conference program...president of saks fifth avenue, will present how the saks canada stores at...

@RetailCouncil #STORE2016 #RETAILMATTERS STOREconference.ca 1

@RetailCouncil Visit STOREconference.ca

Program Sponsor:

#STORE2016

CONFERENCE PROGRAM

PRESENTED BY

Program Sponsor:2


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Chase-Ad-RCC-Half_Page-0516-R5.indd 1 2016-05-13 4:37 PMCustomer recognition & Engagement

Loyalty management Targeted offersConnected shops Beacons

Campaigns management Customer Experience

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Program Sponsor:4

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See What NPD Sees

Source: The NPD Group / Retail Tracking Service, Consumer Tracking Service, BeautyTrends®, Home Automation Study, 12 ME December 2015

126 million women’s knit

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up 9%

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last year

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Chanel was the #1 men’s

fragrance juice in 2015

Canadians spent $288

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Ad_Canada_R2_FINAL.pdf 1 5/6/16 3:13 PM


Dear Delegates,

There’s never been a more exciting time to be in retail. Our industry is experiencing unprecedented disruption, creating incredible opportunities and placing innovation at the heart of everything we do.

On behalf of the Board of the Retail Council of Canada, we are thrilled to welcome you to Canada’s premier retail conference, RCC’s STORE 2016, which will be our biggest and most important conference ever.

Over the next two days, you will have the opportunity to come together with your peers to learn new strategies, share ideas, and recognize companies and individuals who have made outstanding contributions to our industry.

Whether it’s our dynamic line up of speakers, the unique networking opportunities, or any one of the incredibly innovative new additions this year, we know you’re in for a one of a kind experience.

The theme of STORE 2016 is #RETAILMATTERS, and the organizing committee has put together a remarkable collection of speakers, each of whom bring unique perspectives and fresh ideas on the trends and innovations that are driving the retail industry. We are pleased to welcome some of the biggest names in retail, including Saks Fifth Avenue Canada President Marc Metrick, Hointer CEO Nadia Shouraboura, T&T Supermarket CEO Tina Lee, and Ethan Song, Co-Founder, CEO & Creative Director of Frank & Oak.

In the coming days, you’ll hear from some of our industry’s brightest minds on the challenges and opportunities that are shaping retail in Canada, from the rise of experiential shopping and changing customer habits, to the melding of the physical and digital worlds, to technical innovations like wearables, the Internet of things, and big data.

We encourage you to visit the great vendors and suppliers in the Networking Hall, and once again this year we are hosting the Retail as a Career silent auction, with all proceeds benefiting the Canadian Retail Institute to support education and career opportunities for aspiring retail professionals.

We would also like to extend our gratitude to the amazing industry volunteers, suppliers and sponsors, and of course our powerhouse line-up of speakers, who helped make STORE 2016 possible.

On behalf of Retail Council of Canada, thank you for your participation in the STORE 2016 Conference. We hope it is a valuable experience for you and your business, and that it will enhance and revitalize your outlook on #RETAILMATTERS.

Grant Froese

Chief Operating Officer, Loblaw Companies Ltd. Vice-Chair of the Board, Retail Council of Canada

Michael Medline

President & CEO, Canadian Tire Corporation Chair of the Board, Retail Council of Canada

Program Sponsor:6

May 31, 2016

SCHEDULE–AT-A-GLANCE7:30 am – 5:30 pm Registration Open Sponsored by

7:30 am – 8:00 am Breakfast & Networking Hall Open Sponsored by

8:00 am – 8:15 am Conference Opening & Welcoming Remarks

8:15 am – 8:20 am Fast Five: What’s Revolutionizing Retail Today Sponsored by

8:20 am – 9:05 am The Evolving Role of Retail: How Our Customers are Shopping Sponsored by

9:05 am – 9:40 am Embracing Digital Innovation – Our Time is Now Sponsored by

9:40 am – 10:10 am Wearables and Internet of Things: Transforming In-Store Retail

10:10 am – 10:15 am Fast Five: Understanding Your Competition Sponsored by

10:15 am – 10:45 am Networking Break & Networking Hall Open Sponsored by

10:45 am – 11:30 am Morning Concurrent Sessions

• Executive Roundtable: Store Operations Confronts the Reality of New World Retail

• New Ways to Create Meaningful In-Store Experiences Through Technology Sponsored by

• Practical Thoughts on Retail Transformation Sponsored by

• Showcasing Canadian Entrepreneurs: Independent Retail Success Stories Sponsored by

11:30 am – 1:00 pm Lunch & Networking

11:45 am – 12:45 pm Independent Retailer Luncheon & Roundtables

11:45 am – 12:05 pm Lunch & Learn Session #1: Harnessing the Power of a Community for Delivering Insights Sponsored by

12:00 pm – 12:30 pm Lunch & Learn #2: Building True Emotional Loyalty Through Non-Transactional InteractionsSponsored by

12:20 pm – 12:40 pm Lunch & Learn #3: Drive Store-Level Sales Through Digital Domination Sponsored by

1:00 pm - 1:45 pm Afternoon Concurrent Sessions

• Tomorrow’s Technology-Empowered Employee – Sponsored by Theatro

• Executive Roundtable: Innovative Retail Brand Strategies and Their Influence on the

Future of Marketing – Sponsored by

• Ninja Analytics: The Craft of Transforming Big Data into Insight – Sponsored by

• Independent Retailer Day: So We’re Selling Online, Now What? – Sponsored by

1:45 pm – 2:10 pm Networking Break & Networking Hall Open Sponsored by

2:10 pm – 2:15 pm Fast Five: VISA CHECKOUT: Helping Improve the Connected Consumer’s Experience Sponsored by

2:15 pm – 2:45 pm The Rise of Instagram and “Virtual Window Shopping”

2:45 pm – 3:30 pm Integrating Physical and Digital Retail

3:30 pm – 4:15 pm Leveraging Mobile Engagement to Inform the Next Generation of Retail Marketing

4:15 pm – 4:20 pm Fast Five: What’s Revolutionizing Retail Today Sponsored by

4:20 pm – 4:30 pm Day One Closing Remarks

4:30 pm – 5:30 pm STORE Conference & Excellence in Retailing Awards Networking Reception Sponsored by

5:30 pm – 8:30 pm Excellence in Retailing Awards Gala Presented by


SCHEDULE–AT-A-GLANCE7:30 am – 5:00 pm Registration Open Sponsored by

7:30 am – 8:15 am Breakfast & Networking Hall Open

7:30 am – 8:30 am Retail as a Career Scholarship Winners’ Breakfast Sponsored by

8:15 am – 8:25 am Conference Opening & Welcoming Remarks

8:25 am – 9:10 am Personalizing the Retail Experience: Turning Insights Into Action Sponsored by

9:10 am – 9:40 am Managing Global Brands in the New Age of Retail Sponsored by

9:40 am – 10:10 am 2016 Global Economic Outlook: Watching Out for the World’s Biggest Retail Giants

10:10 am – 10:15 am Fast Five: What’s Revolutionizing Retail Today Sponsored by

10:15 am – 10:45 am Networking Break & Networking Hall Sponsored by

10:45 am – 11:30 am Morning Concurrent Sessions

• Using Operational Excellence to Inspire Seamless Customer Experiences – Sponsored by

• Engaging the Intent-Driven Shopper through Mobile, Social and Local – Sponsored by

• The Modern Merchant: Finding, Inspiring and Developing Greatness

• Food for Thought: What All Retailers Can Learn from the Myths and Triumphs of Online Grocery

11:40 am – 12:10 pm Practicing Sustainability: Leading the Movement Sponsored by

12:10 pm – 1:40 pm Lunch & Networking

12:20 pm – 12:40 pm Lunch & Learn Session #1: Grocery Shopping Simplified: The Making of the New IGA Mobile App

Sponsored by

12:45 pm – 1:15 pm Lunch & Learn Session #2: The Most Important Decision a Retail CMO Will Ever Make

Sponsored by

1:40 pm – 2:10 pm Tectonic Shifts in European Grocery Retail: Innovation Lessons for Canada

2:10 pm – 2:40 pm T&T Supermarket: Insights Into the Ethnic Consumer

2:40 pm – 3:25 pm The eCommerce Grocery Impact & Implications for Retail

3:25 pm – 3:35 pm Conference Closing Remarks

4:00 pm – 5:00 pm Canadian Grand Prix New Product Awards Cocktail Reception

5:00 pm – 8:30 pm Canadian Grand Prix New Product Awards Gala

June 1, 2016

Retail Council of Canada is delighted to provides it’s STORE 2016 delegates with complimentary Wi-Fi. Simply join the Retail Council of Canada network, launch a browser and agree to the terms and conditions. Once that is complete, you’ll have complimentary Wi-Fi access.

