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1st Malaysian-German Sustainable Automotive Mobility Conference 2011

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Conference Report


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Background of the Conference

Sustainable Mobility: 125 years after the invention of the automobile in Germany, the resulting climate change discussion has significantly changed perceptions about sustainability in societies, governments, policy makers and the private sector. The demand to reduce CO2 emissions has gained momentum. A joint contribution by industry, science and politics is required.

When talking about sustainable mobility a picture of an electric car comes usually first in mind. But there is more to it. First, going towards e-mobility is a process with a number of possible intermediate steps, such as hybrid cars or range extended electric vehicles (REEV). Second, it is not only about the car itself but also, for example, about the source of the electricity, which feeds the batteries, or questions of recycling after the life cycle of a vehicle come to an end. Or third, it needs a look at modern traffic systems and concepts.

Keeping the range of solutions in mind - a number of speakers and panelists touched upon issues such as hybrid cars - the focus of the conference was on e-mobility. While the electric automobile is, ideally, an emission-free vehicle, it is equally important to look at the whole energy chain and to provide renewable energy at the charging stations used by an electric vehicle (EV).

Among the important components of successfully implementing EV projects are improvements in battery and cell technology, engine technology, lightweight construction, information and communication technology as well as recycling. However, a standardization of components and technologies, especially those ones connecting interfaces for the EVs to the smart-grid, as well as policy and implementation issues on the municipal, regional and national level with the option for internationalization of these elements, are fundamental for the long-term commercial success of sustainable mobility. And only a sound business model can be a sustainable solution.

Bringing the stakeholders in both countries together and providing them with a platform to exchange information, to interact and to discuss areas of future cooperation in a bilateral setting was the ultimate goal of the conference. The basis was created by taking a look at the developments in Malaysia and in Germany.

In Malaysia: The revised National Automotive Policy (NAP) promotes green technology and has set developments in motion in the area of electric vehicles and related policies and infrastructures as a main agenda item of the Malaysian government. By 2020, 10% of all cars in Malaysia should be


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EVs. In addition, the Ministry of Transport spearheads strategies and working plans towards the reduction of up to 40% in terms of emission intensity of the GDP by 2020. Putrajaya, Malaysia‟s Federal Government Administrative Centre has been earmarked for the implementation of the pilot phase for introducing EVs to Malaysia. The push forward is based on the concept of an intelligent and sustainable city including an emission free public transportation system.

In Germany: Germany is a world leader in the automotive industry as well as in the environmental sector and green technology. This includes policies, technologies and government led national programs in research and development of sustainable mobility. It enables Germany to establish itself as an ideal cooperation partner for the EV initiative of the Malaysian government. Electric Mobility is an important objective on the national agenda in Germany, as illustrated by the government program of the National Platform for Electric Mobility (NPE). The German chancellor just recently announced the goal to have

1,000,000 electric cars on German roads by 2020. Germany has an excellent reputation in Malaysia and can be a role model in green technology, for example for the new Feed-In Tariff Law for Renewable Energy.

At this unique juncture of historical policy change, MGCC organized the 1st Sustainable Mobility Conference on 18th October 2011 in Kuala Lumpur. This Conference proved to be an excellent platform to present current and future technological developments in Malaysia and Germany as well as to explore models and solutions for regulatory frameworks and ways of implementation in both countries. In a dialogue-based approach, the conference brought together all stakeholders involved in the development of strategies, policies, incentives, administrative as well as technical infrastructures and technologies. It created a dialogue on views and experiences during the panel discussions, which were based on presentations and keynote remarks. In addition, coffee and lunch breaks as well as at the networking reception after the close of the conference provided a platform for intensive interaction among the delegates.

The German government supported the conference with a significant contribution from Federal budget funds for the German International Climate Change Initiative.

Program of the Conference

17th October 2011

19.00h EVENING RECEPTION - hosted by the Embassy of the Federal Republic of Germany at the Residence of the German Ambassador

18th October 2011 PROGRAMME

Dr. Philipp Rösler, German

Federal Minister of Economics

and Technology: "Forward-

looking technologies such as

electric mobility are key to the

success of our economy. We want

to be at the forefront of global

efforts in electric mobility. The

guiding principle here is that

competition and the market are

the best drivers of innovation. For

this reason, businesses must bear

the main responsibility

themselves. What our new

government program does is to

put the right framework in place

for this to happen."


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8.00h MORNING COFFEE & REGISTRATION

9.00h WELCOME REMARKS – by Mr. Roland S. Folger, President of the Malaysian-German Chamber of Commerce and Industry, and President & CEO of Mercedes-Benz Malaysia

9.05h KEYNOTE SPEECH – by Dr. Günter Gruber, Ambassador of the Federal Republic of Germany to Malaysia

9.10h KEYNOTE SPEECH – YB Dato‟ Seri Kong Cho Ha, Minister of Transport, Malaysia 9.20h PRESENTATION OF THE MEMENTO TO THE MINISTER / PHOTO SESSION 9.25h GUIDED TOUR OF CAR DISPAYS WITH THE MINISTER 10h PRESS CONFERENCE 10h SESSION 1: PUSHING BOUNDARIES THROUGH INCENTIVES.

How to accommodate a Political Paradigm Shift? Changes in Energy, Transport and Competition Policy.

SPEAKER I: Ravi CK Raman I Senior Principal Assistant Director of the Transport and Equipment Unit for Sectoral Policy and Investment Affairs Division I Ministry of International Trade and Industry (MITI) ‘National Automotive Policy (NAP): Paving the Way for Environment Friendly Vehicles’

SPEAKER II: Ir. Mohamad Bin Dalib I Director of Automotive Engineering, Road Transport Department at the Head Office I Ministry of Transport ‘Acts/Regulations/Rules of the Road Transport in regard to EVs‟

SPEAKER III: Mothi A/L Sk Kothandabhany, Under Secretary, Green Technology Sector I Ministry of Energy, Green Technology and Water ‘Development of the Electrical Vehicle Roadmap’

SPEAKER IV: Mohamed Azrin Mohamed Ali, Head of Research I Tenaga Nasional Berhad Research

Followed by Panel Discussion and Open Floor Discussion Moderated by Mr. M Madani Bin Sahari, CEO, Malaysia Automotive Institute


