CONFIDENTIAL

Announcing:Announcing:New ClosetMaid Upgraded New ClosetMaid Upgraded ¾” MasterSuite Program¾” MasterSuite Program

Announcing:Announcing:New ClosetMaid Upgraded New ClosetMaid Upgraded ¾” MasterSuite Program¾” MasterSuite ProgramProgram Review for ClosetMaid Authorized Dealers

CONFIDENTIAL

AgendaAgendaAgendaAgenda Program Overview

Consumer Research

New MasterSuite Photography

Program Details

Marketing Tools / Pricing

Questions

CONFIDENTIAL

MasterSuiteMasterSuite®® Program Overview Program OverviewMasterSuiteMasterSuite®® Program Overview Program Overview The NEW ClosetMaid program will consist of 5 colors: open grain white, antique white,

open grain candlelight, open grain warm cognac, open grain chocolate pear with 367 SKUs and will launch on January 3, 2011

NEW ¾” partition and shelves with NEW thicker (1mm) edge banding will complement open grain embossing

NEW solid wood drawer boxes with full extension glides and soft closing glides as standard (drawer boxes sold separately from fronts to offer maximum flexibility)

NEW solid wood door fronts come with soft closing hinges

NEW ½ island kit with all cam design for ease of assembly

NEW CAM Lock and Post design improved for more durability and easier installation to reduce installation time

NEW smaller pack sizes (Partitions – 4; Top Shelves/Shelves – 3; Cleats – 12)

NEW deeper 24” panels in White Program for out of closet use to allow MasterSuite to be used throughout the home (ex: entertainment center, work centers, and utilities)

Consumers and our Authorized ClosetMaid Dealers spoke and we listened!

CONFIDENTIAL

Consumer ResearchConsumer ResearchConsumer ResearchConsumer ResearchPerformed in 3 Markets – Atlanta, Boston & Chicago

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Color Choice Rankings – Color Choice Rankings – Percent Ranking 1Percent Ranking 1stst choice choiceColor Choice Rankings – Color Choice Rankings – Percent Ranking 1Percent Ranking 1stst choice choice

Warm Cognac was the top choice over all other 15 wood

colors. Williamsburg Cherry and Wenge Mahogany were also

selected significantly more often than other colors. Following

these, Candlelight then Chocolate Pear two of our

current finishes ranked well.

CONFIDENTIAL

Ranked Preference Among the Ranked Preference Among the Three White FinishesThree White FinishesRanked Preference Among the Ranked Preference Among the Three White FinishesThree White Finishes

Consumers were asked to rank-

order by preference the

three White styles. White Open Grain was preferred over the other two by a

99% level of significance, and White Basic was least preferred by the same level

CONFIDENTIAL

Door / Drawer Styles – Top ChoicesDoor / Drawer Styles – Top ChoicesDoor / Drawer Styles – Top ChoicesDoor / Drawer Styles – Top Choices

Mitered Corners with Glazed Center Panel

– Style 94

Squared Recessed Panel with Multi‐layered Frame –

Style 58

Mitered Corners with Groove Inset Bead – Style 27

Recessed Panel with

Applied Raised Molding – Style 47

Styles selected most often

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New MasterSuite New MasterSuite PhotographyPhotographyNew MasterSuite New MasterSuite PhotographyPhotographyAvailable in December

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Model Shots – Chocolate Pear – Solid Model Shots – Chocolate Pear – Solid Wood FrontsWood FrontsModel Shots – Chocolate Pear – Solid Model Shots – Chocolate Pear – Solid Wood FrontsWood Fronts

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Chocolate Pear – Solid Wood FrontsChocolate Pear – Solid Wood FrontsChocolate Pear – Solid Wood FrontsChocolate Pear – Solid Wood Fronts

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Chocolate Pear – Solid Wood FrontsChocolate Pear – Solid Wood FrontsChocolate Pear – Solid Wood FrontsChocolate Pear – Solid Wood Fronts

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Warm Cognac – Solid Wood FrontsWarm Cognac – Solid Wood FrontsWarm Cognac – Solid Wood FrontsWarm Cognac – Solid Wood Fronts

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Warm Cognac Family Room – Warm Cognac Family Room – Solid Wood FrontsSolid Wood FrontsWarm Cognac Family Room – Warm Cognac Family Room – Solid Wood FrontsSolid Wood Fronts