Program Sponsor:8

Look for the following icons to customize your STORE experience

MerchantDigital &

EcommerceIndependent

RetailerOperationsGrocery Marketing

7:30 am – 5:30 pm

Registration Open

Sponsored by

7:30 am – 8:00 am

Breakfast & Networking Hall OpenNetworking Hall

Sponsored by

8:00 am – 8:15 am

Conference Opening & Welcoming RemarksMain Session Hall

Michael MedlinePRESIDENT & CEO

CANADIAN TIRE CORPORATION

Diane J. BriseboisPRESIDENT & CEO

RETAIL COUNCIL OF CANADA

CONFERENCE EMCEE

Kevin GraffPRESIDENT

GRAFF RETAIL

8:15 am – 8:20 am

Fast Five: What’s Revolutionizing Retail TodayBack by popular demand!Main Session Hall

Willy Kruh PARTNER, GLOBAL CHAIR, CONSUMER MARKETS,

PARTNER-IN-CHARGE HIGH GROWTH MARKETS

KPMG LLP CANADA

Sponsored by

8:20 am – 9:05 am

The Evolving Role of Retail: How Our Customers are Shopping

Main Session HallMerchant

Digital &Ecommerce

IndependentRetailerOperationsGrocery Marketing

The definition of retail has changed for consumers. Shopping is no longer about utility, but instead about entertainment. Experiential shopping creates an emotional connection to every aspect of our customers’ lives. During this session Marc Metrick, President of Saks Fifth Avenue, will present how the Saks Canada stores at Eaton Centre and Sherway Gardens were built with this vision in mind, and how the Saks business will continue on this journey with the consumer.

Sponsored by

Marc MetrickPRESIDENT

SAKS FIFTH AVENUE

9:05 am – 9:40 am

Embracing Digital Innovation – Our Time is NowMain Session Hall

MerchantDigital &



At one time, retailers had strong emotional connections to their customers through traditional Brick and Mortar stores. But the advent of ecommerce and the battle for the consumer’s attention has changed the landscape of what “traditional retail” once was. Mobile and the pace of its adoption, coupled with an ever-widening range of digital capabilities, have opened a new dimension of opportunity for giving consumers differentiated and rewarding experiences that will generate loyalty and drive performance. Calvin McDonald, Sephora’s President and CEO, will discuss how his team embraced digital and combined innovation and collaboration to consistently reinforce the emotional connection and maintain Sephora’s leadership in the prestige beauty space.

Sponsored by

Calvin McDonaldPRESIDENT & CEO

SEPHORA AMERICAS

Tuesday, May 31, 2016


Search “STORE 2016 Conference” to download to your iPhone, iPad, or Android. There is a web version available at http://bit.ly/1sreD1D. Your initial password is store2016

Once you’ve downloaded the app you can log in with the email address you used for your STORE 2016 registration.

Personalize your profile using your choice of LinkedIn, Facebook or Twitter or enter your information manually.

Once installed, you’ll have instant access to some awesome features, like:

• The full event schedule

• Social sharing on Facebook, Twitter, and LinkedIn

• Detailed info about speakers, exhibitors, and sponsors

• Instant chat & networking with peers at the show

• Map of the venue

• Notifications of important updates and more

Download the STORE 2016 Mobile App for free!

9:40 am – 10:10 am

Wearables and Internet of Things: Transforming In-Store Retail


Digital &Ecommerce

IndependentRetailerOperationsGrocery Marketing Merchant

Digital &Ecommerce


With a bold vision to effortlessly merge the excitement of physical store with the convenience of the online world, retail revolutionary and former Amazon executive Nadia Shouraboura describes Hointer. This leading-edge hybrid concept started with one apparel chain in Seattle and now has stores in San Francisco, New York, London and Singapore. The success of this technology platform is also now being licenced to other retailers. Come hear about why there is such buzz about Hointer and see the future of retail for yourself.

Nadia ShourabouraCEO

HOINTER

FORMER VP TECHNOLOGY

AMAZON

10:10 am – 10:15 am

Fast Five: Understanding Your Competition


Digital &Ecommerce


Intense competition has opened the door for hundreds of digital agencies to enter the market. Many large companies have greatly expanded their own internal digital marketing teams as well. Help your team to compete by providing them with the right tools to get the job done.

Sponsored by

Martin WeinbergDIRECTOR OF MARKETING

SEMRUSH

10:15 am – 10:45 am

Networking Break & Networking Hall Open

Networking Hall

Sponsored by

10:45 am – 11:30 am

Morning Concurrent SessionsExecutive Executive Roundtable: Store Operations Confronts The Reality of New World Retail

Concurrent Theatre AMerchant

Digital &Ecommerce


Not only are customers more demanding, but competition is also fiercer, the tension between physical and online selling is more prolific, and staff are insisting on more rewarding work experiences. Learn how leading retailers are meeting these challenges and winning with customers and staff alike.

MODERATOR

Kevin Graff PRESIDENT

GRAFF RETAIL

PANELISTS

Terry DavisCEO

HOME HARDWARE STORES LIMITED

Laine FergusonVICE PRESIDENT, RETAIL

THE BODY SHOP

Sean TaylorVICE PRESIDENT / GENERAL MANAGER

WINE RACK

New Ways to Create Meaningful In-Store Experiences Through Technology

Concurrent Theatre BMerchant

Digital &Ecommerce


Digital &Ecommerce


Real-time-in-store analytics are finally paving the way to effectively bridge digital and physical store marketplaces. Learn how both increased loyalty and a more customized shopping experience are possible with beacon driven in-store marketing technology and a different way of considering data, analytics and the Internet of Things.

Sponsored by

Monique DuquetteCUSTOMER INTELLIGENCE LEAD

SAS CANADA

Program Sponsor:10

Practical Thoughts on Retail Transformation

Concurrent Theatre CMerchant

Digital &Ecommerce


Digital &Ecommerce


Digital &Ecommerce


Transformation and change are the underpinning of retail today as customers expect retailers to provide a comparable online experience to Amazon which employs 20,000 engineers and a $12B R&D budget. Successful retailers will have to learn to become technology companies in order to stay relevant to the consumer but they will have to do it on a much smaller budget. A key differentiator will be how they choose to leverage their existing assets including the brick & mortar. Hear some of the key learnings that Raif has drawn from Loblaw’s journey, building an omni-channel experience across Joe Fresh, Beauty Boutique, two loyalty programs and Click & Collect online grocery in four banners.

Sponsored by

Raif Barbaros VICE PRESIDENT TECHNOLOGY

LOBLAWS DIGITAL

Independent Retailer Day Session - Showcasing Canadian Entrepreneurs: Independent Retail Success Stories ShopIn Lounge – Café 1020

MerchantDigital &



Truly for small Canadian retailers it has never been more challenging - or exciting - in these disruptive times. However, there are great examples of small retailers who have carved-out defendable positions in the marketplace and are finding their way into the hearts and minds of consumers. This session will uncover the secrets of small Canadian entrepreneurs who are surviving and thriving in the face of overwhelming retail competition.

Sponsored by

MODERATOR

Craig PattersonCEO & EDITOR IN CHIEF

RETAIL INSIDER

PANELISTS

Steve KaminskiCHAIRMAN & CEO

TERRA20

Aaron SladeDEVELOPMENT

SNAKES AND LATTES

Kristy WieberCO-FOUNDER AND PRESIDENT

RENT FROCK REPEAT

11:30 am – 1:00 pm

Lunch & Networking

Networking Hall

11:45 am – 12:45 pm

Independent Retailer Luncheon & Mentoring Roundtables

ShopIn Lounge – Café 1020

MerchantDigital &



This is an opportunity for independent retailers to meet and network together at STORE. In the ShopIn Lounge (Café 1020) a special lunch for the Independent Retailer Community will be provided. During this time, independent retail leaders will be available at select roundtables throughout the lunch hour to meet and talk to others from within the independent retailer community. These special “mentoring roundtables” are an opportunity for the independent retail community to get together to share stories, ideas, challenges and opportunities.

FACILITATOR

Mark Startup VICE PRESIDENT MYSTORE


ROUNDTABLE MENTORS

Jennifer GrimmOWNER

LUX BEAUTY BOUTIQUE

Bob IansonCO-OWNER

HEIRLOOM LINENS

Misti MussattoPRESIDENT & CEO

TOY JUNGLE ENTERPRISES


11:45 am – 12:05 pm

Lunch & Learn #1: Harnessing the Power of a Community for Delivering Insights


Digital &Ecommerce

IndependentRetailerOperationsGrocery MarketingMerchant

Digital &Ecommerce


Imagine a world where you can survey your clients, test new communications and offers, have a bidirectional conversation with your clients in a one on one format or in a group discussion, and facilitate discussion among those clients all in ONE place. It’s like social media except that YOU control the conversation and engage directly with your clients in a closed environment. Join us while we share how other retailers have used this revolutionary approach to transition their conversation with clients from a monologue to a dialogue.