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12h LUNCH BREAK

13h SESSION 2: THE NEW WAVE. Industrial Trends, Future Objectives and Market Perspectives for OEMs

SPEAKER I: Dato' Zainuddin Che Din, Board Project Director of Green Tech Department I PROTON Holdings Bhd. ‘PROTON Vehicle Electrification Development’

SPEAKER II: Glenn Schmidt, Head of Planning and Steering Governmental Affairs I BMW AG ‘Leading (E) Mobility Into a New Era’

SPEAKER III: Wolfgang E. Huppenbauer, President & CEO I Daimler South East Asia Pte. Ltd. ‘Perspectives from the Market: Daimler’s e-Mobility Strategy in the Electrification of Singapore’

Speaker IV: Gabriele Theuerkauf, Director of Planning and Strategy I Volkswagen Group Malaysia ‘Electric Mobility – Change and Competitiveness in the International Automobile Sector’ Followed by Open Panel Discussion and Open Floor session Moderated by Ms Freda Liu, bfm 89.9 – The Business Station

14.30h SESSION 3: THE NEW WAVE. Industrial Trends, Breakthrough Technologies and Future Objectives for Charging Technology

Provider.

SPEAKER I: Mohamed Azrin Mohamed Ali, Head of Research I Tenaga Nasional Berhad Research

SPEAKER II: Anuj Jain, Managing Director Asia Pacific I Bosch Software Innovations Asia

‘Electromobility, Communities, EcoSystem and the Connected Vehicle’

SPEAKER III: Markus Zachmeier, Senior VP of Siemens Mobility Singapore, and Division Cluster Lead ASEAN I Siemens (Singapore)

‘Siemens, e-Mobility of the future and first applications in Singapore’


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SPEAKER IV: Rachib de Matos Zeidam, Manager, Asia Pacific for Engineering Plastics Asia Pacific Market Development I BASF SEA Pte. Ltd. ‘BASF Solutions for Automotive Sustainability’ Followed by Open Panel Discussion and Open Floor Session Moderated by Tan Sri Rainer Althoff, Director, PROTON Holdings Berhad

16h COFFEE BREAK 16.15h SESSION 4: LEARNING FROM BEST PRACTICES. Paving the Way for Sustainable Innovations in Southeast Asia.

SPEAKER I: Jörg Lohr, International Sales I E-Mobility, RWE Effizienz GmbH: Electric Mobility- Finding the right strategy and business model for infrastructure operators

SPEAKER II: Hellmuth Frey, Vice Head ‘Research & Innovation‘ I EnBW Baden-Württemberg AG ‘Electric vehicles in smart grids – Practical experience from EnBW’s project MeRegioMobil’

Followed by Open Panel Discussion and Open Floor Session Moderated by Alexander Stedtfeld, Executive Director, Malaysian-German Chamber of Commerce and Industry.

17.30h CLOSING CEREMONY

18h INFORMAL NETWORKING SESSION


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Speaker and Moderators

SPEAKERS

Dato’ Zainuddin Che Din – PROTON Holdings Berhad

Board Project Director of the Green Tech Department (GTD)

Upon retiring from the aviation business after 30 years in September 2005, Dato‟ Zainuddin was invited to join the Board of Directors of Proton Edar Sdn Bhd and subsequently, the boards of Perusahaan Otomobil Nasional Sdn Bhd (PONSB) and Proton Tanjung Malim Sdn Bhd (PTMSB). In November 2006, Dato Zainuddin also became Chairman of Proton Engineering Research Technology (PERT), a Division of PROTON responsible for R&D for 3 years. A self-confessed technology man, Dato‟ Zainuddin was appointed Board Project Director of the Green Tech Department (GTD) of PROTON in January 2011 with the main objective of driving the development of Green Technology in PROTON.

Ir. Mohamad Bin Dalib - Ministry of Transport (MOT), Malaysia

Director of Automotive Engineering Division and Road Transport Department

Mr. Ir. Mohamad Bin Dalib, Director of Automotive Engineering Division and Road Transport Department of the Malaysian Ministry of Transport, has a degree in Automotive Design and Manufacturer of the University of Sunderland England and is engineer by profession from Board Engineer Malaysia and Institute of Engineer Malaysia. He has been serving the Malaysian government in the area of policy and transport for the many years and was also involved in the establishment of the road transportation map for Malaysia.

Dipl.-Ing. Hellmuth Frey - EnBW Energie Baden-Württemberg AG

Deputy Head of the Research and Innovation department

Hellmuth Frey has a background in electrical engineering from the Technical University of Munich, Germany. Since 1996 he is working with EnBW Energie Baden-Württemberg AG, the third largest energy company in Germany. Mr Frey started with works on batteries, photovoltaics, electrical vehicles and hydrogen technologies. Since 2008, Mr. Frey is Deputy Head of the Research and Innovation department of EnBW, initiating different fuel cell projects. Current projects deal with the development of flexible tariff structures for private customers and the future development of the electricity grid towards a smart grid with all implications resulting for grid regulation and power generation. In this context several projects for the integration of electric vehicles in the smart grid and the installation of

charging infrastructure have been started.


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Wolfgang Erhard Huppenbauer – Daimler South-East Asia

President & CEO

He started his career with then Daimler-Benz in 1980 in training where he was responsible for the Sales & Management Training for European countries. In 1985, in the first of his many international assignments, he joined Mercedes-Benz Australia in Sales, Promotion and Training, before moving to Singapore in 1991. An experienced Asia hand, Mr. Huppenbauer has held a variety of senior management positions for Daimler in region. Most recently he was in Thailand as President & CEO of Mercedes-Benz Thailand in 2006 before returning to Singapore in 2009 as President & CEO of Daimler SEA, where he is responsible for the Singapore market as well as the General Distributor markets in South and South-East Asia.

Anuj Jain – Bosch Software Innovations Asia Pacific

Managing Director

Anuj Jain is responsible for business operations of Bosch Software Innovations for Asia Pacific. Singapore team is responsible for product development, project delivery and after sales support in the areas of e-mobility, Finance solutions and technology platforms. Mr. Jain started his career with a leading Banking Group in India and has since been involved in successfully architecting & developing multiple business operations in Asia. For the last 15 years, he has been involved in software solutions business and has held leadership positions at Oracle Financial Services and Nucleus Software.

