CONNECTCOMMUNICATECOLLABORATE

MARKETING GUIDE

TABLE OFCONTENTS

CONNECT

Introduction............................................................................................Association Demographics.................................................

COMMUNICATE

Year-Round Branding................................................................

COLLABORATE

Industry Ally Partnership........................................................

12

4

5

CONNECTConnect with key buyers and decision makers in the Central Service (CS)/Sterile Processing profession when you harness the marketing power of the International Association of Central Service Materiel Management (IAHCSMM). IAHCSMM’s membership connects you with more than 26,000 premier CS/Sterile Processing professionals who are ready to explore the latest and most innovative products and services that impact their profession. IAHCSMM provides the best opportunity for reaching CS professionals throughout the year.

COMMUNICATEIAHCSMM offers year-round promotional avenues, plus special on-site sponsorship opportunities during the IAHCSMM Annual Conference & Expo. These opportunities allow you to communicate your message, generate leads and build interest in your brand with CS professionals and key purchasing decision makers from across the country and beyond.

COLLABORATEIAHCSMM rewards you for your support of the Association and the collective CS profession by offering annual Premium and Professional Partner packages, as well as Diamond, Platinum, Gold and Silver Sponsor levels at the IAHCSMM Annual Conference & Expo. Companies that collaborate as Partners and Sponsors benefit from even greater visibility in the marketplace.

- 1 -

ENGAGE WITH EXPERTS IN THE CS INDUSTRYIAHCSMM is the premier association representing more than 28,000 healthcare Central Service (CS) professionals worldwide. Because CS professionals are responsible for cleaning, decontaminating, sterilizing and distributing medical and surgical instrumentation, they are among the most vital contributors to the delivery of safe, high-quality patient care.

- 2 -

CONNECT

Established in 1959, IAHCSMM has been providing CS professionals with the broadest range of certification and continuing education offerings, as well as professional support, for more than 50 years.

This commitment to advancing CS knowledge, skill sets and professionalism is why more than 28,000 CS professionals rely on IAHCSMM to keep them sharp, focused and abreast of the very latest standards, best practices and technological advancements impacting the CS profession.

The CS professionals who IAHCSMM serves represent a diverse group from all corners of the United States and around the world. These individuals encompass a wide range of titles, tenures and backgrounds, and are eager to advance their CS knowledge and promote quality within the profession.

- 3 -

IAHCSMM SEGMENTATION

IAHCSMM is comprised of more than 28,000 CS professionals worldwide who are dedicated to improving patient safety and providing exemplary service to their healthcare customers. Professionals who rely on IAHCSMM range from entry-level technicians to seasoned supervisors, managers, directors, educators and consultants.

26,000+MEMBERS & CERTIFICANTS

20%SUPERVISORY & MANAGEMENT

76%TECHNICIANS

2%NURSES

3,600+HOSPITALS & MEDICAL CENTERS

500+SURGERY CENTERS

100+MILITARY & VA FACILITIES

IAHCSMM CERTIFICATION

Patients rarely meet CS professionals, but they rely on CS technicians to provide clean, sterile, well-functioning instruments, and diligently follow best practices, guidelines and standards that will allow them to stay ahead of the technological curve. IAHCSMM’s certification programs help meet these expectations and ensure that CS professionals possess the essential knowledge and skills necessary for managing critical departmental duties safely, effectively and consistently.

23,500+CRCSTThe Certified Registered Central Service Technician (CRCST) is an integral member of the healthcare team, responsible for decontaminating, inspecting, assembling, disassembling, packaging and sterilizing reusable surgical instruments or devices in a healthcare facility.

2,000+CISThe Certified Instrument Specialist (CIS) is responsible for demonstrating the knowledge and recognition of medical instruments and instrument support system functions necessary for ensuring the safe and timely delivery of surgical instruments to patients.

1,250+CHLThe Certified Healthcare Leader (CHL) is an individual who possesses the necessary management and supervisory skills to provide effective leadership in the CS department.

- 4 -

COMMUNIQUÉ PRINT ADVERTISING

Reach more than 26,000 CS professionals by advertising in Communiqué, the premier publication of IAHCSMM. This bi-monthly print magazine contains more than 120 pages of news articles, continuing education lessons and advertisements from more than 50 vendors. All rates include 4-color advertisement, and are listed net rates. IAHCSMM does not accept job placement ads due to print deadline dates.

