connect iowa overview
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ACCESS. ADOPTION. USE. Connect Iowa Overview. 2014 ISAC Spring School of Instruction. March 13, 2014. Connect Iowa is a non-profit organization tasked with facilitating the expansion of broadband access, adoption, and use throughout the state. - PowerPoint PPT PresentationTRANSCRIPT
ACCESS ADOPTION USE
Connect Iowa Overview
2014 ISAC Spring School of Instruction
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March 13, 2014
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•Backed by Connected Nation, national technology-oriented non-profit•Public-Private Partnership with IEDA•Three major programs
– Mapping– Research– “Connected Community” Broadband Planning
Connect Iowa is a non-profit organization tasked with facilitating the expansion of broadband access, adoption, and use throughout the state
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What We Do….• Connected - community broadband assessment/certification
program• Research and Analysis – annual residential adoption survey, bi-
annual business survey, Iowa broadband white papers• Policy – Keep Iowa stakeholders informed of national policy
affecting state broadband efforts• Broadband Mapping – provide twice-annual updates from Iowa
providers to the National Broadband Map
Additional Roles• Connect Every Iowan Initiative • Iowa Statewide Interoperable Communications System Board -
Broadband Committee member
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AccessAssess and improve the existing broadband infrastructure for residents and businessesby working with internet service providers,key decision makers and local beneficiaries.
Assess and increase broadband adoption by local residents/businesses by reducing barriers & increasing awareness of broadband’s value to their quality of life.
Assess and expand the use of broadband capabilities and applications (websites) for the greatest benefit to residents, businesses and the overall community.
Adoption
Broadband in Iowa Today…..
Use
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So…what about Iowa?
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Diverse provider community• 199 broadband providers identified by Connect Iowa –
more than any other state except Texas• 28 municipal providers – more than any other state• Wide range of technologies deployed
Significant but patchwork deployment of advanced networks• 5.2% of Iowans do not have access to 3 Mbps
down/768 kbps up• Significant number of Iowans have access to fiber-to-
the-premises networks
Characteristics of the Iowa Broadband Landscape
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Iowa Broadband Availability Map3 Mbps/768 Kbps as of Oct 2013
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Underserved Broadband Service Inventory (Terrestrial, Non-Mobile) Oct 2013
Advertising at least 768 kbps/200 kbps, but don’t reach 3 Mbps/ 768 kbps speeds
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Broadband Service Inventory for the State of Iowa – Advertised speeds of at least 10 Mbps download as of Oct 2013
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Broadband Service Inventory for the State of Iowa – Advertised speeds of at least 50 Mbps download as of Oct 2013
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Approximately 1,700,000 adult Iowans have
broadband service in their home…
Iowans with Home Broadband Service
71%71%
Q: Do you have an Internet connection at home? andQ: Which of the following describe the type of Internet service you have at home?(n=1,200 IA residents in 2012)
Source: 2012 Connect IowaResidential Technology Assessment
www.connectiowa.org
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680,000 do not
Iowans without Home Broadband Service
29%29%
Q: Do you have an Internet connection at home? andQ: Which of the following describe the type of Internet service you have at home?(n=1,200 IA residents in 2012)
Source: 2012 Connect IowaResidential Technology Assessment
www.connectiowa.org
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Barriers to Adoption
Statewide Rural Minority Low-IncomeLow-Income
Families w/Children
Relevance 29% 31% 10% 24% 3%
Cost 21% 19% 13% 30% 66%
Digital Literacy 17% 20% 44% 20% 9%
Blue shaded represents the difference is significantQ: Which one of these is the main reason why you do not subscribe to home Internet service?, Q: Would you sign up for broadband service if it were available in your area?, and Q: Which one of these is the main reason why you do not subscribe to home broadband service? (n=351 IA residents without home broadband service, including 182 rural IA residents)
Source: 2011 and 2012 Connect IowaResidential Technology Assessments
www.connectiowa.org
Barriers to Broadband Adoption
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*Low-income=annual household income less than $25,000Q: Does your household have a computer? Q: Which of the following describe the type of Internet service you have at home? Q: When you are at your home, which of the following devices do you use to access the Internet? andQ: At what locations outside of your home do you use the internet? andQ: On your laptop computer, do you subscribe to mobile wireless service that allows you to access the Internet through a cellular network? andQ: How often, if ever, do you go online using your cell phone?(n=1,200 IA residents)
Source: 2012 Connect IowaResidential Technology Assessment
www.connectiowa.org
Broadband Adoption Gaps in Iowa
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Barriers to Broadband - Iowa Businesses
Q: Which one of these is the main reason that your organization does not use the Internet or broadband? (n=215 IA businesses without broadband)
Source: 2013 Connect IowaBusiness Technology Assessment
www.connectiowa.org
Which of the following activities does your business currently conduct using the Internet?
