CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Cristian Nicolas Ruggero CEO

Buenos Aires Consulting Group

2011

MicroStrategy 9 Release 2 Mobile | Faster | Easier

MicroStrategy 9

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DW

Datos

• ERP/AS400

• Ventas

• RRHH

• POS

• WEB

• Mercado

Arquitectura de Business Intelligence

Entendimiento Acción

Datos: Centralizar información de multiples fuentes en un Data Warehouse

Entendimiento: Herramientas de BI para analizar y mejorar el entendimiento del negocio

Acción: Actuar sobre los hallazgos realizados en el análisis

A B C

A

B

C

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Lider en Business Intelligence

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

ANALYSIS

REPORTING

MONITORING

An

álisis

más s

ofi

sti

cad

os

Análisis Avanzado

Análisis Multidimensional (OLAP)

Enterprise Reporting

Balance Scorecards & Dashboards

Alertas & Notificaciones Proactivas

Más Usuarios

Los 5 estilos de Business Intelligence

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ADMINISTRACIÓN DE PENSIÓN

AGROINDUSTRIA

e BUSINESS

UNIVERSIDADES

• Visión integral del negocio

• Análisis de alumnos• Seguimiento de docentes• Ratios de utilización

MEDIOS Y ENTRETENIMIETNOS

Principales Clientes Spanish LATAM por IndustriaPrincipales Clientes Spanish LATAM por Industria

TELECOMUNICACIONES

• Grandes Volúmenes de información• Análisis complejos• Grandes comunidades de usuarios

• Proveedores de Información• Monitoreo de la web

• Pauta publicitaria, Niveles de Raiting• Rentabilidad

• Visión integral del negocio

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

BANCOS Y FINANZAS

SEGUROS

ENERGIA – AGUA - GAS

• Segmento con mayor crecimiento• Orientación al cliente• Modelos de Clientes y Productos

• Información como patrimonio

• Variedad de Proyectos

TRANSPORTE Y TURISMO

• Track & Trace• Análisis Origen-Destino

Principales Clientes Spanish LATAM por IndustriaPrincipales Clientes Spanish LATAM por Industria

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Principales Clientes Spanish LATAM por IndustriaPrincipales Clientes Spanish LATAM por Industria

RETAIL

MANUFACTURA Y CONSUMO MASIVO

SALUD

• Segmento Clásico OLAP• Grandes volúmenes• Información detallada

• Variedad de infraestructura• Over 70 Major Manufacturers

• Segmento consolidado• Gran uso de información externa• Gran aceptación de ASP

GOBIERNO

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Principales Clientes Spanish LATAM por IndustriaPrincipales Clientes Spanish LATAM por Industria

Logistica

Tarjetas de Crédito

Servicios

Otros

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Principales Clientes en Centro America por IndustriaPrincipales Clientes en Centro America por Industria

Telecomunicaciones

Publicidad y Medios

Manufactura

Farmaceutica

Retail

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Principales Clientes en Centro America por IndustriaPrincipales Clientes en Centro America por Industria

Aerololineas

Banca & Finanzas

Logistica y Distribucion

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Balance Scorecard

CEO

Tableros de Control

Dirección

Análisis de Información por Area o Temática

Jerarquías de la Información

Análisis de InformaciónDetallada

Data Warehous

e

PLA

TA

FO

RM

A U

NIC

A

Una plataforma de BI para toda la organización

CRM CubosERP RRHH POS DataMart

DA

TO

S

Comercial Finanzas RRHH Operaciones

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

12

Mobile Intelligence“Smart phones & Tablets revolucionaran el

consumo de la Informacion”

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Demo MicroStrategy

MicroStrategy 9 Release 2 Mobile | Faster | Easier

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Q & A

MicroStrategy 9 Release 2 Mobile | Faster | Easier

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Inversion

MicroStrategy 9 Release 2 Mobile | Faster | Easier

August 2010 | MICROSTRATEGY CCAA

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Componentes:

MicroStrategy 9 Release 2 Mobile | Faster | Easier

August 2010 | MICROSTRATEGY CCAA

• Licenciamiento

• Mantenimiento Anual

• Servicios de Implementacion

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Licenciamiento:

MicroStrategy 9 Release 2 Mobile | Faster | Easier

• 1 Web Analist Report User- 9.0

• 2 Web Reporter User 9.0

• 3 Suscriptions User 9.0

Inversion: 8,230.00 USD

Nota: Las licencias de Software estan exentas de ISV

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Mantenimiento Anual:

MicroStrategy 9 Release 2 Mobile | Faster | Easier

Nota: El mantenimiento es calculado sobre el 30% del Valor de las Licencias

• Soporte Telefonico, Web, Mail

• Soporte Presencial 8 Horas Mensuales

• Actualizaciones de Versiones

Inversion: 2,469.00 USD

Nota: Los montos no Incluyen el ISV

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Servicios de Implementacion:

MicroStrategy 9 Release 2 Mobile | Faster | Easier

Nota: Los Servicios son Estimados y Basados en 160 Horas de Consultoria

• Instalacion y Configuracion

• Conexión a Base de Datos

• Diseño de Reportes y Dashboards

Inversion: 9,600.00 USD

• Entrenamiento a Usuarios

Nota: Los montos no Incluyen el ISV

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Inversion Total:

MicroStrategy 9 Release 2 Mobile | Faster | Easier

• Licenciamiento

• Mantenimiento Anual

• Servicios de Implementacion

Inversion: 20,299.00 USD

Nota: Los montos no Incluyen el ISV

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Opcion JumpStart

MicroStrategy 9 Release 2 Mobile | Faster | Easier

• Licenciamiento 0.00 USD!!!*

• Modelo JumpStart (Ventas o Finanzas)

• Servicios de Implementacion – Pack de Horas

Inversion: 8,700.00 USD

Nota: Los montos no Incluyen el ISV

Nota *: Limitado en la Creacion de Nuevos Reportes y Dimensiones

Nota: Valor JumpStart Ventas o Financiero 3,000.00, Mantenimiento 900.00 c/u

Nota: Servicios de Implementacion Basados en un Pack de 100 Horas de Consultorias

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Gracias!

MicroStrategy 9 Release 2 Mobile | Faster | Easier

http://latam.microstrategy.com/

Cristian Ruggero: ruggero@bacgroup.net