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Warm Cognac Family Room – Warm Cognac Family Room – Solid Wood FrontsSolid Wood FrontsWarm Cognac Family Room – Warm Cognac Family Room – Solid Wood FrontsSolid Wood Fronts

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Candlelight Family Room – Raised PanelCandlelight Family Room – Raised PanelCandlelight Family Room – Raised PanelCandlelight Family Room – Raised Panel

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Model Shots – Antique White – Model Shots – Antique White – Solid Wood FrontsSolid Wood FrontsModel Shots – Antique White – Model Shots – Antique White – Solid Wood FrontsSolid Wood Fronts

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Antique White – Solid Wood FrontsAntique White – Solid Wood FrontsAntique White – Solid Wood FrontsAntique White – Solid Wood Fronts

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Antique White – Pantry with ORBAntique White – Pantry with ORBAntique White – Pantry with ORBAntique White – Pantry with ORB

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White Contoured Edge Loft – 24” DeepWhite Contoured Edge Loft – 24” DeepWhite Contoured Edge Loft – 24” DeepWhite Contoured Edge Loft – 24” Deep

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White Cont. Edge – 24” deep with 14”White Cont. Edge – 24” deep with 14”White Cont. Edge – 24” deep with 14”White Cont. Edge – 24” deep with 14”

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White Raised Panel Laundry – 24” DeepWhite Raised Panel Laundry – 24” DeepWhite Raised Panel Laundry – 24” DeepWhite Raised Panel Laundry – 24” Deep

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White Raised Panel – Craft RoomWhite Raised Panel – Craft RoomWhite Raised Panel – Craft RoomWhite Raised Panel – Craft Room

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White Raised Panel - LaundryWhite Raised Panel - LaundryWhite Raised Panel - LaundryWhite Raised Panel - Laundry

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Embossing Close-Up with Embossing Close-Up with Solid Wood Drawer & 1mm Edge bandingSolid Wood Drawer & 1mm Edge bandingEmbossing Close-Up with Embossing Close-Up with Solid Wood Drawer & 1mm Edge bandingSolid Wood Drawer & 1mm Edge banding

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Embossing Close-Up and ¾”Embossing Close-Up and ¾”Embossing Close-Up and ¾”Embossing Close-Up and ¾”

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Program DetailsProgram DetailsProgram DetailsProgram Details

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Drawer & Door Fronts (Raised Panel, Drawer & Door Fronts (Raised Panel, Contoured Edge and Solid Wood)Contoured Edge and Solid Wood)Drawer & Door Fronts (Raised Panel, Drawer & Door Fronts (Raised Panel, Contoured Edge and Solid Wood)Contoured Edge and Solid Wood)

NEW Open Grain

Embossing

Raised Panel

(current)

Solid Drawer & Door Front

Option

24” Program Option

White noNEW Contoured edge (flat)

yes

Antique Whiten/a yes no

Candlelight no no

Warm Cognac yes no

Chocolate Pear yesno

Antique White and Warm Cognac share the same drawer & door profile that was #1 choice in research

CONFIDENTIAL

5/8” Items 5/8” Items notnot Moving forward to Moving forward to ¾” Program¾” Program5/8” Items 5/8” Items notnot Moving forward to Moving forward to ¾” Program¾” Program 2-Shelf Shoe Rack (all five colors)

Shoe Cubbies (all five colors)

80” Tall Doors (all five colors)

– Substitute is new 55” and 24” Doors for 85” Towers

90” Tall Doors (all five colors)

– Substitute is new 55” and 36” Doors for 95” Towers

14” and 18” Full Extension Drawer Slides

– Now part of the drawer box (full-extension; soft closing glide included)

CONFIDENTIAL

Birch Solid Wood Drawer BoxesBirch Solid Wood Drawer BoxesBirch Solid Wood Drawer BoxesBirch Solid Wood Drawer Boxes5/8” thick (9mil bottoms are

3x thicker) drawer boxes are sold separately from the

fronts. They do include the full-extension, soft-closing

slides and necessary hardware to assemble the

drawer box and front.

