conneaut lake park the beach club - kelly...

Conneaut Lake Park

12382 Center Street Conneaut Lake, PA 16316

(814) 382-5112 www.clpbeachclub.com

Conneaut Lake Park The Beach Club

Lauren Hrvatin Kayla Mulligan Kelly Rhoades Joshua Smith

Patrick Stewart Megan Striner

Conneaut Lake Park



Table of Contents

Research

Focus Group

The Beach Club

Beer and Wine Festival

Beach Olympics

Movie Night on the Beach

Conclusion

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Research

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Summary of The Beach Club

Conneaut Lake Park needs to attract the demographic of those between the ages of 17-25.

The best way to do this is through the use of the restaurant and bar area, The Beach Club, located

inside of the park grounds. The Beach Club was reopened in 2007 and aids in generating cash

flow to sustain the immediate needs of Conneaut Lake Park. It is also one of the most popular

entertainment venues located within Conneaut Lake Park.

Other areas within Conneaut Lake Park that would appeal to young adults between the

ages of 17-25 would be Camperland, Hotel Conneaut, the water park, the cabins located within

he park grounds and various forms of live entertainment and events.

Strengths

Some things young people will find when they attend The Beach Club at Conneaut Lake Park are

as follows:

Great Location

The Beach Club is an ideal location for ages 17-25 because:

Young adults are drawn to social venues.

The Beach Club is located right on Conneaut Lake, a great spot for a social venue.

It is well-kept and clean.

Young adults are attracted to venues that have a good overall atmosphere.

Guests have the option of dining indoors or outdoors on the patio that overlooks

the lake.

Young adults under 21 are looking for a place they can socialize away from

home.

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Conneaut Lake Park is located near many high schools and colleges.

Conneaut Lake High School

Linesville Conneaut Summit High School

Greenville Junior/Senior High School

Meadville Area Senior High School

Saegertown Junior/Senior High School

Allegheny College

Edinboro University

Penn State Behernd

Theil College

University Of Pittsburgh in Linesville

Menu Items

You will learn about the history and various sections of Conneaut Lake Park through

their menu, since the dishes are named after multiple aspects of the park.

Have Da Bar, Le View or The Band Burger; park fries; Lake-Ness of Hotel

Conneaut vows that these are her favorite late night ghostly snack.

Cool down at the Down Under Beach Bar.

Enjoy a drink while relaxing and laying right on the beach.

The menu items are reasonably priced.

Live Entertainment

The genre that seems to stick the most is the 50s and 60s. Listed below are forms of live

entertainment that are currently in place and successful at The Beach Club:

Bands

Sam Hyman Band

Walk of Shame

The Fads

DJ’s

DJ Loby

DJ Bo

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Events

Below are successful, existing events held at Conneaut Lake Park and The Beach Club:

Doo Wop Weekend

Penn-Ohio Polka Festival

Jitterbug Weekend

Ghost Lake

Pumpkin Fest

Oktoberfest

Recommendations

Below are ideas Conneaut Lake Park could use to potentially capitalize the Beach Club.

Location

Capitalize the beach area at the Beach Club because it is the primary draw for young

adults ages 17-25.

Promotions

Have coupons sometimes to encourage guests to come back to The Beach Club.

Drink Specials

Meal Discount Coupons

Local Discount

Student Discount

Live Entertainment

Live entertainment includes live bands, music and guest appearances.

Invite bands that are targeted more to the 17-25 age demographic.

The Clarks

The Quakers

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Invite other forms of live entertainment targeted towards young adults ages 17-25

include:

Comedians

Magicians

Hypnotists

Karaoke

Events

Events listed below are more focused on activities where young adults can enjoy as a

group with their friends.

Attract and cater to the 17-25 demographic


A Carnival/Fair

Weekend Trip Pass, includes:

Discount on Hotel Room/Cabin

Entry to Conneaut Lake Amusement Park

Price Range: $50-$100 per person

Senior Weekend

College Weekend

Local Fraternities/Sororities Founders Day


Similar to Kennywood’s Fright Nights

Themed Nights

Jimmy Buffet Night

Caribbean Night

Hawaiian Luau Night

Under 21 Nights

More sporting tournaments that could be played on the beach, including:

Volleyball

Dodgeball

Beer Pong (21+)

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Water Pong (17-20)

Cornhole

Scholarship Kayaking/Canoeing Race on the Lake:

Charge $10-20 to enter

Winner gets $250-$500 scholarship

Invite vendors to attend

Breast Cancer Walk/Run

Jet Ski rentals for the lake

Advertisements

Conneaut Lake Park, in particular The Beach Club, needs more and new advertisements

for live entertainment and events that appeal to young adults ages 17-25.

Strategically place advertisements

Within and near the local colleges and universities

o School newspapers

o Try to get involved with organizations within the colleges and

universities

Within and near the local high schools

o School newspapers

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Focus Group

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Focus Group Proposal

In order to further increase the revenue that Conneaut Lake Park is lacking, tactics must

be established with the interests of various audiences in mind. Promotion of the park should be

conveyed in a manner that fits each particular demographic. We have found that not many of

those within the 17-25 age range are aware of what Conneaut Lake Park has to offer. In order to

generate more revenue for this particular demographic, we will primarily focus on the Beach

Club and events that will coincide with the beach club.

The purpose of our focus group will be to gain insight on how different groups of

individuals feel about Conneaut Lake Park, what the strengths and weaknesses of the park are,

and what attracts them to the park. We also want to discuss our ideas for our campaign with the

participants to see whether or not they would be interested in them. Our focus group will consist

of two Slippery Rock high school students, two Slippery Rock University students, two Slippery

Rock locals and one college student from Penn State Behrend.

One focus group will be necessary.

Participants will be recruited by each group member. The focus group will be held in

room 205 of Eisenberg Classroom Building at Slippery Rock University on Saturday February

19, 2011 at 1:00 p.m. The focus group will be recorded with an audio recorder and each member

conducting the focus group will be taking additional notes when necessary. The coordinator will

distribute the questions and keep the conversation moving.

Each member conducting the focus group will have a copy of the focus group questions

with space to provide additional notes. Questions for the focus group will consist of the

following:

1. Have you been to Conneaut Lake Park? If so, what did you like/dislike about the park? If

you have not been there, why?

2. What other amusement parks have you been to? What attracts you to go there?

3. What is the main thing that draws you to an amusement park?

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4. Do you go to an amusement park based on the quality/quantity of the rides or for various

activities that the park may offer?

5. Are you more willing to go to a smaller amusement park if the prices are cheaper than

others and if it is in close proximity to your home?

6. How would you feel about watching movies on the beach?

7. Would you join a volleyball tournament at Conneaut Lake Park?

8. How many of you have been to Kennywood Fright Nights or some other type of

Halloween “scarer.” What are your opinions on it? How often do you attend events like

this during the Halloween season?

The focus group will be conducted in a very informal procedure. We will clarify that

participants should be completely open and honest with their responses. We will begin the focus

group by asking whether or not the participants have been to Conneaut Lake Park. We will allow

participants to further explain their experiences at Conneaut Lake Park.

The focus group will take approximately one hour. This will allow time for each question

to be asked as well as additional questions and comments to be addressed. The group will also

address their own views and opinions to allow the focus group to be less intimidating.

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Focus Group Summary

Throughout our focus group, all participants agreed on issues involving pricing and

entertainment. A high percentage of participants, who were aware of Conneaut Lake Park, said

they were more inclined to go to Conneaut Lake Park if the prices were lowered. The focus

group also thought movie nights would be a great way to bring in young adults within our age

demographic of 17-25. All of the participants expressed interest in live entertainment as well as

special events.

Our participants did not seem as interested in the rides as Conneaut Lake Park as they did

about the atmosphere. The two events that the focus group felt the most strongly about were the

Beer and Wine Festival and the Beach Club Olympics. For the members of our focus group over

21-years-old, The Beach Club seems to be the most important factor for initial attendance to

Conneaut Lake Park. The participants generated the idea of a “beer fest” featuring

microbreweries in the area. The high school students who are under 21 said competitions and

tournaments, particularly ones involving athletics, would attract them to the park.

The focus group also suggested that Conneaut Lake Park should use better advertising to

reach our target demographic, young adults ages 17-25. Other advertisement suggestions include

student discounts, sorority and fraternity days and beer pong tournaments.

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10%

16%

46%

28%

Expected spending at a small

amusement park, excluding

admission?

$10 or less

$11-$15

$16-$20

Over $2053%

11%

36%

Greatest reason to go toa small, local amusement park?

Rides

Events

Atmosphere

17%

48%

34%

1%

Expected admission to a small

amusement park?

$10 or less

$11-$15

$16-$20

Over $20

Demographic Survey Overall Park Issues

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93%

7%

If 21 or older, would you be interested in attending a lakeside

beer and wine festival?

Yes

No

15%

24%

22%

21%

18%

If 21 or older, rank the importance

of these attributes.

Alcohol

SelectionDrink Specials

Live

EntertainmentDJs

28%

67%

5%

If a small park holds an event, how

much more likely are you to attend?

Not Likely

Likely

Highly Likely

Questions Focused on the Beach Club

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75%

25%

Does live entertainment attract

more people?

Yes

No

72%

21%

7%

What promotions reflect the most

revenue?

Drink Specials

Live Entertainment

DJs

8%

17%

75%

How important are drink specials?

Not Important

Somewhat Important

Very Important

14%

72%

14%

How successful are special events?

Not Successful

Successful

Very Successful

Bars

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Focus Group Transcription

Josh: Just introduce yourself, sir.

Ray: Oh, I’m first?

Josh: Yeah, you’re first.

Ray: Oh, I didn’t hear you two talk. So… alright, well I’m Ray. And, uh, yeah Conneaut’s

alright.

Brad: I’m Brad.

Clint: Uh, I’m Clint.

Melissa: Melissa.

Kelsey: Kelsey.

Roman: I’m Roman and my dad’s actually a part of the restoration effort at Conneaut Lake so,

just wanted to throw that out there.

Kayla: Good. Alright, so first I’m just going to ask you all like have you all been to Conneaut

Lake Park?

All: Yes, Yep.

Kayla: Yes. Kay, what did you like about the park?

Roman: It’s free to get in.

Ray: That’s true.

