conferences, incentives, and business events conference operators network meeting 1 october 2015
TRANSCRIPT
Conferences, Incentives, and
Business Events
Conference Operators Network Meeting1 October 2015
Tonight
• EDC Presentation (17 August)
o Background
o Who I met
o Themes / Other Considerations
o MBIE - Convention Activity Statistics / Potential for the Coromandel
o What is a Convention Bureau
o Creating a Profile
o Convention Bureau Proposal
o Benefits for the Economy
o Options
• EDC Feedback
Tonight
• Workshop Solutions to Raising the Coromandel’s Profile
• Questions for Conference Operators to Consider
• Coromandel Convention Bureau – Partnership Structure and Funding Model
• Next Steps
Conference, Incentives & Business Events
EDC Presentation – 17 August 2015
Conference Venues
Flaxmill Lodge
Sunlovers Retreat
South Pacific Motel and Conference Centre
Conference / Function RoomsOceans Resort Flight Club Ballroom
Tangiaro Retreat
Corporate Visitors – 2015
Themes
• Conference Ready
• New Venues / Owners
• Few bookings – mid-late April onwards
• Staffing Issues
• Suppliers and Commitment
Lakes Resort
Themes
• Industry Networking / Training
• Peak Period
• Team Building Activities
• Advertising
Puka Park
Unique Coromandel Experience
• ATEED – said:
o 'the people,
o the food,
o the scenery; and
o accommodation were outstanding'.
MBIE Convention Activity – March 2015
MBIE Stats – Potential for Coromandel
• 1,685,291 total delegates – 3 regions
• Target 1% Delegates – 16,852 extra visitors per year
• 1 night, 2 days - $300 per person
• Approximate $5,055,600 extra spend in the Coromandel
MBIE Convention Activity – Events by Size
Other Considerations
• Niche for Every Market
Pauanui Lodge
Pauanui Glades
Other Considerations
• Transport
o Ferry
o Air
o Take the Scenic Route
Convention Bureau
• Non-profit
• Division of RTO or TLA
• Promotes it’s Discover Region
• National and International Profile
• Client Database
• Supports Conference and Event Planners
• Incentive Packages
• Famils
• Membership -v- Brand
Creating a Profile
• Enhance Web Listing
• CINZ Membership
• Qualified Leads / Telemarketing
• Convene / Meetings Trade Shows
• Networking and Marketing
• Famils
• Targeted Advertising
• Dedicated point of contact
Proposal
Benefits for the Economy
• Longer Seasonality = More People = More Spend = More Return
• Keeps locals employed
• Viable businesses open all year round
• More choice for visiting absentee ratepayers
• Utilises conference infrastructure
• Not just a summer destination
• Visiting delegates return for leisure and recreation.
Options to Workshop
• Do nothing
• Separate Platform – Convention Bureau Website
• Increased Level of Service – DC or TCDC
• Joint Venture with ATEED
EDC Feedback
• Coromandel Profile – is it a wider issue?
• Is it a Council responsibility?
• What can conference operators do?
• Who will benefit directly?
Raising the Profile
• Discussion:
What Can Conference Operators do to Help Raise the Coromandel’s
Conference Profile?
Questions to Think About?
• Do conference operators want:
o A conference profile to be created?
o A convention bureau division to be established?
o To become a financial partner?
o TCDC/Destination Coromandel to do nothing?
Partnership Structure
• Tiered Membership Structure
• Who can be a Partner?
• Partner Benefits
• Estimated Budget - $75,000 divided equally between:
Operating Expenditure
50%
Funding Options
To establish a Coromandel Convention Bureau:
•Current Position o100% financial commitment – 25-30 operators
•Potential for EDC to ConsideroMinimum 67% financial commitment – 17-20 operators
Next Steps
• Finalise and send draft Partnership Structure and Funding Proposal
• Your Feedback and Confirmation How You Wish to Proceed – 23 October 2015
• Present to Economic Development Committee to Workshop – 10 November 2015
• Post EDC - Update Conference Operators
Questions?