CONFERENCEBROCHURE

HEIDI PELLERANOCHIEF COMMERCIAL OFFICER

CONCACAF

JOHN BARNES MBEFORMER INTERNATIONAL & MANAGER

SPORTS COMMENTATOR

MONCHI SPORT MANAGING DIRECTOR

SEVILLA FC

LISA BAIRDCOMMISSIONER

NWSL

TOMOS GRACEHEAD OF SPORT

YOUTUBE

JAKE EDWARDSPRESIDENT

UNITED SOCCER LEAGUE

SEBASTIáN LANCESTREMèRESPORTS INDUSTRY MANAGING DIRECTOR

MICROSOFT CORP

DATO’ WINDSOR JOHNGENERAL SECRETARY

ASIAN FOOTBALL CONFEDERATION

LUDOVICA MANTOVANIPRESIDENT - WOMEN’S FOOTBALL

ITALIAN FOOTBALL FEDERATION (FIGC)

CONFIRMED SPEAKERS

VICTOR MONTAGLIANIPRESIDENTCONCACAF

JULIANO BELLETTIFORMER INTERNATIONAL PLAYER

DIDAC LEEBOARD OF DIRECTORS MEMBER

FC BARCELONA

PATRICK SCHMIDIGERSENIOR LEGAL COUNSEL

FIFA

RONAN JOYCELEAD - EMEA SPORTS TEAM

PARTNERSHIPSFACEBOOk

HUGO VARELASENIOR PARTNER

kAPITAL FOOTBALL GROUP

JOSEPH DAGROSA JRCHAIRMAN

kAPITAL FOOTBALL GROUP

GIANNI INFANTINOPRESIDENT

FIFA

DAVID DEIN MBEAMBASSADOR - THE FA & PREMIER

LEAGUE

PHILIPPE MOGGIOGENERAL SECRETARY

CONCACAF

YON DE LUISAPRESIDENT

MEXICAN FOOTBALL FEDERATION

JEAN MANUEL JIMENEZVICE PRESIDENT - DIGITAL

INTER MIAMI CF

JENNIFER VALENTINESENIOR DIRECTOR - SOCCER, NORTH

AMERICAADIDAS

THOMAS BEATTIEFORMER PROFESSIONAL FOOTBALLER

THEO LUKESENIOR DIRECTOR - GLOBAL CONTENT

PARTNERSHIPSTWITTER

KARINA LEBLANCHEAD OF WOMEN’S FOOTBALL

CONCACAF

RAMON ALARCON RUBIALES CBO & MEMBER OF THE BOARD OF

DIRECTORSREAL BETIS BALOMPIE

COURT JESKEEXECUTIVE VICE PRESIDENT

UNITED SOCCER LEAGUE

GERARD HOULLIER SOCCER MANAGERRED BULL COMPANY

SEAN BAIGENERAL MANAGER - ACADEMY

VALENCIA CF

JAMES KIRKHAMCHIEF BUSINESS OFFICER

DEFECTED RECORDS

AMANDA DUFFYEXECUTIVE VICE PRESIDENT

ORLANDO PRIDE

CHRISTIAN LAUCHIEF TECHNOLOGY OFFICERLOS ANGELES FOOTBALL CLUB

ALEXANDRA GÓMEZ BRUINEWOUD

SENIOR LEGAL COUNSELFIFPRO

JUAN TAGLECHAIRMAN

CLUB UNIVERSIDAD CATóLICA

DIEGO MILITOTECHNICAL SECRETARY

RACING CLUB

JUSTIN PAPADAKISCOOUSL

JAKE DAVISPROFESSIONAL PLAYERSPORTING kANSAS CITY

BARRY HUNTERCHIEF SCOUTLIVERPOOL FC

JULIO CESARFOUNDER & CEO

JC12

JOYCE COOKCHIEF SOCIAL RESPONSIBILITY &

EDUCATION OFFICERFIFA

DANIELLE SLATONTELEVISION ANALYST FOR MAJOR

LEAGUE SOCCER, NBC AND FOX SPORTS

JAVIER LATORREHEAD OF CONTENT & PRODUCTION

VCF MEDIA - VALENCIA CF

JUAN FERNANDO MEJíAEXECUTIVE COMMITTEE MEMBER

COLOMBIAN FOOTBALL FEDERATION

CATIE GRIGGSVP - BUSINESS OPERATIONS

ATLANTA UNITED FC

FRANCO SEGARRAHEAD OF DIGITAL INNOVATION

VALENCIA CF

RAMÓN LOARTECHIEF MARkETING & COMMERCIAL

OFFICERSEVILLA CLUB DE FúTBOL

REBECCA SMITHGLOBAL EXECUTIVE DIRECTOR OF THE

WOMEN’S GAMECOPA90

AARON DOLORESFOUNDER

BLACk ARROW FC

ANDREAS KUFNERHEAD OF INTERNATIONAL BRAND

MANAGEMENTBAYERN MUNICH

DAVID BRUCESVP - BRAND AND INTEGRATED

MARkETING MLS

WILL TIDEYSENIOR MANAGER - STRATEGY

BLEACHER REPORT

CARLOS LUCASCOMPETITION & EVENTS DIRECTOR

PORTUGUESE FOOTBALL FEDERATION

SANA SHUAIBVP - PARTNERSHIP MARkETING

MLS

NICOLE BEKKERSNEW PARTNERSHIPS & BUSINESS

DEVELOPMENT MANAGERkNVB

WILLIE TUCCI BOUCHATON

PRESIDENTRIVER PLATE

ANDY BRENNANPROFESSIONAL ATHLETE

HUME CITY FC

SETH BACONSVP - MEDIA

MAJOR LEAGUE SOCCER

TAYLOR TWELLMANSOCCER ANALYST

ESPN

ZAC KENWORTHYSENIOR COORDINATING PRODUCER

FOX

SHAUN MCALLISTERINTERNATIONAL COMMERCIAL

DIRECTORB/R FOOTBALL

JULIE UHRMANFOUNDER & PRESIDENT

ANGEL CITY

OLIVIER JAROSZMANAGING PARTNERCLUB AFFAIRS SUISSE

CHARLIE KANEAGENT - HARRY kANE

FOUNDER - Ck66

STUART SHARPEXTENDED NATIONAL TEAMS TECHNI-

CAL AND GRASSROOTS DIRECTOR US SOCCER FEDERATION

DANNY MACKLINCEO

LEYTON ORIENT

BORJA GONZALEZ BILBAO

CHIEF BUSINESS & INNOVATION OFFICERATHLETIC CLUB

LUCA DONATIINTERNATIONAL BUSINESS OFFICER &

HEAD OF ESPORTS LEVANTE UD

SIMON OLIVIERAMANAGING PARTNER

kIN PARTNERS

MARVIN SORDELLCO-FOUNDER, 180 PRODUCTIONS

FORMER PREMIER LEAGUE & OLYMPIC FOOTBALLER

JEFF RUETERSTAFF WRITERTHE ATHLETIC

AMY ROSENFELDVP - PRODUCTION

ESPN

HEIKE ULRICHDEPUTY GENERAL SECRETARY

DFB

JOHN STRONGLEAD SOCCER PLAY-BY-PLAY ANNOUNCER

FOX SPORTS

PAUL RAYMENTMARkETING MANAGER

GOAL

PAUL BRIGHTENCEO

ENTOURAGE SPORTS & ENTERTAINMENT

FUNKE AWODERUSENIOR DIVERSITY & INCLUSION

MANAGERTHE FA

PEDRO MALABIAWOMEN’S FOOTBALL DIRECTOR

LALIGA

FARYD MONDRAGONFORMER INTERNATIONAL

BRUNO SPINDELEXECUTIVE DIRECTOR OF FOOTBALL

CR FLAMENGO

HONEY THALJIEHCORPORATE COMMUNICATIONS

MANAGERFIFA

CARRIE BROWNSENIOR CORRESPONDENT

BEIN SPORTS

ANDY LINDLEYFOUNDER,

BRIGHTON & HOVE SANS UNITED FC

PAULO DE MARIZ ROZEIRA

HEAD OF LEGAL AFFAIRSLIGA PORTUGAL

NUNO MOURACHIEF MARkETING & GROWTH OFFICERPORTUGUESE FOOTBALL FEDERATION

JIM DOLANFOUNDER & CO-CHAIR

PRIDE OF IRONS

JOAO PEDRO ARAUJOHEAD OF MEDICAL DEPARTMENTSPORTING CLUBE DE PORTUGAL

EMANUEL MACEDO DE MEDEIROS

CEOSPORT INTEGRITY GLOBAL ALLIANCE

SUSANNAH COLLINSHOST AND REPORTER

MLSSOCCER.COM TALENT

MARCEL BOYéHEAD OF STADIUM AND ORGANIzATION

SC FREIBURG

MIKE GEDDESCHIEF PURPOSE OFFICER

OAkLAND ROOTS SC

ALEX BARDDIRECTOR - SAFE PLACES TO PLAY

US SOCCER FOUNDATION

ALYSE LAHUEGENERAL MANAGER

SkY BLUE FC

CARLOS VELASPORTING DIRECTOR

C.F. MONTERREY

JOHN BARROWARCHITECT, DIRECTOR - ESSMA SERVICES

& SENIOR ADVISOR, POPULOUS

ALFREDO BERMEJODIGITAL STRATEGY DIRECTOR

LALIGA

LUCAS BERTELLOTTIHEAD OF SPANISH LANGUAGE

GOAL/DAzN

ELLIE MAYBURYHEAD OF PERFORMANCE

USWNT

TROY TOWNSENDHEAD OF DEVELOPMENT

kICk IT OUT

