connected cars
TRANSCRIPT
1 Copyright © 2013 Tata Consultancy Services Limited
Connected Cars - Enabling Safe,
Affordable & Enhanced Driving
Experience
July 26, 2013
Chennai India
CII - ICT July 2013
2
Agenda
Overview of Connected Car
Key Drivers
Connected Services
Technology enablers
Challenges/Solutions in realizing Connected Services
TCS Connected Car Experience
3
Overview of Connected Car
To Cloud
To Infrastructure
Car to Car
To Personal Devices
Within Car
Option 1
4
Overview of Connected Car
To Cloud
Within Car
To Infrastructure
To Personal Devices
Car to Car
Option 2
5
Key Drivers (1/2)
Connected
Drive!!!
Connected
Mobility
Connected
@ Office
Connected
@ Home
Yes ! ! !
Connectivity is so important today that many a times
“Driving is a Distraction”
6
Key Drivers (2/2)
VRM ( Vehicle
Connect)
CRM (Customer
Connect)
Additional Revenue
& Brand
Differentiator
eCall
SVT
Traffic Infrastructure
& Management
Insurance (PAYD,
PHYD)
Toll Payment,
Concierge Services
Fleet Management
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Connected Car Services…
Keep Me
Safe
Lead to My
Destination
Guide Me
to drive
Safely &
Economically
Monitor,
Maintain & Fix
My Car
Keep My
Car Secure
Keep Me
Informed &
Avoid
Distraction
8
Connected Car Services…
Keep Me
Connected to
Home &
Friends
Keep My
Car
updated &
Relevant
Allow Me to
be
Productive
Help Me
Manage My
Business
Keep Me
Entertained
Help Me
Control My
Car
Remotely
9
Technology Enablers
CE Device Connectivity
Apple (iPod Out, Siri Integration, Screen
Replication)
Android OAP
Mirror Link (CCC)
In-Car Connectivity
Ethernet
MOST
CAN
Wi-Fi
Cloud Connectivity
Via Smartphone
Embedded Connectivity ECU
NGTP Platform
Cloud based SDP
2.5G, 3G
V2V & V2I Connectivity
DSRC in rigorous trails
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Technology Enablers
High
Bandwidth
Connectivity
Cloud based
Platforms
LTE
Remote SIM Management
Roaming
Scalable, Time to Market
Manage Complete Car Lifecycle
HTML5
11
Challenges & Possible Solutions
Non Intuitive Systems 1
Huge Impact on Usability 2
Natural Interfaces 3
AI, Individualization 4
Lack of
Standards ..
Convergence
of Multiple
Technologies
Proprietary Technologies 1
Custom Integrations 2
NGTP, HTML5 3
Ethernet, Genivi 4
Human Machine
Interface
Design
HUD, NLP, Haptic, Gesture 5
12
Challenges & Possible Solutions (Contd..)
Product Centric 1
Revenue Oriented 2
Customer Centric 3
OEM-MNO Partnering 4
Big Data &
Analytics
Privacy 1
Optimized Car Experience 2
Affordable Services 3
Additional Revenue 4
Business
Models
13
Challenges & Possible Solutions (Contd..)
Secure Connected Services 1
Lack of Trained Customer Support 2
Lack of Digital Maps 3
About Tata Consultancy Services
TCS Connected Car Experience
Snapshot of TCS Engagements in Connected Car Space
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TCS Connected Car Experience
Mobile
Services
Automotive
IVI &
Telematics
TCS BPO
Services
Telecom
Services
TCS IT IS
Services
TCS Cloud
Services
Mobile
Portal
and Media
Services
Service Desk
EUC Services
Data Center Mgmt
Application Mgmt
Ent. Service Mgmt
Service Mgmt.
Managed Security
Converged Network Wireless Technologies
Interoperability Testing
Infrastructure Management
Mobile Consulting
Mobile Banking Solutions
Mobile Testing
Usability & User Experience
Enterprise Mobile Application
Consulting
TCS iON – business cloud for
SMB
BaNCS – Banking Application
Platform BPO; InstantApps
Environment
build; Tools
EBMS, Hosted Messaging
Extension of web portal onto
HTML 5, WAP, SMS. i-mode,
XTTP, Mobile Web 2.0
Multi channel content delivery
Multi Media application
development
Analytics & Insights
(Financial, Customer, Supply Chain , Risk)
Vertical Services
BFS, Insurance, Retail, Telecom, Mfg/HiTech
Horizontal Services
Finance & Accounting, SCM, HRO, Cust. Int Mgmt
Platforms
Analytics, TCS BαNCS INS, HRO, F&A
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TCS Engagements in Connected Car
Nirdeshak – Fleet Management Solution
NGTP based Telematics System Development
Connectivity ECU App Development
Telematics On-Board system delivery for multiple vehicle Platform
Personal Device Integration to Infotainment System.
Connected App development for Personal Devices
Test Server development for testing the In-vehicle Telematics application
FMEA & Test Scenario Development for Connected Applications
Enhancement (Hw/Sw) of Infotainment system for Telematics capabilities
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Conclusion
Connected Cars are here to stay.
– Every Car Connected by 2025 - SBD
Ecosystem to cooperate and promote Connected Cars for a
win-win strategy.
Connected Cars will revolutionize the way we live and
commute.
Connected Cars will be the enabler for Self driven cars or
Autonomous Cars.
IT Services
Business Solutions
Consulting
Thank You