**Laughter.

Melissa: It’s like a nice little place to kinda just go like walk around and it’s nice and like

relaxing, not big long lines where people are shoving and pushing around. And then I liked the,

um, little like, I think if I remember right there’s like a little restaurant and then a little like

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beachy part that you can walk out to. I like that, that’s nice.

Brad: I was going to say, being by the lake’s really cool. But..

Josh: Have you guys, uh, been to the amusement park inside? And if so, uh, what were your

kinda thoughts on that?

Roman: It’s old.

Ray: I liked it, on the basis of how shitty it is.

**Laughter.

Ray: Like, I’m not, you know, big into big crowds and stuff like that, so little honey hole of crap,

if you can get to and ride stuff, I like it.

Clint: Did you just say honey hole of crap?

Ray: Yeah.

Josh: What about the, um, explain, the price to get in, is that worth it?

Ray: No.

Melissa: Yeah, I don’t think it’s worth it, I’d much rather pay a couple more bucks and go over

to Kennywood and ride bigger rides.

Clint: Yeah, I was going to say, isn’t Kennywood only like $25?

Josh: I think Kennywood, for an all day pass is $30.

Kate: Wait, what?

Kayla: I have the price right in here, actually.

Kate: Conneaut’s cost like $30 for Kennywood is like $34 I think.

Kayla: I think it’s something like that. Yeah it’s $36.99.

Ray: They need to understand too, their advertising to a group of farmers, lobbers, oil rig drillers,

like what is in Armstrong County, what is in Crawford? Nothing. That’s your whole crowd. Poor

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people, pretty much.

**Laughter.

Ray: I mean, no offense, but, if anyone’s from there. I don’t mean it that way, I mean they’re just

blue collar, average people and…

Josh: Right.

Ray: What the hell do they want to do?

Josh: What do you think that price would be, like the price range for that?

Ray: Three dollars.

Josh: Three dollars?

Clint: Well, what does Oglebay do? Because, Oglebee, like, err, no, what’s the other place?

Dinky little park?

Kayla and Melissa: Idewild.

Clint: Idewild! Yeah, that’s it. If, like, if it was kind of like that. Cuz, isn’t it like only 5 bucks or

something to get in there?

Kayla: No, it’s like $20 or $30 or something.

Kate and Melissa: Yeah.

Kayla: But that’s like for the admissions, the water park…

Melissa: Soak Zone, yeah.

Kayla: Um, Mr. Rodgers neighborhood.

Ray: Isn’t Idewild, like, way better quality though?

Kayla: I’ve never been there.

Kate: Uh, yeah.

Melissa: I think there’s more there. You get a lot more for your money at Idewild, I think.

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Roman: I think everyone’s comparing Conneaut Lake to what we been brought up to think what

a theme park is, which is pretty much six flags. But, I’m going to go with what Ray said, and that

he appreciates it for the honey hole shit.

**Laughter.

Roman: But that is what it is. There’s no, they’re not going to get millions of dollars to bring in

huge rides like six flags. They have to preserve the location.

Ray: The location is terrible for that.

Roman: It is. That’s true too. The location’s bad. You can’t, I mean like you said its part of that

Crawford county Armstrong area.

Ray: The only thing that it has is that’s where the lake is. The lake brings the crowd.

Roman: Right.

Ray: There’s summer homes, cottages, camping parks. Stuff like that, that’s the only thing

they’ve got going for them.

Roman: Maybe they should, I don’t know, I’m not sure if they have this right now, but maybe

they should do like Jet Ski rentals or something because I mean like the lake brings the crowd.

Kate: They do that.

Ray: They have a restriction on the lake.

Josh: It’s like 25 horsepower or something.

Ray: Yeah, so that would put that out.

Josh: But they have like, you can put a pontoon boat and stuff out there. Um, but I don’t know

about jet skis.

Ray: I don’t think it’s so much that the park attracts people as its people are already there and it’s

something to do.

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Clint: Well, if you’re going for like that type person, why don’t you just make it something like,

it’s like a big Butler fair. But like a smaller version year-round.

Josh: Right.

Clint: They could have vendors and stuff like that.

Josh: They attract like 30,000 people or so, for a weekend.

Megan: Have you guys been to the water park at Conneaut Lake?

Clint: There’s a water park?

**Everyone’s talking over each other.

Ray: The water smells like straight urine, oh yeah I remember that.

Roman: The water parks more designed for uh smaller ages of children.

Clint: Hence, the urine.

Roman: There are a few big slides there, from what I remember but maybe if they could get a

wave pool or something of the like in there that could probably draw in a more general crowd.

Kayla: What, if you were to like say a price of what you would pay ideally to go to Conneaut,

what would it be?

Roman: What do you mean? An entrance fee or like a ride pass?

Kayla: Like a ride pass.

Roman: Probably, I mean at the most $10.

Melissa: I’d pay $12.

Kelsey: Like $10-$15 maybe.

Kate: Yeah. I’d pay around $15.

Josh: If you’re paying 20 bucks, probably, if you do go, you’re probably only going to go once

for the summer. Am I right?

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Melissa and Clint: Yeah.

Ray: That’s their whole problem.

Josh: Right. If it was $10, would they entice you to come like maybe twice?

Ray: No.

Melissa: Umm, probably not.

Ray: I have no reason to be there, that’s my thing. That’s too far. I’m not going to drive to go to

Conneaut Park. You know, from home.

Josh: Is there anything that would change your mind? Like if they did something, like what

would something be that they could do that would make you want to go there?

Ray: There’s nothing. For me, personally. It’s just not my thing.

Clint: Well I mean if you’re catering toward locals why don’t you do like a local discount? Like

if you live in a certain range or a certain county or something like that you get like.. oh if you

want a summer pass it’s like 30 or 40 bucks.

Josh: And you can come up.

Clint: Yeah! Just come whenever you want. Do they have a season pass?

Kayla: Yeah they do.

Ray: Well they can make that $20.

**Laughter.

Kayla: What draws you to an amusement park? Like why do you choose to go?

Melissa: I like cotton candy, personally.

Kelsey: The rides are exciting, do something different.

Clint: Yeah, it’s mostly the rides, but even like Roman said, it’s a different atmosphere there.

Like, you can’t just throw in a bunch of rollercoaster’s there and be like alright, everyone come.

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Because no one still will.

Josh: It’s kind of, it’s weird because the park is, it’s a nice park but the amusement park is kind

of…

Clint: Conneaut’s an amusement park, it’s not a theme park.

Josh: Right.

Clint: Because a theme park has like, something more or less like six flags. With different like

themes, different coasters and stuff like that. It’s an amusement park, it’s supposed to be a family

place.

Ray: It’s basically a carnival.

Josh: Right.

Clint: Yeah.

Ray: I would say.

Clint: That makes sense.

Kayla: Um, have you guys ever gone to the Beach Club? I know you talked about it.

Roman: Yes.

Kayla: Do you like it?

Roman: Yeah, it’s pretty nice. You mean like, the bar and restaurant area?

Kayla: Yeah.

Roman: Yeah, that’s nice. There’s nothing wrong with it. I don’t know what else you want me to

tell you about it.

Melissa: I was too young to really enjoy it, but it was nice.

Kayla: Did you like, hang out like, by the lake too?

Roman: Yeah, on the sandy area?

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Kayla: Yeah.

Roman: Yeah.

Ray: It’s not very big if I remember correctly. Like the designated swimming area and all that.

Melissa: Yeah, it’s real small.

Ray: Yeah.

Kayla: Did anyone drink there?

Melissa: My friend’s mom got wasted and passed out on the sand.

Clint: I think I was 12 at that time so, but we can go now though.

**People are talking at the same time.

Kayla: Are the prices at the Beach Club reasonable from what you remember?

Roman: Yeah. It’s pretty on par with what, I mean food and prices are.

Melissa: Yeah, it was actually cheaper then like if you go on to like Kennywood or somewhere

and try to buy food. I think the one there is a lot cheaper.

Roman: Conneaut has a lot of little nice, like uh, off to the side areas for like food too. Like uh,

the Potato Patch is pretty good, they make awesome French fries.

**Talking about the luscious but limp boneless chicken wings.

Kayla: Who here’s over 21? Okay, what draws you, like to go to a certain bar?

Roman: People. The more, the better.

Clint: See, I’m opposite. Smaller people, better beer.

Ray: I like the outdoors. Atmosphere.

Kayla: Do you like, like live entertainment and stuff? Or do you like DJ’s?

Ray: If you can’t hear yourself think, then what good is it?

Clint: It depends on the park. I mean, in that area, you’d probably be better with a dive bar, but

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like here, you’d do better with a bunch of people, DJs and shit like that. Like, me personally, if

there’s like a bunch of people there, I’m just not going to go.

Ray: You’re dealing with small town people up there. They’re not going to want to get their

friggen ear rapped off.

Kayla: For you guys who aren’t 21, would you, like say if they had like a band or something,

would you still go, even though you can’t drink or anything.

Kelsey: Yeah, I would.

Melissa: Probably.

Kayla: What kind of events would you like to see at a beachside bar that aren’t already in place

that you’d like to go to?

Josh: For instance, we were thinking like a movie night on the beach or something like that. Get

a big projector, you know, maybe put it, not like on the water, but like close to the water so you

could like sit on the beach and watch a movie or something like that.

Brad: That’d be cool.

Kate: Yeah, that’d be really cool.

Clint: Yeah, that’d be cool. Like if you did a weekly thing like that.

Josh: Yeah, something like that.

Clint: Like every Friday night or whatever.

Josh: Sure. Would that like entice you guys to go up there, hang out on the beach, watch a movie

and go get like a couple beers from the, uh, bar there. Because you can drink on like the beach

there.

Clint: Yeah, that’d be cool. For like 5 bucks.

Josh: Right.

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Clint: And free beer.

**Laughter.

Megan: What does your dad say about like, he must know a good bit about the park since he

does the restoration stuff.

Roman: Yeah, but what exactly are you asking?

Megan: Has he ever told you anything like about what it’s like or…?

Roman: I mean I know what it’s like I’ve been there many times.

Megan: Has he ever said anything about, like a lot of people are saying it’s dirty.

Roman: It’s not dirty. I mean it’s pretty well-kept. It’s just its old. It has that dingy look to it.

He’s part of the effort, they’ve tried to close the park down many times because they don’t make

enough money. Because it’s not a theme park like six flags so he’s part of that effort to try to

bring in money to keep it just functioning, just as is. I mean, it’s not dirty though. It’s just dingy

from wear and tear.