Sponsored by

Scott ChoSENIOR VICE-PRESIDENT, HUMAN-CENTERED INNOVATION

LEGER

Marc MacellaioSENIOR DIRECTOR, CLIENT DEVELOPMENT

PASSENGER

12:00 pm – 12:30 pm

Lunch & Learn #2: Building True Emotional Loyalty Through Non-Transactional Interactions


Digital &Ecommerce


Most loyalty programs are based on the idea of rewarding a customer for their purchase. This limits their engagement with customers to one or two interactions. As a result, increasing the attractiveness of loyalty schemes usually means increasing the cost of programs (customers receive more points, or get better rewards for less) which reduces overall ROI. Using multiple touch points like gamification, social and digital interactions, rewards, lotteries, and in-store beacon technology, retail marketers can find new sources of engagement and strong emotional connections that drive loyalty at a fraction of the cost. In this session, new cost-effective ways of leveraging emotional loyalty to increase customer engagement will be presented and discussed.

Sponsored by

Lukasz SloniewskiCONSULTING DIRECTOR

COMARCH

12:20 pm – 12:40 pm

Lunch & Learn #3: Drive Store-Level Sales Through Digital Domination


Digital &Ecommerce

IndependentRetailerOperationsGrocery MarketingMerchant

Digital &Ecommerce


Digital media and mobile devices have fundamentally changed how people find, interact with and buy products and services. While this introduces new challenges for retailers, it also opens up new opportunities for forward-looking organizations to grow sales at the store level by micro-targeting the right message to the right person at just the right time. By employing a combination of local and interest-based digital targeting, retail organizations are able to deliver measurable results at a fraction of the cost of other approaches.

Join this entertaining and informative session to learn how your retail organization can apply a proven “digital domination” approach using a combination of social media, search and programmatic display advertising to grow measurable store-by-store sales.

Sponsored by

Steve BuorsCEO & CO-FOUNDER

RESHIFT MEDIA

Program Sponsor:12

1:00 pm – 1:45 pm

Afternoon Concurrent Sessions

Tomorrow’s Technology-Empowered Employee


Digital &Ecommerce


As technology is changing how customers buy, retail employees will need to become even more adept at anticipating and surpassing customer expectations.

In this session, learn how mobile technology can be used to improve in-store, inter-employee communication, collaboration and sharing to ultimately deliver the best, immediately informed, product knowledge to the customer.

Sponsored by Theatro

Patrick FitzgeraldEXECUTIVE VICE PRESIDENT

THEATRO

Executive Roundtable: Innovative Retail Brand Strategies and Their Influence on the Future of Marketing

Concurrent Theatre B

MerchantDigital &


RetailerOperationsGrocery MarketingMerchantDigital &



Canada’s top retail marketers face many similar challenges and yet find unique ways to address them, innovate, and breakthrough. Hear how these visionaries are strategizing and approaching such realities as: changing customer habits and preferences; marketing across an increasing number of screens and platforms; and using data to enable precision targeting, customization & personalization

Sponsored by

MODERATOR

Steve BuorsCEO & CO-FOUNDER

RESHIFT MEDIA

PANELISTS

Andrea FiedererEXECUTIVE VICE PRESIDENT & CHIEF MARKETING OFFICER

GOEASY LTD.

Nicolas GaudreauCMO

GROUPE DYNAMITE

Peter HousleyCHIEF MARKETING OFFICER

INDOCHINO APPAREL INC.

Erin YoungCHIEF MARKETING & MERCHANDISING OFFICER

WELL.CA

Ninja Analytics: The Craft of Transforming Big Data into Insight


Digital &Ecommerce


Big data, machine learning, sales trends, product assortment reports, internal sales analyses, third party research, geographic, demographic and seasonal trending are all available to today’s merchant - but using this intelligence to effectively mine for insight and inform instinct has become a sophisticated skill. This session will explore how analytics have transformed contemporary merchandising.

Sponsored by

FACILITATOR

Rick BrownEXECUTIVE DIRECTOR, FASHION, PRESTIGE BEAUTY, AND

SOLUTIONS

THE NPD GROUP, INC.

PARTICIPANTS

Sandy SilvaCANADIAN FASHION AND BEAUTY INDUSTRY ANALYST

THE NPD GROUP, INC.

Andrew NicholsMANAGING DIRECTOR

CROCS CANADA

Dale SkulskyASSOCIATE VICE PRESIDENT PURCHASING

FGL SPORTS LTD.

Martin Vander VeldenVICE PRESIDENT MERCHANDISING

BEST BUY CANADA LTD.


Independent Retailer Day Session: So We’re Selling Online, Now What?

ShopIn Lounge – Café 1020Merchant

Digital &Ecommerce


Independent retailers across the country are expanding their reach by powering up their online stores. This e-commerce presence can help expand their customer base and enhance sales. How can a small retailer increase their e-commerce footprint? In this session, successful business owners and e-commerce experts will come together to discuss e-commerce strategies that retailers of all sizes can use to expand their e-commerce business. How do I sell to the United States and other global markets? Is my mobile site important? Does my website support my brand? How can I use social media to market my site? These and many other questions will be answered.

Sponsored by

FACILITATOR

Isabelle RacicotTV & RADIO HOST

FOUNDER

WWW.PICOUM.COM

PANELISTS

Dax DasilvaFOUNDER & CEO

LIGHTSPEED

FOUNDER

NEVER APART

Bob IansonCO-OWNER

HEIRLOOM LINENS

Erik SchannenCO-FOUNDER & CTO

WWW.PICOUM.COM

1:45 pm – 2:10 pm

Networking Break & Networking Hall Open

Networking Hall

Sponsored by

2:10 pm – 2:15 pm

Fast Five: VISA CHECKOUT: Helping Improve the Connected Consumer’s Experience

Main Session Hall

The online checkout experience continues to be a consumer pain point with an Average cart abandonment rate is 77% on tablets1, according to research firm, eMarketer. In many cases, consumers have to click through multiple screens, filling out detailed information before completing a purchase. The problem is even more pronounced as devices become smaller with 86% of shoppers never completing their purchases on smartphones1.

1. eMarketer, “Shopping Cart Abandonment”, February 2014

Marina ChernyakHEAD OF RETAIL MERCHANT SALES AND SOLUTIONS

VISA CANADA

Sponsored by

2:15 pm – 2:45 pm

The Rise of Instagram and “Virtual Window Shopping”


Digital &Ecommerce


Digital &Ecommerce


In this session, Marne Levine, Chief Operating Officer at Instagram will explore the rise of visual communication and the impact on retail and beyond. 2015 was the first year the Oxford Dictionary did not name a “word of the year,” but rather the image of “The Face With Tears of Joy.” In the wake of the shift from desktop to mobile, there has been a fundamental shift in the way we communicate from text to images. Join Marne’s session to hear more about Instagram’s story from startup to household name, real-world examples of retailers who are succeeding with image-based marketing, and how Instagram has become the virtual shop window where retailers can reach shoppers on-the-go.

Marne LevineCOO

INSTAGRAM

Program Sponsor:14

PRESENTED BY

2:45 pm – 3:30 pm

Integrating Physical and Digital Retail


Digital &Ecommerce


Frank & Oak is a Canadian success story. Its online brand has transitioned to a bricks and mortar presence and Ethan Song, the company’s founder and CEO will share stories about the journey and how having a deep understanding of each of its consumers has been critical on this trajectory. Joe Jackman, CEO, Jackman Reinvents and Ethan will discuss how your company can merge its physical and digital store data to create a remarkable relationship and experience with your consumers.

HOST

Joe JackmanFOUNDER & CEO

JACKMAN REINVENTS

A Fireside Chat with

Ethan SongCO-FOUNDER, CEO & CREATIVE DIRECTOR

FRANK & OAK

3:30 pm – 4:15 pm

Leveraging Mobile Engagement to Inform the Next Generation of Retail Marketing


Digital &Ecommerce


Our phones have become witnesses to our accomplishments. As we live symbiotically within our apps, there are an ever-increasing number of victories in our digital lives – like achieving a workout goal or beating a high score in a game – that are of value to us but which are not celebrated justly through simple buttons and banners.

Brand engagement on mobile cannot be a rehash of the old model – it must be re-designed and re-imagined. Brands can no longer be interrupters; they need to be reciprocators, natively threaded into these moments to deliver unexpected value for consumers. Brian will discuss the next generation of advertising on the smartphone channel, identifying how brands can at last capitalize on and reward everyday activities.

Brian WongCO- FOUNDER & CEO

KIIP

4:15 pm – 4:20 pm




KPMG LLP CANADA

Sponsored by

4:20 pm – 4:30 pm

Day One Closing Remarks

Main Session Hall

4:30 pm – 5:30 pm

STORE Conference & Excellence in Retailing Awards Combined Networking Reception

Networking Hall

Sponsored by

5:30 pm – 8:30 pm

Excellence in Retailing Awards Gala

Each year, Retail Council of Canada recognizes the best of the best in the retail industry at the Excellence in Retailing Awards Gala. This is your opportunity to recognize your team’s hard work and shine amongst industry peers.

