Financial aspects of Experience Based DiferentiationA global Relationship Management approach

Dip.Ing.Percy Venegas, MBA

San Jose Puebla New York

ECONOMY MONITOR GROUP

Agenda• New world balances: The effect in business

and finance

• EBD: Experience Based Diferentiation

• The returns in the relationship model

• The business case for Sustainability

• Delivering the message

What InstitutionalInvestor’s

cover tell us...

There are changes in balances

in the world of business and

finance

EBDThe journey to: Usable, Relevant, Reliable

Price, Quality or Experience?

Returns in the relationship modelCase: Datacenters in China

Social relationship marketing pays offConsolidating local markets pushing players to go global. Local players moving from the utility side to the identity side.

The effect of reputation in a context where personal and government relations are enforced by culture.

Palmatier, Gopalakrishna, and Houston. Customer-specific relationship marketing investments and short-term, customer-specific financial outcomes.

The business case for SustainabilityCase: Solar Business Technology

technology & capital producerLINKING

supply demand

Productivity increase: engaging collaboration technology that reduces costs

Additional revenue streams: carbon emission reduction certificates

Delivering the messageCase: Gourmet coffee importers

PODCASTCommunications making the diference: 10% margin in a 2% market

Photos by Sustainable Harvest

percy.venegas@ECONOMYMONITOR.com

THANKS!