Clint: Like the rollercoaster falling apart.

**Laughter.

Ray: I love that coaster though.

Clint: That’s because you can burn it afterwards. Pitch that idea.

Josh: Do you guys attend like, the big Butler fair or anything? If Conneaut had something similar

would you go up for, like a weekend or like a day and hang out?

Ray: I wouldn’t it’s just too far, but I bet you all the locals would if you did something like the

big Butler fair.

Melissa: Yeah, I think if they did like a carnival or a fair kinda thing, that would draw a lot more

people.

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Ray: Right.

Clint: Yeah, you’d definitely get outside of just the local area with something like that. I mean

you wouldn’t have people coming from where we’re from going, but you’d have people from

definitely a wider radius that it would bring in, from what it has now.

Melissa: Definitely, like if the price is a little bit lower and the little kids, they’d really want to

go and like, little kids love like all the carnival and games and that kinda stuff. And even like

those big like bouncy houses that they have. Those are awesome.

Clint: So would you say all Conneaut needs is a huge cotton candy thing and a bouncy thing?

Melissa: Oh yeah, for my grad party, my mom and I started planning it the other day, I’m getting

a bounce house and cotton candy thing.

**Laughter.

Melissa: I’m so pumped.

**Laughter.

Kayla: Um.

Ray: Keg wagons.

**Laughter.

Kayla: Keg wagons?

Ray: Yeah, someone can drive around the park with keg wagons.

Clint: Yeah, with kegs on the back?

Ray: Yeah.

Clint: Yeah, I’ve seen those! That’d be awesome. Yeah! Get on that! Yeah!

Ray: It’s no different than when you’re on a golf course and a beer girl comes around with it in

the park.

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Clint: Oh yeah, get beer girls, too!

Melissa: They’re more of a family park.

Clint: Turn it around! 21 and over! Crunk city, that’s where you need to go with it.

**Laughter.

Clint: Blast Little John and just like have like everyone serving beer everywhere. I’d so go up for

a weekend. That’d be awesome! With cotton candy and bounce houses. Sold.

Melissa: Boy, you got that right.

**Laughter.

Kayla: What we were trying to do is…

Kelly: Was not that.

**Laughter.

Kayla: We have, we’re trying to look at people ages 17-25, that’s why we have all of you here.

You’re kind of in that age group and then what would make them come to Conneaut and we have

our main focus is on the Beach Club and the bar. So we’re like trying, if you guys have any input

on how to make it better, any ideas on what they could do or like what would make you want to

go there.

Josh: Yeah, like if you’d live closer, because like obviously we’re kind of far away down in

Slippery Rock and the surrounding areas, even farther south, but like if you, for the universities

up there, like how far is it from Penn State Behrend? To get down there.

Brad: 45 minutes or so.

Melissa: Like, I think like different themes, um, like different things going on, like just how, um

Kennywood like does their like Fright Night thing. If they would do some kind of something like

that and then, I don’t even know if there’s, I’m not creative, but like if they just did different like

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themes like that. Like one weekend if, I don’t know…

Josh: Like a spring festival.

Melissa: Yeah. Like they could do like a luau one weekend and like…

Clint: Yeah I mean that’s a hard demographic to really get because I mean, 17-25. We’re fickle.

We don’t know what the heck we like. It’s a hard group to get to because everyone’s different, so

I don’t know.

Roman: You could bring a different guest to the Beach Club, like magician, comedians,

hypnotists, stuff like that. Those are always cool. That costs money though.

Josh: Yeah, Conneaut’s kind of broke.

Kelly: In debt.

Kayla: Did anyone ever go to one of the concerts up there at the Beach Club?

Clint: There’s concerts there?

Josh: Say if we got Save and Progress to go there.

Brad: Oh, I’d go.

Clint: Oh, I’d go. Yeah.

Ray: Who’s that?

Josh: It’s a, like a local band up in Erie.

Ray: Oh.

Clint: They sing songs about video games. They’re awesome.

Roman: I went to, I think they had like Jimmy Buffet night or something. That they just played a

lot of his music and stuff. That was probably one of the things she was mentioning, the Jimmy

Buffet day/night.

Josh: Caribbean night or something.

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Megan: What were those things they had, like the bikers…

Josh: Yeah, they had the bikes weekends or something like that.

Kate: Doo Wop weekends.

Kelly: Polka Fest.

Kate: Yeah, Polka fest. I’ve been there. Both weekends.

Kayla: You were?

Kate: Yeah, I used to go to the concerts all the time. I went when I was on vacation. There was

nothing to do so we’d go to the park.

**Everyone is talking on top of each other.

Clint: They even had a Daft Punk one there, like recently though.

Brad: Wait, what?

Clint: Remember the Daft Punk laser show that was down there?

Brad: No, I didn’t know that.

Clint: Oh, yeah!

Ray: Carnegie isn’t Conneaut, buddy.

**Laughter.

Clint: She brought it up, little lady.

Melissa: Yeah, that was me.

Josh: Little lady.

Kayla: Um, if, I know they have volleyball tournaments there. Would that be something you’re

interested in?

Roman: Dodgeball tournaments. That would be interesting.

Melissa: Yeah, I think the volleyball or dodgeball, either way, would be something that’s fun. I

Conneaut Lake Park



know here at my school we’ll go over and after school like before a football or basketball game,

if one of the gyms open, we’ll just get a bunch of people and we uh, hit a volleyball around the

gym.

Josh: So maybe like some basketball courts or something up there, you just throw around.

Melissa: Yup, basketball courts would be a good thing. Ping pong tables.

**Laughter.

Ray: Beer pong.

**Laughter.

Kayla: If they had like beer pong tournaments? Would that be something?

Roman: I think that would be a good idea.

Melissa: I think that would actually bring in even like, that would bring in a lot more money for

them if they did the beer pong tournaments. Once you get people drunk, they’ll really be

spending money.

Roman: That would be good for our age range.

All: Yeah.

Josh: For like the bar area.

Kelly: Kinda like on the beach or something?

Josh: Beer pong on the beach?

Kate: Yeah, that’d be sick.

Ray: Beer fest at Conneaut.

**Laughter.

Brad: There ya go.

Clint: If you advertised it well enough. I bet you, you’d probably get people from Slippery Rock

Conneaut Lake Park



and stuff like that. If you had a huge, gigantic like annual beer fest.

Ray: Yeah. I’m telling you, yeah.

Kelly: You could get like beer vendors or something.

Brad: Get one with a bunch of like microbreweries around here.

Roman: Yeah, that’s an awesome idea.

Kayla: That’s a good idea.

Clint: Especially western Pennsylvania, and even, well, I mean mid-western Pennsylvania there’s

a lot of beer like microbrews and a lot of places that brew beer. That, I mean, they’d come.

Josh: Like that thing up in Erie, uh they have like the…

Brad: Yeah, like some place like that where you can walk around and try samples of all the beer.

Throw live music in it. That would be fun.

Melissa: Yeah. Like a weeklong kind of thing. They could put a discount on all their different

like campsites and everything. Give a little bit of a discount for that weekend. That would really

help them.

Josh: Some kind of incentive to come up.

Melissa: Yeah.

Clint: That would be sweet.

Kayla: Beer fest and Camperland?

Kate: Classy.

**Laughter.

Clint: If you could do a weekend like something like that where you could get like a room and

board, like at the cabins. A whole weekend pass like with stuff like that for like say $30, $40 a

person, which I don’t know if that’s even doable. But, in something that price range, I think a lot

Conneaut Lake Park



of people would actually come to that.

Josh: I think you can rent like the cabins up there for fairly inexpensive I want to say.

Kayla: Yeah.

Ray: Don’t ever rent a boat though, they screw you. You can ask my dad.

Clint: It’s true, it’s true. They screwed us too when we rented a boat.

Ray: A pontoon boat. Yeah.

Clint: Yeah.

Roman: I think it would be better if we, you guys did the beer fest type of deal. If it was just a

one night, annual event. Not a weeklong thing. If it was a weeklong thing people would be like,

ahh we’ll be able to, you know, go for a couple days. If it was a one night event, people would be

like we gotta go.

Josh: Yeah. Just kinda have like a one shot thing.

Kayla: Kinda like brew fest.

Clint: Yeah, I mean if you’re looking for that demographic… alcohol. You just need to add lots

of alcohol.

Ray: Yeah, but what about 17-21, what are you going to do for them?

Megan: We were going to have like under 21 nights, would you guys go to something like that?

Kelsey: Probably.

Ray: They gotta listen to this tape. Can we please send this tape to the people at Conneaut?

**Laughter.

Kayla: What do you guys do on the weekends being under 21?

Melissa: Get drunk. Legally, what I do is go bowling every once and a while. My friends and I

just like to, well that’s not legal, never mind. I was going to say we like to just egg people’s

Conneaut Lake Park



houses. As we like to call it, we like to FSU.

Kayla: What did Dr. Quinn say about the pumpkin drop?

Josh: Oh, yeah. They, they get this big ole pumpkin like bring it up with a crane and drop it on

something. And 30,000 people come to watch it.

Clint: What? What?

Ray: Where?

Josh and Kelly: Conneaut.

Ray: Really? 30,000 people?

Clint: How big is the beach area that is there like at the bar and restaurant area? Is it large?

Kayla: I’ve never been there.

Kate: It’s probably about the size of this room. I’m not even kidding.

Kayla: Really?

Kate: Oh, yeah, maybe.

Melissa: It’s not really big. It’s really small.

Clint: Really?

Melissa: Like they’re going to need to find a way to expand it, before they…

Clint: So something like a localized burning man wouldn’t work there.

Melissa: What’s that?

Clint: A burning man? It’s like when thousands of people go to the desert and drink their face off

and…

Josh: It’s like a music festival

Clint: Yeah, it’s like a big, like indie, not indie, but like rock music.

Ray: I think it’s a gay rally.

Conneaut Lake Park



Clint: Whatev, I’d love to go to burning man.

Roman: If you needed people to volunteer, like I know a lot of fraternities and sororities are

looking for volunteer hours. Like my fraternity’s always looking for stuff to do to gain volunteer

hours. So if you needed them to come up and clean stuff.

Josh: That’d be cool.

Roman: And volunteer to do like any of those theme nights that you were talking about, anything

along those lines.