HOST

Ben MulroneyPROFESSIONAL EMCEE AND ANCHOR

CTV’S ETALK


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WANT TO READ YOUR CUSTOMER’S MIND?TOO LATE. SHE JUST CHANGED IT.ENGAGEMENT IS LIVE. Understand and act on customer needs – live and in the moment. With a consistent, omnichannel experience. End to end. And customer-driven. Run live and run simple with SAP® Hybris® solutions.Visit us at Booth #238

X1A

S:8”S:10.5”

T:8.5”T:11”

B:9”B:11.5”

Program Sponsor:16

Wednesday, June 1, 2016

Look for the following icons to customize your STORE experience

MerchantDigital &



7:30 am – 5:00 pm

Registration Open

Sponsored by

7:30 am – 8:15 am

Breakfast & Networking Hall Open

Networking Hall

7:30 am – 8:30 am

Retail as a Career Scholarship Winners’ Breakfast

Café 1020

Sponsored by

8:15 am – 8:25 am

Conference Opening & Welcoming Remarks

Main Session Hall

Diane J. BriseboisPRESIDENT & CEO


Grant FroeseCHIEF OPERATING OFFICER

LOBLAW COMPANIES LTD.

CONFERENCE EMCEE

Kevin GraffPRESIDENT

GRAFF RETAIL

8:25 am – 9:10 am

Personalizing the Retail Experience: Turning Insights to Action


Digital &Ecommerce


In retail today, every successful innovation rapidly becomes the new standard for which other retailers are measured against. This year, PwC’s global shopping survey, Total Retail, highlights how personalization has now become a dominant customer engagement feature sought by shoppers. PwC’s Retail Partner, Ted Salter, will walk through the insights from that survey and discuss how retailers around the globe are turning those insights into action. Ted will be joined by innovators from the Canadian retail community to discuss how they are approaching personalization with their customers.

Sponsored by

Ted SalterPARTNER, CONSULTING

PWC CANADA

Graham HillierVICE PRESIDENT

COSTCO CANADA


9:10 am – 9:40 am

Managing Global Brands in the New Age of Retail

Main Session Hall Merchant Digital &Ecommerce IndependentRetailerOperationsGrocery Marketing

In this session, Nicholas F. Martire, will speak about how Call it Spring, the #1 global footwear brand for the i-Generation, is evolving inside the ALDO Group to be at the forefront of the ever-changing landscape of retail. As Call it Spring’s Head Merchant, Nicholas will discuss 360-degree brand strategy: how the brand adapts to modern-day trends, their go-to-market process, innovation in mobile, and how he is leading the brand’s transformation to be more wholesale and online based to complement ALDO Group’s global retail platform. This is the session to attend if you are looking to hear the latest perspective on how to manage your brand strategy, and adapt with the distribution channels of the future!

Nicholas MartireVICE PRESIDENT

ALDO GROUP NORTH AMERICA, CALL IT SPRING

Sponsored by

9:40 am – 10:10 am

2016 Global Economic Outlook: Watching out for the World’s Biggest Retail Giants


Digital &Ecommerce


Who will be retail’s movers and shakers in 2016? Dr. Ira Kalish, Chief Global Economist at Deloitte, predicts the industry’s biggest global influencers and which markets to watch.

Sharing insights from Deloitte’s 19th annual “Global Powers of Retailing” report, Dr. Kalish will explore the leading retailers by geography and product sector, fastest-growing firms and e-commerce pace-setters. He will also provide a global economic outlook, forecasting which trends will drive retail growth and disruption over the next 12 months.

Dr. Ira KalishCHIEF GLOBAL ECONOMIST

DELOITTE TOUCHE TOHMATSU LTD.

10:10 am – 10:15 am




KPMG LLP CANADA

Sponsored by

10:15 am – 10:45 am

Networking Break & Exhibits Open

Sponsored by

Program Sponsor:18

10:45 am – 11:30 am

Morning Concurrent SessionsUsing

Using Operational Excellence to Inspire Seamless Customer Experiences


Digital &Ecommerce


Today’s retailer understands the importance of a compelling customer experience. What’s less clear is how we get there. With 85 locations across North America, Stitch It Clothing Alterations & Dry Cleaning is a family owned Canadian company that provides a service for both consumers and fashion retailers. They’ve equipped their associates with the latest technologies to provide new ways to improve their processes, connect with customers and raise the bar of customer service by focusing on the in store experience. People, culture and technology come together at Stitch It to elevate the customer experience. This session reviews best-practices from the Stitch It model that can be used to help retailers of all sizes improve front-line services.

Sponsored by

Dave RodgersonRETAIL INDUSTRY LEADER

MICROSOFT CANADA

Jennifer BairdPRESIDENT

STITCH IT CLOTHING ALTERATIONS

Engaging the Intent-Driven Shopper Through Mobile, Social and Local

Concurrent Theatre B MerchantDigital &


RetailerOperationsGrocery MarketingMerchantDigital &



The consumer of the future is online…all the time. To keep up with the constantly connected customer, businesses need to ensure they are found online, whenever, wherever and however the consumer is searching for them. Retailers that are successful in generating demand, increasing brand awareness, and driving foot traffic into stores will be the ones who provide relevant content that meets the intent of the modern consumer. Furthermore, savvy retailers will build online and in store opportunities that enrich and galvanize the experience for the intent driven shopper, ultimately leading to an increase in sales and revenue.

Drew CashmoreSENIOR DIRECTOR, DIGITAL MARKETING

WALMART CANADA

Chris PinkertonVICE PRESIDENT CLIENT DEVELOPMENT

MEDIATIVE

Sponsored by

The Modern Merchant: Finding, Inspiring and Developing Greatness


Digital &Ecommerce


The alchemy between art, science, psychology and gross margin strategy are increasingly becoming the hallmark of retail success. Equally demanding is recruiting, training and retaining this specialized talent. Join us to explore how Canadian retailers are cultivating digitally fluent teams that can both translate data to identify customer opportunities and nourish business partnerships.

MODERATOR

Jackie RossPRINCIPAL & LEAD RECRUITER

JROSS RETAIL RECRUITERS

PANELISTS

Rick BettencourtVICE PRESIDENT, CORPORATE MERCHANDISE,

SALES AND MARKETING

NINE WEST CANADA

Shari Mogk-EdwardsVICE PRESIDENT, PRODUCTS, SALES AND MERCHANDISING

LCBO

Jane NakamachiVICE PRESIDENT,MERCHANDISING PLANNING AND STRATEGY

CANADIAN TIRE RETAIL

Food for Thought: What All Retailers Can Learn from the Myths and Triumphs of Online Grocery


Digital &Ecommerce


Do people actually order “fresh” produce online? Will aging boomers consider switching their regular trip to the grocery store for an online service? Does ordering grocery online mean a price premium will be charged on the foods ordered? Can food retailers ever make money? Online grocery is expected to grow at an 18-21% CAGR over the next five years. With such an impressive increase, grocery is uniquely able to understand the details of how customers buy online.

In this session, gain insights on the strategies, capabilities and tactics that have been successfully used in grocery in both the US and other markets and understand how these learnings can be applied to your industry in Canada.

Randy BurtPARTNER

A.T. KEARNEY CONSUMER AND RETAIL PRACTICE

Vishwa ChandraVICE PRESIDENT, RETAIL ACCOUNTS

INSTACART


11:40 am – 12:10 pm

Practicing Sustainability: Leading the Movement

Main Session Hall Merchant Digital &Ecommerce IndependentRetailerOperationsGrocery Marketing Merchant Digital &Ecommerce IndependentRetailerOperationsGrocery Marketing

What does sustainability mean to your organization? How does it impact the way your customers shop your stores and make decisions on what they buy? Learn how the various cutting edge programs and strategies these senior retail leaders are implementing are changing expectations.

Sponsored by

MODERATOR

Joe ZenobioEXECUTIVE DIRECTOR

CALL2RECYCLE CANADA

PANELISTS

Steve MatyasPRESIDENT

STAPLES CANADA

Stefan SjöstrandPRESIDENT

IKEA CANADA

12:10 pm – 1:40 pm

Lunch & Networking

Networking Hall

12:20 pm – 12:40 pm

Lunch & Learn Session #1: Grocery Shopping Simplified: The Making of the New IGA Mobile App

Concurrent Theatre A MerchantDigital &


RetailerOperationsGrocery Marketing MerchantDigital &



Following the launch of its new iga.net corporate website and eCommerce platform, Sobeys wanted to continue innovating and offer added-value services to its clients. The company aimed at providing its customers with mobile-driven features that would assist them during their pre-shopping activities and enrich their in-store shopping experience. Sobeys chose to develop a new user-friendly IGA mobile app available on both iOS and Android platforms. From scanning products to browsing through a personalized flyer based on user behaviour, the new app offers enhanced personalization to IGA customers. In this session, hear about the creation process of the IGA mobile application and share their insights on how to successfully lead a digital project of this scope.

