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CONFERENCE & EXPO
2018 | GLOBAL
16 - 17 APRIL | 155 BISHOPSGATE | LONDON16-17 APRIL 2018, 155 BISHOPSGATE, LONDON
www.digitalmarketing-conference.com/global
Free Wi-Fi Name:
etcvenuesPassword:
wifi5048
Platinum sponsors Track Sponsor
Hello and welcome to #DMWF Global 2018, following the success and feedback from #DMWF 2017, we decided to revisit 155 Bishopsgate for two days of best practice and insights into the latest digital marketing strategy.
This year's conference is split across two tracks, Content &Social Media Marketing and Data, Disruptive Tech & UX.Our agenda has been designed to equip you with theskills and knowledge you need for your future digital marketing challenges. Each track will be covering a varietyof content delivered in a series of inspirational keynotesand panel discussions presented by thought-leading experts from world global brands.
I would like to take this opportunity to thank our PlatinumSponsors, Crimson Hexagon, Optimizley & Shutterstock, and our Data, Disruptive Tech & UX track sponsor IBMfor all your support. I would also like to thank all our speakers for the hard work they have put into bringing you the best content.
I hope you enjoy the next couple of days and I look forward to meeting as many of you as possible.
Ian Johnson
Showstuff you need to know:Need a helping hand?
Friendly members of the #DMWF team will be on hand all dayon both days on the registration desk should you have any show related questions or need directions or guidance. Come between these time....
Day1 - 8:30am - 17:30pmDay 2 - 8:30am - 17:30pm
Get Connected
Wi-fi is available throughout the venue, but please bear in mindthat the speed and security cannot be guaranteed. Wi-fi accessis shared throughout the venue so please be kind and rememberto log out after use.
Username: etcvenuesPassword: wifi5048
#DMWF Networking DrinksJoin us at the #DMWF networking drinks!
After a busy day at #DMWF Global there is no better way to unwind over a glass whilst meeting your
peers and making new connections.Taking place on the 16 April in the #DMWF Exhibition
Time: 5:30pm
Be Part of the discussionTwitter - Let's get trending!!Our Twitter Handle is: @DigitalMarketingWFUse Hashtag: #DMWF to get involved
During the conference we're hosting a number of expert panels and top-level industry speakers, debating the industry's hottest issues. You'll be given the opportunity to raise your own points and ask questions during these sessionsin two ways:Using the Hashtag #DMWF your tweets will be pulled into a feed for panel moderators and speakers to view and potentially respond to.
The conference team will also be on hand with a microphone for anyonewilling to stand up and pose a question directly.
www.digitalmarketing-conference.com/global
Agenda - Day 1 Agenda - Day 2
www.digitalmarketing-conference.com/global
Data, Disruptive Tech & UX
9:00AM Chairs Welcome & Opening Remarks
Moderator: Oisin Lunny, Chief Evangelist, OpenMarket
09:10AM The Power of your People- How Sage Leveraged it's Colleagues to Drive Increased Social Reach
Mark Abrami, Drector Global Social Marketing, Sage
09:40AM Driving Innovation Through a Culture of Experimentation
Hazjier Pourkhalkhali, Global Head of Strategy, Optimizely
10:10AM Panel: Data Marketing Trends for 2018 & Beyond
Moderator: Oisin Lunny, Chief Evangelist, OpenMarketJackie Wilgar, Senior Vice-President, Marketing – International: UK, Europe, Asia & International Markets, Live Nation EntertainmentBartosz Baziski, Founder, Chief Operations Officer, SentiOneElisabeth Rochman, Director of Innovation Strategy and Communications, Xerox
10:50AM Digital Transformation to Optimise the Customer Journey at Thomson
Gareth Tuppenney, Director, Site Strategy, Thomson Reuters
11:20AM NETWORKING BREAK
11:40AM How to tap into the world's largest focus group?
