conference insights - competitor review scenario
DESCRIPTION
A case scenario outlining how the Conference Insights service helps marketing and business professionals to more efficiently identify and track competitors by using conference and trade show data to quickly surface competitor's engagement through sponsorship, estimated spend, presence, influence, and brand messaging.TRANSCRIPT
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Case Scenarios
Competitor ReviewScenario
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Scenario: Competitor Review
A company wants to track their competitor’s activities for conferences and trade shows.The data that they want to know:– In the past year, where did they sponsor and
exhibit and how much did they spend– Did they present? If so, what did they talk about?
Were there any new branding or positioning messages that I should be aware of?
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Scenario – Competitor ReviewView by Competitors with estimated max/min spend
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Scenario – Competitor ReviewChart by Competitors, count of activities with estimated max/min spend
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Scenario – Competitor ReviewView by Company, Presentations at Conferences/Trade Shows
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Case Scenarios
Data and Process
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Data Collection Process
Search
Select Conference and Assign Unique ID
Collect Data
QC Check and
Aggregate Data
Refresh Data
QC Check and
Aggregate Data
Finalize Data
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Conference Insights DataMeeting Information
• Meeting name• Start date• End date• Country• Global Region• US Region• Meeting State• Conference Organizer• Conference Type• Conference Venue• Average Number of
Attendees
Sponsors and Sponsorships
• Sponsor Partner Type• Sponsor Level• Currency• Sponsorship Level
Price• Sponsor Names
Agenda and Sessions
• Presenter/Panelist First Name
• Presenter/Panelist Last Name
• Presenter/Panelist Organization/Company/Employer
• Presenter/Panelist Title
• Agenda Topic• Agenda Description