connected consumer
DESCRIPTION
A presentation from Industry analyst firm Creative Strategies, Inc on the connected ConsumerTRANSCRIPT
Creative Strategies, Inc
Connected Consumer
Ben Bajarin Creative Strategies, Inc
Creative Strategies, Inc
Personal Devices
Creative Strategies, Inc
IoT Driving Connected Home
❖ Measuring connections in billions ❖ All electronics connected ❖ Creating the Digital Ecosystem
Creative Strategies, Inc
Smarter❖ Powerful silicon driving smarter more
aware devices ❖ Sensors adding to quantified data
Creative Strategies, Inc
Personal Experiences
❖ Personal computing platforms create personal experiences
❖ All screen experiences becoming more personal
Creative Strategies, Inc
“Cloud”
“Ser v i ce s”
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Computing & Capture
❖ Ease of use computing allowing for more rich media capture and create
❖ 75% of consumers said they capture more video now than ever before
❖ 60% Say storage is a concern
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Store, Sync, Share❖ New hardware leading to rich media
capture ❖ 4K, 120fps and beyond, higher resolution
❖ Cloud used as sync both on device and in cloud
❖ Sharing necessity both in home and externally
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The Digital Cloud
❖ Cloud value has shifted from storage to sync
❖ Pervasive and duplicated
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Personal / Communal Cloud
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Personal / Communal Cloud
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The Big Screen❖ TV Communal screen with shared
experiences ❖ smart devices will add to the personalized
entertainment ❖ Stream and access content from local
sources
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The Big Screen
❖ SDK will drive new and unique TV apps ❖ The TV will become a platform for the first
time ❖ New software, hardware, and services
become valuable
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Connected Car
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New Hardware
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New Hardware
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• Smart phone at the center !•Micro-experiences
• Devices are connected to: • Internet • Each Other • Smart Phone or tablet
!• Interacts and or authenticates !• Smart Phone is the “Control”
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New Hardware
❖ Hardware renaissance ❖ Powered by Bluetooth LE ❖ New classes of smart hardware tied to
smart hardware tied to smart services
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Role of Hardware❖ Hardware commoditization
inevitable for most vendors ❖ Hardware is the gateway to value ❖ OEMs looking to differentiate with
‘core’ services
Creative Strategies, Inc
Other Questions
?