Iowa
Your business can do everything you need without the Internet 44%
Your business does not use computers 17%
Dial-up service is sufficient for your current needs 4%
The monthly cost of Internet service is too expensive 3%
Internet service is too complicated 3%
Broadband service is not available in your area 3%
It would take too long to train your employees on how to use the Internet 3%
The installation cost of Internet service is too expensive 2%
Internet service poses a security risk 2%
The Internet would be too much of a distraction for your employees 2%
Other reasons 1%
Refused 3%
Don't know/remember 13%
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Median Annual Revenue
Q: What is your firm's approximate average annual revenue?, and(n=800 IA businesses, n=585 IA businesses with a broadband connection, and n=215 IA businesses without a broadband connection)
Source: 2013 Connect IowaBusiness Technology Assessment
www.connectiowa.org
$100,000
$300,000
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The Economic impact of broadband in Iowa can be vast…• 57,000 Iowa businesses (71%) use broadband
• 18,000 rural Iowa businesses sell or advertise products online
• Online sales in Iowa account for approximately $14.5 billion in annual sales revenue
As adoption increases, impact on income, productivity and employment increase faster (IDB, 2012)
Sources: Connected Nation, The Economic Impact of Stimulating Broadband Nationally (2008)Brookings Institute, The Effects of Broadband Deployment on Output and Employment (2007)Interamerican Development Bank, Socioeconomic Impact of Broadband in Latin American and
Caribbean Countries (2012)Connect Iowa 2013 Business Technology Assessment
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…But Only If the Technology is Distributed and Used• 680,000 adult Iowans – 29% – do not subscribe to broadband• More than one-in-four non-adopters are in low-income households• The majority of senior households in Iowa do not subscribe to
home broadband service• 31% of low-income households with children do not have a
computer• Not all community anchor locations are ready for future bandwidth
needs – only 28% of all community anchors report that they have fiber connections (only 10% of libraries)
“The future is here. It’s just not widely distributed yet.” - William Gibson
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So How Can Connect Iowa Help Improve Broadband in Your Community?
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Empower Local ChampionsCreate Community Team
Community Assessment
Project Successes Expanded Engagement
Action Planning Implementation
Local Partnership
Connect Iowa’s“Connected Community” Process
RecommendationsBest Practices
“Connected” Certification
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Empower Local ChampionsCreate Community Team
Community Assessment
Project Successes Expanded Engagement
Action Planning Implementation
Local Partnership
Connect Iowa’s“Connected Community” Process
RecommendationsBest Practices
“Connected” Certification
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Why Form a Broadband TeamFor Your Community?
• Provides an ongoing forum for identifying, sharing and addressing broadband-related concerns
• Builds relationships between local stakeholders, service providers and supporting organizations
• Leverages the skills and knowledge of the group to explore creative ideas and potential solutions
• Supports community level planning across all functions
• Demonstrates commitment to local residents and businesses to improve broadband access, adoption and use
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Suggested local broadband team members include:
• Local Government Officials• Chamber of Commerce• Local Economic Development• School District• Emergency Management Officials• Extension Service• Local tourism • Local hospital• Colleges & Universities• Media outlets• Youth
• Broadband Service Providers• Business Leaders• Local Libraries• Non-profit Organizations• Senior Citizens Center Leader• Local Farm Bureau• Health Department• Public Safety• Parks department• Regional planning groups• Main Street
Organizations/DDAs
Community Broadband Teams should include a variety of stakeholders
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Empower Local ChampionsCreate Community Team
Community Assessment
Project Successes Expanded Engagement
Action Planning Implementation
Local Partnership
Connect Iowa’s“Connected Community” Process
RecommendationsBest Practices
“Connected” Certification
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Access
Mobile Broadband Availability
Mobile Broadband Availability
Broadband SpeedsBroadband Speeds
Access to Middle MileAccess to Middle Mile
Broadband CompetitionBroadband
Competition
Broadband AvailabilityBroadband Availability
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Access Adoption
Mobile Broadband Availability
Mobile Broadband Availability
Broadband SpeedsBroadband Speeds