FRANCISCO QUINTANAFORMER PRESIDENT OF THE REPRESENTATIVE ASSEMBLY

BOCA JUNIORS ATHLETIC CLUB

JULIA ALMEIDACFO

FC ALVERCA

CAMERON REEDESPORTS BUSINESS DEVELOPMENT

MANAGERROSS VIDEOS

JUAN DE DIOS CRESPO PéREZ

PARTNER & HEAD OF SPORTSRUIz-HUERTA & CRESPO

PEDRO TRENGROUSELAWYER

TRENGROUSE & GONÇALVES

DANIEL AYERSCONSULTING PARTNER AND FOOTBALL

LEAD SEVEN LEAGUE

SANDER VAN STIPHOUTINTERNATIONAL DIRECTOR

JOHAN CRUIJFF ARENA

RICHARD AYERSFOUNDER & CHAIRMAN

SEVEN LEAGUE - A MAILMAN GROUP COMPANY

MICHAEL SIMONIFORMER MEDICAL DOCTOR

FLUMINENSE FOOTBALL CLUB

BEN JACOBSSPORTS BROADCASTER

JEZ WEEKSDIRECTOR

W10 SPORT CONSULTANCY & JEz WEEkS FOOTBALL

CHRIS EWINGDIRECTOR

EDUSPORT ACADEMY

MATIAS RIVERAFOUNDER & CEO

FANATIz

GAYATRI SARKARPARTNER, HYPE CAPITAL

FOUNDER, SHE-VC

DANIEL CRAVOSENIOR PARTNER

CRAVO, PASTL & BALBUENA

ANDREW JAMESSENIOR PRINCIPAL - APAC

POPULOUS

RODRIGO ABREUNUTRITIONIST - HEALTH & PERFORMANCE

PORTUGUESE FOOTBALL FEDERATION

MICHAEL FLYNNCEO & FOUNDER

DATAPOWA

EDUARDO ZAMARRIPAHEAD OF SOCCER MARkET

DEVELOPMENTMUSCO LIGHTING

MARIA STENVINKELCOMMUNICATIONS MANAGER

DATATALkS

DAN TRACEYPODCAST HOST & WRITERREALFOOTBALLCAST.COM

WANDERLERY ABREUCEO

STORM GROUP

CHRISTOPHER LEEMANAGING DIRECTOR - EMEA

POPULOUS

JONATHAN MALLIE SENIOR PRINCIPAL - AMERICAS

POPULOUS

TOM WATTSPORTS JOURNALIST

LAWRENCE MAGRATHCEO

CREMON ADVISORY & INVESTMENTS

VASCO CASQUILHOACCOUNT MANAGER

PROELEVEN

PETER KEKESISPORTS VERTICAL LEAD

DATATALkS

SIMON GUNNINGCEO

CAMPAIGN AGAINST LIVING MISERABLY

YARI VAN MINSEL RESEARCH & DATA ANALYSIS

ESSMA

IGOR PAVOLIVICHDEPUTY FOR SECURITY

FC zENIT

JOHN KELLEHERCEO

TOTUM SPORT

KATIE MCINTYREFOUNDER & CEO

SPORTS VENUE BUSINESS LTD

VITOR GONÇALVESCEO

PROELEVEN

BOLA ADEFEHINTICHAIRMAN & CEO

REDSTRIkE MEDIA NIGERIA & G2P SPORTS Uk LIMITED

NATASHA HENRYSPORTS JOURNALIST

GRANT WAHLAUTHOR

FúTBOL WITH GRANT WAHL PODCAST

TIBERIO DADDIPROJECT DIRECTOR & ASSISTANT

PROFESSORLIFE TACkLE & SCUOLA SUPERIORE

SANT’ANNA

DAVID HORNBYVP - BUSINESS STRATEGY

MAILMAN GROUP

TIMINGS

SYDNEY 10:00pm 2:30am (+1)

BEIJING 8:00pm 12:30am (+1)

PARIS 2:00pm 6:30pm

LONDON 1:00pm 5:30pm

RIO 9:00am 1:30pm

GMT 12:00pm 4:30pm

NEW YORK 8:00am 12:30pm

All timings throughout this Conference Brochure are in GMT. Check the times below to see our operating hours for the virtual event.

LOS ANGELES 5:00am 9:30am

DAY 1: GOVERNANCE

12:00PM-12;15PM GMT

OPENING ADDRESS - JOE DAGROSA, K APITAL FOOTBALL GROUP

12:30 -1:00PM GMT

PROFESSIONAL CLUBS MUST PLAN FOR ANOTHER STOP IN PLAY BUT HOW WILL THEY AFFORD IT?Two of the b igges t i s sues in footba l l has been the growing inequa l i t y bet ween the haves and have -not s and the lack of prof i t ab i l i t y of cons t i tuent c lubs . Wi th the cos t s of adapt ing s tad ia, add i t iona l medica l checks and cont ingenc y adding up, many c lubs a re f ac ing ser ious d i f f i cu l t ies un les s someth ing changes to the s t ruc ture of the game.OLIVIER JAROSZ Managing Partner, Club affairs HEIKE ULRICH e xeCutive DireC tor a ssoCiations, Clubs anD CoMPetit ions, DeutsCher fussball- bunD e .v. REBECCA SMITH global e xCeCutive DireC tor of the woMen’s gaMe, CoPa90

1:30PM-2:10PM GMT

IS A CONTRACT WORTH THE PAPER THAT IT `S WRITTEN ON? Can footba l le r s un i la tera l l y break the i r ex i s t ing cont rac t s? Or i s a cont rac t wor th the paper that i t s wr i t ten on?ALEX ANDR A GÓMEZ BRUINEWOUD senior legal Counsel , fifPro PATRICK SCHMIDIGER senior legal Counsel , fifa JUAN DE DIOS CRESPO PéREZ senior Partner, ruiz- huerta & CresPo DANIEL CR AVO Cr avo, Pa stl & balbuena

2:40PM-3:20PM GMT

“THIS IS EVERYONE’S GAME”: 2020, A PIVOTAL YEAR FOR REMOVING RACISM FROM SOCCERAmid soc iet y ’s preva i l ing tens ions , i t i s neces sar y to look into the footba l l indus t r y as s ta t i s t ic s and ind iv idua l encounter s expose a complex p ic tures for BAME footba l le r s and fans g loba l l y. Wi th the r i se of the B lack L ives Mat ter movement , 2020 fee l s l i ke a p ivota l moment in the f ight to ex t ingu i sh rac i sm f rom footba l l fo r good and th i s pane l w i l l d i scus s whether lead ing bodies in soccer do ing enough to e l iminate i t . A ARON DOLORES founDer, bl aCK arrow fC JOHN BARNES MBE forMer international Pl aYer TROY TOWNSEND he aD of De veloPMent, K iCK it out PAULO DE MARIZ ROZEIR A DireC tor of legal affairs, l iga Portugal DANIELLE SL ATON tele vis ion analYst for Ma Jor le ague soCCer, nbC & fox sPorts

1:00PM-1:30PM GMT

SHOULD POLITICS BE BROUGHT TO THE PITCH?Footba l l has t rad i t iona l l y sh ied away f rom pol i t i ca l a f f i l ia t ion wherever poss ib le, to mainta in i t s pos i t ion as a un i t ing spor t . Recent soc ia l movement s have b lu r red the l ines on what cons t i tu tes po l i t i ca l messag ing and br ings in to ques t ion the fu ture neut ra l i t y of the var ious leagues, c lubs and federat ions . What shou ld or shou ldn’t be permi t ted g iven footba l l ’s immense soc ia l and cu l tu ra l power? What w i l l that mean for the game’s pos i t ion as a leve l le r?EMANUEL MACEDO DE MEDEIROS Ceo, s iga MIKE GEDDES Chief PurPose offiCer , oaKl anD roots sC FR ANCISCO JAVIER QUINTANA forMer PresiDent of the rePresentative a sseMblY, boC a Juniors athletiC Club JEFF RUETER staff writer , the athletiC