Joseph Rice, Data & Enterprise Solutions Lead, Twitter
12:10PM Keynote: Artificial Intelligence: Your Route to Better Consumer Insights
Tom Whitney, Regional VP, Solution Consultancy, EMEA & APAC, Crimson Hexagon
12:40PM Panel: Examining the Customer Journey; How Great UX Impacts ROI
Moderator: Oisin Lunny, Chief Evangelist, OpenMarketEoin Kenneally, Head of Ecommerce , HermesMichael Boyle, Head of Digital, Manière De VoirMike Morrison, Head of Ecommerce , Holiday Taxis
1:20PM NETWORKING LUNCH
2:30PM Alexa Skills for the Modern Marketer
Nick Wilsdon, SEO Lead - Global Channel Optimisation, Vodafone
3:00PM Disruptive Future of Digital Marketing
Rajiv Dingra, Founder & CEO, WAT Consult
3:15PM Marketing ROI: Connecting the Dots with Data
Fabio De Bernardi, Country and Sales Manager, UK, Adverity
3:30PM Retail in the Age of Discovery
Dion Magee, Head of Fashion UK, Facebook
4:00PM NETWORKING BREAK
4:30PM Don’t Just Trust the Data: How to use Social Analytics in Modern Marketing
Marisa Thomas, Social Media & Analytics, T Brand Studio International, The New York Times
5:00PM Commanding Attention as a Marketer
Stephanie Kovach, Industry Manager, Ticketing & Entertainment, Google
5:30PM #DMWF Networking Drinks & Close Conference
Content & Social Media Marketing
9:00AM Chairs Welcome & Opening Remarks
Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz
09:10AM Minimalism, Mindfulness and Moderation – The Three Ms of Millennial Engagement
Jon French, Vice President West Europe, HMD Global
09:40AM The Nature of Social
Joe Krawczyk, indaHash Evangelist, indaHash
10:10AM Panel: Examining the Power of Engagement; How Visually-rich and Interactive Content Is Influencing Consumer Behaviours
Moderator: Irv, Co Founder & Creative Strategist, KEMOSABEGrant Munro, General Manager, ShutterstockIrum Sultana, Head of Social, Deloitte UKMichael Boyle, Head of Digital, Manière De VoirIain Sawbridge, Chief Marketing and Digital Content Officer, Beano StudiosDanni Irving, Head of Marketing, Loot Financial Services
10:50AM Storytelling that Doesn’t Suck: Beyond Content Marketing
Miri Rodriguez, Storyteller, Microsoft
11:20AM NETWORKING BREAK
11:40AM Video and Ephemeral Content – the Present and Future King. Effective Storytelling in a Crowded Environment
Cristy Garratt, Head of Digital Video and Social Media, CNBC International
12:10PM Learning to Listen – How to Turn Social Insights into Business Impact
Robert Tebby, Head of Partnerships (UK/Nordics), TalkwalkerRylan Holey, EMEA Partner Manager, Hootsuite
12:40PM Panel: Examining the Value of Diversity in Marketing
Moderator: Cathy White, Founder & Director, CEW CommunicationsAnoo Mehmi, Global Digital Content Strategist, GSKKim de Ruiter, Global Director of Content Marketing, VEON
1:20PM NETWORKING LUNCH
2:30PM Digital Motivation: The Secret Weapons to Engage New Audiences
Janine Smith, Head of Digital Entertainment, ITV
3:00PM Scaling Branded Visual Content
Grant Munro, General Manager, Shutterstock
3:30PM Panel: The Power of the Micro-Influencer, Building Relationships & Measuring Success
Moderator: Priya Kumar, Content & Social Media Consultant, Say It Right ConsultingMichael Page, Head of UK and Nordics , SocialbakersGordon Bennell, Partner and co-founder , The HookToni Hopponen, CEO and Co-Founder, Flockler
4:10PM NETWORKING BREAK
4:30PM McDonald’s: Making Sure Every Social Interaction Leaves People a Little Happier
William Bonaddio, Social Media Editor-in-Chief, McDonald's UK
5:00PM Storytelling for Social Media Age through the Eyes of Big Brother
Pete Durant, Head of Social & Digital , Endemol Shine UK
5:30PM Networking Drinks & Close of Conference
Data, Disruptive Tech & UX
9:20AM Chairs Welcome & Opening Remarks
Rachel Aldighieri, Managing Director, DMA
09:30AM Artificial Intelligence – The Fetish of a Modern Marketer
Javier Diez-Aguirre, Vice President Corporate Marketing, CSR & Environment, Ricoh Europe
10:00AM The Importance of Being Convenient
Richard Kelly CEO, Adimo
10:30AM Panel: The Future of Personalisation; The Rise of Dynamic Content and Customer Centricity
Moderator: Cathy White, Founder & Director, CEW CommunicationsGer O’Meara, CEO & Co-Founder, SpirableAmanda Alampi, Social Media Strategist , Amnesty International USATamar Riley, Head of Growth Marketing, Refinery29 UK
11:10AM NETWORKING BREAK
11:50AM The Importance of Optimisation for Conversion : How to Really Connect with Your Target Audience
Janis Thomas, Marketing Director, Birchbox UK
12:20PM Track Sponsor: Knowing a little about a lot is more than enough!
