conference - modern healthcare · of modern healthcare event attendees would recommend the event to...

2016 | SPONSOR PROSPECTUS

Drive Sales | Enhance Image and Credibility | Develop New Relationships | Capture Leads

WORKPLACE OF THE FUTURECONFERENCE

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2 2016 Sponsor opportunities

Each year, Modern Healthcare hosts a select number of high quality, educational opportunities that bring together today’s and tomorrow’s leaders from healthcare. Whether it’s in-person or online, Modern Healthcare events offer unparalleled opportunities for updates, education and communication on the issues that matter most to healthcare leaders.

SPONSORSHIP OPPORTUNITY:Modern Healthcare’s 8th annual Workplace of the Future Conference will deliver valuable insights from top healthcare leaders and HR professionals on best practices and strategies for making their organizations a Best Place to Work. Attendees will learn effective strategies for creating a positive work environment, motivating and empowering employees and instilling a common mission and values.

EVENT DETAILSDate: October 2016Time: 8:30a.m - 4:30p.mLocation: New Orleans, LouisianaAudience: 200**Estimated

In addition to the high-quality educational offerings, the day’s agenda will include numerous networking opportunities:

{ ABOUT }

SHARED LEARNING

CONNECTIONSBRAND EXPOSURE

NEW IDEAS AND TRENDS

The Best Places to Work in Healthcare Awards Dinner takes place the evening of the Workplace of the Future Conference. This year’s event marks our 8th for honoring Modern Healthcare’s Best Places to

Work. With the co-location, conference attendees benefit from heightened enthusiasm.


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2016 Sponsor opportunities 3

A CAPTIVE AUDIENCE FOR SPONSORSSponsorship of a Modern Healthcare event gives you the opportunity to broaden your competitive advantage by increasing your credibility, image and prestige. You’ll be able to reach a specifically targeted market of top leaders in healthcare.

{ AUDIENCE }

ATTENDEE PROFILE

*Based on 2013 attendance

- Based on 2015 attendance

“ The keynote speakers were awesome. I was so drawn in to each of them, they held my attention, and I learned so much.”

68% OF THE AUDIENCE IS DIRECTOR LEVEL OR HIGHER

“ I loved the real-world examples that were presented. It allowed me to take valuable information back to my company and make positive changes. ”

What 2015 attendees had to say:

“ The whole event was really enjoyable. I appreciated the focus on networking with others, it was a great balance between education and networking.”

34%

17%

9%

17%

12%

11%C-SUITE

VPDIRECTOR

MANAGER

CLINICAL

OTHER


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2016 Sponsor opportunities 42016 Sponsor opportunities

{ AGENDA }

Attendees experience keynote presentations and panel discussions that are tightly focused on strategies and best practices, within a conference format that is rich in collaboration and attendee/ presenter interaction.

Joseph CabralChief Human Resources Officer Cleveland Clinic

George Foyo Executive Vice President and Chief Administrative Officer, Baptist Health South Florida

Chris Van GorderPresident and Chief Executive Officer Scripps Health

Dr. Gerald HicksonSenior Vice President for Quality/Safety and Risk Prevention, Vanderbilt University Medical Center

Ray KendrickSenior Vice President Human Resources Memorial Healthcare System

Lynn Mitchell, MDChief Medical Officer, OU Physicians

Nico Pronk Vice President for Health Management Chief Science Officer, HealthPartners

4

8:30 – 9:20 am Networking Coffee9:30 – 10:30 am Opening Keynote10:35 – 11:35 am Morning Session11:45 – 12:45 pm Networking Luncheon12:55 – 1:55 pm Afternoon Sessions 12:00 – 3:00 pm Afternoon Sessions 23:00 – 3:30 pm Networking Break3:30 – 4:30 pm Closing Keynote

PAST CONFERENCE SPEAKERS INCLUDED:


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* Not all sponsor packages offer the same level of exposure. Depending on date of submitted contract some benefits associated with our sponsorship packages may have passed. See following pages for sponsor package specifics. Recommended sponsorship commitment is 6 weeks prior to event date.

A VALUABLE MARKETING OPPORTUNITYSponsors of this year’s Workplace of the Future Conference have the opportunity to increase brand awareness, generate consumer preference and foster brand loyalty with a targeted and influential audience of female healthcare leaders. OPPORTUNITIES PRESENTED IN OUR PACKAGES* OFFER THE POSSIBLITY OF ACHIEVING SEVERAL GOALS AT ONCE: ENHANCE IMAGE & CREDIBILITYSponsoring this well-received event will generate a positive reaction.

DRIVE SALESPackages include the opportunity to showcase products and services, and distribute samples or trial offers.

MEDIA EXPOSUREEvent marketing done by Modern Healthcare generates media exposure through

print, digital, email and social media.

DIFFERENTIATION FROM COMPETITORSThrough category exclusivity, sponsorship allows organizations to create competitor differentiation.