Sponsored by

Judith BlackburnMANAGER, DIGITAL COMMUNICATIONS

SOBEYS QUÉBEC

Simon AudetPARTNER & VICE PRESIDENT STRATEGIC ALLIANCES

MIREGO

12:45 pm – 1:15 pm

Lunch and Learn Session #2: The Most Important Decision a Retail CMO Will Ever Make


Digital &Ecommerce


Among the many strategic decisions a CMO has to make, there’s one that trumps them all. A great retail brand isn’t just about what you sell — it’s about what you stand for. Learn how a compelling Brand Purpose attracts consumers, meaningfully separates you from your competitors, and dictates your retail brand strategy. Leverage this simple principle of great brands to drive your business.

Sponsored by

Dom CarusoPRESIDENT & CEO

BBDO CANADA

Program Sponsor:20

1:40 pm – 2:10 pm

Tectonic Shifts in European Grocery Retail: Innovation Lessons for Canada


Digital &Ecommerce


Discounters and online formats have disrupted European’s grocery retail markets. After almost 15 years of “maturity”, these new players have transformed individual markets and are an emerging pan-European force. Grocery retail experts Oliver Wyman provide their views on the key questions surrounding anticipated break throughs and who will emerge victorious and illustrate parallels to the Canadian retail landscape.

James BacosMANAGING PARTNER, RETAIL AND CONSUMER GOODS PRACTICE

OLIVER WYMAN GERMANY

Fred Thomas-DupuisPARTNER, RETAIL AND CONSUMER GOODS PRACTICE

OLIVER WYMAN CANADA

2:10 pm – 2:40 pm

T&T Supermarket: Insights Into the Ethnic Consumer

MerchantDigital &



The Canadian palate continues to develop as it is influenced by the many cultures that live in Canada. Whether you are Asian or an Asian cuisine enthusiast, T&T Supermarket has become the place to shop for authentic Asian fresh food. Tina Lee will share the T&T Supermarket success story, insights into the Chinese Canadian consumer, and tips on how to stay fresh and relevant as the needs of your customer base change.

Tina LeeCEO

T & T SUPERMARKET

2:40 pm – 3:25 pm

The eCommerce Grocery Impact & Implications for Retail


Digital &Ecommerce


In this fast-paced overview of global trends and local implications, you’ll hear how shoppers’ changing preferences and evolving competitive dynamics are driving online grocery. Mobile is having an impact in online grocery trial, adoption, and loyalty and this is driving new innovations and game changing digital enhancements. Click-and-collect, delivery, and other emerging online grocery models are still in their relative infancy, and the immediate lessons learned from these models are uncovering valuable insights for both retailers and suppliers.

HOST

Keith AndersonVICE PRESIDENT, STRATEGY & INSIGHTS

PROFITERO

A Fireside Chat with:

Simon RodrigueSENIOR VICE PRESIDENT ECOMMERCE

WALMART CANADA

3:25 pm – 3:35 pm

Conference Closing Remarks

4:00 pm – 5:00 pm

Canadian Grand Prix New Product Awards Cocktail Reception

5:00 pm – 8:30 pm

Canadian Grand Prix New Product Awards Gala

Now in its 23rd year, the Canadian Grand Prix New Product Awards™ is an annual program that celebrates new products in food, non-food and private-label categories. This awards program provides a unique opportunity for entrants to showcase their new products to a jury of industry experts and to be recognized by their peers.

The Canadian Grand Prix New Product Awards™ encourage new product development and innovation – which are vital to the continued growth of Canada’s consumer products industry.

HOST

Ben MulroneyPROFESSIONAL EMCEE AND ANCHOR

CTV’S ETALK

Program Sponsor:22

SPEAKERSKeith AndersonVICE PRESIDENT, STRATEGY & [email protected] @Profitero

Keith Anderson is Vice President, Strategy & Insights, for Profitero, a VC-backed global provider of ecommerce intelligence for retailers and brands. An industry analyst and trusted advisor for global retailers and brand owners, Keith’s insights on technology and retail have been featured in the Financial Times, Re/Code, the Wall Street Journal, Forbes Magazine, Shopper Marketing Magazine and more. He has been a featured speaker at events hosted by the Retail Council of Canada, Food & Consumer Products of Canada, Canadian Office Products Association, Shopper Marketing Expo, and other retail, technology, and media events.

Simon AudetPARTNER & VICE PRESIDENT, STRATEGIC [email protected]

Simon Audet has over 15 years’ experience in the high-tech sector and in digital product development. Prior to founding Mirego, he worked as a software developer and architect at various word-class companies, including Taleo and Copernic. At Mirego, Simon supports clients in seizing the numerous opportunities mobile can bring to their industry. He led the digital revolution of many Mirego retail partners such as Rona, Aldo and Sobeys-IGA.

James BacosMANAGING PARTNER, RETAIL AND CONSUMER GOODS PRACTICEOLIVER WYMAN [email protected]

James Bacos is Managing Partner of the Retail and Consumer Goods Practice of Oliver Wyman globally. In a career spanning almost three decades, he has advised the leaders of many of the world’s largest consumer-driven organizations on strategy, as well as operational and organizational excellence. James has an undergraduate degree in Economics from the University of Lund, Sweden and an M.Sc. from the Sloan School at the Massachusetts Institute of Technology. James is a frequent speaker on the topic of disruptive change. He is based in Munich, Germany.

Jennifer BairdPRESIDENTSTITCH IT CLOTHING [email protected]_It

Jennifer Baird, President of Stitch It Clothing Alterations, heads the only national alterations company in North America. Jennifer and the entire team at Stitch It are committed to their ethos to make people look and feel great in their clothes! Jennifer’s professional career with Stitch It began as a part time associate in London, Ontario, where she worked while finishing her degree at King’s College University. Following graduation, she began working her way through the company ranks and assumed the role of Director of Operations in 2009, which was a direct result of the energy and enthusiasm she invested into Stitch It. In June of 2012, Jennifer was appointed president, following in the footsteps of her father and founder of Stitch It, Alain Baird. Growing up in her family business, Stitch It has always been part of her life and she is now leading the company into its next phase of successful growth. Residing in Hamilton, Jennifer is actively involved in her community. She was a founding member of both CLIC (a young professionals group created for the Art Gallery of Hamilton) and FUSE (a young professionals group created for the Hamilton Health Sciences Foundation).

Raif BarbarosVP TECHNOLOGYLOBLAWS [email protected] @Raif

Raif currently heads up technology at Loblaw Digital - the team responsible for digital and e-commerce at Canada’s largest retailer. Prior to Loblaw, he spent his career as founder or CTO of venture backed startups in Silicon Valley and Toronto, 3 of which were acquired and 2 reached millions of users. He also had a tenure at a seed-stage VC firm in San Francisco where he cut his teeth on the startup ecosystem. He holds an MBA from UC Berkeley, and B.Sc. in Computer Science & Mathematics from Queen’s University.

Rick Bettencourt VICE PRESIDENT, CORPORATE MERCHANDISE, SALES AND MARKETING NINE WEST [email protected]

Operating as chief merchant, Rick Bettencourt strategically leads the recently acquired company through organizational changes, while retaining talent and driving results with a positive outlook. An industry senior executive with a twenty-year track record of successful strategic and tactical leadership within the fashion industry. Rick leads five divisions for Nine West Canada, including E-Commerce and is responsible for driving positive sales growth through diverse product assortments and comprehensive marketing campaigns. Prior to NWC, Rick founded The Academy Showroom Inc. and held several senior roles with luxury fashion retailer Holt Renfrew.

Judith BlackburnMANAGER, DIGITAL COMMUNICATIONSSOBEYS QUÉ[email protected]

Judith Blackburn joined Sobeys Québec in November 2015 as Manager of Digital Communications, responsible for digital strategies and activities for the Québec division. Since joining the team, she has worked on the launch of the new IGA mobile application in partnership with the Mirego agency. Judith has 15 years of experience in the digital marketing world, starting as a web developer in 2001 and now managing a team of passionate e-commerce experts, social and content specialists, and email marketers. Prior to Sobeys, Judith worked at Reitmans Inc as an e-commerce specialist for the Addition Elle banner where she worked closely with the marketing team to deliver successful digital campaigns. She also worked at Cirque du Soleil for 9 years managing digital marketing projects that included the launch of touring shows, corporate websites, marketing campaigns, and more.


Diane J. BriseboisPRESIDENT & CEORETAIL COUNCIL OF [email protected]overetail @RetailCouncil

Diane J. Brisebois, CAE, is the President and Chief Executive Officer of Retail Council of Canada (RCC). She oversees the largest retail association in Canada serving over 45,000 retail establishments including independent merchants, chain stores, mass merchants, big box and online retailers. RCC’s membership covers all segments of the retail market including general merchandise, grocery and pharmacy. Diane joined RCC as its President and CEO in January 1995. Diane has held CEO positions in the not-for-profit sector representing various industries for the past 35 years. Diane has and continues to serve on a variety of Boards across North America. Ms. Brisebois is Immediate Past Chair of the Fair Factory Clearinghouse (FFC), an organization established to enable collaboration between vendors and retailers in assessing and improving workplace conditions globally. Ms. Brisebois is also the Immediate Past Chair and a member of the Executive Committee of the Forum of International Retail Association Executives (FIRAE) which represents retail associations from more than 30 countries brought together to collaborate on issues affecting the retail sector globally. Ms. Brisebois also served for many years on the Board of Covenant House Toronto, on the Board and as Chairman of the Traffic Injury Research Foundation and on the Board and as Chairman of the Canadian Society of Association Executives.