Clint: What about renting like them. With fraternities and stuff, like what if a fraternity wants to

kick like a huge party, which I’m sure they still do here. But like what if you could rent that area

out and just be like, yo guys.

Roman: Yeah, that’s a good idea too.

Kelly: Don’t they have like a room or something in there?

Megan: Banquet rooms.

Josh: Oh, yeah.

Kelly: Or something like that.

Josh: Yeah, in the actual restaurant/bar place there’s a room you can rent, I suppose.

Kelly: I don’t know if you could rent out the whole bar.

Megan: They could just pay like a certain price for like the weekend or whatever and they would

have access to the bar, the rides and everything else.

Josh: What about like a student discount or something?

Roman: Yeah.

Clint: Student discount, yeah.

Roman: It would do better though if it was focused more on the bar, honestly.

Conneaut Lake Park



Clint: Yeah, I don’t know how you’d get people under 21 to go.

Melissa: Yeah really. Their best bet would probably is just knock out some of the old, dirty rides,

expand the bar and the beach and have a party.

Clint: Yeah, just make it a gigantic, crunk city.

Melissa: Beach bar.

Kayla: Is there anything else like is there a reason there’s only like a certain little section? Do

you guys know? I’ve never been there.

Roman: What do you mean a certain little section?

Kayla: You said it’s really small. The beach

Josh: The beach.

Melissa: I really don’t remember that vividly to know why, like if there’s something, like if

there’s a road.

Kate: There’s like that wedding thing that’s right beside it.

Kayla and Josh: Oh.

Kate: So it’s like the beach is probably the size of this room and then it’s like that strip landing

thing. So it just ends before that.

Ray: If I remember correctly, too, it’s like on the far back right hand corner of the property.

Josh and Kate: Yeah.

Ray: So it’s like, right on the property line.

Kate: Yeah.

Ray: And the rest of the lake’s all privately owned, obviously. So that might be why.

Josh: Okay. We need to get up there.

Kayla: I know, it’s very hard to do this when we don’t know anything about it. Um, do you guys

Conneaut Lake Park



have any other opinions, ideas?

Kate: Well could you do like, I don’t know if you talked about it because I came late, like a

senior weekend or something? Like you go up for Friday, Saturday, Sunday, because we used to

get a cottage for like 200 bucks at like the motel like walking distance from the park. And then if

you did like movie night on Friday and Saturday it was beer fest, I would go up. And I would

bring my roommates if it was that cheap and you could get like the hotel and then you could be

at the park for an extra 20 bucks or… I would pay for that. But…

Josh: Weekend trips or something that’s very doable.

Kate: Yeah, like do a senior week and just advertise it because Allegheny College is right there.

They’re like 20 minutes away. So there’s a, and then Erie’s not too, and Geneva, like they’re

right there.

Josh: Edinboro.

Kate: Edinboro, yeah. So it’s like you do a senior week, err, I mean that would only limit it to

seniors, or college weekend. Call it a college weekend then.

Brad: That’s a good idea if you did a college weekend.

Kate: And like, do a college weekend, and then send it to all the colleges that’s around and do

the discount. You can go to Camperland for this much, this place, this place. And then do the,

these are the discounts at the club house or the beach house this weekend, this beers this much

and put it all out there.

Clint: Will that be enough revenue to keep that place afloat though? Because like, I mean…

Josh: Events similar to that. I mean we don’t have to have it, it doesn’t have to be like an annual

thing, it can like be a monthly thing.

Kayla: They have like events already, but like looking over them, they kind of are targeting a

Conneaut Lake Park



very, like a much older crowd.

Josh: Polka fest.

Kelly: Yeah, like 50s and 60s.

Kate: Doo Wop weekend. Doo Wop weekend was the best! I’m not even kidding.

Clint: Really?

Kate: Yeah.

Clint: When’s Polka fest, I’m totally in.

Kate: It was legit. Polka fest is the best.

Melissa: I don’t really think they have like a lot of like strong advertisement like I don’t like, in

this area, I don’t think I’ve ever seen anything for Conneaut Lake. Like nothing advertised. I

hadn’t even heard of it until a few years back, I was probably like 12. One of my friends asked

me if I wanted to go with her and that was the first time I’d ever even heard of the place. Where

like, with like Idewild and Kennywood like you’ve heard of those places because there’s

advertisement, there’s commercials on t.v. or even just like on pop cans you see like $10 off and

there’s just a lot more advertisement. But I’ve never seen anything for Conneaut Lake.

Josh: Yeah, like I’ve…

Melissa: Nothing.

Josh: I’ve never been to Idewild but I hear about it all the time via, through ads and cans and

stuff, so.

Kelsey: Idewild’s like not like a huge place, I went there once and from what I remember it’s not

huge like Kennywood but it’s like a nice park and I think you get a lot more for your money. It’s

definitely more worth it than Conneaut is.

Josh: Right.

Conneaut Lake Park



Kate: Well I also feel like those parks are in like more down here in Pittsburgh and you know,

Conneaut’s up here so we don’t go to college with most of the kids that live right around this

park so no body talks about it and if you did, you know, Conneaut’s kind of like… so. You’re

not really like well I went to Conneaut every year I was growing up.

Josh: You hear that park up north.

Kate: Yeah, it’s real cool.

Roman: Back to the fraternity thing, I’ve got an idea. If you could like, we have like founders

day, it’s just like we celebrate when our fraternity was founded. If you could like figure out all

the different fraternities and sororities in the area and maybe do their founders day there and then

it would like draw in fraternities and sororities from different colleges in the area that would go

there, party at the bar there or whatever and then you know, give them a special discount is they

wear their letters or something like that.

Josh: Yeah, for that weekend. That would be cool.

Megan: What if we could get like a coupon that when they come for that, for the next time, to get

them to come back again.

Kate and Melissa: That’d be a good idea.

Megan: It would give them a reason to come back.

Kayla: Any other thought, opinions.

Roman: I think the best thing that was said so far was having that like, that bar bash idea.

Whoever brought it up, beer pong and stuff.

Josh and Kate: Yeah.

Roman: That’ll, that’ll do it.

Josh: Bring the booze in.

Conneaut Lake Park



Megan: What about the people that aren’t 21? Like what kind of thing like that?

Clint: Sorry, dudes.

Kate: I mean the movie night is really cool.

Clint: You mean you don’t want to be designated drivers?

**Everyone is talking on each other.

Josh: Do sporting event tournaments, like volleyball and…

Melissa: Yeah, we like that stuff and get into it, we’re usually drunk, but…

Clint: If you closed it off to 21 and over weekends sure, but like don’t close it off to them, like

have other activities.

Josh: Right.

Clint: Have underage people go because I mean they’re going to get drunk up before.

Melissa: Yeah.

Josh: I mean the 21 and up events would obviously be centered around like the bar, which is only

just a part of the whole.

Ray and Clint: Right.

Roman: Like a bracelet to drink, but I mean whoever’s under 21 is going to find a way to drink.

Clint: Exactly.

Josh: Right.

Roman: If I was under 21, I would find a way to drink. No matter what.

Melissa: You’ll leave it out in your car. Yeah, you find your way around it.

Roman: Having over 21 events and then under 21 events at the same time.

Ray: I mean they don’t search you when you go in so you could have a 12 pack with you.

Kate: True.

Conneaut Lake Park



Clint: The only thing wrong with that is that it can get expensive. Especially for like the park

wheeling kegs upon kegs of beer and you might have like, if you do it like monthly, like you

might have a month where no one shows up.

Josh: Right.

Clint: Because they’ll be like oh I was there last weekend I don’t want to go to that.

Josh: Well, like the beer fest thing would be one, one time.

Clint: Right.

Megan: I think they should just have events like every so often, like different ones.

Kayla: Like a Fright Night.

Josh: Yeah, I mean we don’t want to like over exhaust our community, but we do need to have

these events to bring them in, like the big events. And like we’d have small events, uh you know

like just bands or something playing at the bar, uh you know like open mic night or something.

Melissa: This probably wouldn’t be safe, but they should get like go karts, like how they have at

Erasers, that would be so fun. I could just see like, I could even see them getting trashed on those

little go kart things.

Ray: Me too.

Clint: She’s only just met me. And she knows my lifestyle. She can read minds. Like Mario Kart.

Melissa: Yeah, like how fun would that be.

Ray: What you just said, where we come from, that’s like the thing. Everybody just crashes

quads in the telephone poles.

Melissa: Yeah. Like you said, the people in that area, you said that they’re all like your blue

collar, backwoods people.

Ray: Yeah.

Conneaut Lake Park



Melissa: So say hey.

Melissa: But even, even like okay for your younger group, something I personally would like to

do, I like doing a lot of outdoors things, like kayaking and like canoeing, even if they have like

different things like that or like maybe like if they had like a day they were like oh we’re doing

this relay race with like canoeing and this kind of different stuff. I think that would draw in a lot

of people and then if they wanted to target like, how you guys were saying, like the younger,

under 21, if they could somehow like offer or like do something like that and have like some

kind of a competition. And offer even like a $500 dollar scholarship you would get a bunch of

kids that I know I’m doing everything I can to get money for college so just say, hey we’re

having this event going on. First place gets a $500 scholarship.

Josh: Like a scholarship triathlon or something.

Melissa: Yeah, like anything like that, even $200 could go towards books.

Kelly: If we had like a relay, what if we, like what if like charged you to enter and then all that

money would go to first place.

Melissa: Yeah, that money would go towards like, yeah like a couple bucks for entry, like 6

bucks maybe per person for entry and then all that go towards the scholarship, of course the park

would need to make some money from it.

Megan: For it to benefit Conneaut, they’d have to have different vendors selling stuff.

Kelly: Yeah, I’m sure if you had people there like it would be easy.

Melissa: And then even, there’s so much stuff that’s always going on with different breast cancer

stuff like even if they could work it with cahoots with like the, one of the towns around them to

do some kind of a breast cancer like run or something. And then like discount a day at the park

or like a pink theme day at the park and have like everything pink, although they can’t do pink

Conneaut Lake Park



beer, but everything else could get pinked out.

Josh: Pink martini.

Clint: Flirtini’s.

Melissa: Pink martini’s and like all that stuff.

Josh: Wait, drink cancer away, here ya go.

Clint: Here’s a flirtini.

Melissa: Yeah, like it seems like breast cancers one of the big ones that rack in the most money.

