conference insights - competitor review scenario

8
conferenceinsights.co Case Scenarios Competitor Review Scenario

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A case scenario outlining how the Conference Insights service helps marketing and business professionals to more efficiently identify and track competitors by using conference and trade show data to quickly surface competitor's engagement through sponsorship, estimated spend, presence, influence, and brand messaging.

TRANSCRIPT

Page 1: Conference Insights - Competitor Review Scenario

conferenceinsights.com

Case Scenarios

Competitor ReviewScenario

Page 2: Conference Insights - Competitor Review Scenario

conferenceinsights.com

Scenario: Competitor Review

A company wants to track their competitor’s activities for conferences and trade shows.The data that they want to know:– In the past year, where did they sponsor and

exhibit and how much did they spend– Did they present? If so, what did they talk about?

Were there any new branding or positioning messages that I should be aware of?

Page 3: Conference Insights - Competitor Review Scenario

conferenceinsights.com

Scenario – Competitor ReviewView by Competitors with estimated max/min spend

Page 4: Conference Insights - Competitor Review Scenario

conferenceinsights.com

Scenario – Competitor ReviewChart by Competitors, count of activities with estimated max/min spend

Page 5: Conference Insights - Competitor Review Scenario

conferenceinsights.com

Scenario – Competitor ReviewView by Company, Presentations at Conferences/Trade Shows

Page 6: Conference Insights - Competitor Review Scenario

conferenceinsights.com

Case Scenarios

Data and Process

Page 7: Conference Insights - Competitor Review Scenario

conferenceinsights.com7

Data Collection Process

Search

Select Conference and Assign Unique ID

Collect Data

QC Check and

Aggregate Data

Refresh Data

QC Check and

Aggregate Data

Finalize Data

Page 8: Conference Insights - Competitor Review Scenario

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Conference Insights DataMeeting Information

• Meeting name• Start date• End date• Country• Global Region• US Region• Meeting State• Conference Organizer• Conference Type• Conference Venue• Average Number of

Attendees

Sponsors and Sponsorships

• Sponsor Partner Type• Sponsor Level• Currency• Sponsorship Level

Price• Sponsor Names

Agenda and Sessions

• Presenter/Panelist First Name

• Presenter/Panelist Last Name

• Presenter/Panelist Organization/Company/Employer

• Presenter/Panelist Title

• Agenda Topic• Agenda Description