RITZ CARLTON HOTELDubai International Financial Centre, UAE

November 1-3, 2015

Annual General Meeting: November 2, 2015, 3:30pm

CONFERENCE,EXHIBITION & ICSC MENA AWARDSPlus Expert Speakers Including:

Ahmed Galal IsmailChief Executive OfficerMajid Al Futtaim Ventures

Fuad Mansoor SharafSenior Director – Property Management Majid Al Futtaim Properties

Stephen Holbrook Group Director – Clothing Division Kamal Osman Jamjoom

Narain Jashanmal Client Partner Retail & Ecommerce Facebook

Nick Peel CEO Marka PJSC

Stephen LebovitzChairman ICSC

Rania Mushtaha Director Retail Meraas Holding

Nisreen Shocair PresidentVirgin Megastore Middle East

Ron Kaufman , Founder, UP! Your Service‘The world’s leading educator and motivator for uplifting customer service and building service cultures’

KEYNOTE SPEAKER

For further information: visit www.reconmena.comTo register contact register@mecsc.org or call +971 (0)4 359 7909

GREAT TO LEGENDARY

Sunday, November 1, 2015Welcome - Sponsor & Volunteer Appreciation Reception 18:00 Café Belge in the Ritz-Carlton Hotel DIFCto (Invite Only)20:00

Conference Day One: Monday November 2, 2015

09:00 Registration and Coffee

10:00 Conference Official Opening & Welcome David Macadam, CEO, MECSC Majid Al Ghurair, President, BurJuman Centre &

Chairman, Dubai Chamber of Commerce Richard Dean (MC), Dubai Eye Anchor, Morning

Drive Show in Dubai

10.10 Welcome Addresses Shane Eldstrom, Board President, MECSC and COO,

Al Farwaniya Property Developments LLC Talal Al Dhiyebi, Chief Development Officer, Aldar

10.30 Keynote Address: Uplifting Service: Adopting a Collaborative Approach to Uplift Service at Every Level • Understanding the power and value of collaborative

service • Climbing the six proven steps from “basic” to

“unbelievable” service • Improving service attitudes and performance among

all shopping centre stakeholders • Creating positive word of mouth and valuable

customers for life • Shifting from blame, shame and justification to

taking personal responsibility Ron Kaufman, Founder, UP! Your Service The world’s leading educator and motivator for

uplifting customer service and building service cultures. Rated one of the “Top 25 Who’s Hot” speakers by Speaker Magazine.

Author of the New York Times and USA Today bestseller, “Uplifting Service! The Proven Path to Delighting Your Customers, Colleagues and Everyone Else You Meet”

For further information: visit www.reconmena.com

11.30 Panel Discussion: Leading a Service Orientated Culture

• Best practice for engaging everyone from the top down to create a customer serviced culture

• Challenges and lessons learnt in the region • Measuring customer service through

analysis of customer experience, competitive positioning

• Aligning talent development with business results Panelists: Fuad Mansoor Sharaf, Senior Director – Property

Management, Majid Al Futtaim Group Stephen Holbrook, Group Director – Clothing

Division, Kamal Osman Jamjoom Ross Milton, Managing Director, Bounce Moderator: Ron Kaufman

12.00 Networking & Refreshment Break - South Exhibition hall

12.15 ICSC Certification Overview Michael Morrissey, Executive Vice-President & Chief

Global Co-ordination Officer - ICSC Shane Eldstrom, Board President & COO, Al

Farwaniya Property Developments LLC

Expert Speaker Faculty Including:

Ahmed Galal Ismail, Chief Executive OfficerMajid Al Futtaim VenturesFuad Mansoor Sharaf, Senior Director – Property Management, Majid Al Futtaim PropertiesH.E Laila Mohammed Suhail, Chief Executive Officer, Dubai Festivals & Retail Establishment (DFRE)Stephen Holbrook, Group Director – Clothing Division, Kamal Osman JamjoomNarain Jashanmal, Client Partner Retail & Ecommerce, FacebookRania Mushtaha, Director Retail, Meraas HoldingNisreen Shocair, President, Virgin Megastore Middle EastDavid Macadam, Chief Executive Officer, MECSCMajid Al Ghurair, President, BurJuman Centre & Chairman, Dubai Chamber of CommerceRichard Dean (MC), Dubai Eye Anchor, Morning Drive Show in DubaiShane Eldstrom, Board President, MECSC and COO, Al Farwaniya Property Developments LLCTalal Al Dhiyebi, Chief Development Officer, AldarStephen Lebovitz, Chairman, ICSCMike Moriarty, Partner, AT KearneyDalia Finj, Conference Chair, RECon 2015Ross Milton, Managing Director, BounceNick Peel, Chief Executive Officer, Marka PJSCDr. Nasser Saidi, President, Nasser Saidi & Associates

12.25 Great to Legendary –How to keep relevant in the rapidly evolving retail, leisure and entertainment industry

Ahmed Galal Ismail, Chief Executive Officer, Majid Al Futtaim Ventures

13.00 Networking Lunch – No. 5 Lounge & Bar Terrace

14.15 Social Media; No longer a Sideshow but the Main Event

• Why facebook and other channels should be at the heart of your marketing campaigns

• How does Instagram fit into your social media program? • A wide ranging discussion on the increasing

importance of social media and how to embrace this crucial channel of marketing.