Jörg Lohr – RWE Solutions GmbH

Sales Manager Global Sales Network / Development of Business Models

In 2007, after having finished his studies in Strategic Marketing, he stepped into Automotive Industry and became Head of Marketing and Strategy at a consultancy in Stuttgart/ Germany. Since 2008, Jörg Lohr was exclusively working on e-mobility topics and developing Business models for OEM suppliers in the new E-Mobility Business. In 2010 he joined the RWE e-mobility team and he now is responsible for the global Sales Network as well as for the Development of Business Models for the RWE Customers. He also supports Authorities and Utilities as well as infrastructure operators in finding the right technology and modeling Business Cases for their EV infrastructure projects.


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Mohamed Azrin Mohamed Ali – Tenaga Nasional Berhard Research

Head of Research (Green Technology)

He joined Tenaga Nasional Berhad in 1995 and since then he has held several positions in R&D, strategic planning, ICT and managed high-profile project. In 2010, he was appointed Head of Research of the newly created Green Technology Unit addressing the renewable energy and green technology sector. During the Development of the Roadmap for Electric Vehicle Infrastructure for Malaysia, he worked closely with the Malaysian Government and private sector stakeholders to develop the foundation for an electric vehicle program for the country.

Ravi CK Raman – Ministry of International Trade and Industry (MITI), Malaysia

Senior Principal Assistant Director of the Transport and Equipment Unit for Sectoral Policy and Investment Affairs

Since 2010, Ravi CK Raman is the Senior Principal Assistant Director of the Transport and Equipment Unit for Sectoral Policy and Investment Affairs Division of the Malaysian Ministry of International Trade and Industry (MITI). After his graduation in Social Administration in 1997, he worked as a Public Relations Executive with A'Famosa Resort in Malacca, Operations Executive of Metrojaya Berhad and Assistant Secretary of the Development and Procurement Division of Ministry of Education. He joined the Ministry of International Trade and Industry nine years ago as the Assistant Director and Principal Assistant Director of ASEAN Economic Cooperation Division and moved on as the Principal Assistant Director of the Industrial Service Section.

Glenn Schmidt – BMW AG, Munich

Head of Steering Governmental Affairs

In March 2010, Glenn Schmidt was appointed Head of Steering Governmental Affairs at BMW AG, Munich. He has had a long professional tenure with BMW in various capacities including project manager. Schmidt was earlier associated with Horváth & Partners Management Consultants, Munich and Volkswagen AG, Wolfsburg. He holds a Master of Business Administration (MBA) degree from Krannert Graduate School of Management, Purdue University in West Lafayette, USA and General Management Studies, Berlin School of Economics, Berlin and Anglia Polytechnic, Cambridge, UK.


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Mothi A/L Sk Kothandabhany – Ministry of Energy, Green Technology and Water (KeTTHA), Malaysia

Under Secretary of the Green Technology Policy Division

Mr. Mothi A/L Sk Kothandabhany is the Under Secretary of the Green Technology Policy Division of the Ministry of Energy, Green Technology and Water. With more than 25 years of working experience in the Green Technology sector he is one of the top speakers to talk about the development of the Malaysian Electric Infrastructure Roadmap. In prior engagements for the Prime Minister‟s Department, the Ministry of Education as well as for the Public Service Department of Malaysia and the Ministry of Women, Family and Community Development, Mr. Mothi K gained vast experience in different areas of policy.

Markus Zachmeier – Siemens Mobility, Singapore

Senior Vice President

Markus Zachmeier is the Senior Vice President of Siemens Mobility Singapore and the Division Cluster Lead for the ASEAN region. He is responsible for Siemens business of providing transportation and logistics solutions as well as the development of e-mobility concepts in the region. He was involved in the major rail projects in the Asia region such as the implementation of the BTS and MRTA Bangkok, ERL Kuala Lumpur, Metro Kaohsiung, ARL Bangkok, High Speed Line Beijing – Tianjin and the Delhi Airport Link. Furthermore, Mr Zachmeier leads Siemens activities in the promotion of urban mobility solutions and e-mobility concepts in ASEAN cities. He is on the city consultation committees including Bangkok 21, Jakarta 21 and Ho Chi Minh 21 that support city planning for urban sustainability.

Rachib de Matos Zeidam – Engineering Plastics Asia Pacific

Senior Regional Manager, Market Development

Rachib de Matos Zeidam was born in Brazil in 1975. From 1997 to 2001, he mastered in Materials Science (Polymers) at Toyohashi University of Technology, Japan. He spent 9 years in the Application Engineering Group in Japan, supporting Japanese and Asian customers with Computer Aided Engineering Analysis and Metal Replacement Feasibility studies. He led the Application Engineering Group, followed by the Market Development Group in Japan. From 2011, the scope of technical support broadened to the Asia region, supporting the development of plastic automotive parts and also Electrics/Electronics & Universal plastic applications, with customized technical support and marketing for engineering plastics trends.


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MODERATORS

Tan Sri Rainer Althoff – PROTON Holdings Berhad

Director

Tan Sri Rainer Althoff was the President & CEO of Siemens Malaysia Sdn. Bhd. and also the Siemens spokesperson for all Siemens operations and affiliate companies in Malaysia for almost 11 years from 1999 until 2009. He worked for Siemens AG altogether for 41 years. New assignments are: Chairman of Nokia Siemens Networks Sdn Bhd. Malaysia, Managing Director Jatro Pte. Ltd., Singapore, Member of Board of Jatro Waterland, Indonesia, Member of Board of Proton Holdings Bhd., Malaysia, Member of Proton Holdings Bhd. Corporate Audit Committee, Member of International Advisory Panel to the Board of Directors CIMB Bank. In 1999, Rainer Althoff received the prestigious Federal Service Cross (“Bundesverdienstkreuz”) from the President of the Federal Republic of Germany for his immense efforts and achievements to promote and support the German business abroad. In June 2007, he was conferred the unique „Tan Sri‟ title by the King of Malaysia in appreciation to his successful development of Malaysian-German relations. He received the „Life Time Award‟ of Technology Business Review in 2007.