2:10PM-2:40PM GMT

BUSY, BUSY, BUSYHow wi l l the indus t r y f i t unprecedented leve l s of footba l l in to an a l ready packed ca lendar? And i s i t t ime for a s tandard i sat ion of the season ac ros s the board? What can be done to the women’s footba l l ca lendar to f ac i l i t a te i t s g row th?LISA BAIRD CoMMissioner, national woMen’s soCCer le ague JAKE EDWARDS PresiDent, usl GR ANT WAHL author, fútbol with gr ant wahl PoDC a st PEDRO MAL ABIA SANCHIS woMen’s football DireC tor, l al iga

3:20PM-3:50PM GMT

THE PATHWAY TO GENDER EQUALIT Y IN FOOTBALLWith min imal female representat ion on top boards and many female execut ives a t a l l leve l s repor t ing exper iences of exc lus ion, an imos i t y and pre jud ice, footba l l cont inues to of ten be a hos t i le env i ronment . Th i s pane l w i l l d ive deep into how major ins t i tu t ions a re work ing to ensure that f rom the boardroom to the changing room, footba l l re f lec t s a more ba lanced and d iver se soc iet y. JULIA ALMEIDA Cfo, fC alverC a HONEY THAL JIEH CorPor ate CoMMuniC ations Manager, fifa CATIE GRIGGS vP - business oPer ations, atl anta uniteD fC ALYSA L AHUE gener al Manager, sK Y blue fC NATASHA HENRY sPorts Journalist

3:50PM- 4:30PM GMT

PLAYING WITH PRIDETop -f l ight footba l l cur rent l y inc ludes few openly gay p layer s . In an age when soc iet y embraces the sexua l i t y of i t ’s spor t ing heroes, th i s pane l w i l l debate why profes s iona l footba l l i s yet to keep up and what measures shou ld be taken to ensure soccer i s a sa fe space for p layer s be long ing to the LGBTQ communi t y.ANDY BRENNAN Professional athlete, huMe Cit Y fC THOMAS BEAT TIE forMer Professional athlete, hull Cit Y JOYCE COOK Chief soCial resPonsib il it Y & eDuC ation offiCer J IM DOL AN founDer & Co - Chair , Pr iDe of irons JON HOLMES senior eDitor at sK Y sPorts anD founDer /le aD of sPorts MeDia lgbt+

DAY 2: COMMERCIAL, DIGITAL AND FAN ENGAGEMENT

12:00PM-12:30PM

1-2-1 WITH VICTOR MONTAGLIANI, CONCACAF PRESIDENT & JOHN STRONG, FOX

1:40PM-2:10PM GMT

LALIGA CLUBS: A JOURNEY TOWARDS NEW FRONTIERSThe internat iona l expans ion of L aL iga c lubs based on a c lub - league co l laborat ion model . Th i s ses s ion w i l l exp lore how Spani sh profes s iona l footba l l c lubs today work towards ach iev ing internat iona l g row th, the i r expans ion to new market s wor ldwide and the i r a t tempt s to spread and set t le a brand out s ide of the i r nat i ve border s . The ses s ion w i l l a l so d i scus s L aL iga’s ro le, cont r ibut ion and e f for t s in he lp ing i t s c lubs go g loba l .FABIO FUSCO international business De veloPMent Manager, valenCia Cf IVAN CODINA Managing DireC tor se a - JaPan, south Kore a & austr alia , l al iga BEN JACOBS sPorts broaDC a ster

2:10PM-2:50PM GMT

WELCOME, FAN 1025689How wel l do c lubs rea l l y know the i r f ans? What leve l of segmentat ion i s neces sar y or pre ferab le? Where i s the l ine bet ween he lpfu l benef i t s and c reepy impos i t ions? Are the prof i les deta i led enough to prov ide sponsor s va lue? FR ANCO SEGARR A he aD of Digital innovation, valenCia Cf JEAN MANUEL J IMENEZ vP - D igital , inter MiaMi Cf GAYATRI SARK AR Partner, hYPe C aPital & founDer, she-vC PETER KEKESI sPorts vertiC al le aD, DatatalKs MARIA STENVINKEL CoMMuniC ations Manager, DatatalKs

1:00PM-1:40PM GMT

WHAT IS THE FUTURE OF THE SOCCER BROADCAST EXPERIENCE?How i s the g loba l soccer communi t y s tay ing out in f ront of the sh i f t ing expec tat ions and consumpt ion habi t s of mi l lenn ia l and Gen z fans , as we l l a s connec t ing w i th f ans , a l l wh i le s tay ing apar t dur ing the pandemic? In th i s pane l , ML S leader sh ip and innovat i ve broadcas t par tner s w i l l showcase emerg ing technolog ies the league and par tner s a re leverag ing to deepen fan engagement , enhance the s tad ium exper ience, and evo lve on -f ie ld technology to c reate the fu ture soccer broadcas t exper ience. SETH BACON svP - MeDia , Ml s OLEK LOEWENSTEIN e vP - str ategY & Pl anning, univ is ion CoMMuniC ations inC AMY ROSENFIELD vP - ProDuC tion, esPn SUSANNAH COLLINS talent, Ml ssoCCer .CoM

2:50PM-3:20PM GMT

ACCESSING FAN CONTENTThe ever growing wor ld of f an content i s a minef ie ld w i th soc ia l media and market ing teams at mos t proper t ies wa lk ing a t ight rope, want ing to acces s th i s potent ia l go ldmine.ANDREAS KUFNER he aD of international br anD ManageMent, baYern MuniCh SEBASTIáN L ANCESTREMèRE sPorts inDustrY Managing DireC tor, MiCrosof t sPorts THEO LUKE senior DireC tor - global Content PartnershiPs, t wit ter RONAN JOYCE le aD - eMe a sPorts te aM PartnershiPs, faCebooK RICHARD AYERS ChairMan, se ven le ague - a MailMan grouP CoMPanY

12:30PM-1:00PM GMT

DAVID DEIN MBE - THE STORY OF VARThe int roduc t ion of VAR has been c r i t i c i sed for s t r ipp ing the game of the drama that f ans love. Fo l lowing i t s in t roduc t ion ac ros s major leagues the oppos i te i s the case w i th cont rover sy now ava i lab le in super- s lo mo f rom mul t ip le ang les . Th i s ses s ion w i l l a s ses s the d i f fe rent appl icat ions of the technology and what needs to change.DAVID DEIN MBE aMba ssaDor - the fa & PreMier le ague

3:20PM- 4:00PM GMT

CREATING CONTENT FOR GEN Z AND ATTRACTING FANS OF THE FUTUREDeve loping non-matchday content for engaging Gen z i s impor tant and of ten over looked. The recent h ia tus in p lay - coupled w i th the lack of cont ro l o f matchday as set s - i s a c lear demons t rat ion that c lubs a re over re ly ing on 50 games per season and ignor ing appet i tes of the fans of the fu ture.SHAUN MCALLISTER international CoMMerCial DireC tor, b/r football JAVIER L ATORRE he aD of soCial MeDia , valenCia Cf TOMOS GR ACE he aD of sPort, Youtube DAVID HORNBY vP - MailMan

4:00PM- 4:30PM GMT

THE RISE OF THE OTTA s Amazon Pr ime, DA zN and other OT T ser v ice prov ider s s ta r t to r i se in prominence, the b idd ing for footba l l r ight s w i l l l i ke ly sh i f t the way footba l l i s broadcas t for good. Th i s w i l l be a pane l look ing into the r i se of the OT Ts and the way the i r in f luence i s sh i f t ing the market .DIDAC LEE boarD MeMber, fC barCelona WANDERLEY ABREU Ceo, storM grouP MATIAS RIVER A founDer & Ceo, fanatiz DAN AYERS Consulting Partner & football le aD, se ven le ague & MailMan eMe a

12:00PM-12:30PM GMT

KEYNOTE ADDRESS - JAKE EDWARDS, USL PRESIDENT & PEDRO PROENCA, LIGA PORTUGAL PRESIDENT

DAY 3: ELITE PERFORMANCE

12:30PM-1:00PM GMT

MAINTAINING FOCUS AND FITNESS DURING IRREGULAR CALENDARSThe COVID -19 outbreak and re la ted res t r ic t ions may be reduc ing, by the impac t on p lay ing schedules w i l l be fe l t now and in the fu ture as footba l l t r ies to catch up. How do per formance teams keep p layer s a t peak leve l s when no return date i s known, and then dea l w i th the intens i t y of a ‘catch up’ ca lendar for c lub and count r y in mul t ip le tournament s?DOCTOR JOãO PEDRO AR AUJO he aD of MeDiC al DePartMent, sPorting Clube De Portugal ELLIE MARBURY high PerforManCe DireC tor, uswnt TOM WAT T writer & broaDC a ster

1:40PM-2:10PM GMT

ANALYSE THISPer formance teams know ana ly t ic s a re es sent ia l , and ‘b ig data’ i s the buzz word of the age. What set s t ru ly succes s fu l c lubs apar t however i s how they use the in format ion gathered? How can we ef fec t i ve ly t rans la te p layer data and ensure the in format ion we co l lec t t a lk s the coaches language?MONCHI sPort Managing DireC tor, se v ill a fC DIEGO MILITO sPorting DireC tor, r aCing Club ARTURO J IMéNEZ PresiDent, a iM futbol IGNACIO J IMéNEZ Ceo, a iM futbol