Martin Tavener, CTO IBM Watson Customer Engagement
12:50PM Panel: Partnering to Drive Performance
Moderator: Priya Kumar, Content & Social Media Consultant, Say It Right ConsultingWhitney Bacon-Evans, Director & Co-Founder , M W Digital ConsultancyMegan Bacon-Evans, Director & Co-Founder, M W Digital ConsultancyLauren Drew, Senior Marketing Manager - Subscriptions , FT SpecialistAlessandra de Paula, Director of Channel Marketing for EMEA, Seagate Technology
1:30PM NETWORKING LUNCH
2:30PM Future Proofing the Customer Journey at AO.com
Colin Steele, UX / Optimisation Manager, AO.com
3:00PM Panel: Glimpses of the Future – How The Latest Technologies are Revolutionising Global Consumer Behaviours
Moderator: Cathy White, Founder & Director, CEW CommunicationsZanya Fahy, Global Strategy Director, ToasterSteven Gutierrez, Digital Comms Team Manager, TFLPauliina Jamsa, Global Senior Online Marketing Manager, SiemensSteve Millard, Head of Ecommerce & Digital, Arla Foods
3:40PM NETWORKING BREAK
4:00PM How SEO and Social Media Aid Audience Development
Lukasz Zelezny, Director of Organic Performance, ZPG
4:30PM Marketing for Gen Z: The Amnesty International Case Study
Amanda Alampi Senior Manager, Amnesty International
5:00PM Close of Conference
Content & Social Media Marketing
9:20AM Chairs Welcome & Opening Remarks
Glen Gilmore, Forbes Top 20 Social Media Influencer. Digital Marketing Strategist. Lawyer. Author. Rutgers Instructor. IoT. Travel., GlenGilmore #SocBiz
09:30AM The Impact of Multicultural Marketing at SKY
Debarshi Pandit, Head of Multicultural, Sky
10:00AM Capture the Moment: How to Boost Social Engagement with real time Content Marketing
Lance Concannon, Director of Marketing, Europe, Sysomos
10:30AM Panel: Digital Transformation – The Future of Customer Centricity
Moderator: Irv, Co Founder & Creative Strategist, KEMOSABELuke Moore, VP Sales EMEA & APAC, Crimson HexagonTJ Kiely, Content Marketing Manager, Falcon.ioBen Kay, Head of Digital, Brand and Marketing, Thames WaterMark Foulsham, Chief Digital Officer, Scope
11:10AM NETWORKING BREAK
11:50AM Bringing Your Campaigns to Life Through Dynamic Content and Engagement on Digital Platforms
Jana Damanhouri, Global Head of Social , Jungle Creations
12:20PM IBM Keynote - Head to Data, Disruptive Tech & UX Track
12:50PM Panel: The Future of Content & Social Media Marketing; One Screen, Two Screens, No Screens
Moderator: Irv, Co Founder & Creative Strategist, KEMOSABEKara Segedin, Digital Marketing Manager, BBC StudiosKate Cargill, Head of Marketing, The Hospital ClubKim de Ruiter, Global Director of Content Marketing, VEON
1:30PM NETWORKING LUNCH
2:30PM Taking an Established Brand into the Digital Era
Simon Swan, Head of Digital Strategy | Transformation, Met Office
3:00PM Fireside Chat: A Conversational Approach to Conversion; How Personalization, AI and Chatbots are Impacting The Customer Journey
Moderator: Catalina Butnaru, Ambassador at , City AI LondonSyd Lawerence, Co-founders , The Bot Platform
3:40PM NETWORKING BREAK
4:00PM How Social Listening is Influencing Marketing Decisions at the BBC
Jenny Wood, Head of Social Listening, BBC
4:30PM Content Marketing Masterclass – Get Ready for the Year Ahead
Rebecca Fennelly, Head of Brand, JOE
5:00PM Close of Conference
Adverity
Hootsuite
Crimson Hexagon
Crisp Thinking
ExtraMile
Falcon.io
Flockler
SmartFrame
Linkfluence
BenQ
Shutterstock
Adimo
Mighty Social
Sysomos
Talkwalker
Widen
IBM Watson Marketing
Spirable
Appchance
Feefo
Indahash Sprinklr
www.digitalmarketing-conference.com/global
Thank You Sponsors
Exhibitors
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Official Event Partners Official Track Sponsor
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