Freda Liu – bfm 89.9 – The Business Station

Journalist

Freda Liu is a producer and presenter on BFM 89.9, Malaysia‟s only business radio station. Hosting Enterprise, she has conducted over two thousand interviews with CEOs and Captains of various industries such as Julian Assange, Marketing Gurus Jack Trout & Al Ries, Dr Stephen Covey, Financial Gurus Robert Kiyosaki and Kim Kiyosaki, Godfather of Mind Maps Tony Buzan and MP Tony Pua. Freda Liu has spent more than a decade in the communications industry with an international public relations consultancy (Edelman PR Worldwide) to working as the Communications Manager for IBM in Malaysia and across Asia Pacific. She is a Certified Professional Coach from Corporate Coach Academy, accredited with International Coach Federation.. She also has a Master Certification in Neuro-

Semantics Neuro Linguistic Programming from the International Society of Neuro Semantics

M Madani Bin Sahari – Malaysia Automotive Institute

Chief Executive Officer

M Madani Bin Sahari is the Chief Executive Officer of the Malaysia Automotive Institute (MAI). He comes with more than 13 years of working experience. In terms of his career, he has renowned for his enthusiasm for his work whereby previously he was the Quality Manager for INOKOM (M) Sdn. Bhd., Senior Manager for PHN INDUSTRY and as Head of Company for HICOM Diecastings Sdn. Bhd. He obtained vast experiences with national and international automotive manufacturers including Proton, Perodua, Honda, Toyota, Renault, Hyundai, Nissan and General Motors in the areas of strategic collaboration, project development and manufacturing.


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Alexander Stedtfeld – Malaysian-German Chamber of Commerce and Industry

Executive Director

Alexander Stedtfeld leads the Malaysian-German Chamber of Commerce and Industry (MGCC) as its Chief Executive Officer since March 2008. The Chamber is the business link between Malaysia and Germany offering a comprehensive range services, custom tailored to the needs of the private sector. MGCC is a highly regarded interlocutor with a strong network amongst governments and their authorities as well as enterprises and business associations in both countries. Among the strategic areas of the Chamber are the promotion of environmental friendly and energy efficient technologies and processes and an education program based on the German vocational dual training concept. Mr. Alexander Stedtfeld believes in identifying and developing business opportunities in a service-

orientated and sustainable way in close cooperation with and through a continuous dialog between all stakeholders, including private sector enterprises, business associations, government institutions and politics.

Proceedings of the Conference

MONDAY, 17 OCTOBER 2011

Reception hosted by the German Embassy at the Residence of the Ambassador of the Federal Republic of Germany to Malaysia

On the occasion of the 1st Malaysian-German Conference on Sustainable Automotive Mobility the German Embassy hosted a reception at the residence of the German Ambassador to Malaysia, Dr. Günter Gruber. Mrs. Christiane Gruber, Officer of Economic Affairs and Protocol and Dr Ernst Röder-Messell, Counselor for Economic, Commercial and Environmental Affairs, represented the Embassy.

Dr. Röder-Messell highlighted in his opening remarks the interest of the German government to encourage cooperation between the countries in sustainable mobility issues as an important contribution to meet the international climate protection targets. Malaysian

From left to right: Mr. P. Kandiah, Director, MGCC, YBhg Tan Sri Dato’ G.S. Gill, Director, MGCC, Dr. Ernst Röder-Messell, Counselor, Economic, Commercial and Environment, German Embassy, Mr. Alexander Stedtfeld, Executive Director, MGCC, Mr. Harald Burchardt, Director, MGCC, Dipl.-Ing. Hellmuth Frey, EnBW Energie Baden-Württemberg AG, Datuk Mohammad Feisol bin Haji Hassan, Director, MGCC

Listening intently to the welcoming remarks; in the picture: Mr. Madani Sahari, CEO, MAI (far left), YBhg Tan Sri Rainer Althoff, Director, Proton (second from right), Dato’ Zainuddin Che Din, Director of the Green Tech (GTD), PROTON (far right)


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German cooperation has a long history and environment related topics have been on the bilateral agenda for many years already.

Mr. Madani, CEO of the Malaysia Automotive Institute, welcomed the initiative by the Malaysian-German Chamber of Commerce and Industry (MGCC) and the support by the German government. The conference will provide an important push in this field bringing corporate and public players together in shaping Malaysia‟s future in sustainable mobility.

Mr. Alexander Stedtfeld, MGCC‟s Executive Director, thanked all partners in making this event possible. In the preparation of the conference the high interest of all in fostering this issue could be clearly seen. He sees the role of the Chamber in providing a platform and the network to drive this future-oriented topic and foresees future activities of the Chamber and the partners to bring electrical vehicle on Malaysian roads.

The networking session with around 40 participants at the Residence of the German Ambassador marked the beginning of this bilateral event. In a relaxed environment, representatives of different industries, ministries and organizations joined the 2-hours exchange and participants could develop networks and spend the evening in interesting discussions.

TUESDAY, 18 OCTOBER 2011

Introduction

During the one-day conference „1st Malaysian-German Sustainable Automotive Mobility‟, 13 international speakers and 4 moderators discussed how to achieve a transformation of the automotive industry and related branches into a sustainable mobility society.

In order to attain this goal, relevant stakeholders such as policy makers, governments representatives, automotive industries, OEM, electricity provider, research organizations etc. came together to discuss key issues in the technological and non-technological development supporting a sustainable transport environment in Malaysia.

Automotive representatives from partners such as BMW AG, PROTON Holdings Berhad, Mercedes-Benz Malaysia, and Volkswagen Group Malaysia met governmental bodies and lobbyists to review their most innovative technologies, practical strategies and objectives for the future.

Welcome remarks by Mr. Roland S. Folger, President, Malaysian-German Chamber of Commerce and Industry and CEO and President of Mercedes-Benz Malaysia)

Keynote address by YB Dato‘ Seri Kong Cho Ha, Minister of Transport


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The participants were updated on current policy standards aiming the implementation of sustainability concepts in Europe and Asia.

Case studies by two major German energy companies, RWE AG and EnBW Baden-Wuerttemberg AG, highlighted most up-to-date market experiences and prospective adaptations for the Southeast Asian market.

The conference focused on three main questions: What is the legal and regulatory framework in Malaysia; What are the latest „smart energy‟ related technological developments –electric vehicles, hybrid cars etc - and market experiences by the main automotive industries; what are the potential alliances to focus on an achievement of a society based on sustainable transport.