Kayla: I did an event at a bar for breast and cervical cancer and we did cotton candy cocktails

because it was carnival themed.

Kate: That’s cool.

Conneaut Lake Park



Miscellaneous Research

Mimic the Beach Club website after bjonthewater.com.

Idewild Park

Admission includes Storybook Forest, Soak Zone, Mr. Roger’s

Neighborhood and Hoot’N’Holler.

o $31.99 + tax for daily admission.

o $23.99 + tax for senior citizens.

o $17.99 + tax for children under 2 years of age.

Website includes area to purchase tickets online, a list of surrounding

hotels, community attractions and a list of charities.

Delgrosso’s Amusement Park

Admission includes rides and waterpark. Does not include miniature golf

or go-karts.

o $15.95 for daily ride admission June – August.

o $12.95 for daily ride admission May and September.

o $8.95 for sundowner pass after 5 p.m. Monday – Friday.

o $0.50 for individual ride tickets.

Free parking and free admission.

Lakemont Park & The Island Waterpark

Admission options are:

o $5.00 All Day Ride and Slide Monday – Friday.

o $9.95 All Day Ride and Slide Saturday, Sunday, Memorial Day

and Labor Day + Free admission

o $7.75 Evening Ride and Slide pass after 5 p.m. + Free admission

o $10.00 July 2-4.

o Admission includes All Day Ride & Slide pass, free miniature

golf, free hotdogs and free Coke drinks.

o $1.00 individual tickets (rides require 2-3 tickets).

o $2.50 Leap the Dips.

o Extra charges for Go-Karts and Miniature Golf.

o $39.95 season passes.

Conneaut Lake Park



The Beach

Club

Conneaut Lake Park



Proposal for The Beach Club

We intend to increase Conneaut Lake Park’s attendance by targeting younger demographics

(ages 17-25) through the promotion of the Beach Club. Our demographic can be broken up into

local residents, college students and high school students.

Messages

The Beach Club provides opportunities for our patrons to enjoy the beautiful lakeside

with access to Beach Club amenities.

The Beach Club promotes a healthy, fun and energetic environment.

The Beach Club’s atmosphere serves as an affordable venue for young adults.

Goals To portray an image that is appealing to a younger demographic of patrons. To increase knowledge of Conneaut Lake Park and the Beach Club within the

community and surrounding communities. To improve attitudes of Conneaut Lake Park and the Beach Club with primary

publics. To increase attendance of Conneaut Lake Park and the Beach Club with primary

publics.

Impact Objectives

Increase awareness of Conneaut Lake Park, particularly the Beach Club by 15%.

Create a modern image with historical significance for Conneaut Lake Park.

Revitalize community participation by 10%.

Reinforce the positive image of the Beach Club with its current, loyal customers.

Conneaut Lake Park



Output Objectives

Develop a media relations plan to target our demographic.

Adapt live entertainment to attract a younger demographic.

Create a plan to offer special discounts, promotions and events to encourage

attendance.

Create annual and monthly events to bring in our target demographic.

Media Relations

Website

Use images of people within ages 17-25 riding rides.

Use images of people within ages 17-25 at the Beach Club under the

Beach Club’s section of the website.

Create a press or news section for the website.

Develop information about the Beach Club and their services.

Include more pictures that display a fun and energetic atmosphere of the

Beach Club.

Include links to follow social media updates and register for the e-mail

database.

Social Media

Strategically use Twitter and Facebook to promote Conneaut Lake Park.

Increase Facebook “fans” by 20%.

Increase Twitter “followers” by 20%.

Create a separate but linked Twitter and Facebook account for the Beach

Club.

Maintain both Facebook and Twitter accounts so they remain a relative and

reliable source for information.

Use social media accounts for promotional items and other media links,

pictures, videos, positive patron quotes, etc.

Print Materials

Send out radio readers for special events to college campuses and local

stations.

Send out media advisories for special events at the Beach Club.

Send press releases to local newspapers and college newspapers.

Conneaut Lake Park



Other

Create an e-mail database to use for promotions and coupons.

Design the Beach Club menu to attract people ages 17-25.

Tactics

Target Demographic (17-25)

Bulk Ticket Discounts Relating to In-Park Activities

o Otter Dollars/Connie Coins

Movies on the Beach

Beach Olympics

o Volleyball

o Horseshoes

o Relay Race

o Sand Castle Contest

o Scavenger Hunt

o Ultimate Frisbee

Lakeside Wait Staff

Discounted Tickets Available at Giant Eagle

Holiday Events

o Spectacular holiday lights on Conneaut Lake.

o Halloween “scarers” during Pumpkinfest

o Holiday Drink Specials

o Fireworks Festival During 4th of July

College Students

Open Mic Night/Karaoke

College ID Specials

Free Help Through Internships

Collaboration with cabin rentals to decrease drunk driving.

Wrist bands available to prevent underage drinking.

Annual Lakeside Beer and Wine Festival

High School Students

Under 21 Nights

Room availability for graduation parties.

Conneaut Lake Park



Social Media

Twitter will help the Beach Club reach their younger demographic ages 17-25. Social media has

become the number one way to connect with this demographic. By the Beach Club having their

own Twitter page they can relate directly to their public and create a better connection.

The Beach Club Twitter Page

Tweet daily specials on drinks or appetizers.

Promote an upcoming event for that weekend and day.

The Beach Club can offer specials only to their Twitter followers that night.

HootSuite

Using HootSuite, the Beach Club can set up tweets to automatically be posted, on

certain days and at certain times.

SMS

Through EZtexting.com we can send text messages to provide subscribers with

updates and events pertaining to the Beach Club.

The basic plan is $10 a month for 200 express messages or 400 standard messages.

SMS messaging could bring in more people to the Beach Club, which can bring in

more revenue that will allow us to upgrade to more advanced plans.

Conneaut Lake Park



General Park Attendance/The Beach Club Timeline

April 1 Reform social media networks.

April 8 Distribute pitch letters to Tammy Pescatelli, a comedian

who has a reality show in Meadville, PA, and bands we

would like to invite to Conneaut Lake Park, in particular

The Beach Club.

April 15 Determine SMS (cellular phone texts) operations within a

restaurant and businesses.

April 22 Have SMS promotion table tents developed.

May 27 Conneaut Lake Park opens for the season.

June 10 Monthly Movie Night on the Beach begins.

June 27 Registration for Beach Olympics begins.

July 8 Movie Night on the Beach

July 9 Beer and Wine Festival.

July 23 The Beach Club Olympics.

August 12 Movie Night on the Beach.

September 9 Movie Night on the Beach.

Conneaut Lake Park



Pitch Letter for Bands Insert Band Name

And Address Here

June 25, 2011

Dear NAME,

With summer right around the corner, Conneaut Lake Park, a historical amusement park located right on

Conneaut Lake, is planning for a summer of fun and excitement.

Conneaut Lake Park is a small, local park located in Conneaut Lake, Pennsylvania, between the cities of

Pittsburgh and Erie. One of Conneaut Lake Park’s most popular venues, a restaurant and bar called the

Beach Club, is a great location that attracts young adults and allows them to socialize and enjoy

themselves.

We are inviting you to play at the Beach Club at Conneaut Lake Park. It will give you a great

opportunity to publicize yourself to other types of audiences in a new location. We will also advertise

and promote your band for free.

Playing at the Beach Club will aid your band in gaining more loyal, avid fans in your prime audience

demographic. This will also allow you the opportunity to create more and maintain relationships you

already have with your current fans. As I am sure you already know, this is a very important part of

being successful.

We want the opportunity to continue working together in hopes of benefiting both organizations. I will

be following up with you to discuss your performance at the Beach Club. If you have any questions,

please do not hesitate to contact me directly at (814) 382-5112, or at

[email protected]. Thank you for your time and consideration.

Sincerely,

Jack Moyers

Chair, Conneaut Lake Park Board of Trustees

Conneaut Lake Park



Pitch Letter for Comedians (Tammy Pescatelli) Insert Address

June 25, 2011

Dear Mrs. Pescatelli,




Pittsburgh and Erie. One of Conneaut Lake Park’s most popular venues, a restaurant and bar called the

Beach Club, is a great location that attracts young adults and allows them to socialize and enjoy

themselves.

We are inviting you to perform at the Beach Club at Conneaut Lake Park. It will give you a great

opportunity to publicize yourself to other types of audiences in a new location. We will also advertise

and promote your comedy act for free.

Performing at the Beach Club will aid you in gaining more loyal, avid fans in not only your prime

audience demographic, but others as well. This will also allow you the opportunity to create more and

maintain relationships you already have with your current fans. As I am sure you already know, this is a

very important part of being successful.

We want the opportunity to continue working together in hopes of benefiting both you and Conneaut

Lake Park. I will be following up with you to discuss your performance at the Beach Club. If you have

any questions, please do not hesitate to contact me at (814) 381-5112, or at

[email protected]. Thank you for your time and consideration.

Sincerely,

Jack Moyers


Conneaut Lake Park



Beer and Wine

Festival

Conneaut Lake Park



Special Event


The beer and wine festival will be an annual event located alongside the lake. First, local

microbreweries and wineries will be contacted to see if they would be willing to participate.

Each brewery or winery will have a booth set up with samples of their product (kegs, bottles of

wine, etc.). They also have the opportunity to perform demonstrations about how their product is

made or what makes it unique.

For activities, people attending will walk around to each of the booths and sample the

beer and wine. Beer pong will be set up in a separate area for those who wish to play.

We estimate the event will last 4 hours. Each participant who wishes to be part of the

festival will buy a wristband and pay a cover charge (estimated $20-$30). Conneaut

Lake Park will profit from the wristbands. Our goal is that after the festival ends, participants

choose the Beach Club for food and/or drinks.

Conneaut Lake Park



Beer and Wine Festival Campaign Proposal

Who We Are

Located inside Conneaut Lake Park grounds and along the shore of the lake sits a bar and

restaurant also known as the Beach Club. The Beach Club opened in 1936 and has been one of

the most popular entertainment venues at Conneaut Lake. You can enjoy their famous park fries,

finger foods, lunches and dinners. Along with live bands and other entertainment, guests can

participate relaxing in the sun while enjoying a nice beverage.

Theme

“Beer and Wine Festival”

A variety of microbreweries and local wineries showcasing their products at

the Conneaut Lake Beach Club venue.