DEVELOP BUSINESS, CONSUMER AND VIP RELATIONSDuring the various networking opportunities available at the conference, sponsors are able to dramatically influence customer relations.

LEAD GENERATIONThe list of conference attendees provides a valuable resource of leads.

{ SPONSORSHIP }OPPORTUNITIES

Conference Signage

Conference Signage

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Sponsorship Benefit Packages

Presenting Supporting WiFi Coffee/Reception

Luncheon Tote Bag WaterBottle

Lanyard

1 available 3 available 1 available 2 available 1 available 1 available 1 available 1 availablePre-Conference PromotionLogo in a minimum of 3 full-page, 4-color print promotions x x x x x x x x

Logo recognition in digital promotion x x

Opportunity to contribute qualified addresses for emails to the conference invitation database with 15% discount

250 200 150 150 150 100 100 100

Logo recognition on promotional emails x x x x x

Logo recognition with link on the conference microsite x x x x x

Logo/ad on conference reminder emails sent to attendees

Square (250W x 250H)

LogoLogo Logo Logo Logo Logo Logo Logo

List of conference attendees x x x x x x x xTickets to attend conference 5 3 2 2 2 1 1 1

Conference VisibilityConference Guide: Ad in printed conference program Full page Half page Quarter page Quarter page Quarter page Quarter page Quarter page Quarter page

Conference Guide: Logo visibility and description in printed conference program

200 words 100 words 50 words 50 words 50 words 25 words 25 words 25 words

Opportunity to provide premium item for guest “take away.” x x x x x

Single sheet collateral item for attendee x x x x x x x x

Signage: Logo visibility on general conference signage x x x x x

Signage: Logo visibility on session slides

Opening/Closing keynotes

One Breakout Session

WiFi Password Thank You Lunch Thank You Thank You Thank You

Logo visibility on attendee name badges x

Recognition from the podium Opening/Closing keynotes


WiFi Password After/Before Before Lunch

Opportunity to make 260 introductory comments

Opening/Closing keynotes


Opportunity to have a staffed company table in conference registration area

x x

Additional visibility Logo on name badges

Logo on agenda

Vanity WiFi password

Signage & table cards

Signage & table cards

Logo on tote bag

Logo on water bottles

Logo on lanyard

Post-Conference ExposurePost-conference thank you email to attendees (2x)

Square(250W x 250H)

LogoLogo Logo Logo Logo Logo Logo Logo

List of conference attendees x (includes emails) x (included emails) x x x x x x

Post-conference report including key highlights from survey results and feedback from attendees

x x x x x x x x

RightsProduct/Category exclusivity x

First right of refusal for up to 3 months following conference date x x x x x x x x

*Depending on date of submitted contract, some benefits associated with sponsor package may have passed. Recommended sponsorship commitment is 6 weeks prior to event date.


{ PRESENTING }SPONSORSHIP

1 Comments are subject to Modern Healthcare review prior to event and must be topical not promotional. 2 List of event attendees includes name, title, organization and email address (emails included in final list only). List will be provided 1 week prior and 1 week following event 3 Category exclusivity includes up to 5 competitors.

PRE-CONFERENCE PROMOTION

• Logo recognition as Presenting Sponsor in a minimum of 3 full-page, 4-color print conference promotions • Logo recognition as Presenting Sponsor in digital promotion (when size allows) • Opportunity to send 250 qualified emails to your database offering 15% conference discount • Logo recognition on promotional emails • Square banner ad (250W x 250H pixels) and logo recognition on conference reminder emails • Logo recognition with link on conference microsite

CONFERENCE VISIBILITY

• Full page ad in printed conterence program • Logo visibility and 200-word description in printed conference program • Logo visibility as Presenting Sponsor on general conference signage • Logo visibility as Presenting Sponsor on backdrop screen during opening and closing keynotes • Logo visibility on attendee name tags • Opportunity to have a staffed company table in registration area • Recognition as the Presenting Sponsor from the podium at conference opening and closing keynotes • Opportunity to make 260-word introductory comments at opening keynote 1

• 5 tickets to attend conference (additional available at discount of 25%) • Opportunity to provide premium item for guest “take away” • Opportunity to include single sheet collateral item in attendee registration materials POST-CONFERENCE EXPOSURE

• Square banner ad (250W x 250H pixels) and logo recognition on post-conference thank you email to attendees • List of conference attendees 2 • Post-conference report including key highlights from survey results and feedback from attendees RIGHTS

• Product/Category exclusivity 3 • First right of refusal for up to 3 months following conference date

1 AVAILABLE


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97% of Modern Healthcare event attendees would recommend the event to a friend or colleague.

Source: Based on Modern Healthcare 2015 Event Attendees


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82016 Sponsor opportunities

{ SUPPORTING }SPONSORSHIP

1 Sponsor can select the preferred session for introductory comments and signage based on availability/schedule once contract is executed.2 Comments are subject to Modern Healthcare review prior to event and must be topical not promotional.3 List of event attendees includes name, title, organization and email addresses (emails included on final list only). List will be provided 1 week prior and 1 week following event.