The conference was a joint project by the Malaysian-German Chamber of Commerce and Industry (MGCC) and the Malaysia Automotive Institute (MAI). Over 160 participants attended the conference. Prior to the one-day conference, a reception at the Residence of the German Ambassador focused on a networking among the participants, VIPs and international speakers.

Participants came from: Austrian Embassy, BASF S.E.A. Pte. Ltd., BMW Group Malaysia, Delloyd Industries, Kawasaki Motors (Malaysia), Malaysian Automotive Institute, Malaysian Green Technology Corporation, MATRADE, Mercedes-Benz Malaysia, MIDA, MIROS, Ministry of Transport, PERODUA MFG Sdn Bhd, PROTON Holdings Bhd, Q-Cell, Robert Bosch, SIRIM, Suzuki Malaysia Sdn Bhd, Tenaga Nasional Berhad, Volkswagen Group Malaysia, ZF Steerings (M) Sdn Bhd, Bayer Co. (M) Sdn Bhd, KeTTHA.

The speakers at the conference represented a healthy variety of backgrounds and perspectives. Perspectives and assessments came from partnering organizations such as BMW AG, PROTON Holdings Berhad, Mercedes-Benz Malaysia, Volkswagen Group Malaysia as well as representatives from the Malaysian Ministry of International Trade and Industry, Ministry of Transport, Ministry of Energy, Green Tech and Water, and TNB Research.

Display of Car Models in the Exhibition Space of the Sabah Room, Shangri-La Hotel Kuala Lumpur

BMW, Mercedes-Benz, Proton and Volkswagen display on four separate platforms at the back of the auditorium new electric and hybrid vehicles

providing the participants with a glimpse of sustainable mobility.

The exhibits displayed the partnering companies gave some hands-on insight in these future-oriented technologies and sparked and intensive

exchange and many discussions between the delegates while examining the cars. The four companies showcased different approaches, therefore,

covering a broad range of technological approaches.

Delegates at the Conference: A captivated Audience


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BMW ActiveE

With the BMW ActiveE Concept the company introduces

its first fully-electric sports coupé suitable for daily use. It

runs on three seamlessly integrated advanced lithium-

ion batteries that can be quick-charged in just 4-5 hours,

or overnight with any conventional wall socket.

A special heating/cooling system also keeps the

batteries at optimal temperature and maximum

performance, always. All this plus four full-sized seats, a

200-litre boot as well as an ECO PRO Mode that saves

energy with zero fuel consumption and zero emissions.

As long as 40 years ago, BMW engineers turned the

vision of the electric vehicle into reality.

To coincide with the 1972 Olympic Games, they transformed a BMW 1602 into an environmentally friendly escort vehicle

for the marathon race.

Albeit outside the competition, the first BMW with electric drive successfully completed the distance of more than 40

kilometers – and thus displayed that we were on the right track from the very start.

The next milestone was the BMW E1 of 1991. Not only did the study use electricity for emission-free propulsion but also

at that time had BMW Brake Energy Regeneration. This technology in which braking energy is converted into valuable electricity is now included as a

matter of course in almost all BMW models.

However, it was only the development of highly efficient lithium-ion batteries that made a vehicle with the efficiency of the BMW ActiveE possible. It is

part of the tradition of creative and exacting BMW development work and at the same time points the way to a mobile future without emissions.

Explaining the concept to Minister of

Transport, YB Dato’ Seri Kong Cho

Ha: from left to right Mr. Glenn

Schmidt, Head of Planning and

Governmental Affairs, BMW AG, Mr.

Sashi Ambihaipahan, Corporate

Communications Manager, Mr.

Geoffrey Briscoe, Managing

Director, both BMW Group Malaysia


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Mercedes-Benz Smart ForTwo Electric Drive

The smart fortwo electric drive for intelligent urban mobility features everything that makes a smart a smart, but without local emissions (which impact the immediate environment).

The latest generation smart fortwo electric drive is equipped with a 30kW/41hp electric motor, which generates no harmful emissions, is highly efficient and delivers impressive performance.

The battery resides safely within the sandwich floor so that the car‟s roomy interior remains intact.

The intelligently designed two-seater achieves a range of approximately 63 miles (FTP) or 135 kilometers (NEDC), more than enough for city traffic. The battery can be charged at any garage wall box or public charging station as well as any household

socket.

In 2007 the second-generation smart fortwo followed its predecessor with a large-scale trial begins in London with 100 first-generation smart fortwo electric drives. Being environmentally friendly, suitable for everyday use, great fun to drive and easy to operate it immediately created its fan base.

Another two years down the road the smart conquers the Chinese market, where the car is perfectly suited for the increasing number of micro-car customers living in China‟s many cities. This brings the number of countries in which the smart fortwo is available to 41. In November 2009, production of 1,000 second generation smart fortwo electric drive vehicles begins.

On 17 December 2009, the first electric drives are given to customers for the rollout of “e-mobility Berlin.”

Entry of the of the Guest of Honor,

YB Dato’ Seri Kong Cho Ha,

Minister of Transport, to officiate

the conference


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PROTON Exora Range Extender EV

The PROTON Exora Renge Extender EV is a range-extended electric vehicles (REEV) designed to be run mostly by the battery. However, it has a petrol generator to recharge the battery when going on a long drive.

Range extension can be accomplished with either series or parallel hybrid layouts. Series-hybrid vehicles are driven only by electric traction.

Unlike piston internal combustion engines, electric motors are efficient with exceptionally high power-to-weight ratios providing adequate torque over a wide speed range.

Unlike combustion engines electric motors matched to the vehicle do not require a transmission between the engine and wheels shifting torque ratios. Transmissions add weight, bulk and sap power from the engine.

Mechanical automatic shifting transmissions can be very complex. In a series-hybrid system, the combustion engine drives an electric generator instead of directly driving the wheels. The generator provides power for the driving electric motors.

In 2010 Proton's Exora Extended Range Electric Vehicle won the Brighton to London Future Challenge organized by the Royal Automobile Club, which had pit electric, hybrid, and low-emission internal combustion engine passenger cars against each other.

Winners were based on cars with the lowest energy consumption on the 91.2km drive.

Dato’ Zainuddin Che Din, Board Project Director of the Green Tech Department (GTD), PROTON Holdings Bhd, talking to the media on his company’s plan to bring the EVs on Malaysia’s road by 2013

http://en.wikipedia.org/wiki/Power-to-weight_ratio

http://en.wikipedia.org/wiki/Power-to-weight_ratio


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VW Touareg Hybrid

With the introduction of the all-new 2011 Volkswagen Touareg, VW is sending a strong new signal in its drive to go even greener, or “blue-er” in the new terminology of the company.