1:00PM-1:40PM GMT

GARBAGE IN & GARBAGE OUTGIGO i s a we l l - known concept in technology ; the input s determines the qua l i t y of output . In footba l l the leve l of per formance i s l inked to the nut r i t ion and hydrat ion taken in by the p layer s . What la tes t nut r i t iona l innovat ions w i l l keep p layer s a t the i r peak?RODRIGO ABREU nutrit ionist, Portuguese football feDer ation CARLOS ALBERTO VEL A sPorting DireC tor, Cf Monterre Y JOHN KELLEHER Ceo, totuM sPort DAN TR ACEY football Content Cre ator, re al football Man

2:10PM-2:50PM GMT

THE SCIENCE OF SCOUTINGI s scout ing more of an a r t or a sc ience? Th i s pane l w i l l be d i scus s ing what the keys and metr ic s to succes s may be for both emerg ing and es tab l i shed ta lent . GER ARD HOULLIER he aD of global football , reD bull BARRY HUNTER Chief sCout, l iverPool fC BEN JACOBS sPorts broaDC a ster

3:20PM- 4:00PM GMT

IT’S OK AY TO NOT BE OK AY: BUILDING A MENTALLY HEALTHY FUTURE AT ALL LEVELS IN FOOTBALLFootba l l i s a communi t y spor t a t i t s hear t , whether that i s the camerarder ie bet ween p layer s , the fans gather ing for a common love of the i r team. Menta l hea l th has been r ight l y ga in ing focus in recent year s and th i s ses s ion w i l l addres s how the menta l hea l th of p layer s and fans has been a f fec ted by the lockdown and what footba l l can do to advance the improvement of menta l hea l th in soc iet y. ANDY LINDLEY founDer, br ighton & hove sanDs uniteD fC MARVIN SORDELL ProDuCer, writer , PubliC sPe aKer, entrePreneur & forMer Professional football Pl aYer FUNKE AWODERU senior inClusion & Diversit Y Manager, fa STUART SHARP e x tenDeD national te aMs teChniC al & gr a ssroots DireC tor, ussf SIMON GUNNING Chief e xeCutive offiCer , C aMPaign against l iv ing Miser ablY

4:00PM- 4:30PM GMT

DAVID AND GOLIATHThe b igges t c lubs seem to ho ld a l l the t rump cards in the t rans fer and deve lopment spaces, w i th the name, reputat ion, f ac i l i t ie s and funds to secure anyone one they want . But i s the i r s i ze work ing to the i r d i sadvantage, res t r ic t ing rea l i s t ic p lay ing oppor tun i t ies for academy prospec t s? Th i s pane l w i l l look at the succes s of a number of ‘ feeder ’ c lubs in deve loping and t rans i t ing domes t ic and internat iona l t a lent , and how the i r c i rcums tances a l low them to ‘w in’ th i s bat t le. BRUNO SPINDEL e xeCutive DireC tor of football , Cr fl aMengo WILLIE TUCCI BOUCHATON PresiDent, r ivel Pl ate ERNEST FABER he aD of aC aDeMY, Psv einDhoven HUGO VAREL A v iCe- ChairMan, K aPital football grouP JEZ WEEKS D ireC tor, w10 sPort ConsultanCY & Jez weeKs football

2:50PM-3:20PM GMT

THE ROLE OF EDUCATION IN THE PROFESSIONALIZATION OF THE FOOTBALL INDUSTRYA panel to d iscuss the impor tance of academic t ra in ing for footbal ler s and the doors i t opens to them when the t ime comes for thei r ret i rement. For more than 20 years, Johan Cruy f f Ins t i tute has been commit ted to prov id ing 100% spor t-or iented educat ion programs for ath letes and those profess ionals in the sec tor who, wi th the r ight academic t ra in ing, want to contr ibute to mak ing the footbal l bus iness not only one of the most f inanc ia l ly produc t ive indus tr ies, but a l so one of the most profess ional .SEAN BAI D ireC tor - aC aDeMY, valenCia Cf CHRIS EWING D ireC tor, eDusPort aC aDeMY ALFRED FINNBOGASON Professional athlete, fC ausburg & iCel anD national te aM REBECCA SMITH global e xeCutive DireC tor of the woMen’s gaMe, CoPa90

1:00PM-1:30PM GMT

SHOW ME THE MONEYThe expec tat ions of sponsor s and r ight sho lder s a re of ten misa l igned, and th i s dynamic has been under the mic roscope wi th the at- game benef i t s not be ing ava i lab le. What needs to change to ensure that sponsor sh ips make sense for both s ides?SIMON OLIVEIR A Managing DireC tor, K in Partners HEIDI PELLER ANO Chief CoMMerCial offiCer , ConC aC af CHARLIE K ANE agent to harrY K ane & founDer, CK66 DANNY MACKLIN Ceo, le Y ton orient fC MICHAEL FLYNN Ceo & founDer, DataPowa

1:30PM-2:00PM GMT

DIVERSIFY, RATIONALISE OR DIEFootba l l c lubs a re mos t l y run w i th razor th in prof i t s , o f ten w i th dangerous ly concent rated income s t reams and cos t s . What can the indus t r y do to dr i ve for ward re forms that d iver s i f y revenues and reward care fu l bus ines s management throughout the py ramid?PEDRO TRENGROUSE l aw Yer, trengrouse & gonC alves COURT JESKE e xeCutive v iCe PresiDent, usl NICOLE BEKKERS Manager - ne w PartnershiPs & business De veloPMent, Knvb JOE DAGROSA ChairMan, K aPital football grouP JEFF RUETER staff writer , the athletiC

DAY 4: COMMERCIAL REVENUE & SPONSORSHIP

12:00PM-12:30PM GMT

KEYNOTE ADDRESS - CLAUDIO TAPIA, PRESIDENT, AFA; PABLO MILAD, PRESIDENT, ANFP & CHILE FEDERATION; & YON DE LUISA, PRESIDENT, MEXICAN FOOTBALL FEDERATION

12:30PM-1:00PM GMT

ANGELS & DEMONSAgent s a re of ten demonised in the pres s for in f la t ing wages and tak ing money ‘out of the game’, but i s th i s an accurate depic t ion? What do the la tes t changes to agent regu lat ion mean for the profes s ion and what a re the prospec t s for g row th now that they have moved to mediat ing sa les f rom youth ta lent a l l the way through to c lub sa les? PAUL BRIGHTEN Ceo, entour age sPorts & entertainMent JULIO CESAR Ceo & founDer, JC12 VITOR GONCALVES Ceo, Proele ven VASCO CASQUILHO aCCount Manager, Proele ven

2:00PM-2:30PM GMT

EVOLUTION OF SPORTS PARTNERSHIPSTak ing a deeper look into Audi ’s Goa l s Dr ive Progres s program – an in i t ia t i ve that t akes spor t s par tner sh ips to an ent i re ly new leve l by prov id ing funds to Academy ’s to break down bar r ie r s for p layer s ( t ranspor tat ion, hous ing, e tc .) and how th i s i s pos i t i ve ly impac t ing the c rop of p layer s that a re emerg ing through the sys tem.SHAWN BURTSCHER he aD of e xPeriential MarKeting, auDi of aMeriC a WILL T IDEY senior Manager - str ategY, ble aCher rePort SANA SHUAIB v iCe- PresiDent - PartnershiP MarKeting, Ml s JAKE DAVIS Professional Pl aYer, sPorting K ansa s Cit Y TAYLOR T WELLMAN soCCer analYst, esPn

3:00PM-3:30PM GMT

FOOTBALL , MUSIC, LIFEST YLE: THE CONVERGENCETo bet ter connec t w i th f ans - espec ia l l y out s ide of gameday - c lubs and brands have begun br ing ing together as set s f rom spor t and mus ic . But who has done i t bes t , and who has f lopped? JAMES KIRKHAM Chief business offiCer , DefeC teD reCorDs DAVID BRUCE svP - br anD & integr ateD MarKeting, Ml s JENNIFER VALENTINE senior DireC tor - soCCer north aMeriC a , aDiDa s SIMON OLIVEIR A Ceo, K in Partners

3:30PM- 4:00PM GMT

ESPORTS: COMPLEMENT OR COMPETITOR?The grow th of espor t s i s und i sputed, but in the cur rent economic c l imate t wo ques t ions remain; i s i t es sent ia l fo r the fu ture, or a luxur y? And i s i t a complement or a compet i tor to t rad i t iona l footba l l ing ac t i v i t ies?LUCA DONATI international business offiCer , le vante uD NUNO MOUR A Chief MarKeting & grow th offiCer , Portuguese football feDer ation PAUL R AYMENT MarKeting Manager, goal MIKE NIEL AND esPorts le aD, afC a Ja x CAMERON REED esPorts business De veloPMent Manager, ross v iDeo

