Conferencing & Enterprise ROI

Randy Knaub

Director of Marketing

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Emerging Conferencing Paradigm: Unlimited, Enterprise-Class, Integrated

Issues to Consider that Impact ROI:

Scope of Functionality

Underlying Architecture

Deployment Model

Integration Capabilities

License Model

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Current Point Solutions

Conferencing: on Every Desktop, like eMail

Scope of Functionality: Single Enterprise Standard

Enterprise-wide Conferencing Standard:

Integrated voice, Web, video conferencing

Integrated PSTN / VoIP audio

Multiple modes (applications) in single platform

Underlying Architecture:Scalable, Robust, Bandwidth Efficient

Distributed Architecture: - Dial locally, conference

globally- Enterprise-class scalability- Automatic reconnection:

overflow, failover

Bandwidth Efficient - Local on-site “multiplexing”

communication software: Single stream between servers

- Upstream efficiency: Voice Activity Detection (VAD) for PCs and phones

• No data transmitted during silence

IC S IC S

ICS

Global Hosted Service

PSTN

Large Branch Office

IC S

Headquarters Office

P B X

IP

Gatew ay

IP

Gatew ay

Phone Switch

ICCIC S

Enterprise WAN

P B X

Deployment Model: Blended On-site / Hosted Deployment

Benefits: Flexibility

Security Integration Bandwidth efficiency Unrivaled cost savings Overflow, fail-over Worldwide coverage Rapid start-up Managed as a single application

Home Office

Phone Only

Small Branch Office

Converged Network

Single Sign-On LDAP / Active Directory

E-mail / Calendaring Portals LMS CRM

Interwise Connect(Open, standards-based API)

Operational Support Systems

Knowledge Repositories

Collaboration

Device Access

User Mgmt/ Security

Business Applications

Real-Time Communication

Infrastructure

Reverse Proxy

Integration Capabilities: Link with Key Infrastructure

Integration Benefits:- Easier Manageability - Higher Security- More Rapid Adoption - Reduced Cost

License Model: Flat Rate Pricing is the Only Model that Scales

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Per Minute

Fixed Price / Unlimited Usage

Named User / Host

Concurrent

Limitations: • Most offerings have

separate per minute fees for audio

• The more you use, the more you pay

• Difficult to manage in a dynamic environment

• External users drive up costs

• Inhibits adoption

Benefits: • Sets Conferencing

Free!• Cost savings• Predictability• Easy to manage• Give it to everyone • Accelerates adoption

& business benefits

OverageCharges

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Enterprise ROI of Conferencing:Enhanced Business Performance, Cost Savings

“ …Collaboration positively impacts an organization's business performance. Overall, 36% of a company's performance was due to its Collaboration Index. This is more than twice the impact of a company's strategic orientation (16%) and more than five times the impact of market and technological turbulence influences (7%).”

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ROI of Unlimited Conferencing: Which Company Would You Rather Be?

Growth Driven From New Users, New Uses:

Sales: demos, training, contract negotiations, channel support

Services: customer deployments

Engineering: global teams, outsourcing

Marketing: lead generation, product launches

Management: all hands meetings

HR: employee training & reviews, EEOC compliance

Finance: budget creation & review, audit, legal

IT: remote support, infrastructure rollout

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Current Point Solutions

Conferencing: on Every Desktop, like eMail