The Touareg is the automaker's first hybrid and a big step forward for Volkswagen. The Touareg Hybrid is difficult to pick out of an all-Touareg lineup.

Save for hybrid badges on the front and rear the exterior of the vehicle is identical to other variants.

Beneath the hood, however, lies a difference. A 333-horsepower, supercharged 3.0-liter V-6 engine that produces 324 pound-feet of torque.

Mated to the gasoline engine via an automatic dry clutch is a 47-horsepower, 34-kilowatt electric motor that produces 99 pound-feet of torque, bringing the system total to 375 horsepower and 425 pound-feet of torque, making it the most powerful drivetrain offered in the new Touareg.

The Touareg Hybrid's powertrain is controlled by a computer, which also allows the electric motor to fully decouple from the gasoline engine. Thus, the Touareg Hybrid can leave from a stop and operate under EV power up to 31 mph thanks to a 288-volt, 1.7 kilowatt-hour Nickel-Metal Hydride battery.

As the electric motor reaches its limits, the torque converter between it and the transmission begins to slip, allowing the electric motor to spin up and act as a starter for the gasoline engine by closing the dry clutch.

Mr. Ricky Tay, Managing Director, Volkswagen Group Malaysia (left) in conversation with YB Dato’ Seri Kong Cho Ha, Minister of Transport (right)


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The Conference Venue - Sabah Room, Shangri-La Hotel Kuala Lumpur

To adequately showcase the 1st Malaysian-German Conference on Sustainable Mobility the Chamber choose the Shangri-La Hotel Kuala Lumpur with its prime location in the central business district of Kuala Lumpur. The Sabah Room on the lower lobby level with 9,500 square feet of floor space offered enough room for around 200 delegates and the display of the cars. The Shangri-La Hotel Kuala Lumpur is one of only a few venues with the facilities to bring in vehicles into the convention area.

The event venue means much more than merely bringing people together. Equally important is the ability to provide of state-of-the-art events facilities, an established one-stop service specifically designed to make the event smooth

and hassle-free with an attentive and creative team.

Media and Press

Live on ASTRO AWANI, “Sudut Pandang”, 11 October 2011, 10:00 pm

A week prior to the conference ASTRO AWANI conducted a 30-minute life TV session on the conference and e-mobility in Germany with the Executive Director of the MGCC, Mr. Alexander Stedtfeld. Besides informing viewers on the background and the objective of the conference, the session highlighted current developments on e-mobility in Germany including questions of smart cities, renewable energy sources, battery technologies, smart grids, public perceptions and mindsets on environmental issues.

The show took a view on the road map in Germany where the government together with the private sector instituted the National Platform on Electrical Mobility (NPE) to bring all stakeholders together. The NPE secretariat is hosted by the Federal Ministry of Economics and Technology in Berlin and coordinates the activities. Stakeholders include the Federal Ministries of Transport, Environment and Education and Research, municipalities, the civil society and the whole range of industry players up to energy companies and suppliers of base materials such as chemical and

carbon fibers. The holistic approach covers all aspects of policies, regulatory frameworks, technology, implementation and infrastructure. A three tier


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road map with huge private and public investment shall pave the way to 1,000,000 EVs on German roads by the year 2020. Government incentives include tax benefits for the purchase and operation of electric cars or the use of designated lanes and parking spaces. Research also includes questions of new traffic and city mobility concepts or smart city and electricity supply and storage topics.

Press Conference

A press conference in the Perak Room included press representatives of the The Star, New Strait Times, The Edge and Bernama.

Following the opening statements by Mr. Alexander Stedtfeld, YB Datuk Seri Kong Cho Ha, Minister of Transport, Malaysia, Mr. Roland Folger, CEO and President, Mercedes-Benz Malaysia, Dr. Ernst Röder-Messell, Counselor, Economic, Commercial and Environment, German Embassy, the journalists brought up questions related to the partnership between the Malaysian-German Chamber of Commerce and Industry and the Malaysian automotive industry, the introduction of EURO4 diesel and future plans of the Malaysian automotive companies in terms of introducing EVs with the German expertise on board.

The interest of the media was more focused on short term plans by the Malaysian government as well as the state-owned car manufacturer Proton that on the medium and long-term aspects of sustainable automotive mobility. Therefore, issues such as the benefits of a Malaysian-German cooperation in this area, the challenges in providing green electricity for charging the batteries of EVs or new

and future-oriented mobility and energy concepts, such as smart cities or smart grids moved into the background.

Media Attention

On the day before the conference, The Business Times published an article on the 1st Sustainable Automotive Mobility Conference providing its readers with details on the background and objective of the event highlighting the cooperation with the Malaysia Automotive Institute and the featured German and Malaysian speakers as well as the exhibition of hybrid and electric cars. Furthermore, the article pronounced MGCC‟s lauding of the government‟s proposed extension of the import and excise duty exemption for hybrid and electric cars.

Articles on the conference were published on 19 October 2011 in The Edge, The Sun and The Star as well as on 20 October 23, 2011 in the New

At the press conference (from left to right): Mr. Geoffrey Briscoe, Managing Director, BMW Group Malaysia, Mr. Madani Sahari, CEO, Malaysia Automotive Institute, YB Dato‘ Seri Kong Cho Ha, Minister of Transport, Mr. Roland S. Folger, President, MGCC, Mr. Alexander Stedtfeld, Executive Director, MGCC, Dr. Ernst Röder-Messell, Counselor for Economics, Commercial and Environmental Affairs, German Embassy


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Strait Times. While mentioning the conference, most of the press focused on the announcement of PROTON Holding Berhad to commercialize its electric vehicles (SAGA EV and EXORA REEV) in 2013 and the company‟s collaboration with the government on a mechanism to build the

infrastructure for EV charging stations.

The Minister of Transport was misquoted in one article with the statement that automotive companies are not requesting EURO4 diesel in Malaysia and that the petroleum companies are still not ready to make EURO4 diesel available in the country.

