less explored especially contract

farming between farmers and company representing formal market such as supermarket and online store. This paper aims to

explore and create a contract farming model for formal market considering the three pillars of sustainability: economic, social,

and environment in a developing country. We employ a systematic literature review and comparative study of existing contract

farming between farmers and the formal market to understand and build an appropriate contract farming model with

sustainability as the decision factor. The depth analysis of selected publication and the evidence of existing contract farming

between tomatoes farmer in Bandung and their related formal market leads us to a conclusion of better type and content of

contract farming.

Keywords: Sustainability, contract farming, developing country, formal market, tomato plantation



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ENTREPRENEURIAL FINANCE


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Paper ID 01 - Investment Feasibility Analysis of A Coal Project

Related to Improvement Production Capacity

Odus Natana*, Erman Sumiratb

a,b,School of Business And Management, Bandung Technology Institute, Jl. Ganesha 10 Bandung 40132 Indonesia

Abstract

Indonesia is currently becoming one of the strongest emerging market in terms of economic growth. This achievement requires

supporting facility such as transportation infrastructure, manufacture, etc. Such rapid growth will not last long if not sustained

by an adequate supply of electricity.In order to meet the target, the government established some power plants which one of

them is Naga coal-fired station in Aceh. In the end of 2017, PT. Bagan Ekuitas Losari (BEL) has successfully signed a

Memorandum of Understanding (MoU) with PLTU Naga to provide an amount of 600.000 tons per year. Therefore, PT. Tirta

Bara Unity (TBU) as a mining contractor of PT. Bagan Ekuitas Losari was assigned to enhance the yearly production capacity

of coal from 120.000 tons to 600.000 tons with overburden removal of 192.000 bcm to 2.600.000 bcm with stripping ratio of

4.1. For such increasing, the question is how TBU can finance the project with a limited cash flow due to the high amount of

long term receivables. Should they provide fully owned capital, fully rent, or lease from financial institution? How’s the

financial analysis that can be indicator of the chosen alternative? By identifying and analyzing all aspect, particularly in terms

of financial aspect, the best decision can be determined.

Keywords: Increasing Production, Financial Analysis, Coal Mining Contractor, Balance Sheet, Scenario Analysis




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Paper ID 39 - The Influence of Founder’s Financial Literacy to

Enterprises Performance

Subiakto Sukarnoa*, Randyb

a,b,cSchool of Business and Management, Institut Teknologi Bandung,Jl. Ganesha No 10 Bandung, 40132, Indonesia

Abstract

This research seeks to find the determinant factor of successful startup business, especially the factor that has the relation

between soundness of enterprise and founder’s financial literacy. According to a research (Furinto, 2016), not all enterprises

are qualified. The result can give contribution to stakeholders (government or educational institution) so that they can educate

entrepreneurs to reduce failure rate by following the given determinants. It seems like that the measurement of company’s

health is closely related to the owner’s financial literacy – the more literate the founder, the healthier the company should be.

The research is executed by correlating founders’ financial literacy and soundness level of their enterprise. Financial literacy

is measured with Indonesian Financial Services Authority standard questionnaire, while the soundness of enterprise is

measured with Soundness Assessment Measurement Development for Indonesia Small and Medium Enterprises calculation

method. The combined questionnaire of financial literacy and soundness measurement questionnaire will then be distributed

to 120 enterprises as our data analysis. The research found out that founder’s or owner’s financial literacy gives quite some

contribution to the soundness of a business.

Keywords: financial literacy, small medium enterprise, enterprises health, soundness measurement





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Paper ID 40 - Why do people become a victim of financial fraud?

Subiakto Sukarnoa, Wredha Genthab

a,bSchool of Business and Management, Bandung Institute of Technology, Jln. Ganesha 10 Bandung 40132, Indonesia

Abstract

Currently, some people have switched their investment preferences, they tend to be more open to any types of investment

namely tangible such as investment in commodity markets, forex markets, forex markets, and so on, but also in intangible

investment. There are a few of these consumers who spend money on cooperative investments and Umrah travel services.

Unfortunately, it found out there have been fraud cases carried out by several companies with cooperative investment and

Umrah travel service business model, one of the cases which happen recently is the case of Pandawa and the First Travel

case. They are both reported by customers and their pilgrims to the Police. This research is quantitative research conducted

using a questionnaire. The questionnaire was distributed to people who become Fraud Victim in First Travel and Non-Fraud

Victim cases who use Umrah travel services in addition to First Travel. The research hypothesis covers topic such as financial

Literacy level influence on the involvement of fraud and behavioral factors such as certainty effect and framing effect influence

the involvement of fraud. The result shows that the level of education can be a factor that affects a person against a financial

fraud. A person with a low level of education has the potential to be exposed to financial fraud because of the low calculation

and consideration of their decision. In addition, behavioral factors also become factors that greatly influence a person against

a financial fraud. In this study, the factors used are overconfidence behavior and framing decisions behavior factors. The

government is expected to be able to make programs that can inform the public of the importance of calculating behavior and

consideration of finances. Cooperation between the Government and the media is very necessary in educating the public, so

that the incidence of fraud, including cases such as First Travel, which is detrimental to many people, is not repeated.

Keywords: Financial Literacy, Fraud, Behavioural Factors, Framing Decisions




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