Narain Jashanmal, Client Partner Retail & Ecommerce, Facebook

15.15 Break out session - ICSC Certification Information and Exam Practice Sessions

15.30 Annual General Meeting - Open to all current members

17.15 Close of conference day one

Conference Day Two: Tuesday November 3, 2015

09:30 Registration and Coffee

10.00 Opening and Welcome by Conference Chairman Richard Dean (MC), Dubai Eye Anchor, Morning

Drive Show in Dubai

10.10 Global Retail Outlook Stephen Lebovitz, Chairman, ICSC

10.30 Retail Regional Economic Focus • Learn about the performance of the region. How

does the MENA region stack up? • An animated discussion of what is new and trending

globally. Nick Peel, CEO, Marka PJSC

10.50 Retail Opportunities in UAE & KSA • What are the retail opportunities for the UAE and

Saudi Arabia? • What would the economic impacts for Dubai and the

region be if the sanctions in Iran are lifted? Dr. Nasser Saidi, President, Nasser Saidi & Associates

To register contact register@mecsc.org or call +971 (0)4 359 7909

11.10 Empowering Woman Leaders in the Retail Sector Dubai’s retail market offers the second most highly

populated retail market in the world and has attracted 53% of internationally recognised branded retailers, contributing to 26% of Dubai’s GDP. With women accounting for 80% of spending, the role of women in retail is of significant importance in understanding consumer tastes , buying habits and therefore driving sales growth. This session will include some of the regions entrepreneurs and woman leaders who will be shaping the future of the region’s retail sector, discussing;

• How do these successful leaders think? • How to keep your top spot in the retail sector • Success stories and challenges overcome from

leaders and entrepreneurs in the region • Engaging women to take leadership roles • Supporting local talent and career development Moderator: Dalia Finj, Conference Chair, RECon 2015 Panelists: H.E Laila Mohammed Suhail, Chief Executive Officer,

Dubai Festivals & Retail Establishment (DFRE) Rania Mushtaha, Director Retail, Meraas Holding Nisreen Shocair, President, Virgin Megastore Middle East

12.00 Morning Networking Break - South Exhibition hall

12.30 Project Focus: Upcoming Mall Developments – MENA region • Retail Window of Opportunity • Global Retail Development Index Mike Moriarty, Partner, AT Kearney

13.15 Closing remarks and end of conference

13.30 Networking Lunch - No. 5 Lounge & Bar Terrace

15.00 Deal Making Session – Invitation only

15.00 to 17.00

18.00 Awards Cocktail Reception – Exhibition area

19.00 Gala Dinner Join us to share the

excitement of the Award Winners who will be celebrated for the being the best of the best in Traditional Marketing, New Media, Design and Development, NOI Enhancement, Retail Excellence and the Retail Professional of the Year 2015.

CONFERENCE, EXHIBITION & ICSC MENA AWARDS

SponsoringIs your company a supplier or service provider to the retail industry? This is your opportunity to show case your services or brands to senior decision-makers.

For more information on packages available please contact David Macadam, CEO, MECSC on Main +971 4 359 7909, Mobile +971 50 450 6705 E david@mecsc.org

Delegate RegistrationsRECon MENA is very competitively priced and group booking discounts are available for groups of 3 or more from the same organization – a discount of AED 367 (USD 100) applies.

RECon FeesAll inclusive Pass to all events from Day 1 – 3. Member: USD 1,250 Non-Member: USD 1,700For more information contact register@mecsc.org or register online at www.reconmena.com

Located in Dubai, home to some of the world’s most successful shopping malls, making it the perfect hub to attract a large and diverse audience to conduct business with. RECon Middle East & North Africa 2015 will bring together shopping center industry professionals, retailers, management consultants, entertainment and leisure companies, product and service companies for networking, deal making and exploring new business opportunities

Network with key players in the retail sector from the GCC and Internationally at the only event of its kind in the region

Learn about the latest retailers and what is new in the market, what is trending

Discover the latest technologies and solutions for the retail industry

Understand the importance of customer service in driving your retail business from great to legendary. How to do it.

Gain Knowledge on important upcoming mall projects in the Middle East

650ATTENDEES

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