This news received irritated feedback from the automotive companies as mentioned in an article in the New Sunday Times published on 23 October 2011, which at the same time pointed out that the Minister had been misquoted. Furthermore, the article highlighted three international trends: petrol hybrids from Japan, clean diesels from Europe and electric cars from China.

While the objective of the conference and its main topics moved were less immediate in the press coverage, the media reaction served to communicate the relevant messages to the stakeholders.

This was not only during the conference but also prior to the event leading to the conference, which saw close coordination and a continued dialogue between the partners, ministries and other parties. In terms of sending the messages to the general public, the conference achieved its so far less ambitious goals.

While it would have been desirable to see a more balanced media attention with less focus on short term issues, the press coverage drew attention to the topic of and developments in e-mobility.

Making the Headlines: 1st Malaysian-German Conference on Sustainable Automotive Mobility, Kuala Lumpur, 18 October 2011


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Session Reports

Session 1 – PUSHING BOUNDARIES THROUGH INCENTIVES

Ravi CK Raman (Senior Principal Assistant, Director of the Transport and Equipment Unit for Sectoral Policy and Investment Affairs, Division / Malaysian Ministry of International Trade and Industry (MITI)), Ir. Mohamad Dalib (Director of Automotive Engineering Division and Road Transport Department of the Malaysian Ministry of Transport), Mothi A/L Sk Kothandabhany (Under Secretary, Green Technology Sector I Ministry of Energy, Green Technology and Water (KeTTHA)) und Mohamed Azrin Mohamed Ali (Head of Research, Tenaga Nasional Berhad Research).

Political and regulatory frameworks need to incentivize a profitable serial output of hybrid and electric cars. In this session, representatives from the different Malaysian ministries involved in pushing forward the sustainable and profitable energy-efficient Road Transport Map presented amendments, objectives and challenges of their strategies. Touching on the Review of the National Automotive Policy (NAP), tax exemptions for EVs and hybrid cars, incentives etc, the governmental bodies highlighted the different ways of putting in place a future competitive environment for the automotive industry as well as for the Malaysian end consumer.

Ravi Raman (MITI) emphasized the National Automotive Policy‟s objectives such as competitiveness for the national automotive industries, promoted Malaysia as an automotive regional hub and as an exporter of vehicle parts and the responsibilities of the government to safeguard interests of the


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consumers. After its review in 2010, 17 new policies covering licensing, duties, incentives, standards and Approved Permits (AP) were introduced. The freeze on issuance of new Manufacturing Licenses (ML) has been lifted also for electric and hybrid vehicles. As at 30 September 2011, 16 applicants for MLs were approved. In contrast to the 2009 Budget, the Budget 2012 includes full tax exemption on import and excise duties for imported CBU hybrid and electric cars until 31 December 2013. Ir. Mohamad Dalib (Ministry of Transport) emphasized on the task of the Ministry to provide the legal structure to allow licensing and registration of EVs under the Road Transport Act (RTA) 1987. In his presentation, he gave a chronological overview of the implementation of the EV roadmap so far. Mothi A/L Sk Kothandabhany (KeTTHA) commented on the Ministry‟s task to draw up a roadmap to develop the EV charging infrastructure in Malaysia. He noted that the high price might be a key market barrier and that the government‟s support and incentives are needed. According to Mothi, at this moment, REEV as marketed by PROTON Holdings Bhd might be the best solution while waiting for the infrastructure and battery to be in place. Furthermore, he emphasized that the government supports area usage of EVs in Malaysia, promotes the personalized usage of EV instead of immediately forcing a replacement of EVs with ICE, invests in research to decrease battery prices or to install EV car rental opportunities and provides tax mechanisms which benefit EV users.

Session 2 – THE NEW WAVE – Trends, Objectives and Market Experiences / OEM

Dato‟ Zainuddin Che Din (PROTON Holdings Bhd, Board Project Director of the Green Tech Department (GTD)), Glenn Schmidt (Head of Planning and Steering Governmental Affairs, BMW AG), Wolfgang E. Huppenbauer (President & CEO of Daimler SEA Pte. Ltd) and Gabriele Theuerkauf (Director, Strategy and Planning, Volkswagen Group Malaysia)

Dato„ Zainuddin Che Din (PROTON Holdings Bhd) informed about the Fleet Test Vehicle (FTV) Program, which includes 200 units of the Exora REEV and 120 units of the Saga EV. PROTON plans to kick off the EV in 2013 commercially. The REEV concept is the company‟s most favorable solution (flexibility to select any other range extender type). He explained that the plug in hybrid was developed to offer the best fuel economy for Malaysian urban environment. The FTV aims to help put PROTON and Malaysia on the world map and to increase the competitiveness with other major automotive manufacturers in terms of green tech innovations. The initial stage was launched on 14 September, 2011, when PROTON handed over a test fleet to the local government, supporting its strategic action plan. However, different challenges such as the cost of technology, infrastructure as well as vehicle ownership and regulatory framework still need to be addressed. Glenn Schmidt (BMW AG) spoke about the concept of e-mobility (EfficientDynamics) within the BMW Group, chances, challenges, next steps and implications. The cooperation with BOSCH SEA and the test bed launched to analyze different EV prototypes (20 units) in Singapore was the topic of Wolfgang Huppenbauer (Daimler SEA). The smart electric drive (ed) project is part of Daimler‟s global EV project. Its business model of long-term or short-term leasing as well as the „Swipe & Go‟ solution seem to be attractive to eco-friendly Singaporeans. Gabriele Theuerkauf (VW Group Malaysia) wrapped up the session with her presentation on the BlueMotion Technologies initiative as part of the company‟s DNA. With the target to make the car safer and greener, its Micro/Mild/Plug-In Hybrids and E-Tractions as part of BlueMotion Technology is the umbrella brand for all technologies and products ready for or near to the production of vehicles that contribute to fuel savings and the reduction of CO2 emissions. The Think Blue concept takes the company a step forward. However, she also emphasized the importance of new business models (product and service package) for the consumer to accept the new technology, which is defined by price worthiness and convenience.