2:30PM-3:00PM GMT

IS PROTECTION POSSIBLE? European Leagues make vas t amount s f rom se l l ing exc lus ive T V r ight s , and a l l par t ies po l ice the a i r waves and internet for i l l i c i t usage of these proper t ies . But in the modern landscape of T ikTok , Ins tagram, Per i scope, i s th i s someth ing which can be mainta ined or i s i t t ime to move to a more l ibera l model l i ke the NBA?BOL A ADEFEHINTI ChairMan, reDstriKe MeDia nigeria & g2P sPorts GR ANT WAHL author, futbol with gr ant wahl PoDC a st ALFREDO BERMEJO D igital str ategY DireC tor, l al iga CARRIE BROWN senior CorresPonDent, bein sPorts

4:00PM- 4:30PM GMT

WOMEN’S FOOTBALL: CONSOLIDATE AND PROTECT OR EXPAND?Fol lowing 2 succes s fu l Women’s Wor ld Cups and the beginn ing of women spec i f i c sponsor sh ips f rom companies such as V i sa, shou ld the a im be conso l idat ion and protec t ion or expans ion and grow th in the pos t COVID landscape?LUDOVICA MANTOVANI PresiDent - woMen’s football , ital ian football feDer ation AMANDA DUFFY e vP - orl anDo PriDe, orl anDo Cit Y sC JULIE UHRMAN founDer & PresiDent, angel Cit Y K ARINA LEBL ANC he aD of woMen’s football , ConC aC af NATASHA HENRY sPorts Journalist

DAY 5: STADIA & MAJOR EVENTS

12:20PM-12:50PM GMT

FUTURE PROOFING STADIUMS TO ENSURE PUBLIC HEALTHIn order to reopen - and be fu ture proofed aga ins t fu ture outbreaks - the in f ras t ruc ture throughout the game needs amending, whether academy and t ra in ing grounds, ins ide and out s ide s tad iums, f an zones and tournament s .L AWR ANCE MCGR ATH Ceo, CreMon aDvisorY & investMents SANDER VAN STIPHOUT international DireC tor & Progr aM Manager, aMsterDaM innovation arena MICHAEL SIMONI MD shoulDer & sPorts tr auMa sPeCial ist PAUL BARBER Ceo, br ighton & hove albion fC PAUL BARBER arChiteC t, DireC tor of essMa serviCes & senior aDvisor, PoPulous

12:00PM-12:30PM GMT

KEYNOTE PRESENTATION - YARI VAN MINSEL , ESSMA

1:30PM-2:00PM GMT

THE GREATEST SHOW ON EARTHMega Event s were a l ready under pres sure due to the enormous cos t s usua l l y as soc ia ted w i th the i r hos t ing, and the r i sk s to cance l la t ion and genera l downturn in in ternat iona l t rave l posed by ever more common d i sease outbreaks makes b idd ing for them even more cont rover s ia l . What w i l l the fu ture mega- event s look l i ke, i f they ex i s t a t a l l?DATO’ WINDSOR JOHN gener al seCretarY, a sian football ConfeDer ation COURT JESKE e xeCutive v iCe PresiDent, usl PHILIPPE MOGGIO gener al seCretarY, ConC aC af TREVOR WATKINS he aD of sPort, P insent Ma sons

12:50PM-1:30PM GMT

POPULOUS’ GLOBAL SOCCER DESIGN PERSPECTIVE THROUGH CURRENT WORKS2020 has cha l lenged the wor ld of spor t in un imaginab le ways - Populous reminds us what we are a l l s t r i v ing to return to through pro jec t s des igned for or cons t ruc ted in mul t ip le corner s of the wor ld – the Uk , A s ia and the Uni ted States .CHRISTOPHER LEE Managing DireC tor eMe a , PoPulous ANDREW JAMES D ireC tor aPaC, PoPulous JONATHAN MALLIE D ireC tor senior Pr inCiPal aMeriC a s, PoPulous

2:00PM-2:30PM GMT

RETURNING TO COMPETITIONThis pane l w i l l d i scus s the return to compet i t ions and how d i f fe rent count r ies have responded to i t , how can we ensure a sa fe return and how the indus t r y i s work ing to ensure a succes s fu l rebound.JUAN FERNANDO MEJIA e xeCutive CoMMit tee MeMber, ColoMbian football feDer ation JUAN TAGLE ChairMan, Club DePortivo universiDaD C atoliC a IñIGO RIESTR A seCretarY gener al , Me xiC an football feDer ation LUIS VILL AREJO sPorts DireC tor, agenCia efe

3:00PM-3:30PM GMT

THE MINI -PITCH SYSTEM™ INITIATIVE - CREATING FOOTBALL ECOSYSTEMS FOR YOUR CLUB AND COMMUNIT YThe Min i -Pi tch In i t ia t i ve a ims to take unused space, rev i t a l i ze an a rea and a l low for more p lay ing oppor tun i t ies in a communi t y. The purpose of the in i t ia t i ve i s to promote acces s and to make sure that k ids that want a p lace to p lay, can have i t . The Min i -Pi tch Sys tem i s a ga lvan ized s tee l s t ruc ture that i s anchored onto a hard sur face and i t incorporates fenc ing, goa l s , benches and l ight s in to a modula r so lu t ion. I t ’s es sent ia l l y a ‘min i - footba l l s t ad ium’ that he lps connec t a communi t y through rec reat ion.EDUARDO ZAMARRIPA he aD of soCCer MarKet De veloPMent, MusCo l ighting ALEX BARD D ireC tor - safe sPaCes to Pl aY, us soCCer founDation

4:00PM - 4:30PM GMT

DERBY DAYSThe o ld adage goes “t reat ever y game the same”, but h i s tor ic reg iona l and soc ia l r i va l r ies mean that p layer s , coaches and fans know that some games a re jus t that b i t more spec ia l ! In th i s exc lus ive ses s ion, hear f rom p layer s who have p layed in some of the b igges t derb ies in g loba l footba l l a s they d i scus s the pas s ion, pr ide, a tmosphere and memor ies these spec ia l games generate.JULIANO BELLET TI forMer international ALVARO RECOBA forMer Pl aYer FARYD MONDR AGON forMer Pl aYer LUCAS BERTELLOT TI he aD of sPanish l anguage & br a zil , goal

3:30PM- 4:00PM GMT

STADIA , CONNECTEDHeal th i s top of the agenda r ight now, tak ing the p lace that tech has recent ly he ld - but the t wo are connec ted. How wi l l techno logy he lp c lubs in terac t w i th the i r f ans on gameday in and around soc ia l l y d i s tanced s tad ia, and where does i t f i t in the implementat ion of new gu ide l ines? CHRISTIAN L AU Chief teChnologY offiCer , los angeles football Club & banC of C alifornia staDiuM GEORGE VAUGHN Chief teChnologY offiCer , a sCot r aCeCourses CARLOS LUCAS CoMPetit ions & e vents DireC tor, Portuguese football feDer ation IGOR PAVLOVICH DePut Y for seCurit Y, fC zenit IGOR PAVLOVICH founDer & Ceo, sPorts venue business ltD

2:30PM-3:00PM GMT

BALANCING ROI AND FUTURE SUSTAINABILIT YWhen p lann ing s tad ium pro jec t s in today ’s inc reas ing ly env i ronmenta l l y consc ious soc iet y, s tad ia owner s and arch i tec t s mus t ba lance requ i rement s for f an exper ience and commerc ia l revenues w i th the need for sus ta inabi l i t y. Wi th technology mov ing at such a pace, how can innovat ion be used to ensure s tad ia de l i ver both a sus ta inab le and commerc ia l legac y? BORJA GONZALEZ Chief business & innovation offiCer , athletiC Club De b ilbao R AMON AL ARCON RUBIALES Cbo & boarD MeMber, re al betis baloMPié JUSTIN PAPADAKIS Coo, usl MARCEL BOYé he aD of staDiuM & organisation, sC freiburg e v TIBERIO DADDI ProJeC t DireC tor, l ife taCKle anD sCuol a suPeriore sant’anna

ROUNDTABLES

MONDAY 21 SEPTEMBER - 3:30PM GMT

THE NEW ERA OF SPORTS TRAVELAir Par tner w i sh to d i scus s the impac t of COVID -19 on the spor t s t rave l indus t r y and the new norm for team t rave l . They w i l l d i scus s the new measures that have been put in p lace s ince the pandemic and how char ter ing an a i rc ra f t i s the sa fes t way to t rave l to your in ternat iona l matches . A i r Par tner cur rent l y f l y over 50 teams wor ldwide and have remained a key p layer in the spor t s indus t r y for more than 60 year s , the i r exper t i se l ie in a r rang ing domes t ic and internat iona l t rave l cons i s t ing of compet i t i ve matches and pre - season tour s .

