conference on food supplements advertising best practice - welcome to easa · 2020. 6. 19. ·...
TRANSCRIPT
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Continuons d’œuvrer pour une publicité toujours plus éthiqueet respectueuse de nos valeurs.
Conference on Food Supplements Advertising Best Practice
Stéphane MartinARPP CEOFriday 22 April 2016, Bucharest
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.The benefits of Self Regulation vs. Law
Stéphane MartinEASA ChairmanFriday 22 April 2016, Bucharest
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“This is not so much a debate about self-regulation against hard-law, but rather about how law and self-regulation can and should interact in modern Europe”
Robert MadelinFormer DG of the EU Commission
DG SANCO & DG CNECTEuropean Political Strategy Centre (EPSC), Senior Adviser for Innovation
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Company codes
Sector-specific Codes or Commitments
National SR Codes
International Codes
National law / EU laws incl. AVMSD
Self-Regulation
Law
From Law to Self-Regulation
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The EASA Self-Regulatory Network
38 SROs in 36 countries
23/EU28 + Switzerland and Turkey
International Council for Ad Standards (11)
16 industry organisations
→Advertisers
→Agencies
→Media (TV, Radio, Print, Direct marketing,
Internet, Outdoor …)
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For the benefit of European
consumers & business
Handlecomplaints
Are part of a cross-border
network
Monitorads
Give copy advice
Provide Training
Self-Regulatory Organisations (SROs)What they do?
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Handling Complaints
Free of charge
In the local language
Quickly handled (87% within 30 days)
Assessed by an independent jury
Cross-border system ensures all complaints taken care of
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Complaints Handled by European SROs (Total Amount of Complaints)
39,233
34,534
36,168 36,123
60,234 62,232
65,160
68,988
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
2011 2012 2013 2014
Ads complainedabout
Complaintsreceived
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Misleading
Taste and decency
Social responsibility
Other
Health and safety
People’s Concerns
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Audiovisual Media Services remain most complained about Media on average
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73
414
117
158
62
393
95
129
0
50
100
150
200
250
300
350
400
450
2011 2012 2013 2014
Cross-bordercomplaints received
Cross-bordercomplaints receivedand resolved
Cross-Border Complaintsbased on the Country of Origin Principle
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EU & National Compliance Monitoring
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For SR to achieve full potential, the revised Media Framework must:
recognise explicitly the value of SR in enforcing ad provisions;
remain principle based and not overly prescriptive; is futureproof and flexible; encourages Member States to support effective
national advertising self-regulatory organisations and co-operate with the SRO whenever a legal backstop is needed;
maintains the country of origin principle and strengthens cooperation practices between the different national regulators and SROs.
Conclusion
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Thank you for your attention
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