CONFIDENTIAL

DRAFT

Digital Services and DistributionUGV Site Content Strategies

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UGV Site Content Policies – Sites with Financial IncentivesCompany Financial Incentives for Content Rights Granted to Site

Break • $250 for video clips featured on home page• $1,000 for flash animation, short film, or games featured

on home page• $25 for pictures posted in galleries• $50 for each girl of the day picture that is posted• $500 to top rated girl of the day each month

• Maker generally retains ownership, except in case of content submitted for certain contests

• In general, rather than taking ownership, takes an “exclusive, fully-paid, world-wide, royalty-free license to publicly display, publicly perform, distribute, and reproduce the Materials in any manner and in any medium”

• Does not pre-screen content

Metacafe • Pays US$5.00 for each 1000 times a video is viewed on metacafe.com provided that the Video is viewed a minimum of 20,000 times

• Maker retains ownership• Metacafe takes worldwide, non-exclusive and transferable

license to use, copy, prepare derivative works, display, and perform the user submissions

• Other Metacafe users also have the right to make derivative works of the content

Revver • 50% of post-roll advertising revenue goes to the maker• Users that share other people’s videos receive 20% of ad

revenue (remaining revenue is split 50/50 between Revver and maker)

• Maker retains ownership• Revver will not modify video other than to attach post-roll ads• Revver can syndicate the content out to partners• Maker can demand that content be taken down ad any time• Revver manually screens every video before it is posted• Revver provides a dashboard for maker to track revenues

Panjea • 50% of revenues from ads appearing on profile pages• 80% of sale price for content downloaded at prices

determined by the user

• Maker retains ownership• Panjea takes a non-exclusive, royalty-free, worldwide license to

use, copy, modify, and play the video

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UGV Site Content Policies – Sites with Financial IncentivesCompany Financial Incentives for Content Rights Granted to Site

eefoof • Pays users based on the percentage of the site’s profits a video generates

• Must generate at least $25 to be paid• Calculation methodology

– eefoof hits for the month: 10,000 – Video A hits for the month: 100 – eefoof ad revenue: $1,000 – Video A accounted for: $10.00 – eefoof's expenses on Video A $2.00 – Video A profit: $8.00 – eefoof half (share of the profit): $4.00 – Submitter’s half (earnings): $4.00

• Maker retains ownership• Additional terms not disclosed in detail

LuLuTV • To be paid, users must become “shareholders” by paying a monthly fee of $14.95

• 80% of the “shareholder fees” are divided between the shareholders

• The % of the pool paid to a specific “shareholder” equals the % of traffic the user’s videos drove

• Maker retains ownership• Content is handled under a Creative Commons license• Other users (and LuLu) can copy, distribute, and play the video• LuLu cannot create derivative works

Blip Networks • 50% of revenues earned from still photographs and video ads users place at the end of their videos

• Maker retains ownership• Blip takes a right to distribute only until maker takes down

content

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UGV Site Content PoliciesCompany Financial Incentives for Content Rights Granted to Site

Bolt • Does not compensate submitters • Maker retains ownership• Bolt claims a worldwide, royalty-free, and non-exclusive license

to use, distribute, re-purpose and modify

Heavy • Does not compensate submitters • Takes full and exclusive ownership• Takes right to edit videos• Submitted content is Heavy’s “sole property in perpetuity without

compensation to submitter of any kind”