TUESDAY 22 SEPTEMBER - 1:00PM GMT

A GLOBAL APPROACH TO FAN ENGAGEMENTThis ses s ion w i l l d ive in to tac t ic s of f an engagement fo l lowed by major spor t ing organ izat ions in Nor th Amer ica, Europe and Aus t ra l ia . The ses s ion w i l l a l so d ive in to how organizat ions can cent ra l i ze the i r f an data and thus bu i ld a ho l i s t ic under s tand ing of the i r f an base. Pane l i s t s w i l l go through examples of how par tner sh ip commitment s can fue l the grow th of your f an database and las t l y, pane l i s t s w i l l dwel l in to how new mediums forced onto us by the pandemic can be leveraged to improve the qua l i t y of f an engagment and our under s tand ing of the fans .

TUESDAY 22 SEPTEMBER - 2 :30PM GMT

CAPTURE YOUR FANS’ EMOTIONS IN REAL-TIME & BROADCAST THEM LIVE!The COVID -19 pandemic has d i s rupted the whole wor ld and our economy. Today i t cont inues to make l i fe d i f f i cu l t fo r a l l indus t r ies and espec ia l l y the enter ta inment and spor t s ones . Event s cance l led, concer t s pos tponed, c losed-door matches .. . Fans a re inv i ted to s tay a t home and p layer s , a r t i s t s or even organ izer s in tended to do the show wi thout a phys ica l aud ience. The #FanWal l .t v i s a remote gues t technology powered by easy l i ve. io. Th i s innovat ion ret r ieves f ans’ cameras l i ve s t ream in 1 c l i ck and g ives them a chance to appear on a l i ve “v ideo mosa ic” s t reamed on g iant sc reens ins ide s tad iums dur ing match days as we l l a s on T V !

WEDNESDAY 23 SEPTEMBER - 1:00PM GMT

AN INTRODUCTION TO THE PIERO SPORT GRAPHICS SOLUTION FOR COACHES AND VIDEO ANALYSTSk ieran and V incent w i l l in t roduce the PIERO Spor t Graphic s so lu t ion for coaches and v ideo ana lys t s . H igh l ight co l lec t i ve and ind iv idua l dec i s ions , oppos i t ion ana lys i s , pos t-game rev iew, p layer deve lopment s a l l w i th a t ime sav ing work f low. Coaches and V ideo Ana lys t s a round the wor ld a re pra i s ing PIERO for i t s ease of use, completeness , in tegrat ion w i th Data and l i ve Touch Sc reen presentat ion capabi l i t ies . PIERO inter faces w i th Angles and Spor t scode to speed up c l ip c reat ion. Create h igh qua l i t y ana lys i s package any where.

MONDAY 21 SEPTEMBER - 1:30PM GMT

JOIN THE ONEFOOTBALL NETWORK - THE WORLD’S BIGGEST FOOTBALL PLATFORM TO DRIVE LOYALT Y AND ENGAGEMENT WITH YOUR FANSWith OneFootba l l we have d i rec t acces s to 70 mi l l ion h igh ly engaged footba l l f ans g loba l l y. 90% of our user s choose the i r f avor i te c lub and federat ion and 90% ac t i vate the push not i f i cat ion. By in tegrat ing the c lub ´s of f ic ia l content nat i ve ly in OneFootba l l in up to 12 languages we of fer c lubs and federat ions d i rec t acces s to the i r f ans g loba l l y. Let us in t roduce you to the OneFootba l l Net work and become par t of an amaz ing journey!

WEDNESDAY 23 SEPTEMBER - 3:00PM GMT

PERFORMANCE ANALYSIS - CHAMPIONS LEAGUE 2019-20Complete ana lys i s w i th S ICO data per formance of the CHAMPIONS LE AGUE. The fa l l o f champion L iverpool to At lé t ico Madr id, the r i se of new champion Bayern Munich and deta i l s o f Barce lona’s cur rent prob lems due to a s t rong b ias in techn ica l dec i s ions l inked to per formance.

MONDAY 21 SEPTEMBER - 4 :00PM GMT

CREATING ACTIVE AND RESPONSIBLE CITIZENS AND SPORT FOR ALLThe Uk Depar tment for In ternat iona l Trade has organ i sed a pane l d i scus s ion that w i l l exp lore how spor t can be an agent for change cont r ibut ing to the soc ia l deve lopment of ind iv idua l s and communi t ies , and how educat ion programmes can be implemented to counter rac i sm and ex t remism ac ros s soc iet y.

THURSDAY 24 SEPTEMBER - 3:30PM GMT

ESA DIPLOMA 2021 – THE ONLY FORMAL TRAINING QUALIFICATION IN SPORTS PARTNERSHIP MARKETINGThe European Sponsor sh ip A ssoc ia t ion Dip loma (ESA Dip loma) i s the indus t r y ’s on ly formal t ra in ing qua l i f i ca t ion which prepares people for a career in the wor ld of sponsor sh ip and spor t s market ing. S ince 2012 i t has qua l i f ied 50 0 prac t i t ioner s f rom ac ros s the indus t r y spec t rum - sponsor s , r ight s ho lder s , agenc ies and suppl ie r s - f rom over 20 count r ies wor ldwide ( inc lud ing 64 f rom major footba l l c lubs and govern ing bodies). I t s f lex ib le, web -based, d i s tance learn ing p la t form a l lows s tudent s to s tudy at the i r convenience and combine the cour se w i th the i r day jobs . Th i s presentat ion rev iews a l l a spec t s the cour se and exp la ins why i t i s so h igh ly regarded.

FRIDAY 25 SEPTEMBER - 2 :30PM GMT

GENERATING INCOME FROM EVENTS ON THE PITCH, WHILE PROTECTING THE PLAYING SURFACESince i t was f i r s t in t roduced at Wembley Stad ium in 1991,Ter rap las has been protec t ing the tu r f o f s tad iums and arenas a round the wor ld . A lmos t a l l Mul t i -Use Nat iona l Stad iums a round the wor ld t rus t the i r tu r f protec t ion to Ter rap las . The ses s ion w i l l rev iew managing the huge potent ia l revenue generat ion that can be ach ieved us ing the r ight protec t ion produc t s that keep the gras s hea l thy whi le be ing covered dur ing an “on the p i tch event .”

FRIDAY 25 SEPTEMBER - 3:30PM GMT

SOCCER STADIUMS AS CATALYSTS FOR MIXED-USE (RE)DEVELOPMENTSSoccer s tad iums and other spor t s venues can ser ve as anchor s for la rger enter ta inment and mixed-use deve lopment s . There’s a symbiot ic re la t ionsh ip bet ween ac t i ve spor t s anchor s and the sur rounding anc i l la r y deve lopment s that can he lp dr i ve more bus ines s and c reate more ac t i ve and f inanc ia l l y sus ta inab le pro jec t s .ODELL w i l l p resent some examples of USL Soccer-anchored mixed-use deve lopment s in mid -t ie r market s that a re in the works . These pro jec t s w i l l h igh l ight the benef i t s of us ing spor t s venues as cata ly s t s for redeve lopment or to anchor new mixed-use deve lopment s .

WEDNESDAY 23 SEPTEMBER - 3:30PM GMT

THE ROBA-LU ULTIMATE SOCCER DRIBBLING MACHINES BY REVOLUTIONARY SPORTS Trad i t iona l s ta t ic too l s inc lude many learn ing l imi ta t ions as they do not mimic the dynamic aspec t of soccer and are not su f f ic ient to mas ter the c r i t i ca l d r ibb l ing sk i l l s and p layer s do not fu l l y deve lop or ach ieve fu l l a th let ic potent ia l . Th i s rountab le case s tudy on the Roba-Lu u t i l i zes Dynamic Machine A ided Tra in ing (DMAT ) compared to the cur rent t rad i t iona l s ta t ic too l s . The Roba machines enab le p layer s prac t ice dr ibb l ing and maneuver ing t ight spaces away f rom opponent s , prac t ic ing ambidex t rous sk i l l s and thus boos t per formance by insp i r ing new generat ions of a th letes .

FRIDAY 25 SEPTEMBER - 2 :00PM GMT

UK’S EXPERIENCES OF GETTING SPORT UP AND RUNNING AGAIN AND OPERATING IN A COVID ENVIRONMENTThe Uk Depar tment for In ternat iona l Trade organ i sed pane l d i scus s ion on ‘Get t ing footba l l up and runn ing aga in and operat ing in a Cov id env i ronment ’ w i l l exp lore the key cha l lenges that footba l l c lubs have/are fac ing due to COVID -19, the too l s and p lans that can a id them, and the la tes t pos i t ion in the Uk regard ing the return of spec tator s to s tad iums. The ses s ion w i l l a l so look at how footba l l operat ions can cont ro l a l l o f the many mov ing par t s on a match day whi l s t mi t igat ing threat s , and how us ing technology to learn f rom match day operat ions to enhance operat iona l de l i ver y and inc rease res i l ience.