Rick BrownEXECUTIVE DIRECTOR, FASHION, PRESTIGE BEAUTY, AND SOLUTIONSTHE NPD [email protected]

Rick Brown leads The NPD Group’s Fashion and Beauty practices in Canada and also oversees the company’s growing portfolio of customized Solutions services. He joined NPD in 2007 and brings with him 12 years of market research experience. Rick offers NPD’s clients innovative and tailored approaches that provide actionable insights to resolve business issues and identify market opportunities. Rick holds a Ph.D. in Social Psychology from the University of Toronto.

Steve BuorsCEO & CO-FOUNDERRESHIFT [email protected] @SteveBuors

Steve Buors is a leading authority on digital marketing for multi-location businesses. He works with national and international brands to develop inventive strategies using existing and emerging technologies to find new customers, increase sales, and combine the best of national brand strength with local relevance. Steve is CEO and co-founder of Reshift Media, a full-service digital agency that specializes in developing and implementing industry-leading social media, search and website/mobile strategies to enable brands to achieve tangible business results. Reshift Media often collaborates with other advertising agencies to develop, implement and manage digital strategies that amplify existing media campaigns.

Randy BurtPARTNER A.T. KEARNEY CONSUMER AND RETAIL [email protected]

Randy Burt is a Partner in the Consumer and Retail Practice at A.T. Kearney, a global management consulting firm with 61 offices in over 40 countries. He has over 17 years of industry and consulting experience focused on food retailing, food manufacturing, and consumer packaged goods (CPG). Randy’s work with food retailers and CPG manufacturers focuses on retail and channel strategy, merchandising and trade promotion optimization, supply chain, procurement, and ecommerce. He is a regular speaker and author on food, online grocery, and analytics. Randy also spent five years with the Nielsen Company leading consumer market research functions.

Dom CarusoPRESIDENT & CEOBBDO [email protected]

Over his career Dom has garnered 3 Agency of the Year titles and more than 10 Gold Cassies awards for effectiveness. But the numbers he values most are how employees rate the agency itself. Dom understands it’s a talent business. That’s why his focus is to create the environment that attracts, retains and inspires the best people to work at BBDO. Dom returns to BBDO after 4 years at Leo Burnett where he helped the agency significantly grow and consistently rank amongst the top agencies in Canada for creativity, effectiveness and employee engagement. Dom brings an uncommon background to his role at BBDO --- he’s come through the ranks as a strategic planner. While the nature of communications continues to evolve, Dom believes that today, more than ever, insight and strategy is the crucial foundation for outstanding creative work. Most people don’t think about how well they’d do if an actual zombie apocalypse ever happened. Dom does. He thinks he’d do ok.

Program Sponsor:24

Drew CashmoreSENIOR DIRECTOR OF DIGITAL [email protected] @DrewCashmore

Drew leads the Walmart Media Group Canada, the country’s largest shopper intent driven advertising platform. Prior to launching Walmart Media Group, Drew was the Senior Director of Digital Marketing and Customer Acquisition for Walmart Canada with a broad portfolio including digital signage, mobile advertising and customer acquisition through search, display, affiliates and e-mail marketing.

Over the past six years, Drew has held increasingly senior positions at Walmart overseeing the development of a shopper marketing platform, creating an in-house digital strategy and buying group, and playing an instrumental role in the launch of the company’s e-commerce website, walmart.ca. In 2013, Marketing Magazine recognized Drew as one of Marketing Magazine’s Top 30 Under 30. Previous to joining Walmart, Drew helped develop ad monetization platforms and new consumer experiences at MySpace Canada and JumpTV Inc.

Vishwa ChandraVICE PRESIDENT, RETAIL [email protected]

Vishwa Chandra is a member of the executive team at Instacart currently serving as VP of Retail. In this role, Vishwa is responsible for partnering with new retailers on the platform and working with our 100+ retailers to expand into new markets and grow sales. Prior to Instacart, Vishwa was a partner with A.T. Kearney where over 12 years he worked with leading retailers and consumer products companies with a focus on Merchandising and Supply Chain Operations.

Marina ChernyakHEAD OF RETAIL MERCHANT SALES AND SOLUTIONSVISA [email protected] @VisaCheckout

Marina Chernyak leads the Retail and Ecommerce verticals at Visa – Canada’s leading payment brand. Marina serves as the face of Visa to many top merchants in Canada, with responsibility for building relationships and partnerships while driving Visa’s digital agenda with the continued convergence of eCommerce and mobile technologies in Canada. Prior to her current role, Marina led the partnership marketing team at Visa including the merchant activation for the 2010 Olympics in Vancouver. Marina also held roles in acceptance strategy and market development. Before joining Visa, Marina worked in Corporate Communications and Corporate Marketing at Bank of Montreal.

Scott ChoSENIOR VICE-PRESIDENT, HUMAN-CENTERED INNOVATIONLEGER @leger360 @PlanetCho

Scott is a senior member of Leger Marketing’s consulting team, providing high-level strategic advice and client services. With 20 years of experience in marketing research and advertising, he brings an extensive North American experience advising and managing projects for consumer electronics and retail clients. Scott currently serves in an advisor role to Leger’s Consumer Insights team and its clients. In the past, Scott has been involved with the Marketing Magazine’s Working Knowledge sessions and the Innovation Summit held at Schulich School of Business as well as being the local spokesperson for the Consumer’s Choice Award, an award given to local businesses for business excellence.

Dax DasilvaFOUNDER & CEOLIGHTSPEEDFOUNDERNEVER [email protected]_dasilva @LightspeedHQ

Dax Dasilva is the creative mind behind Lightspeed’s suite of retail, hospitality and eCommerce tools. Seeing the technological evolution of how people live, work and shop, and the need in the market for cloud-based business platforms, he was ahead of the curve when he launched Lightspeed in 2005. Under Dax’s leadership, Lightspeed provides industry-leading omnichannel commerce tools that enable more than 36,000 small and medium-sized businesses worldwide to thrive. His vision of blending the best of the digital and physical worlds continues to guide the company today. In 2015, Dax also founded Never Apart, a non-profit organization that brings about social change and spiritual awareness through cultural programming.

Terry DavisCEOHOME HARDWARE STORES [email protected]_hardware

Terry Davis is presently Chief Executive Officer at Home Hardware Stores Limited, the company where he has been happily employed and challenged in various roles since starting as a warehouse worker in 1970. Home Hardware has over 1,000 stores in every corner of the country, with retail sales of $5.8 billion, served by four regional Distribution Centres. In 2012 Terry was featured on the Season 2 premiere episode of Undercover Boss Canada, an experience that he enjoyed immensely.


Monique DuquetteCUSTOMER INTELLIGENCE LEADSAS [email protected]

Monique Duquette is the Customer Intelligence Practice Lead for SAS Canada. In this role, Monique bridges her inner creative, with her passion for marketing and her inner ‘geek’ to help marketing organizations elevate their marketing with decisiveness and agility. With over a decade of experience in the design and delivery of integrated marketing systems, Monique brings world-class talent and expertise at mapping marketing technology to address the inherent challenges in brand planning, managing marketing financials, creative development and agency collaboration. Monique has consulted with some of the world’s leading brands such as Bank of America, Kraft Foods & Mondelez, P&G, Warner Bros., and Viacom in the areas of integrated marketing management, marketing operations management and digital asset management. Prior to consulting, Monique held several marketing roles where she experienced first-hand, the pain of everyday marketers struggling to gain real-time insights into their business, while striving to achieve the levels of accountability required of the modern marketer. It is her background in the ‘trenches’ that fires her passion for helping marketers break-free from the confines of manual management, leverage technology the right way and help them extract value from their technology investments.

Laine FergusonVICE PRESIDENT, RETAILTHE BODY [email protected]

Laine Ferguson’s retail career is emblematic of having done it all from the ground up. She began on the shop floor while still a teenager. From there, she transitioned to assistant manager then manager of a store. Then, she segued into advertising at the pioneering retail firm, Saffer, Cravit & Freedman. One notable client was the venerable retail chain formerly known as Dylex. Laine jumped to the client side where she managed the marketing for Big Steel. After which, Laine had stints with Loomis & Toles, The Printing House and Estée Lauder—each came with increasing levels of responsibility and accountability—before coming to work for The Body Shop. Her career at The Body Shop has been personally and professionally transformational and included a 5-year stint at the global HQ in Littlehampton, UK. While in the UK and since returning to Canada, Laine has been responsible for aiding in the revitalization of both markets. She has also been hands-on in the shop refit and the overall transformation of the business, enlivening the brand.