$2,395 Full Page$1,645 Half Page$1,345 Quarter Page

ADVERTISEMENT UPGRADES:+40% Back Cover - STERIS+30% Inside Front Cover 1 or 2+30% Inside Back Cover+25% OPP TOC 1 or 2+25% Premium Placement+20% Preferred PlacementCONTACT Tip-Ins, Polybags, Bellyband

CONTINUING EDUCATION LESSONS

Each three-to-four page lesson plan covers an in-depth topic and is followed by a quiz for continuing education. Each lesson variety is printed bi-monthly (six times annually) in the IAHCSMM publication, Communiqué, and is also available online for up to three years.

$10,000

$10,000

$10,000$10,000

CHL (Management Lessons) - STERISCIS (Instrumentation Lessons) AesculapCRCS (TT echnical Lessons) -3M Nursing (Advanced Lessons)

CENTRAL SOURCE DIGITAL ADVERTISING

Reach a broad audience of CS professionals by advertising in IAHCSMM’s bi-monthly digital publication, Central Source. Each issue provides a wide range of feature articles, columns, news and other expert-authored content, and is delivered directly to more than 24,000 email addresses.

$1,500 Vertical Banner$1,100 Rectangle Button$750 Square Button

ONLINE BUYER’S GUIDE DIRECTORY

Showcase your products and services with a company description, contact information and product category listings, and increase your brand awareness with a product photo upgrade.

$750 Basic Listing+$100 Per Category Listing+$250 Color Logo+$500 Photo Upgrade

WEBSITE ONLINE ADVERTISING

Introduce your products to more than 35,000 unique monthly visitors who rely on the IAHCSMM website for education, industry news, event details and an array of professional resources. Pricing indicated is per advertisement, for a three-month duration.

$2,250 Menu Skyscraper$1,350 Leaderboard Banner$1,000 Square Button

YEAR-ROUND BRANDING

- 6 -

BECOME AN INDUSTRY ALLYIAHCSMM values the industry’s corporate leaders that help the CS profession stay at the forefront of patient safety. To show our appreciation, IAHCSMM offers an annual partnership program that can have a direct impact on establishing a stronger customer base within the lucrative CS market.

COLLABORATE

Build year-round interest for your company and brand with these benefits:

•One full-page color ad in each issue of Communiqué magazine ($14,370 value)•150-word company description, color logoand up to five category picks in the OnlineBuyer’s Guide (launching January 2017)($1,500 value)•Complimentary CE points for approvedprograms

•Membership discounts•Partner recognition online and in Communiqué

Showcase your company on a one-on-one basis with these conference benefits:

•Two corner booth spaces ($5,000 value)•One full-page color ad and color logodescription enhancement in the

Conference Program and Guide to theExpo ($2,100 value)

•5 exhibitor priority points

Increase brand awareness for your company with these annual benefits:

•One quarter-page color ad in each issueof Communiqué magazine ($8,070 value)

•150-word company description andtwo category picks in the Online Buyer’sGuide (launching January 2017)

($950 value)•Complimentary CE points for approvedprograms

•Membership discounts•Partner recognition online and in Communiqué

Highlight your company and your products with these conference benefits:

•One standard linear booth space ($2,000 value)•Color logo description enhancement inthe Conference Program and Guide to theExpo ($100 value)

•2 exhibitor priority points

PREMIUM PARTNER $10,000 (more than $12,000 savings)

PROFESSIONAL PARTNER $5,000 (more than $6,000 savings)

Since 2007, IAHCSMM has offered a corporate partner program aimed at helping build your brand and deliver high visibility of your company to the Association’s ever-growing membership.

262007 Corporate

Partners

When you become a corporate partner with IAHCSMM, you will enjoy a results-driven method of reaching key purchasing decision makers and end users who rely on our publications and website content every day.

572016 Corporate

Partners

Due to the annual subscription of a partnership, all partnerships must be established by mid-November, to commence the following calendar year.

CONNECTCOMMUNICATECOLLABORATECONTACT INFORMATION

For more information on any of the marketing opportunities presented in this guide, or to reserve your exhibit space, visit iahcsmm.org/ vendors or contact:

IAHCSMM55 West Wacker Drive, Suite 501Chicago, IL 60601 USA

JEFF WARRENDirector of Business Development800.962.8274 ext. 304312.440.0078 ext. 304jeff@iahcsmm.org

SIRI SORENSENProject Manager800.962.8274 ext. 305312.440.0078 ext. 305siri@iahcsmm.org

MEDIA CONTACT

For more information on becoming a contributor to one of our publications or distributing corporate press releases, contact:

JULIE WILLIAMSONCommunications Director800.962.8274 ext. 403312.440.0078 ext. 403julie@iahcsmm.org MARKETING GUIDE