THURSDAY 24 SEPTEMBER - 1:00PM GMT

STARTUPS INTERNATIONALIZATION THROUGH OPEN INNOVATION PROCESSES No doubt , tech s ta r tups a re the motor that makes spor t s indus t r y move fas ter towards i t s d ig i t a l t rans format ion. In th i s scenar io, we can cons ider s ta r tups acce lerator s a fue l that he lps them func t ion and grow. Nowadays , w i th ongoing g loba l i za t ion proces s , s ta r tups in ternat iona l i za t ion i s a mus t . So, how s ta r tups acce lerator s can connec t company f rom Aus t ra l ia to work w i th L aL iga? Why acce lerator s a re c reat ing a l l iances ac ros s cont inent s and how i t he lps the whole spor t s tech ecosys temgrow? We wi l l f ind answer s to these and more ques t ions dur ing the ses s ion w i th speaker s f rom GSIC, ASTN, Qatar Spor t s Tech and Ar izona State Univer s i t y Globa l Spor t Ins t i tu te.

GACP SPORTS GLOBAL PARTNERGACP Spor t s makes contro l and inf luent ia l minor i t y inves tment s in out s tanding spor t s - re lated bus inesses that have s t rong brand equi t y. The f i rm i s compr ised of exper ienced pr ivate equi t y profess iona ls as wel l as spor t s indus t r y execut ives who br ing exper t i se in the acquis i t ion and management of spor t s and spor t s - re lated f ranchises .

AGENCIA EFE MEDIA PARTNERAgenc ia EFE i s the lead ing Spani sh news prov ider in the wor ld and one of the top 5 in ternat iona l news agenc ies . E fe i s a t rus ted news agenc y w i th more than 80 year s’ exper ience cover ing wor ld news and event s . Our complete coverage inc ludes break ing news and wor ld exc lus ives , features , bus ines s , l i fes t y le, enter ta inment , and the env i ronment . E fe i s the lead ing news prov ider of spor t news in L at in Amer ica and Spa in where the i r in format ion i s pub l i shed and consumed by news media, c lubs and spor t organ izat ions a long the Spani sh wor ld .

ASSOCIATION OF LUXURY SUITE DIRECTORS (ALSD) MEDIA PARTNERThe A ssoc ia t ion of Luxur y Su i te D i rec tor s (AL SD) was es tab l i shed in 1990 to prov ide a s ing le p la t form for our member teams and venues w i th accurate and t imely in format ion f rom ac ros s a l l layer s of the premium seat indus t r y. Th i s net work of su i te d i rec tor s and team/fac i l i t y execut ives shares in format ion and ideas to prov ide premium seat pat rons w i th super ior ser v ice, s ta te -of- the -ar t ameni t ies , and an overa l l except iona l exper ience.

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BUNDESLIGA INTERNATIONAL INSTITUTIONAL PARTNERBundes l iga Internat iona l i s a fu l l subs id ia r y of the Deut sche Fußba l l L iga (DFL ) and respons ib le for connec t ing and insp i r ing footba l l f ans a round the g lobe. I t s ma in focus i s to dr i ve in ternat iona l i sa t ion by insp i r ing pas s ion for the Bundes l iga w i th contag ious ‘Footba l l A s I t ’s Meant To Be’ content us ing the h ighes t techn ica l innovat ion s tandards . Bundes l iga Internat iona l i s market ing the aud iov i sua l , sponsor sh ip (par tner sh ip) r ight s , brand and d ig i ta l l i censes through a g loba l net work of 80 par tner s .

DEPARTMENT FOR INTERNATIONAL TRADE EVENT PARTNERThe Depar tment for Internat iona l Trade Spor t s Economy team helps Uk companies to ident i f y, unders tand, and explore expor t oppor tuni t ies ar i s ing f rom spor t s grow th market s over seas and f rom countr ies and c i t ies hos t ing and organis ing major spor t s event s , market s the Uk’s overa l l capabi l i t y, and a l so d i rec t ly connec t s internat iona l buyers to the weal th of Uk exper t i se which can he lp de l iver success fu l pro jec t s and spor t ing event s . We focus on areas where the Uk has s igni f icant exper t i se, where government-to -government contac t s a re usefu l, and where our exper t i se can make the b igges t impac t . We work wi th the main indus t r y s takeholders; promote Uk capabi l i t y over seas; he lp deve lop the Uk’s supply cha in; make i t eas ier for companies to access over seas market s and potent ia l buyers; and, br ing major expor t oppor tuni t ies to the at tent ion of Uk companies .

LALIGA EVENT PARTNERFounded in 1984, LaL iga (L iga de Futbol Profes iona l ) i s a spor t s as soc iat ion compr is ing the 42 teams that make up the f i r s t and second d iv i s ions of profess iona l footba l l in Spain. LaL iga, based in Madr id, i s respons ib le for the LaL iga Santander and LaL iga 123 leagues and the te lev i s ion produc t ion, which in the 2016/2017 season reached more than 2.5 b i l l ion people g lobal ly. The as soc iat ion a l so has an ac t ive foundat ion and i s the only wor ld ’s on ly profess iona l footba l l league wi th a league for inte l lec tua l ly cha l lenged footba l ler s : LaL iga Genuine.

COACHES ACROSS CONTINENTS EVENT SUPPORTERWe Des ign, Deve lop and Implement CSR & Cause Market ing In i t ia t i ves , Employee Engagement , and Foundat ion Legac y Programs that prov ide year- round, sus ta inab le soc ia l deve lopment programs. To date we have brought to l i fe Corporate Legac y Programs in 23 count r ies on 6 cont inent s . E x i s t ing par tner sh ips inc lude de l i ver ing Olympic and Wor ld Cup Legac ies , g ras s root s ac t i vat ion of mul t ip le corporat ions sponsor sh ip of Eng l i sh Premier League teams and be ing a communi t y par tner for an Olympic Gold Medal a th lete. Mos t recent ly we were shor t l i s ted for Beyond Spor t ’s Globa l Impac t of the Year Award in 2017 and 2018

FCBUSINESS MEDIA PARTNERFootbal l has grown exponential ly over the years to what is now a mult i -bi l l ion pound global industr y. With huge investment in human capital, s tadium infrastruc ture, spor t s sc ience, social and digital media and broadcast ing, footbal l as a business is now world c lass in every sense. fcbusiness magazine has been at the forefront of the footbal l industr y s ince 2004, br inging you interv iews f rom some of the game’s leading executives f rom the Uk’s leading clubs and governing bodies, as well as across Europe and beyond. With the largest readership of decis ion makers in the footbal l industr y, fcbusiness continues to make huge s tr ides when l ink ing buyers and sel lers as well as providing insight, discussion, research and information on al l topics that impac t this great game.

CONCACAF INSTITUTIONAL PARTNERCONCACAF i s the Confederat ion of Nor th, Cent ra l Amer ica and Car ibbean A ssoc ia t ion Footba l l . I t i s he govern ing body for footba l l in the reg ion, and one of s i x cont inenta l au thor i t ies that admin i s ter the game a long wi th F IFA . Formed in 1961 f rom the merger of the Footba l l Confederat ion of Cent ra l Amer ica and the Car ibbean and the Nor th Amer ican Footba l l Confederat ion, CONCACAF now has 41 member as soc ia t ions . A s the admin i s t ra t i ve body for the reg ion, CONCACAF organizes compet i t ions , o f fe r s t ra in ing cour ses in techn ica l and admin i s t ra t i ve aspec t s of the game, and he lps to bu i ld footba l l th roughout the reg ion.

DATAPOWA MARKETING PARTNERDataPOWA are a spor t s & enter ta inment sponsor sh ip and d ig i ta l market ing agenc y. Prov id ing brands and r ight s ho lder s w i th deta i led measurement of ac tua l and potent ia l va lue of sponsor sh ips a longs ide d ig i t a l max imisat ion so lu t ions for market ing programmes. DataPOWA has the so lu t ions to g ive you acces s and power f rom your own data and our own Market ing B igData as set s . The core of our bus ines s , the mathemat ic ians and data sc ient i s t s , a re cont inuous ly evo lv ing our technology POWA plat forms, and our v i s ion i s fo r the spor t s & enter ta inment indus t r y to adopt in te l l igent rea l t ime eva luat ion and market ing s t ra teg ies in exchange for more return on the i r inves tment .

EXTREME PR PR PARTNERE X TREME PR i s the par tner of cho ice in the soccer indus t r y to reach new fans , engage wi th ta rget aud iences, and enhance the brand of lead ing organ izat ions in a f as t-mov ing, mul t i -language, and mul t i - cu l tu ra l env i ronment . Wi th more than 20 year s of profes s iona l spor t s exper ience each, the f i rm’s d i rec tor s he lp c l ient s grow awareness and dr i ve bus ines s in Nor th, Cent ra l and South Amer ica – in Eng l i sh, Spani sh and Por tuguese. The f i rm’s c l ient ros ter i s compr i sed of major teams, leagues and organ izat ions ac ros s Europe and the U.S . Through s t ra teg ic par tner sh ips w i th other lead ing spor t s - focused agenc ies , E X TREME PR can of fer a t ru ly g loba l ser v ices to i t s c l ient s .

