connected content in retail, storystream
TRANSCRIPT
Connected Retail & the Power of UGC
Alex Vaidya
CEO StoryStream @alex_vaidya
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Connecting Content
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Challenges
Trends
Opportunities
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Challenges
Trends
Opportunities
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Brand Website
Experiences Dealer Events
Dealer Website
Press & Key Influencers Dealer Showroom
Paid Media
Product Launches
Social Media
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Brand Website
Experiences Dealer Events
Dealer Website
Press & Key Influencers Dealer Showroom
Paid Media
Product Launches
Social Media
Channels to Ecosystems
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“People evaluate purchase decisions in-the-moment.”
Google Micromoments
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of smartphone users turn to their phone to influence a purchase decision while in a store.
82%Google Micromoments 2015
Millennials Seek Authenticity
10Accenture 2014
of all millennials demand an integrated, seamless experience regardless of channel68%
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New formatsVertical Video
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More authentic content in more places at the right time
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Challenges
Trends
Opportunities
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Keeping the content engine well fed
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Content sits in silos
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Technology leads before content is well considered
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Challenges
Trends
Opportunities
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Need good content, right time & place
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What content works?
UGC Customers are your best sales people
21Ipsos MORI 2014
50% UGC is more trusted than any media
It sells…
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Customer
Fan
Influencer
Employee
Lots of it…
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Social Hubs
UGC Product Pages
Social Campaigns
In-store Activations
How?
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Brand Website
Social MediaPress & Key Influencers Dealer Showroom
Paid MediaExperiences Dealer Events
Product Launches Dealer Website
Connected Story
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Combine UGC and brand content. Publish to any customer touchpoint.
Connected Content Marketing
Connected Story
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PopUp Experiences
Customer Stories
Hero Experiences
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increase in website dwell times compared to normal
StoryStream Average
350%
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increase in brand awareness compared to normal
StoryStream Average
83%
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Quicker to use than a traditional CMS, save time and money on content
StoryStream Research
10x
Customers are your best sales people.
UGC is the limitless content marketing fuel you need.
Connect the dots across your ecosystem.
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www.storystream.it
@storystreamit
Contact us to for a demo or to learn more
Thank You