connect, build, sustain: growing your business with social media
DESCRIPTION
Your social media presence has to be planned, executed, managed, and measured on a daily basis while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target audience communicates in the various social networks and how getting noticed is most important. Learn how to drive website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to blend traditional marketing methods with online channels. Get immediate action items and ideas for your business— website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website design.TRANSCRIPT
Presentation Information Presentation Title: Connect, Build, Sustain: Growing Your Business with Social Media
Subject Matter: Your social media presence has to be planned, executed, managed, and measured on a daily basis while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achievemarketing objectives. During this presentation, Foley will demonstrate how companies can grow their business throughonline marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies cansuccessfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your targetaudience communicates in the various social networks and how getting noticed is most important. Learn how to drivewebsite traffic from social media and generate leads. See real examples and case studies on how to use your creativity toblend traditional marketing methods with online channels. Get immediate action items and ideas for your business—website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and websitedesign.
Date: Friday, November 9th
Time: 2:15 p.m.–3:00 p.m.
Location: Loews Coronado Bay Resort – Room TBD
Audience: Label Printers – Executive Level
2012 LPIA INNOVATION CONFERENCE
Connect, Build, Sustain: Growing Your Business with Social Media
John Foley, Jr.CEO, Grow Socially and interlinkONE
First… THANK YOU!
• For Being Here!
• For Being Willing to Learn and Engage!
• For Liking My Boston Accent!
Today’s Overview
• Brief Introductions
• The Marketing Landscape
• How You Can Find Social Media Success
• Final Thoughts and Questions
Brief Introductions
• Grow Socially, Inc. – Online Marketing/Social Media– Plan, Manage, Execute and
Measure
• interlinkONE– Enterprise Marketing
Management Software– Plan, build, manage, execute and
measure all marketing activities
Intro: John Foley, Jr.
I love Mar(H)keting!
Accolades• Jetsetter Status on FourSquare
• Ranked #16 as a Top CMO on Twitter in 2012
• 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
• One of the 50 most influential people in Sales Lead Management by SLMA in 2012
The Books
Keep Your Phone On!• Feel free to Tweet, Post, Update,
Email, take notes, photos, and more!
@JohnFoleyJr
Get Involved!• Grab your handout card! I want feedback!
I hope you’ll participate!!I hope you’ll participate!!
Ready to Get Involved?
• POLL Question #1:
Are you currently using social media in your marketing
efforts?View Results: http://ilnk.me/LPIANow1
Opportunities
1. Improve your own marketing
2. Help your customers and prospects with their Marketing.
Psssst – Their Marketing SUCKS too!
The Marketing Landscape
Online Marketing Statistics1 Billion Users on Facebook
NOTE: As of July 2012: http://www.mediabistro.com/alltwitter/social-media-users_b22556and http://searchengineland.com
400 Million Tweets Sent Per Day
72+ Hours of Video Uploaded every minute
170 million users
12 million users… and it’s addictive!
80 million users… and sold for $1 billion!
2 million searches per minute
What is Inbound Marketing?
http://en.wikipedia.org/wiki/Inbound_marketing
“Inbound marketing is a strategy that focuses on attracting prospective customers by offering useful information.”
What Inbound Marketing Enables Us To Do
• Connect with Prospects and Customers
• Build Relationships by Sharing Relevant Information
• Sustain a steady lead-generation funnel and sales pipeline!
Inbound Goal: Drive INQUIRIES!
How YOU Can FindSocial Media Success
What’s your Social Media viewpoint?
• Community• Conversation• Networking• Marketing• Relationships• Customer Service• Immediate Information• Platform
Get Noticed
Integrated Multi-Channel MarketingContent Development - Action - Publish - Engage –
Converse - Share - Social Media - Blogging - Analytics -
Content Mgmt - SEO
STARTSTART with MKTG Plan
Product?Service?Asset?
Optimize / Social FriendlyeNewsletter Sign-Ups
White PapersOffersEmailsPollsBlogs
Landing Pages
Engage and
Nurture
Engage and
Nurture
Plan! Strategy before Tactics!Step 1: Describe the Business, Service, Solution
Step 2: Business, Service, Solution Goal
Step 3: Where Is the Audience Cyclically?
