THETHECONFETTICONFETTIPROJECTPROJECT

MOVING FROM MARKETING MOVING FROM MARKETING BLAHBLAH TO MARKETING TO MARKETING YA! YA!

CREATING YOUR OWN SOCIAL MARKETING PRESENCE OFFLINE WHILE

SUPPORTING YOUR SOCIAL MEDIA EFFORTS

ARE YOU A ARE YOU A SPREADERSPREADER??

SPREADER - LET YOUR MESSAGE FLY ON IT’S OWN

OR A OR A SWEEPER?SWEEPER?

• SWEEPER - CONTROLLING YOUR MESSAGE

THETHECONFETTICONFETTIPROJECTPROJECT

• Countdown

• Launch

• Explosion

• Fallout

THE THE COUNTDOWNCOUNTDOWN

THINK IN THINK IN UNIVERSALUNIVERSAL TERMS TERMS

• NOTHING IS UNIMAGINABLE!

• BIGGER IS BETTER!

THETHE COUNTDOWN COUNTDOWN

• Review of current systems– Are they working only for you?

• Now is the time to hash out ideas

• How do your messages spread?

VIRALVIRAL

WORD OFWORD OF MOUTH! MOUTH!

REVIEW REVIEW ANDAND REBUILD REBUILD

• WHAT IS WORKING, WHAT IS NOT

• POLL CURRENT NON CUSTOMERS

• HOW WILL YOU WOW NON CUSTOMERS? SYSTEMIC (CONVENTIONAL) OR ORGANIC (VIRAL AND WOM)

• MAKE IT LOW OR NO COST TO LAUNCH

• ALL IN!

WHAT IS WHAT IS MISSINGMISSING??

• PASSION!!!

• ASK AND OBSERVE!– WHAT ARE YOU NOT DOING

– WHAT WILL YOU DO BETTER THAN THE INDUSTRY

• WHAT IS YOUR STUMBLING BLOCK?

EXAMPLESEXAMPLES

• COMMUNITY INVOLVEMENT

• STRATEGIC ALLIANCES

• GIFTS TO CUSTOMERS-DON’T NEED TO BE PHYSICAL GIFTS

• SEE WHAT IS DONE—DO IT BETTER!

THE THE LAUNCHLAUNCH

SET ASET A LAUNCHLAUNCH DATEDATE

All systems go!

Stay true to your date

Can be a work in progress

Let your actions speak

N’T IS NOT A PART OF THE N’T IS NOT A PART OF THE PROGRAMPROGRAM

• NO EXCUSES

• NO LETTING UP

• NO HALF HEARTED EFFORTS

• NO REASON FOR FAILURE

THETHE EXPLOSIONEXPLOSION

CREATE AN CREATE AN EXPOLSIVEEXPOLSIVE MESSAGE MESSAGE

• DO!

• UNDERPROMISE AND OVER DELIVER

• LOOK IN THE MIRROR TO SEE YOUR COMPETITION

• LET YOUR CUSTOMERS BRAG FOR AND ABOUT YOU

• IT IS A WORK IN PROGRESS

THETHE FALLOUT FALLOUT

THE THE CONFETTICONFETTI EFFECT EFFECT

• SMALL ACTIONS DO WONDERFUL THINGS– IS IT A GIFT OR A PROCESS?

• CONFETTI CARRIES A LONG WAY– LET IT GO WITH YOUR MESSAGE!

EXAMPLESEXAMPLES

• WHO WON? WHAT WAS REMEMBERED?

NON CUSTOMER NON CUSTOMER GIVINGGIVING

REFERRALSREFERRALS

• IF DONE RIGHT, NO MORE ASKING(BEGGING) FOR REFERRALS

• CUSTOMERS WILL REFER TO YOU

• NON-CUSTOMERS WILL REFER TO YOU

• LIVE YOUR BRAND!

• LIVE YOUR MESSAGE!

NEXTNEXT STEPS STEPS

• WHAT’S NEXT?

• WHAT’S BETTER?

YOURYOURCONFETTICONFETTIPROJECTPROJECT

• START WITH A BLANK SHEET• THINK VIRALLY AND WORD OF MOUTH• HOW DOES IT SPREAD• NO ROADBLOCKS• LET YOUR CUSTOMERS SPREAD YOUR

MESSAGE• BE A SPREADER, NOT A SWEEPER• CONSTANT REVIEW, REHASH AND RELAUNCH

YOURYOURCONFETTICONFETTIPROJECTPROJECT

OWN IT!

QUESTIONS?

THANK YOU

MARK ROMNEYWWW.ATOMICPENNY.COM