Handles are sold separately. Tower drawer boxes are 14”

deep and Hutch boxes (as shown) are 18” deep. Same standard heights as current

program 6” and 10” are offered. Assembly is still

required, but boxes have pre-drilled holes.

All drawers (including hutches) are sold as individual units, no drawer packs

CONFIDENTIAL

New 24” Deep Partitions – White New 24” Deep Partitions – White New 24” Deep Partitions – White New 24” Deep Partitions – White We now offer greater

versatility with our MasterSuite line in White

with new 24” Deep Panels in a select items.

This program is available only in floor mount and

raised panel or contoured edge fronts

can be used on it. Offers great solutions in

laundry, utility, pantry and lofts where closets

are limited.

CONFIDENTIAL

New Sturdier Cams featured on ShelvesNew Sturdier Cams featured on ShelvesNew Sturdier Cams featured on ShelvesNew Sturdier Cams featured on Shelves

Fixed shelves in all sizes feature a new sleeker, easier to install cam. Secure fastening is ensured after repeated loosing and tightening.

Comfortable tightening in 25 degree angle of the drive tool.

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Sleeker, Easier to Install Crown MoldingSleeker, Easier to Install Crown MoldingSleeker, Easier to Install Crown MoldingSleeker, Easier to Install Crown Molding

Crown Molding for the New ¾” MasterSuite program is sleeker and smaller making it easier to cut and install. It is available in all 5 finishes.

CONFIDENTIAL

New Island Kit (faster install)New Island Kit (faster install)New Island Kit (faster install)New Island Kit (faster install)The New Island kit will

provide a lower cost along with easier and quicker installations.

Two half islands make a full island.

We have upgraded the top options providing a

more realistic look to granite: colors

available are Deep Star Bronze and River

Gem Stone. Both options work well with

all 5 finishes.

Four tops are available both for half and full and in two finishes.

Deep Star Bronze

River Gem Stone

CONFIDENTIAL

New Improved Bench (faster install)New Improved Bench (faster install)New Improved Bench (faster install)New Improved Bench (faster install)

Simple Bench Kit includes hardware, top

and side panels and two fixed shelves. Drawer

(as shown) optional separate purchase.

CONFIDENTIAL

New TemplatesNew TemplatesNew TemplatesNew Templates There will be new templates required for

installing door hinges, handles and drawer slides.

05-90051 - MAS HINGE

PLATE TEMPLATE$10.75 LIST

05-90050 - MAS HANDLE

TEMPLATE$5.50 LIST

05-90052 - MAS 14IN

SLIDE TEMPLATE$8.50 LIST

05-90053 - MAS 18IN

SLIDE TEMPLATE$8.00 LIST

Knob

CONFIDENTIAL

Marketing ToolsMarketing ToolsMarketing ToolsMarketing Tools

CONFIDENTIAL

New Instruction Manual will be provided in PDF format

– Detailed instructions on systems and components

New Sales Kit

– Using new technology to create sample boards. HDi Scanner technology to capture high resolution images of the new ClosetMaid Door/Drawer Fronts and Hardware.

– Cost of Sales Kit – (Dealer Purchase) - $370.00 LIST

• Dealer Multiplier will be applied on List price

• Part # 05-4532 - MAS SALES KIT 2011 (estimated in stock date at CM is week of December 20th)

• 5 Boards (each finished featured) and carrying case.

• Have the flexibility to add additional boards for the kit when program updates occur

– Also will include finish swatches and drawer fronts

New Instruction Manual & Sales Kit New Instruction Manual & Sales Kit New Instruction Manual & Sales Kit New Instruction Manual & Sales Kit

CONFIDENTIAL

Sales ToolsSales ToolsSales ToolsSales Tools For Solid Wood Sample Drawer Fronts – smaller sample sizes are not available due

to the profile, therefore we suggest purchasing a 6x24 Front in Antique White, Chocolate Pear and Warm Cognac and a 6x14 Solid Wood Drawer Box to showcase the new birch wood. Availability January 3, 2011.