Step 4: How Does the Audience Use Social Media?
Step 5: The One Thing
Step 6: How Will You Humanize the Brand
Step 7: Content Resource and Distribution Strategy
Step 8: How Will You Measure Success?
More than PR! Focus on Conversations• Twitter
– Hashtags– Retweets– Twitter Chats
• Facebook:– Questions/Polls– Invite Comments!
• LinkedIn– Groups– Discussions
• Blog – Posts and Comments
How to Measure Success?
• How many – Downloads– eNewsletter Sign-Ups– Blog Comments– Questions– Shared Links– Re-Tweets– Followers– Site Traffic
Ready to Get Involved?
• POLL Question #2:
Which social network has provided the best results for
your business?View Results: http://ilnk.me/LPIANow2
Next… Specific Business Building Tips
• LinkedIn• Facebook• Twitter• YouTube• Foursquare• Pinterest
LinkedIn Tip: Update your Status Daily!
LinkedIn Tip: Complete Your Profile
• Industry & Location
• Current Position
• Past Positions• Education• Skills• Photos• Connections
LinkedIn: Company Page
Facebook: Showcase Your Brand!
• Utilize the Cover Photo and About message
Facebook: Post a Variety of Content
Facebook Advertisements Can Work!
Target Facebook Usersto Reach Your Audience!
Twitter: Personal and Company Pages
Twitter: Advanced Search Feature
https://twitter.com/search-advanced
Tip: FollowerWonk.com to Find People
YouTube: Tips for Success
• Feature variety of employees, mix up the tone
• Experiment with different backdrops, scenes, etc.
Pinterest: Hype or Goal-Achiever?• Visually tell the story of your brand!
Don’t Forget! Align Tactics with GoalsTactic Goal Key Steps
Facebook Fan page Increase awareness of services, generate leads
Post once a day; Custom Tab for demo registration
Twitter company page Become a thought leader, provide support
Post multiple times daily; share marketing-related news; active listening
YouTube Profile Humanize brand; create demand
Film weekly video of employee(s); create screencasts of customer successes
Pinterest Drive website traffic! Create boards to highlight portfolio work
Remember: Website is Home Base!
Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts
can increase campaign effectiveness.
Final Thoughts and Questions
Success Depends on All of These Items!
Expo Event8AM-6PM
Send out flyers to clients
Announce on website
Email eNewsletter (Announce)
Tell colleagues you’re attending
Send thank you cards
Enter new contacts in Excel
Mail -Monthly Newsletter
This Takes Planning: Calendar #1
Expo Event8AM-6PM
Send out flyers to clients
Announce on website
Email eNewsletter (Announce)
Tell colleagues you’re attending
Send thank you cards
Enter new contacts in Excel
Mail -Monthly Newsletter
Create Post, Link back to website
Announce on &
Comment on event’s page
Connect with Keynote Speakers on
Join in on event’s hashtag
Share speaking presentation on
Friend new contacts on
Share event article on
Share event article on
Announce booth # with video post
Follow-Up with Post & Post Pictures
This Takes Planning: Calendar #2
COMPANY WEBSITE
Social Media
SEO
DM/Flyer
Links
Other
Inbound and Outbound MarketingWork Together
Whitepapers,eBooks
Downloads
eNewsletter Sign-Ups
Comments & Questions on
Blog
Info/Inquiries
Webinar Sign-Ups
100 Visitors
2000 Visitors
800 Visitors
3500 Visitors
CRM
Wrap Up• Start with a Plan
• Create an Online Marketing Strategy
• Incorporate Social Media into all of your Marketing Efforts
• Measure the Results!
Resources for You
• Free White Paper on Inbound Marketing!• http://InboundMarketingWhitePaper.com
Contact Grow Socially
• 1.800.948.0113
• Twitter.com/GrowSocially
• http://GrowSocially.com
Q & A / Contact Me!: http://ilink.me/JR
iFlyMobi.com
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THANK YOU!