Andrea FiedererEXECUTIVE VICE PRESIDENT & CHIEF MARKETING OFFICERGOEASY [email protected]

Andrea Fiederer is Executive Vice President and CMO of goeasy Ltd., a company that helps improve the lives of everyday Canadians through its lease-to-own business unit, easyhome, and through its alternative financial services business unit, easyfinanical, which offers personal loans. Andrea’s background includes a broad range of business experience acquired in both management consulting having worked at BearingPoint, and through a variety of marketing roles that span the past 15 years. Over that time, Andrea has held progressively senior roles at some of Canada’s top organizations including TELUS, XM Satellite Radio and more recently Mobilicity. Andrea has a passion for the customer and developing great brands and innovative marketing campaigns while leading teams to do amazing things. In addition to Andrea’s Executive leadership role, she is also responsible for founding goeasy’s Women in Leadership program designed to help grow and develop female talent within the organization through mentorship, learning and support. Andrea holds a Master of Business Degree from the Schulich School of Business and a Bachelor of Commerce Degree from McGill University.

Patrick FitzgeraldEXECUTIVE VICE [email protected]_Retail

Often the man behind the scenes, Patrick is in incredibly valuable member of our founding team thanks to his knack for bringing a sense of order to chaos. Driven by his passion to “organize the world”, Patrick is responsible for Marketing, Customer Support, and various aspects of our Operations functions.

Patrick has over 15 years of broad experience in various high tech fields including Telecom, Data Networking and Cloud Computing. Patrick has held a variety of sales, operations and marketing leadership roles for established as well as start-up companies including Metaswitch, AppTrigger, Siemens, Efficient Networks and Compaq. Patrick holds a BS in Political Science from the University of North Texas.

Grant FroeseCHIEF OPERATING OFFICERLOBLAW COMPANIES [email protected]

Grant Froese is Chief Operating Officer for Loblaw Companies Limited, since July 2014. In his role, Grant is responsible for the operating performance of the Market, Discount and Emerging Business divisions, as well as the division support functions of Control Brands, Home and General Merchandise, e-Commerce, Off-Shore Procurement, Quality Assurance and Loss Prevention. Grant’s primary focus is on maintaining trading stability across the Company’s food businesses. Grant joined Loblaw in 1978 as a store colleague, and has become a proven merchant and operator with a strong record of delivering results. He has held various category and leadership positions within the organization, including Chief Administrative Officer; EVP, Western Market; EVP, Merchandising; and EVP, Discount Division.

Program Sponsor:26

Nicolas GaudreauCHIEF MARKETING OFFICERGROUPE [email protected] @NickGaudreau

Nicolas Gaudreau is the Chief Marketing Officer at Groupe Dynamite, overseeing the growth of both Dynamite and Garage banners. His overarching focus is to implement a customer-centric omni-channel strategy. Nicolas is a Canadian digital executive, entrepreneur and lecturer, known for his track record for driving digital transformations. His past professional experiences include Sympatico, Bell and Yellow Pages. Gaudreau holds an B.Eng and a MBA from INSEAD, France. His current fields of research are in the area of mobile commerce and social shopping.

Kevin GraffPRESIDENTGRAFF [email protected]

Kevin Graff is the President of Graff Retail, based in Toronto, Ontario. Since 1988, Graff Retail has specialized in working with retailers around the globe to increase their revenue through improved staff performance. For 27 years they have had the privilege of working with many of world’s best and brightest retailers. Kevin is widely respected as one of North America’s best retail speakers and trainers and was recently chosen as one of the Top 50 Retail Influencers. His principle belief is that retailers are losing too many sales each day in their stores that they should be capturing. Kevin’s approach to store operations and his intense focus on real, bottom-line issues continually produce outstanding results. In fact, work he has completed for his retail clients has captured the Retail Council of Canada’s Award for Best Employee Development Programs on six separate occasions. Kevin is also the creator of Graff Retail TV, the retail community’s leading source of online sales and management training. Since being launched in 2008, Graff Retail TV has provided thousands of sales associates and store management teams with the skills they need to succeed.

Jennifer GrimmOWNERLUX BEAUTY [email protected]_luxbeauty @LUXBeautyBtqYEG

Jennifer Grimm has 15 years of retail expertise as the owner and CVO of LUX Beauty Boutique, an independent specialty store selling high-end, selectively distributed cosmetic brands in Edmonton, Canada. A born entrepreneur, Jennifer is passionate about all matters of retail, from business strategy to store design, which culminates in creating an exceptional customer experience. Always innovating, she and her team have built sales per square foot to three times industry average, and are actively expanding to omni-channel commerce in multiple store locations. Jennifer graduated from the University of Alberta with a degree in Business Commerce.

Graham HillierVICE PRESIDENTCOSTCO [email protected]

Graham Hillier is presently Vice President at Costco Canada and oversees the Ecommerce Division, Costco.ca, a role he has been in since 2007. Costco Canada serves more than 12 million members across Canada, and is one of the nation’s largest retailers. Costco.ca is now one of Canada’s largest and fastest growing online retailers. Graham studied at College Militaire Royal and Bishop’s University graduating in 1982 with a BBA degree with a double major in Accounting and Human Resources. He then started his retail career at Zellers and spent 11 years in various store, buying and marketing positions before joining Costco in 1994. He was promoted to AGMM at Costco in 2001, in charge of Seasonal, Hardware, HABA, and Sporting Goods. Graham has participated as a judge for RCC’s Excellence in Retailing Awards as well as a member of the “Jury du Concours provincial ARISTA” since 2014.

Peter HousleyCHIEF MARKETING OFFICERINDOCHINO APPAREL [email protected]

Peter Housley is the Chief Marketing Officer at Indochino Apparel Inc. Indochino is at the forefront of a global suit revolution that is seeing more and more men suiting up once again. Indochino offers suits and shirts that are completely customizable and tailor made to the wearer’s personal measurements, all at an incredible value. Indochino’s omni-channel experience allows men to order their made-to-measure clothing online, via mobile or in person at Indochino showrooms, now open in Toronto, Vancouver, New York, San Francisco, Philadelphia and Boston. A senior executive with President, CEO and CMO experience including retail, hospitality, digital pure play, and consumer goods industries. Peter served as Chief Executive Officer and Director at Lavalife Inc. from 2000-2003, and returned as President from 2010-2011 to lead a subsequent M&A transition. He also served as President of Milestones Restaurants Inc. from 2006-2009, leading a change vision and delivering record sales and EBITDA results. As CEO of his Interim Management Company he held various Interim C-suite positions from 2009-2013.

Bob IansonCO-OWNERHEIRLOOM [email protected] @HeirloomLinens

Bob Ianson, along with his wife Joan, are the owners of Heirloom Linens in Victoria. The company was founded in 1995 and has grown to be a respected bedding and bath retailer. Customer focused with both a bricks and mortar location and a strong online presence. Bob spent 15 years with Woodward’s Department Stores and then Pacific Linen before returning to Victoria to launch Heirloom Linens. The company just celebrated their 20th Anniversary. Heirloom Linens is well thought of in the community - “We only sound expensive!”


Joe JackmanCEO JACKMAN [email protected]

By profession, Joe Jackman is a reinventionist, a believer in and a practitioner of rapid business and brand reinvention. As the founder and CEO of Jackman Reinvents, Joe has pioneered an efficient and unique business model built on the need for speed and has proven its effectiveness many times over. In doing so, he has earned an international reputation for helping businesses facing decline get back to growth and relevance in record time. As specialists in reinvention, Joe and his team collaborate with executive teams to harmonize their business and brand strategies, rally entire organizations to champion change, and systematically align all aspects of brand and customer experience: image, stores, websites and mobile platforms, social media and marketing communications, unique products and private brands, and, most importantly, the hearts and minds of employees. There is nothing as powerful as a community of people united in purpose and focused on a clear outcome, marching forward together and boldly creating the future.

Dr. Ira Kalish CHIEF GLOBAL ECONOMISTDELOITTE TOUCHE TOHMATSU [email protected]

Dr. Ira Kalish is the Chief Global Economist of Deloitte Touche Tohmatsu Ltd. He is a specialist in global economic issues as well as the effects of economic, demographic, and social trends on the global business environment. He has written about the economies of Western Europe, Eastern Europe, Southeast Asia, China, Japan, Mexico and South America, and has also written extensively on global consumer markets. Among Dr. Kalish’s recent publications were the quarterly Global Economic Outlook of which he is the managing editor; the annual Global Powers of Retailing report; China and India: Comparing the World’s Hottest Consumer Markets; China and India: The Reality Beyond the Hype, Budget Deficits: Why All the Fuss, an article in CFO Journal, and Mind The Gap, an article in Deloitte Review on changing income distribution. Dr. Kalish advises Deloitte clients as well as Deloitte’s leadership on economic issues and their impact on business strategy. In addition, he has given numerous presentations to corporations and trade organizations on topics related to the global economy. Dr. Kalish also serves on the BIAC Economic Policy Committee which advises the OECD on macroeconomic policy issues.