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Session 3 – THE NEW WAVE – ICT and Business Models, Smart Grids

Anuj Jain (Managing Director, Bosch Software Innovations, Asia Pacific), Mohamed Azrin Mohamed Ali (Head of Research, Tenaga Nasional Berhad Research), Markus Zachmeier (Senior VP of Siemens Mobility Singapore, and Division Cluster Lead ASEAN, Siemens) und Rachib de Matos Zeidam (Senior Regional Manager, Market Development, Engineering Plastics Asia Pacific, BASF)

The electrical sector and utility companies joined the panel following the automotive industry. Anuj Jain (Bosch Software Innovations) spoke on potential solutions for charging options (home, work, fleet, commercial and public), charging concepts (conductive, inductive, battery swapping), payment and intersection solutions. Based on their many experiences in different countries, the EcoSystem/e-Mobility core is vital for the success of E-Mobility.

Furthermore, he referred to Asia Pacific as a highly promising geographical space in terms of Charging Infrastructure and EVs. Markus Zachmeier (Siemens Mobility Singapore) focused on the software related solutions made by Siemens, namely AC Wall Box, Swapping Station, AC Satellite Systems, AC Charging Points, AC Park and Charge, DC Charging Systems etc and presented test results in Asia and Europe.

Session 4 – BEST PRACTICES

Jörg Lohr (E-Mobility, RWE Effizienz GmbH) and Hellmuth Frey (Vice Head of the Research and Innovation department of EnBW Energie Baden-Württemberg AG)

The two German representatives highlighted first results of the model projects in Germany enacted by the „National Platform on Electric Mobility‟ (NPE) as well as their companies‟ findings on business models and future business scenarios on an international level. Business Sales Manager Jörg Lohr showcased the activities of RWE AG and the commercial potential of EVs and fuel cell technology based cars, different business models and the potential break even in 2014/2015. Hellmuth Frey (EnBW AG) introduced the model project MeRegioMobil as part of the funding program E-Energy that selected six smart grid projects all over Germany.

The objectives included the utilization of modern ICT for grid integration of EVs via smart charging stations and a residential energy management system, intelligent control of charging phases and energy feeding to the grid, as well as the improvement of acceptance for e-mobility. The project resulted in the design of an intelligent charging management, the successful deployment of the „product‟ MeRegioMobil for E-Mobility charging, billing of public charging processes and the roaming interfaces between EnBW and other partners. However, he also noted the high investment/ operating costs of public charging stations as challenges.

Wrap-up – Main Conclusions of the Conference

Germany has been on the forefront of automotive technologies and Green Tech developments for many years. Current environmental challenges have had an enormous effect on Germany-based industries, spearheading innovative trends and market studies of a society in transformation to an energy-efficient transport and mobility.


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Amendments to the Malaysian Road Transport Act (RTA) and reviews of the National Automotive Policy (NAP) aim to foster a more competitive market for local and international automotive industries. Environmental protection in line with value-added domestic car manufacturing and infrastructure is part of the national transformation plan. Kuala Lumpur as a high-density commercial and transport hub needs to be on the forefront of sustainable transport in Southeast Asia.

The opening of Manufacturing License (ML) for manufacturing and assembling activities in the selected segments particularly for luxury cars and hybrid/electric vehicles will encourage new investments and the expansion of existing investment in the country.

Currently, the hybrid/electric segment is still very new and has the potential to be promoted and developed in the region. With the appropriate incentives offered by the Government, Malaysia would be able to attract OEMs to move their operations to Malaysia. This will be guided and influenced by fiscal incentives, tax exemptions and the registration and licensing of electric cars by the Road Transport Department.

The high number of participants at the „1st Malaysian German Sustainable Automotive Mobility Conference‟ is evidence of the high interest of German and Malaysian automotive industries alike, proving not only a lip service but a focused agenda toward non-fossil fuel options and a paradigm shift in mobility.

The positive comments and feedback of participants and media during and after this initial bilateral event of different stakeholders and the synchronized contributions by policy makers, automotive industries, OEMs, suppliers, research institutes and energy companies signal the relevance. The Malaysian-German Chamber of Commerce and Industry provided an excellent platform to exchange and discuss ideas, visions and experiences in Malaysia as well as in Germany.

The results of questionnaire handed out during the conference suggested a 2nd Sustainable Mobility Conference next year. Proposals included a university involvement, video presentations, more networking sessions, field visits and more space for the display of not only EVs but also motors, inverters, eco tires, telematics, materials or charging technology.

Quality and number of participants are indicators for the need and awareness of Sustainable Automotive Mobility in the Malaysian business environment, which needs a pro-active involvement of the government. MGCC will be able to provide the resources and the network for further events such as a 2nd Conference 2012, workshops/seminars/breakout sessions integrating exchange, discourse, and proposals.

Economic potential, trends and innovative developments in the automotive and chemical industry, battery and software technology need a platform for exchange in Malaysia. It can provide important insights and instruments to decision-makers in Malaysia so that a reduction of CO2 emissions in can be realized and green alliances such as the Copenhagen Agreement will be reached.


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Participants’ Evaluation of the Conference

The participants were issued with feedback forms on various items concerning the conference. The evaluation of 44 replies received show that the overall assessment of the program, organisation, speakers performance and especially the quality of information was very good.

The impact of the 1st Sustainable Automotive Mobility Conference 2011 was based on the originality of this bilateral event bringing together different stakeholders, the exchange of different views, visions, and ideas and the opportunity to push forward prospective decisions and trends.

In additon to the the questionaires, MGCC conducted a number of personal interviews which endorsed the positive feedback on the initiative as such and the recognition of the importance of Sustainable Automotive Mobility. It also brought suggesions for future activities or even a 2nd Sustainable Mobility Conference.

Firstly, participants are interested in a comprehensive circulation of soft copies of the presentations, video material or even a field visit to participating companies. Secondly, the review suggests to open the display not only to automotives but to other components. It was also proposed to open the presentations and panel discussions in order to allow for more interactive discussion, making space to break out sessions and more specialized and technology-oriented panel or podium discussions. This would enable the podium to actively be involved in the discourse of ideas, visions and future programs, and to actively engage with the auditorium. Break out sessions could provide the framework to actively engage in workshops or field visits and to present the results. Finally, the format could include universities, educational institutions or research and development institutions of the private and public sector.

15%

67%

18% Excellent

Very Good

Good

Poor

Very Poor

N/A

Relevance of information

29%

58%

13%

Program

Excellent

Very Good

Good

Poor

29%

55%

13% 3%

Organisation

Excellent

Very Good

Good

Poor

11%

55%

34%

Speakers Performance

Excellent

Very Good

Good

Poor


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