Access to Middle MileAccess to Middle Mile
Broadband CompetitionBroadband
Competition
Broadband AvailabilityBroadband Availability
Public Computer Centers
Public Computer Centers
Vulnerable Population Focus
Vulnerable Population Focus
Broadband AwarenessBroadband Awareness
Digital LiteracyDigital Literacy
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Access Adoption Use
Mobile Broadband Availability
Mobile Broadband Availability
Broadband SpeedsBroadband Speeds
Access to Middle MileAccess to Middle Mile
Broadband CompetitionBroadband
Competition
Broadband AvailabilityBroadband Availability
Public Computer Centers
Public Computer Centers
Vulnerable Population Focus
Vulnerable Population Focus
Broadband AwarenessBroadband Awareness
Digital LiteracyDigital Literacy
GovernmentGovernment
HealthcareHealthcare
Economic OpportunityEconomic Opportunity
GovernmentGovernment
Public SafetyPublic Safety
Energy & EnvironmentEnergy & Environment
Economic & Business DevelopmentEconomic & Business Development
TourismTourism
EducationEducationK-12 EducationK-12 Education
Higher EducationHigher Education
LibrariesLibraries
AgricultureAgriculture
Hospitals & PharmaciesHospitals & Pharmacies
Health DepartmentsHealth Departments
Nursing Homes & Assisted CareNursing Homes & Assisted Care
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Community Broadband Assessment- Assessment Areas
Mobile Broadband Availability
Mobile Broadband Availability
Broadband SpeedsBroadband Speeds
Access to Middle MileAccess to Middle Mile
Broadband CompetitionBroadband
Competition
Broadband AvailabilityBroadband Availability
Public Computer Centers
Public Computer Centers
Vulnerable Population Focus
Vulnerable Population Focus
Broadband AwarenessBroadband Awareness
Digital LiteracyDigital Literacy
GovernmentGovernment
HealthcareHealthcare
Economic OpportunityEconomic Opportunity
GovernmentGovernment
Public SafetyPublic Safety
Energy & EnvironmentEnergy & Environment
Economic & Business DevelopmentEconomic & Business Development
TourismTourism
EducationEducation
K-12 EducationK-12 Education
Higher EducationHigher Education
LibrariesLibraries
AgricultureAgriculture
Access Adoption Use
Hospitals & PharmaciesHospitals & Pharmacies
Health DepartmentsHealth Departments
Nursing Homes & Assisted CareNursing Homes & Assisted Care
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Empower Local ChampionsCreate Community Team
Community Assessment
Project Successes Expanded Engagement
Action Planning Implementation
Local Partnership
Connect Iowa’s“Connected Community” Process
RecommendationsBest Practices
“Connected” Certification
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• Last mile projects with service providers• Wifi networks for main street districts• Digital literacy training programs• Establish additional public computing centers• Zoning ordinance language revisions• Private/public partnerships/grants to support projects• Small business Internet and social media workshops
– IA SourceLink
Connected Community EngagementAction Planning – Some Examples
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Empower Local ChampionsCreate Community Team
Community Assessment
Project Successes Expanded Engagement
Action Planning Implementation
Local Partnership
Connect Iowa’s“Connected Community” Process
RecommendationsBest Practices
“Connected” Certification
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Connected Community Certification
• Formal recognition of community success in supporting and enabling broadband expansion
• Measured by best-of-breed scoring criteria resulting from community’s Broadband Assessment (Access, Adoption, Use)
• Earns use of the “Connected Certified Community” logo to promote a broadband-friendly environment to attract new businesses, residents and opportunities
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Connect Every Iowan InitiativeGovernor Branstad endorses Connect Iowa’s
“Connected” program as part of this new initiative
The STEM Advisory Council Broadband Committee has established three key objectives:
Develop policy recommendations to increase broadband access, adoption and use, by December 1, 2013
Research public/private partnership opportunities and federal grant programs
Develop a long-term broadband plan for Iowa, deliverable due by January 1, 2015
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State and Federal Broadband Initiatives
•State Broadband Bill(s) Status•FCC Initiatives
– Connect America Fund – Rural Broadband Experiments– ConnectED – FirstNet
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Connect Iowa WebsiteConnect Iowa MapsMy ConnectView Interactive MapConnect Iowa Business SurveyConnect Iowa Residential Survey
Referenced Websites
Dan ManningCommunity Technology AdvisorConnect [email protected]
Amy KuhlersState Program ManagerConnect Iowa200 East Grand AvenueDes Moine, IA [email protected]
Contact
Shawn WagnerCommunity Technology AdvisorConnect [email protected]