Top Shelf Edge Banding Sample - (Item #, ETA and price available soon)

– 14” x 5.822” single sample in Warm Cognac to showcase the 1mm” new edge banding. Will be in self enclosed box

5 Piece Embossing Sample - (Item #, ETA and price available soon)

– Approximately 6” x 6” sample in all four finishes showing the embossing. Antique White will not feature the embossing but will be included in the kit. Will be in self enclosed box

Raised Panel Sample Drawer Fronts - (Item #, ETA and price available soon)

– We will continue to offer the small Sample Drawer fronts to represent the Raised Panel in all five finishes. New Item #’s on all finishes except Antique White

CONFIDENTIAL

Website Re-DesignWebsite Re-DesignWebsite Re-DesignWebsite Re-Design We will be updating customclosetmaid.com where consumers find

local dealers – Search by Room – Learn to Start the Process easier and Find a Designer / Installer frequently found

CONFIDENTIAL

uDesign Desktop Design Tool - NewuDesign Desktop Design Tool - NewuDesign Desktop Design Tool - NewuDesign Desktop Design Tool - New As stated in the EBulletin released on 4/1/10 - ClosetMaid will provide 1

for 1 complementary full licensed copy or copies to all current “active dealers” in good standing.  Active is defined as buying closet materials primarily from ClosetMaid within the past 3 months

It will require an active email for dealers to download and install the software. The software will include 1 license (good for 2 seats) which will be able to be installed on two separate computers

All future “replacement” copies will be free of charge and previous license will be deactivated

DEALERS: All new licenses will cost $1000 (good for 2 seats); 2nd license will cost $500 (good for 2 seats)

Estimated availability end of December

The new tool will be initially loaded with new MasterSuite program. ExecutiveSuite, Wire, & MultiSuite will be the next release(s) in 2011

Debut the program at IBS 2011 (40x40)Debut the program at IBS 2011 (40x40)Debut the program at IBS 2011 (40x40)Debut the program at IBS 2011 (40x40)

Booth # W1349

CONFIDENTIAL

5/8” vs. 3/4” Price Comparison5/8” vs. 3/4” Price Comparison5/8” vs. 3/4” Price Comparison5/8” vs. 3/4” Price Comparison White, Candlelight & Chocolate Pear base components

(partitions, shelves, cleat) = NO PRICE INCREASE!

Antique White base components = + 5%

Warm Cognac components = + 5%; its now the same price as Chocolate Pear and Candlelight. Easier to sell with all wood grains the same price.

CONFIDENTIAL

New Program Pricing New Program Pricing (worse case scenario)(worse case scenario)New Program Pricing New Program Pricing (worse case scenario)(worse case scenario)

Pricing Breakdown for Tower B

White AW WC CP CLCurrent 5/8” $ 662.88 $ 662.88 $ 750.32 $ 787.32 $ 787.32

New RP $ 704.07 $ 734.69 $ 854.75 $ 854.75 $ 854.75

New Profile $ 669.27 $ 900.12 $ 1,109.70 $ 1,109.70

Current to New Raised Panel

6% 10% 12% 8% 8%

Current to New Solid Wood Drawer & Door Fronts

1% 26% 32% 29% n/a

Minimal increase on Top Selling White Tower BExample not a full cost of a closet; simply represents a single tower

Note: 80”/90” doors will be eliminated due to low sales, but replaced by a more flexible 55” door

CONFIDENTIAL

MasterSuiteMasterSuite®® Program Overview Program OverviewMasterSuiteMasterSuite®® Program Overview Program Overview The NEW ClosetMaid program will consist of 5 colors: open grain white, antique

white, open grain candlelight, open grain warm cognac, open grain chocolate pear with 367 SKUs and will launch on January 3, 2011

NEW ¾” partition and shelves with NEW thicker (1mm) edge banding will complement open grain embossing

NEW solid wood drawer boxes with full extension glides and soft closing glides as standard (drawer boxes sold separately from fronts to offer maximum flexibility)

NEW solid wood drawer fronts and NEW doors come with soft closing hinges

NEW ½ island kit with all cam design for ease of assembly

NEW CAM Lock and Post design improved for more durability and easier installation to reduce installation time

NEW smaller pack sizes (Partitions – 4; Top Shelves/Shelves – 3; Cleats – 12)

NEW deeper 24” panels in White Program for out of closet use to allow MasterSuite to be used throughout the home (ex: entertainment center, work centers, and utilities)

NEW Sales Kit and literature to help sell the new program

CONFIDENTIAL

Questions … ApplauseQuestions … ApplauseQuestions … ApplauseQuestions … Applause