EFL INSTITUTIONAL PARTNERThe EFL (Eng l i sh Footba l l League) i s the wor ld ’s or ig ina l league footba l l compet i t ion. I t i s the la rges t s ing le body of profes s iona l c lubs in European footba l l and i s respons ib le for admin i s ter ing and regu lat ing the Sk y Bet EFL , Carabao Cup and EFL Trophy, as we l l a s reser ve and youth footba l l . The EFL , EFL Trus t and our member c lubs a re a t the hear t of communi t ies ac ros s the count r y, prov id ing shared exper iences for a l l and us ing the power of spor t to improve l i ves . Da dunt et mi l lam es t har ibusae et e ium quodis eaque non perem.

DIRECTUM TRANSLATIONS EVENT SUPPORTERDirec tum Trans la t ions® i s Mex ico’s lead ing language ser v ices prov ider. No mat ter the language, the vo lume or the deadl ine, D i rec tum i s there for you.

LIGA PORTUGAL INSTITUTIONAL PARTNERL iga Por tuga l organ izes three la rge compet i t ions each season, a l l sus ta ined by footba l l o f out s tand ing qua l i t y. w i th 36 profes s iona l teams par t ic ipat ing, i t i s a t a lent p la t form that pro jec t s and expor t s some of the spor t ’s bes t p layer s wor ldwide. L iga NOS represent s the h ighes t leve l of Por tuguese profes s iona l footba l l , b r ing ing together 18 teams who compete amongs t themse lves ac ros s 34 game weeks .

GOAL MEDIA PARTNERPar t of DA zN Group, Goa l i s the wor ld ’s number one d ig i ta l footba l l des t inat ion. Focus ing on the b igges t p layer s , teams and compet i t ions , Goa l cover s the g loba l game in 18 languages, ac ros s 38 loca l ed i t ions and i s powered by more than 50 0 cor respondent s and journa l i s t s . A lways where the fans a re, more than 10 0m engage wi th Goa l content ever y month, whether that ’s on YouTube, Facebook , Twi t ter, Weibo, on Goa l ’s webs i tes and mobi le apps . In 2018 Goa l broke new records, as dur ing the Wor ld Cup, more than 159m fans engaged wi th Goa l, w i th more than 110m of those fans coming to Goa l ’s g loba l webs i tes a lone.

MAILMAN MEDIA PARTNERHeadquar tered in Shangha i , Ch ina, Mai lman i s a g loba l spor t s d ig i t a l consu l tanc y and agenc y. Mai lman he lps the wor ld ’s lead ing spor t s organ i sat ions ser ve the i r aud iences and bu i ld the i r bus ines ses . Wi th over 20 0 exper t s ac ros s the g lobe, Mai lman spec ia l i ses in d ig i t a l s t ra tegy, t rans format ion, soc ia l media, content produc t ion and eCommerce.

MAJOR LEAGUE SOCCER INSTITUTIONAL PARTNERMajor League Soccer i s the top -f l ight profes s iona l soccer league in the Uni ted States and Canada and began p lay in 1996, shor t l y a f ter the U.S . hos ted the 1994 FIFA Wor ld Cup. Now in i t s 25th season in 2020, ML S cont inues to grow at an exp los ive ra te as the league features record -break ing at tendance and consumpt ion, an in f lux of dynamic p layer s , and 20 soccer s tad iums. ML S has doubled in s ize dur ing the pas t decade and now has 26 c lubs throughout the Uni ted States and Canada, inc lud ing the newes t expans ion teams in Miami, Nashv i l le and Cinc innat i .

MEXICAN FOOTBALL FEDERATION INSTITUTIONAL PARTNERFounded in 1927, a t the FMF we promote the prac t ice of Footba l l in Mex ico, represent ing and insp i r ing Mex icans focused on 5 s t ra teg ic p i l la r s : Spor t s Succes s , Spor t s Jus t ice, Ins t i tu t iona l Re la t ions , Soc ia l Respons ib i l i t y and ef fec t i ve and comprehens ive Innovat ion.

PORTUGUESE FOOTBALL FEDERATION INSTITUTIONAL PARTNERPor tuguese Footba l l Federat ion (FPF ) formed in 1914, w i th the name Por tuguese Footba l l Un ion (UPF ) made up of three as soc ia t ions: L i sbon, Por ta legre and Por to. I t was renamed in 1926 More than a hundred year s la ter s ince the foundat ion, based in Cidade do Futebol, near Oei ras , i t i s impres s ive to see the improvement s that have been made, that a l lows FPF to be cons idered one of the mos t succes s fu l footba l l federat ions in the wor ld .

FIFA MASTER ALUMNI ACADEMIC SUPPORTERThe FIFA Mas ter A lumni (FMA) p lays a c ruc ia l ro le in connec t ing the a lumni and cur rent s tudent s of the Internat iona l Mas ter in Management , L aw and Humani t ies of Spor t (a .k .a . F IFA Mas ter) programme to the g loba l spor t s communi t y. Organi sed by the Internat iona l Cent re for Spor t Stud ies (CIES) in par tner sh ip w i th three un iver s i t ies - De Mont for t Un iver s i t y in Le ices ter (Eng land), SDA Bocconi School of Management in Mi lan ( I t a l y) and the Univer s i t y of Neuchâte l (Swi t zer land); the F IFA Mas ter was c reated to promote management educat ion w i th in the spor t s wor ld . The Mas ter i s cur rent l y in i t s 18th year and has graduated more than 450 profes s iona l s , f rom over 10 0 nat iona l i t ies .

UNITED SOCCER LEAGUE (USL) INSTITUTIONAL PARTNERThe Uni ted Soccer League (USL ) i s the la rges t profes s iona l soccer organ izat ion in Nor th Amer ica, pos ses s ing near l y a decade of exper ience in br ing ing the wor ld ’s game to communi t ies ac ros s the Uni ted States and Canada. Over see ing The USL Championsh ip, USL League One, and USL League Two, the organ izat ion i s bu i l t on a proven and recognized model in in ternat iona l footba l l and count s more than 10 0 c lubs in i t s membersh ip.Based in Tampa, F la ., the USL has grown over the pas t decade into a model organ izat ion w i th s t rong corporate par tner sh ips , s tab le organ izat iona l leader sh ip, and a ded icated s ta f f that prov ides out s tand ing suppor t to member c lubs and out s ide par tner s .

SPORTS INTEGRIT Y GLOBAL ALLIANCE (SIGA) INSTITUTIONAL SUPPORTERSIGA i s a wor ldwide, independent , neut ra l coa l i t ion, led by the spor t s indus t r y and suppor ted by key s takeholder s . By promot ing bes t prac t ices , un iver sa l s tandards and c red ib le g loba l so lu t ions , S IGA i s usher ing a new era in the governance and integr i t y of spor t . The mis s ion of S IGA i s to prov ide g loba l leader sh ip and sa feguard the integr i t y of spor t through a set of un iver sa l s tandards on good governance, f inanc ia l in tegr i t y, spor t s bet t ing integr i t y and youth deve lopment and protec t ion.

WORLD FREEST YLE FOOTBALL ASSOCIATION EVENT SUPPORTERThe Wor ld Frees t y le Footba l l A s soc ia t ion ( WFFA) i s the wor ld govern ing body for Frees t y le Footba l l . W i th a net work spanning 130 count r ies , the organ i sat ion manages the of f ic ia l wor ld rank ings, compet i t ions and educat iona l programmes that de l i ver l i fe and academic sk i l l s th rough f rees t y le. The spor t rece ives over 60 mi l l ion v ideo v iews ever y month of the year and i s regu la r l y u t i l i sed by brands as a medium to engage consumers a t l i ve event s and on l ine. Fo l low a l l ac t i v i t ies of the A ssoc ia t ion on soc ia l media p la t forms @ theWFFA . A l l you need i s a ba l l !

UNITED STATES SOCCER FEDERATION INSTITUTIONAL PARTNERA s the govern ing body of soccer in a l l i t s fo rms in the Uni ted States , U.S . Soccer has p layed an integra l par t in char t ing the cour se for the spor t in the USA for more than a centur y. Over the pas t th i r t y year s , soccer in the US has evo lved s ign i f i cant l y under the Federat ion’s gu idance. The men’s team have become regu la r par t ic ipant s a t the F IFA Wor ld Cup, reach ing the quar ter f ina l s in 20 02. US Soccer have become a wor ld leader in women’s soccer a t ever y leve l , and the U.S . WNT has won three F IFA Women’s Wor ld Cups and four Olympic Gold Medal s .

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