Messages

The Beach Club’s atmosphere provides a great social venue for young adults.

The Beach Club serves as an affordable and local getaway.

The spacious area around the venue serves as a great location to hold a Beer and

Wine Festival.

The Beer and Wine Festival will help promote an annual event that young adults will

look forward to.

Publics

These colleges, wineries and microbreweries are within one hour from Conneaut Lake Park.

College Students

Allegheny College

Edinboro University

Penn State Behrend

Theil College

University of Pittsburgh Linesville

Conneaut Lake Park



Home Brewers

Home Vintners

Microbreweries

Wineries

Local Community Members (21 and over)

Special Event


Beer and Wine Festival will help target our demographic of young adults over the age

of 21. Local microbreweries and wineries will be invited to attend the festival to

showcase their products.

We will have registration tables in the front of the Beach Club for people to

get a wrist bands for the event.

At the registration table there will be voting cards for the best beer and best

wine at the festival.

Workshops will be provided for those who are interested in learning the

process to make homemade wine and beer.

Winner will receive 20% of total profits from event and have the privilege to

host next year’s workshop.

Research

Focus Group

All participates in the focus group over the age of 21 all said they would

attend a Lakeside Beer and Wine Festival.

In our survey of 100 participates 93% of them said they would be interested in

attending a Lakeside Beer and Wine Festival.

Objectives

Impact

To generate interest of the Beach Club at Conneaut Lake Park by 20%.

To increase knowledge of what the Beach Club can offer young adults by 20%.

To revitalize local and surrounding community members between the ages of 17-25

by 30%.

Conneaut Lake Park



Output

Create a modern image with historical significance for the Beach Club at Conneaut

Lake Park.

Reinforce a positive image and atmosphere within the Beach Club to its current and

potential customers.

To demonstrate how the implementation of events targeted to young adults will bring

in more revenue to the Beach Club.

Conneaut Lake Park



Beer and Wine Festival Timeline

April 4 Have pitch letters written and sent out to microbreweries

and wineries.

Have pitch letter written and sent out to Snyder of Berlin to

donate pretzels.

Have a press release, targeted to home brewers, written and

sent to the local newspaper.

April 22 Have definite location determined for event.

May 30 Have social media advertising start.

Tickets will be on sale starting at 8 a.m.

June 6 Have all materials collected.

Tables

Table Cloths

Tents

Chairs

Buckets

Food

Cheese

Crackers

Pretzels (donated)

June 10 Microbreweries, wineries and home brewers must RSVP

for event.

June 25 Beer and Wine Festival

Conneaut Lake Park



Controlled Media

Mass Media

Cool 101.7 FM

WMGW FM

Meadville Tribune

Radio stations and newspapers will be invited to attend the Beer and Wine

Festival.

Send out press releases and advisories.

Communication Media

Flyers

Brochures

Website

Uncontrolled Media

Blogs

Social Media Networks

Example: Facebook Status

Tweets via Twitter

Social Media

We will promote the Beer and Wine Festival using social media since that is that easiest way to

target our young adult demographic.

Facebook

Make Event

Status Updates

Registration Form on Facebook Page

Twitter

Tweet Daily About Event

Twitter Pictures of Beach Club

Conneaut Lake Park



Rainy Day Plan

If it were to rain on the day of the event, our back-up plan will be to rent out the ballroom. All of

the breweries and wineries would set up in there.

If it is not rainy on the day of the event, the workshops would be set up in the Ballroom.

In the ballroom there would be five tables describing each stage.

Stage/Table 1- Making Wort (unfermentated beer)

Stage/Table 2- Primary Fermentation

Stage/Table 3- Secondary Fermentation

Stage/Table 4- Bottling

Stage/Table 5- Finished Product

Conneaut Lake Park



Contact Information

Breweries

Erie Brewing Co. Incorporated

1213 Veschecco Dr.

Erie, PA 16501

(814) 459-7741

The Brewerie Brew Pub & Restaurant

123 West 14th Street

Erie, PA 16502

(814) 459-7741

North Country Brewing Co.

141 South Main Street

Slippery Rock, PA 16057

(724) 794-2337

Blue Canoe Brewery

113 S. Franklin Street

Titusville, PA 16354

(814) 827-7181

Sprague Farm & Brew Works

22113 US Hwy. 6 & 19

Venango, PA 16440

(814) 398-2885

Conneaut Lake Park



Wineries

Arrowhead Wine Cellars Penn Shore Vineyards 12073 East Main Road 10225 East Lake Road

North East, PA 16428 North East, PA 16428

(814) 725-5509 (814) 725- 8688

Conneaut Cellars Winery Presque Isle Wine Cellars

12005 Conneaut Lake Rd 9440 West Main Road/U.S. Route 20

Conneaut Lake, PA 16316 North East, PA 16428

(814) 328-3999 (814) 725-1314

Windy Hill Wine Making South Shore Wine Company 10998 Perry Highway 1120 Freeport Road

Meadville, PA 16335 North East, PA 16428

(814) 337-6871 (814) 725-1585

Angeli Winery Volant Mill Winery Inc.

221 South Monroe Street 1229 Main Street

Titusville, PA 16354 Volant, PA 16156

(814) 827-1015 (724) 533-2500

Heritage Wine Cellars Wilhelm Winery 12160 East Main Road 590 Georgetown Road

North East, PA 16428 Hadley, PA 16130

(814) 725-8015 (724) 253-3700

Mazza Vineyards Foxburg Winery

11815 East Lake Road 65 Main Street

North East, PA 16428 Foxburg, PA 16036

(814) 725-8695 (724) 659-0021

Conneaut Lake Park



Pitch Letter for Microbreweries Insert Microbrewery Name

And Address Here

June 25, 2011

Dear NAME,




Pittsburgh and Erie. One of Conneaut Lake Park’s objectives is to try to attract more various types of

people to the park. During this time of year when families, couples and young adults are planning their

summer vacations and trips, we are planning new, exciting events in which to attract them.

We are inviting you to attend Conneaut Lake Park’s first annual Beer and Wine Festival. It will give

your microbrewery an opportunity to publicize itself to new audiences and gain more loyal customers.

Guests who attend the event will be able to try your various beer and ales, since it will be a beer and

wine tasting event. You also have the opportunity to bring the different types of beer and ales, that way

attending guests have the chance to buy some of your products if they want some on the spot!

I will be following up with you to discuss your attendance at the first annual Beer and Wine Festival

held at Conneaut Lake Park. If you have any questions, please do not hesitate to contact me directly at

(814) 382-5112, or at [email protected]. Thank you for your time and consideration.

Sincerely,

Jack Moyers


Conneaut Lake Park



Pitch Letter for Wineries Insert Winery Name

And Address Here

June 25, 2011

Dear NAME,







We are inviting you to attend Conneaut Lake Park’s first annual Beer and Wine Festival. It will give

your winery an opportunity to publicize itself to new audiences and gain more loyal customers.

Guests who attend the event will be able to try your various types of wine, since it will be a beer and

wine tasting event. You also have the opportunity to bring the different types of wine, that way attending

guests have the chance to buy some of your products if they want some on the spot!

I will be following up with you to discuss your attendance at the first annual Beer and Wine Festival

held at Conneaut Lake Park. If you have any questions, please do not hesitate to contact me directly at


Sincerely,

Jack Moyers


Conneaut Lake Park



Pitch Letters for Donations Snyder of Berlin

307 4th Avenue

Altoona, PA 16602

June 25, 2011

Dear NAME,







We are inviting you to attend Conneaut Lake Park’s first annual Beer and Wine Festival. Guests who

attend the event will be able to try various beer, ales and wine since it will be a beer and wine tasting

event. We would greatly appreciate if you were able to donate pretzels and chips to the event.

It will give you a great opportunity to publicize your organization to other types of audiences and gain

more loyal customers. Your organization will get a specific location on all of our festival

advertisements. You will also have your own advertisements within the park on the day of the festival.


be following up with you to discuss your attendance at the first annual Beer and Wine Festival held at

Conneaut Lake Park. If you have any questions, please do not hesitate to contact me directly at

(814) 382-5118 or at [email protected]. Thank you for your time and consideration.

Sincerely,

Jack Moyers


Conneaut Lake Park



Snyder of Hanover

1250 York Street

Hanover, PA 17331

June 25, 2011

Dear NAME,







We are inviting you to attend Conneaut Lake Park’s first annual Beer and Wine Festival. Guests who

attend the event will be able to try various beer, ales and wine since it will be a beer and wine tasting

event. We would greatly appreciate if you were able to donate pretzels and chips to the event.

It will give you a great opportunity to publicize your organization to other types of audiences and gain

more loyal customers. Your organization will get a specific location on all of our festival

advertisements. You will also have your own advertisements within the park on the day of the festival.


be following up with you to discuss your attendance at the first annual Beer and Wine Festival held at

Conneaut Lake Park. If you have any questions, please do not hesitate to contact me directly at


Sincerely,

Jack Moyers


Conneaut Lake Park



Beer and Wine Festival Media Advisory

Contact: Jack Moyers


(814) 382-5112

[email protected]

Lakeside Beer and Wine Festival is Held at Conneaut Lake Park

Who: Conneaut Lake Park Board of Ttrustees

What: Beer and Wine Festival

When: Day of the Week, Month X, 20XX, Time

Where: The Beach Club

12382 Center Street

Conneaut Lake, PA 16316

Why: Local breweries and wineries will be offering various samples to ticket holders

present at the festival. The festivals events include:

# Booths from # Local Breweries and Wineries

Free Snacks

Demonstrations from Microbreweries

Beer Pong Tournaments

Tickets can be purchased at the Beach Club or through their website at www.clpbeachclub.com.

Tickets go on sale on Month, XX and are priced at $25 per person.

Capacity is set at XXX guests and only those over 21 may participate. The cost includes

entrance to the festival, free snacks, unlimited taste testing and free admission into beer pong

tournaments.

-more-

Conneaut Lake Park



Located within Conneaut Lake Park and along the shore of Conneaut Lake, the Beach Club bar

and restaurant offers a variety of services including food, drinks, live entertainment and lakeside

activities. After opening in 1936, the Beach Club has been one of the most popular entertainment

venues at Conneaut Lake Park.

With something for everyone, Conneaut Lake Park is northwest Pennsylvania’s historic family

amusement park. Making memories since 1892.