• Logo recognition as Supporting Sponsor in a minimum of 3 full-page, 4-color print conference promotions

• Logo recognition as Supporting Sponsor in digital promotion (when size allows)

• Opportunity to send 200 qualified emails to your database offering 15% conference discount

• Logo recognition on promotional emails

• Logo recognition on conference reminder emails sent to event registrants

• Logo recognition with link on conference microsite


• Half page ad in printed conference program

• Logo visibility and 100-word description in printed conference program

• Logo visibility as Supporting Sponsor on general conference signage

• Logo visibility as Supporting Sponsor on backdrop screen during a session 1

• Recognition as the Supporting Sponsor from the podium during a session 1

• Opportunity to make 260-word introductory comments before a session 2

• 3 tickets to attend conference (additional available at discount of 25%)

• Opportunity to provide premium item for guest “take away”

• Opportunity to include single sheet collateral item in attendee registration materials

• Opportunity to have staffed company table in registration area

POST-CONFERENCE EXPOSURE

• Logo recognition on post-conference thank you email to attendees

• List of conference attendees 3

• Post-conference report including key highlights from survey results and feedback from attendees

RIGHTS

• First right of refusal for up to 3 months following conference date

3 AVAILABLE

79% of event attendees have a role in the decision making process.

Source: Based on Modern Healthcare 2015 Event Attendees


1 List of event attendees includes name, title and organization only. List will be provided 1 week prior and 1 week following event.

{ WiFi }SPONSORSHIP


• Logo recognition as a sponsor in a minimum of 3 full-page, 4-color print conference promotions




• Logo recognition with link on the conference microsite


• Quarter-page ad in printed conference program


• Logo visibility as WiFi Sponsor in conference program

• Vanity password for WiFi access

• Logo visibility on general conference signage




• Recognition from podium as Wifi sponsor





RIGHTS


1 AVAILABLE


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{ NETWORKING COFFEE OR NETWORKING BREAK }SPONSORSHIP



• Logo recognition as a sponsor in a minimum of 3 full-page, 4-color print conference promotion








• Logo visibility as sponsor on signage and table cards




• Recognition from podium as sponsor



• List of conference attendees1


RIGHTS


2 AVAILABLE

“ We loved the breaks where you encouraged attendees to interact with sponsors. The attendees were very engaged and were a pleasure to talk to. The networking opportunities

were plentiful. ”- 2015 Conference Sponsor


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• Exclusive logo visibility on signage and table cards during luncheon

• Logo visibility as sponsor on general conference signage




• Logo visibility on luncheon slide





RIGHTS


1 AVAILABLE

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{ LUNCHEON }SPONSORSHIP









• Exclusive logo visibility on custom giveaways distributed to attendees

• 1 ticket to attend conference (additional available at discount of 25%)


• Logo visibility on conference “sponsor thank you” slide





RIGHTS


1 AVAILABLE PER ITEM

{ WATER BOTTLE } { TOTE BAG }SPONSORSHIP SPONSORSHIP


{ LANYARD }SPONSORSHIP

OR OR


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{ THOUGHT LEADERSHIP OPPORTUNITY }SPONSORSHIP

Conference Sponsors have the opportunity to position their organization, alongside healthcare media leader Modern Healthcare, as a thought leader by collaborating with Modern Healthcare Custom Media to develop, produce, and deliver a concurrent conference session.

BENEFITS:

• Position your organization as strategic solutions provider

• Build credibility for your organization

• Leverage your organization’s expertise

• Raise awareness of your company’s expertise and/or clients

• Educate and inform an influential audience

• A cost effective and turn-key approach to reaching a qualified audience of healthcare leaders

Session title, abstract and speakers are decided through a collaborative discussion between the Sponsor and the Modern Healthcare Custom Media Strategist to deliver the same quality of session expected at a Modern Healthcare Conference. The session will be incorporated into the conference agenda and labeled as a concurrent conference session “Presented by Sponsor.”

There are five (5) Thought Leadership Opportunities for the Women Leaders in Healthcare Conference, and available to conference sponsors only. The pricing is for one concurrent session and based on the sponsor level (sponsor can select the preferred session time based on availability once contract is executed).

Presenting

Supporting

WiFi

Networking Coffee / Reception

Luncheon

Tote Bag/Water Bottle/Lanyard

Recommended sponsorship committment for this opportunity is 8 weeks prior to event date.

150 N. Michigan Avenue, Chicago, IL 60601 | 312.649.5350 | www.ModernHealthcare.com

ABOUT MODERN HEALTHCAREModern Healthcare is the industry’s leading source of healthcare

business and policy news, research and information. We report on important healthcare events and trends, as they happen, through our weekly print magazine, websites, e-newsletters, mobile products and events. Our readers use that information to make informed business

decisions and lead their organizations to success.

conference - modern healthcare · of modern healthcare event attendees would recommend the event to...

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