Steve KaminskiCHAIRMAN & [email protected]

Steve Kaminski is a serial entrepreneur who is director of 7 companies in the industries of retail, real estate and agriculture that he started or helped to start.

Steve helped create Terra 20 on a really simple idea - to create a one-stop eco store, where you can find sustainable, eco-friendly products in one location. From sustainable fashion to green household supplies to all-natural baby products, terra20 has the largest selection under one roof. This new retail experience is collaborative; terra20 works closely with brand partners as well as you, our customers and ambassadors, to seek out the most environmentally sound, purest and healthiest products that we can find. We have two stores in Ottawa and we are looking to expand across Canada. Find us at terra20.com.

Willy KruhPARTNER GLOBAL CHAIR - CONSUMER MARKETS, PARTNER-IN-CHARGE - HIGH GROWTH MARKETSKPMG LLP, [email protected]_KPMG

Willy Kruh has served as the auditor and advisor to many premier, multinational companies for the past 30 years. He is currently the Global Chair of KPMG’s Consumer Markets practice which serves many of largest international consumer brands in the world within the Retail and FDCG (Food, Drink & Consumer Goods) sectors. As the Partner-in-Charge of KPMG in Canada’s High Growth Markets practice, Willy is also focused on assisting companies with their inbound and outbound investment strategies in the BRIC countries, particularly in India and China. He has substantial experience helping consumer and industrial companies, both public and private, in the areas of mergers and acquisitions, divestitures, initial public offerings, restructuring and transaction services. Willy regularly shares his insights with the media and live audiences on the trends and issues faced by consumer companies, including cross-industry investment and global expansion.

Tina Lee CEOT & T SUPERMARKET [email protected]

Tina Lee is the CEO of T&T Supermarket Inc., Canada’s largest Asian grocery store chain. In her role, Tina is responsible for the operations of T&T Supermarket’s 23 locations and the development and expansion of T&T brand products. With a focus on fresh food and ready to eat meal options, T&T Supermarket strives to provide Asian families and Asian cuisine enthusiasts with authentic flavours in a friendly shopping environment. Prior to her current role at T&T, Tina held various roles in corporate strategy, regional operations, and human resources. Before joining T&T, Tina was a strategy and operations consultant with Deloitte Consulting LLP in Los Angeles.

Marne [email protected]

Marne Levine is Chief Operating Officer of Instagram, a community of more than 400 million who capture and share the world’s moments on the service. She is responsible for helping to scale the company’s business and operations globally. Marne joined Instagram from Facebook, where she served as Vice President of Global Public Policy from 2010 to 2014. In this role, Marne led the company’s global public policy strategy, working with governments and organizations to foster understanding and support for Facebook’s innovative technology. Marne also led the team responsible for developing Facebook’s global policies and programs. Prior to Facebook, Marne served in the Obama Administration as Chief of Staff of the National Economic Council (NEC) at the White House and Special Assistant to the President for Economic Policy. Previously, Marne was Director of Product Management for Revolution Money and Chief of Staff for Harvard University President Larry Summers. Marne began her career in 1993 at the United States Department of Treasury under President Bill Clinton where she held a number of leadership positions.

Program Sponsor:28

Marc MacellaioSENIOR DIRECTOR, CLIENT [email protected] @ThinkPassenger

Marc has spent 15 years of his career in consumer research starting at Mintel International where he helped brands and retailers activate market strategies through consumer and product innovation information allowing them to make informed business decisions. He later moved on to a well known customer satisfaction solution with ForeSee and their ACSI methodology then to a gamification software technology with Bunchball. He has been with Passenger as a Senior Director focused on selling consumer insights, advocacy and voice of customer solutions allowing companies to make swift, efficient and affective decisions to grow their business with current and new customers. Marc has a B.S in Business & Economics from University of Illinois at Champaign-Urbana

Nicholas F. Martire VICE PRESIDENT ALDO GROUP NORTH AMERICA, CALL IT [email protected]_Shoes

Nicholas F. Martire is the Vice President of ALDO Group North America, Call It Spring. Call It Spring is the ALDO Group’s second largest brand with over 1000 stores and points of sale in 43 countries. Nicholas is one of two head merchants at The ALDO Group, leading retail, branded wholesale, omnichannel and 360 degrees of the company’s brand Call it Spring. Prior to that, Nicholas co-founded and headed ALDO Product Services, the wholesale division of the ALDO Group that has led the transformation of the company into an industry-recognized wholesale distributor and third-party sourcing provider of fashion footwear and accessories. Martire’s passion for retail and footwear began while he was working for his father in the slipper trade. He continued developing his expertise in this industry and in 1998 joined global athletic leader, Nike. Martire and the Toronto-based team opened the first international Niketown concept store outside the US. Prior to joining the ALDO Group, Martire spent eight years working at Elan-Polo—one of the industry’s most respected private footwear companies. During his time there, the company rose to become a strategic supplier of footwear to some of Europe’s most prominent retailers, including ASDA, TESCO, Go Sport, and Office.

Steve MatyasPRESIDENTSTAPLES [email protected]

Steve Matyas, President of STAPLES® Canada™/Bureau en GrosMC, joined The Business Depot Ltd. as their first employee in March 1991. During his 23 plus years with the company, Steve served as Vice President, Operations, Human Resources and Store Planning, and Vice President, Sales and Operations before being appointed President of STAPLES Canada/Bureau en Gros in July 2000. Steve’s expertise in store operations has been instrumental in growing the company from the first store to more than 330 stores currently operating throughout Canada. Before joining The Business Depot Ltd., Steve worked for several subsidiaries of Koffler Associates, including Superpharm Ltd., and Shoppers Drug Mart Ltd., where he held a variety of senior executive positions including Field Management, Director of Merchandising, Director of Marketing, Executive Vice President, and Chief Operating Officer. Prior to joining Shoppers Drug Mart, Steve held several senior sales management positions with Abbott Laboratories. In 2003, Mr. Matyas was honoured by the Canadian Institute of Retailing and Services with the Henry Singer Award for exceptional leadership in retailing. In 2007, Steve was inducted into the Retail Council of Canada’s Retail Hall of Fame. In 2008, Mr. Matyas was honoured with the Lifetime Achievement Award by the Canadian Office Products Association. In 2009 the Ontario Special Olympics organization recognized his contributions with its Lifetime Achievement Award, and in 2010 Steve was recognized as the Distinguished Retailer of the Year by the Retail Council of Canada.

Calvin McDonaldPRESIDENT & CEOSEPHORA [email protected]_Sephora @Sephora_Canada

Calvin McDonald is the President and CEO of Sephora Americas, the specialty retailer which has transformed the prestige beauty shopping experience in North America, and is owned by the world-leader in luxury products LVMH. He assumed this role in January 2014, and since that time has worked with the senior team to develop a plan to further increase Sephora’s industry leadership, which centers on a consistently innovative client experience. He previously served as the President and CEO of Sears Canada, restoring it to comparable store sales growth after many years. This followed the 18 years at the Loblaw Companies, Canada’s largest food retailer, known for its highly successful private label products, where he rose to the position of EVP, Marketing for Loblaw Brands & Corporate Strategy and subsequently EVP, Conventional Supermarket Division.


Michael Medline PRESIDENT & CEOCANADIAN [email protected]

A seasoned retail veteran with a passion for innovation, Michael Medline’s career at Canadian Tire has been marked by bold strategic thinking, creative ideas and a steadfast drive to keep the Company on offence. Michael has led many of the Company’s most strategic initiatives, including leading the company’s relationships with its Associate Dealers, the acquisition of Mark’s in 2002, the acquisition of the Forzani Group in 2011, and the acquisition of Pro Hockey Life in 2012. Since assuming the role of CEO, Michael has infused a culture of aggressive innovation at Canadian Tire, one designed to enable the ‘old world’ of retail to rise up to meet the rapidly changing mobile and digital expectations of customers. Michael is spearheading investments in digital across the organization, transforming how the business approaches technology, eCommerce, digital marketing, content creation, and store concepts, with the stated goal of making Canadian Tire Corp. the most innovative retailer in the world. Throughout his 15-year tenure at Canadian Tire, Michael has directly led the operations of many of the Company’s business units, including Petroleum, PartSource and Canadian Tire’s Automotive division, Dealer Relations, FGL Sports and Mark’s. Michael was appointed President of the company in 2013 and became its Chief Executive Officer in 2014. In addition to his corporate leadership roles, Michael is Chairman of the Board of the Retail Council of Canada, a member of the Board of Governors of Canada’s Sports Hall of Fame and Honourary Chair of Canada’s Sports Hall of Fame 2015 Induction Celebrations and a board member of SickKids Foundation. Michael holds an MBA from the College of William and Mary in Virginia, an LL.B. from the University of Toronto, and a BA from the University of Western Ontario.

Marc MetrickPRESIDENTSAKS FIFTH [email protected]_Metrick @saks

Marc J. Metrick was named President of Saks Fifth Avenue in April 2015. A highly accomplished retail industry e

conference program...president of saks fifth avenue, will present how the saks canada stores at...

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