-end-

Conneaut Lake Park



Radio Reader for Beer and Wine Festival



(814) 382-5112

[email protected]

RADIO ANNOUNCEMENT: 30 sec.

FOR IMMEDIATE RELEASE

Title: “Beer and Wine Festival”

BEER AND WINE CONNOISSEURS, AND THOSE OF YOU WHO JUST LOVE TO HAVE

A GOOD TIME, DO WE HAVE A TREAT FOR YOU. CONNEAUT LAKE PARK IS

HOSTING A BEER AND WINE FESTIVAL FROM ELEVEN A.M. TO FOUR P.M., JULY

NINTH, AT THEIR FAMOUS LAKESIDE BEACH CLUB.

THE BEST MICROBREWERIES AND LOCAL WINERIES WILL BE SHOWCASING

THEIR PRODUCTS AND DEMONSTRATE HOW THEIR SPECIFIC PRODUCT IS

BREWED TO PERFECTION. BE THERE FOR GOOD FOOD, GREAT MUSIC AND FUN

GAMES.

ALL AGES ARE WELCOME TO ATTEND, YOU MUST BE TWENTY-ONE OR OLDER

TO DRINK.



Conneaut Lake Park



Feature Story For Beer and Wine Festival



(814) 382-5112

[email protected]

Local Microbreweries and Wineries Take a Ride to Conneaut Lake Park

CONNEAUT LAKE, Pa. (June 27, 2011) – People of all ages travelled to Conneaut Lake Park’s

first annual Beer and Wine Festival held at the historic restaurant and bar called the Beach Club.

Local microbreweries and wineries were tried and tested by the eager attendees at one of

Conneaut Lake Park’s most successful events in recent history.

The festival was the first of its kind at Conneaut Lake Park, which was a part of an ongoing

effort to revitalize the park and its internal venues, such as the Beach Club.

Nine local microbreweries and wineries were invited to showcase and distribute their products to

the Beach Club patrons. Each took the opportunity to demonstrate how their unique product is

made and answered questions from those who had a thirst for knowledge.

Jack Moyers, the chair of Conneaut Lake Park’s Board of Trustees, recounted on the success of

the event and what it meant for the park and for the local businesses showcased.

-more-

Conneaut Lake Park



“The importance of the success of this event was critical for everyone,” Moyer said. “There can

be no better recipe for success than to have local businesses coming together and helping each

other. The park and the businesses featured will undoubtedly benefit from this great event.”

The drinks were not the only stars of the day; a favorite local band played hit music throughout

the event, games were played on the beach and delicious food was enjoyed by everyone. The

familiar sight of happiness that has for so long been part of Conneaut Lake Park, was easily seen

by the water of Conneaut Lake once again.



-end-

Conneaut Lake Park



Photo News Release for Beer and Wine Festival



(814) 382-5112

[email protected]


Conneaut Lake Park Hosts Lakeside Beer and Wine Festival

CONNEAUT LAKE, Pa. (June 27, 2011) – Megan Jones, Kristen Ward, Ashley Parker and

Brittany Williams sample Conneaut Wine Cellar’s strawberry wine at Conneaut Lake Park’s first

annual beer and wine festival.

On June 25, the Beach Club at Conneaut Lake Park opened its lakeside area for local breweries

and wineries. Guests purchased their tickets prior to the event, giving them access to samples,

demonstrations and free snacks. The festival consisted of ## local breweries and wineries and

over XX guests were in attendance.



-end-

Conneaut Lake Park



Beach Club

Olympics

Conneaut Lake Park



Special Event

Beach Club Olympics

Beach Club Olympics will be another annual event located alongside the lake. Beach

Club Olympics will be a recreational tournament. Participants can enter as a team of two.

The tournament events include volleyball, cornhole, ladder ball, ultimate frisbee, and the final

event will be an obstacle course. To enter the tournament, each team will pay $10. They will

each receive a t-shirt for participation.

The winning team of the tournament will receive two day passes to Conneaut Lake Park and two

free meals at the Beach Club.

Conneaut Lake Park



The Beach Club Olympics Campaign Proposal

Who We Are






Theme

“The Beach Club Olympics”

A competition of four different sporting events that occur annually.

Messages

The Beach Club’s atmosphere provides a great social venue for young adults.

The Beach Club serves as an affordable and local getaway.

The spacious area around the venue serves as a great location to hold their “Beach

Club Olympics.”

The sporting events that make up the Olympics will promote a healthy, fun and

energetic environment for today’s young adults.

Publics High School Students

Conneaut Lake Senior High

Linesville Conneaut Summit

Greenville Senior High

Meadville Area Senior High

Saegertown Senior High

Conneaut Lake Park



College Students

Allegheny College

Edinboro University

Penn State Behrend

Theil College


Local Community Members

Ages between 17-25

These High Schools and Colleges are the closest to Conneaut Lake Park and are

within a 30 mile radius.

Special Event

“The Beach Club Olympics” – Sporting Tournament

Beach Olympics will help target our demographic of young adults under the age of

21. Teams of two will be able to sign up to participate in the events on June 27, 2011.

The first event will be volleyball.

o Three teams of two will be put together and will make up one team.

o The elimination process will then begin.

The second event will be dodge ball since it also requires a group.

o The remaining teams will be split in half to create opponents.

The third event will be corn hole which involves each pair being teamed up

against another one.

Everything will come down to an obstacle course containing:

o Tire Running

o Jumping Rope

o Climbing Over and Under Three Tables

o Swimming in the Lake

o Sprinting to the Finish Line

Research

Focus Group

The high school students who are under 21 said competitions and

tournaments, particularly ones involving athletics, would attract them most to

the park.

Conneaut Lake Park



Objectives

Impact



To revitalize local and surrounding community members between the ages of 17-25

by 30%.

Output

Create a modern image with historical significance for the Beach Club at Conneaut

Lake Park.

Reinforce a positive image and atmosphere within the Beach Club to its current and

potential customers.

To demonstrate how the implementation of events targeted to young adults will bring

in more revenue to the Beach Club.

Conneaut Lake Park



Beach Club Olympics Timeline

June 27 Have YMCA flyers designed and distributed.

Have press releases written and sent to newspapers of the

surrounding areas.

Make sure advertisements are in place.

Have social media advertising start.

Registration begins.

July 8 All teams participating must be registered.

July 11 Have all materials collected.

Cornhole Board and Bean Bags

A Volleyball and A Volleyball Net

Multiple Dodgeballs

Tires

Jump Rope

Three Tables

Two Buoys

One Piece of Finish Line Tape

July 23 The Beach Club Olympics Event.

Conneaut Lake Park



Controlled Media

Mass Media

Cool 101.7 FM

WMGW FM

Meadville Tribune

Radio stations and newspapers will be invited to attend the Beach Club

Olympics.

Send out press releases and advisories.

Communication Media

Information on “Beach Club Olympics”

Flyers

Brochures

Website

Uncontrolled Media

Blogs


Example: Facebook Status

Tweets via Twitter

Social Media

We will promote the Beach Olympics using social media since that is that easiest way to target

our young adult demographic.

Facebook

Make Event

Status Updates

Registration Form on Facebook Page

Twitter


Twitter Pictures of Beach Club

Conneaut Lake Park



Rainy Day Plan

If it were to rain on the day of the event, our back-up plan will be to move the event to the

following Saturday.

For those who cannot make it the following Saturday, we will reimburse them with free

registration for next year’s Beach Club Olympics.

Conneaut Lake Park



Contact Information

Local High Schools/Colleges

Linesville Conneaut Summit High School Conneaut Lake High School

302 W School Drive 10331 Highway 6

Linesville, PA 16424 Conneaut Lake, PA 16316

(814) 683-5552 (814) 382-5315

Greenville High School Meadville Area Senior High School 9 Donation Road 930 North Main Street

Greenville, PA 16125 Meadville, PA16335

(724) 588-2500 (814) 336-1121

Saegertown High School Allegheny College

18079 Mook Road 520 North Main Street

Saegertown, PA 16433 Meadville, PA 16335

(814) 763-2615 (814) 332-3100

Penn State Behrend Edinboro University of Pennsylvania 5091 Station Road 200 Meadville Street

Erie, PA 16501 Edinboro, PA

(814) 898-6000 (814) 732-2000

Thiel College University of Pittsburgh Linesville

75 College Avenue 13142 Hartstown Road

Greenville, PA 16125 Linesville, PA 16424

(724) 589-2000 (814) 683-2303

Conneaut Lake Park



Municipal Buildings

Sadsbury Twp Municipal Building

9888 Pennsylvania 285


(814) 382-8579

Vernon Twp Municipal Building

16678 McMath Avenue

Meadville, PA 16335

(814) 337-8126

Pine Twp Municipal Building

4779 Highway 6

Linesville, PA 16424

(814) 683-5237

Hempfield Twp Municipal Building

278 South Mercer Street

Greenville, PA 16125

(724) 588-5032

McKean Twp Municipal Building

9231 Edinboro Road

McKean, PA 16426

(814) 476-7414

Conneaut Lake Park



Beach Club Olympics Media Advisory



(814) 382-5112

[email protected]

Local Students Participate in Beach Club Olympics

Who: Conneaut Lake Park Board of Trustees

What: Annual Athletic Tournament

When: Day of the Week, Month X, 20XX, Time

Where: The Beach Club

12382 Center Street


Why: Local high school students, college students and community members will

compete for a $50 Conneaut Lake Park gift certificate.

The events include:

Volleyball

Dodgeball

Cornhole

Obstacle course

Applicants can register beginning Month, X, 20XX in teams of two. Ticket cost is

$15 per team and can be purchased at the Beach Club or through their website at

www.clpbeachclub.com. The tournament will be double-elimination and limited

to those ages 17-25.

-more-

Conneaut Lake Park



Located within Conneaut Lake Park and along the shore of Conneaut Lake, the

Beach Club bar and restaurant offers a variety of services including food, drinks,

live entertainment and lakeside activities. After opening in 1936, The Beach Club

has been one of the most popular entertainment venues at Conneaut Lake.



-end-

Conneaut Lake Park



Radio Reader for The Beach Club Olympics



(814) 382-5112

[email protected]

RADIO ANNOUNCEMENT: 15 sec.


