conference engagement - social scavenger hunt
DESCRIPTION
Hijack the audience at your next conference or convention and give them a great gamified experience they won’t soon forget. With the power of Social Scavenger you can engage fans in a one day burst or a two week event. Augmented Reality challenges allow you to integrated brands, sponsors and vendors into your fan experience. Overall there are 5 types of challenges, AR, Video, Photo, Text and QR Codes. Each can be used for different goals. Socially stream and share the content in real-time and after the fact. All of the content gets pushed to your own ‘stream’, which you can embed on your website or syndicate to your social channels. Solutions can be White Labelled so you have your own dedicated apps in the app store. For companies with pre-established apps who are looking to integrate our solution “embed” is another option. And for those on a small budget, you can always build your event solution inside our base application. Something for everyone.TRANSCRIPT
CASE STUDY: CONVENTION HIJACK - OWN THE AUDIENCE
HOW DO YOU ENGAGE AND ATTRACT PEOPLE AT A CONFERENCE OR CONVENTION?
THE SOLLUTION
WHITE LABEL IPHONE & ANDROID APP
SOCIAL HUNT WITHAUGMENTED REALITY
Convention and Conferences are packed with
potential fans of your product, but to cut through the
noise Random House’s Romance crew brought fans,
authors and their brand together in the Hunt for
Romance!
THE SOLLUTION
WHITE LABEL IPHONE & ANDROID APP
SOCIAL HUNT WITHAUGMENTED REALITY
Sta n d in g O u t
At a convention or conference, standing out can
be more than little challenging. That’s why
Random House publishing launched the “Hunt
for Romance”, letting fans of their romance
novels engage in a modern day Scavenger Hunt
throughout the duration of the convention.
THE SOLLUTION
WHITE LABEL IPHONE & ANDROID APP
SOCIAL HUNT WITHAUGMENTED REALITY
M a k in g y o u Fa m o u s
Using some Augmented Reality
challenges, fans were able to pose
with some of the steamiest hunks from
the biggest books. Sharing these
photos socially not only got the ‘likes’
but helped further promote the books.
Fun and ROI.
THE SOLLUTION
WHITE LABEL IPHONE & ANDROID APP
SOCIAL HUNT WITHAUGMENTED REALITY
5 D a y s o f Fu n
The Hunt for Romance released
challenges specific to each day,
making sure fans came back and
engaged with their app throughout the
convention, meeting new authors and
accomplishing online driven goals.
THE SOLLUTION
WHITE LABEL IPHONE & ANDROID APP
SOCIAL HUNT WITHAUGMENTED REALITY
Our fans and authors had a great
time snapping shots, posing with our
‘hunks and getting to interact with each other!-Kimberly Cowser, Senior Publish (Penguin Random
House)
THE SOLLUTION
WHITE LABEL IPHONE & ANDROID APP
SOCIAL HUNT WITHAUGMENTED REALITY
SUCCESS
Of convention attendees participated
20% Different Challenges
released over 5 Days
+20
Social Actions (like us) Integrated into Challenges
A FEW FEATURES
In te g ra te d
Challenges drove fans
to multiple Random
House websites and
social properties!
B ra n d e d
White labelled app leveraging
Random house’s romance
branding including custom
icons, promo pages and more
E x p e rie n tia l B ra n d in g
Random House challenged fans to meet
with authors and characters creating a
unique and personal tie in to the brand
So c ia l
C o n te n t
Posing down with
hunks on your
own book cover
is the kind of
creative content
people were
happy to share.
A FEW FEATURES
So m e E x tra Fe a tu re s :
-3 Solutions: Embedded | White
Labelled | SS Platform
-Challenges released by time
and day
-Full admin module & moderation
tools
-Update content on the fly
-Engage sponsors with new
inventory
-Social and GPS Integration
Fro m 5 0 to 5 0 m illio n ,
So c ia l Sc a v e n g e r c a n
b u ild fu n
a n d e n g a g e m e n t in to a n y
s iz e e v e n t o r c o n v e n tio n .
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