Title: “Beach Club Olympics”

THE BEACH CLUB LOCATED IN CONNEAUT LAKE PARK IS HOLDING THEIR FIRST

ANNUAL BEACH CLUB OLYMPICS ON JULY TWENTY-THIRD FROM ELEVEN TO

FIVE P.M. REGISTRATION STARTS ON JUNE TWENTY-SEVENTH AND IS TEN

DOLLARS PER TEAM OF TWO OR FIVE DOLLARS PER PERSON.



Conneaut Lake Park



Beach Club Olympics Photo News Release



(814) 382-5112

[email protected]


Dive to Win at Conneaut Lake Park

CONNEAUT LAKE, Pa. (July 25, 2011) – George Adams, 18, of Meadville, Pa., dives during

the volleyball match at Conneaut Lake Park’s Beach Club Olympics.

Held at The Beach Club at Conneaut Lake Park, Beach Club Olympics was an athletic

tournament for high school students, college students and community members ages 17-25.

Participants competed in teams of two in four different events: volleyball, dodgeball, cornhole,

and an obstacle course.

Winners of Beach Olympics were James Ford of Titusville, Pa. and Mary Pratt of Meadville, Pa.

Ford and Pratt both received $50 Conneaut Lake Park gift certificates.



Conneaut Lake Park



Registration Form for Beach Club Olympics Beach Olympics Registration Form

Team Name:_________________________________________________________________

Team Member #1

Name: _________________________________________________ Age: ________________

Address: ____________________________________________________________________

City/State/Zip: _______________________________________________________________

Phone Number: ______________________________________________________________

Emergency Phone: ____________________________________________________________

Name of Parent/Guardian: _____________________________________________________

Relationship:__________________________________________________________________

Address of Parent/Guardian:____________________________________________________

City/State/Zip: ________________________________________________________________

Parent/Guardian Phone: ________________________________________________________

I realize injuries can be a consequence of participation in Beach Olympics. By accepting the risk,

I waive Conneaut Lake Park and The Beach Club from all responsibility if injuries should occur.

Signature of Participant: _______________________________________Date: ____________

Signature of Parent/Guardian (if under 18): _______________________Date: ___________

Conneaut Lake Park



Beach Olympics Registration Form

Team Name:_________________________________________________________________

Team Member #1

Name: _________________________________________________ Age: ________________

Address: ____________________________________________________________________

City/State/Zip: _______________________________________________________________

Phone Number: ______________________________________________________________

Emergency Phone: ____________________________________________________________

Name of Parent/Guardian: _____________________________________________________

Relationship:__________________________________________________________________

Address of Parent/Guardian:____________________________________________________

City/State/Zip: ________________________________________________________________

Parent/Guardian Phone: ________________________________________________________

I realize injuries can be a consequence of participation in Beach Olympics. By accepting the risk,

I waive Conneaut Lake Park and The Beach Club from all responsibility if injuries should occur.

Signature of Participant: _______________________________________Date: ____________

Signature of Parent/Guardian (if under 18): _______________________Date: ___________

Conneaut Lake Park



Movie Night

on the Beach

Conneaut Lake Park



Special Event


Movie nights are intended to provide a “drive-in” effect to Beach Club customers. Customers

can sit out on the sand and watch a movie that is projected onto a large screen by the lake.

Movie nights will be implemented monthly. Admission for movies will be $5 per person. The

Beach Club will also provide food and drink specials similar to that of a theater.

Ex. Popcorn, nachos, candy, soda, etc.

Alcohol specials.

Conneaut Lake Park



Movie Night on the Beach Campaign Proposal

Who We Are






Theme

“Movie Night on the Beach”

Guests are able to sit on the beach and watch movies that are projected onto a

screen near the lake.

Messages

Movie Night on the Beach is an affordable and fun way to enjoy popular movies.

Movie Night on the Beach is a new age alternative to a drive-in movie.

Movie Night on the Beach provides the relaxing and romantic atmosphere needed for

a perfect date night.

Publics

High School Students

Conneaut Lake Senior High

Linesville Conneaut Summit

Greenville Senior High

Meadville Area Senior High

Saegertown Senior High

College Students

Allegheny College

Edinboro University

Conneaut Lake Park



Penn State Behrend

Thiel College


Local Community Members (17-25)

These high schools and colleges are within a 30 mile radius of Conneaut Lake Park.

Special Event Movie Night on the Beach

Movie Night on the Beach will help target everyone within our 17-25 age range. This

event will provide a new and unique way for people to enjoy a movie.

Movie Night on the Beach will start at dusk.

Drink and food specials will run from the beginning to the end of the movie.

Research

Focus Group

Everyone in our focus group said that they would be interested in attending a

movie night on the beach.

Objectives

Impact



To increase sales at The Beach Club by 20%.

To attract 15% of new customers to the Beach Club through movie nights.

Output

Create new interests for the Beach Club through movie nights.

Reinforce a positive image and fun atmosphere within the Beach Club to its current

and potential customers.

To demonstrate how the implementation of movie nights targeted to young adults will

bring in more revenue to the Beach Club.

To attract more new customers with each movie night.

Conneaut Lake Park



Movie Night on the Beach Timeline

May 5 Get rights from ASACP

May 10 Distribute flyers

Place advertisements on website

Have press releases written and sent to college and high

school newspapers of the surrounding areas.

Make sure advertisements are in place.

Make sure the event is being consistently promoted through

social media and followers are being kept up to date.

May 25 Have all materials collected

Projector and Screen

Movies

Popcorn

Candy

Alcohol

June 10 Movie Night on the Beach begins

July 8 Movie Night on the Beach

August 12 Movie Night on the Beach

September 9 Movie Night on the Beach

Continue to implement all of the same plans as

above for each move night.

Conneaut Lake Park



Controlled Media

Mass Media

Cool 101.7 FM

WMGW FM

Meadville Tribune

Send out press releases.

Send out radio readers.

Send out feature stories about previous movie nights.

Communication Media

Information on “Movie Night on the Beach”

Flyers

Brochures

Website

Uncontrolled Media

Blogs


Facebook Status

Tweets via Twitter

SMS Messages

Social Media

We will promote Movie Night on the Beach using social media since that is that easiest way to

target our young adult demographic.

Facebook

Make Event Page

Provide Continuous Updates

Provide Pictures of the Area Movie Nights Will Take Place

Twitter


Twitter Pictures of Previous Movie Nights

Conneaut Lake Park



Rainy Day Plan

If it were to rain on the day of the event, our back-up plan will be to give the guests a rain check

for attendance at the next movie night. For those who cannot make it to the next movie night,

will be given a free admission coupon into the park for their next visit.

Conneaut Lake Park



Conclusion

Conneaut Lake Park



Executive Summary

The goal of this campaign was to increase awareness, attendance and participation of Conneaut

Lake Park. As a group, we decided to focus our campaign on bringing in customers ages 17-25

by focusing out efforts on Conneaut Lake Park’s bar and restaurant, the Beach Club. We began

our campaign with research of other bars and amusement parks. From there we conducted a

focus group and distributed surveys based on the focus group’s findings. Our research led us to

believe that our target demographic would be interested in a Beer and Wine Festival, Beach Club

Olympics and a movie night. This campaign book provides the research conducted, strategies the

Beach Club can use to attract our audience and campaign proposals for each of the previous

events. Should Conneaut Lake Park wish to implement any or all of the activities, we strived to

provide all necessary items the Board of Trustees would need for implementation.

Conneaut Lake Park



Overall Evaluation Plan

We can evaluate the success of the events and live entertainment by overall traffic flow.

Hopefully with the implementation of events the overall revenue will increase by 15% or higher.

Also, hopefully attendance to the events and live entertainment will increase by 15% or higher.

We will also evaluate our success by increasing our social media status. We hope to increase

Twitter followers by 20% and we hope to increase our fans on Facebook by 20%.

Surveys will be sent out to local and surrounding areas in order to get feedback on Conneaut

Lake Park and the Beach Club once recommendations are implemented.

Conneaut Lake Park



Return on Investment Discounts and specials that are offered through the Beach Club will attract more people and

bring in more revenue. People will be more willing to return if they are given incentives.

People will be more likely to refer their friends to The Beach Club if they are satisfied

with their experiences.

Special events that are offered through The Beach Club will give people a reason to remember

The Beach Club when considering future recreational activities.

People will continue to come back to events in the future if they are held consistently

each year.

If people attend special events that are held at the Beach Club, they are also more

likely to stay at The Beach Club for food and/or drinks prior to the event.

Success of our campaign can be measured by sending out surveys to guests of The Beach Club

or people that attend special events at The Beach Club.

Ask them whether or not they enjoyed the event.

If they would be willing to attend the event again.

If they would be willing to return to The Beach Club again.

Find out what they enjoy the most about The Beach Club.

We can measure the amount of Twitter and Facebook followers we have had since the campaign

implementation.

Interact with followers in order to gain feedback.

Measure positive and negative feedback through social media sites.

Conneaut Lake Park



Conclusion

Through our campaign, Conneaut Lake Park will be able to increase the amount of people from

younger generations into the park. Our campaign includes suggestions, events, and new outlets

of reaching out target audience.

Through our research we have found heavy support behind a Wine & Beer Festival event at the

park. This event not only has the support of the younger audience, but also has an appeal to older

demographics as well. By reaching out to support the local beer and wine making communities,

Conneaut can draw audiences into the park with a unique and fun event.

The Beach Olympics event serves to cater to the high school in the local areas surrounding the

park. Through our research we have found that a lot of high school students had a strong interest

in physical activities such as sports and games. We would like to capitalize on these findings and

provide an annual sporting tournament which features a wide variety of games and events to

compete in. By combining teamwork and activities, the Beach Olympics will be able to reach

this key target demographic and keep them returning to the park.

The success of reaching younger audiences requires active participation in local high schools and

universities. Because of this, it is necessary for Conneaut Lake Park to maintain an active role in

their social media presence on the internet. Younger generations utilize social media everyday to

keep in constant contact with friends, family, and businesses of interest. Social Media is not as

simple as having a Facebook and Twitter pages; it’s about connecting to the audience and giving

a personality to Conneaut Lake Park that they can relate with.

We would like to thank Conneaut Lake Park for providing our class the opportunity to contribute

to support the park. Utilizing the creative efforts the class has provided we are certain of the

success of the park. The campaigns contain valuable information, ideas, events, and suggestions

that can benefit Conneaut Lake Park in exciting new ways.

conneaut lake park the beach club - kelly...

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