Connected Shipping

Fredrik pejmo Sales engagement director

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Ericsson At a glance

64,000 Services professionals

2.5 billion Subscribers supported by us

1 billion Subscribers managed by us

180 Countries with presence

50% LTE Smartphone traffic through our networks in

2012

114,000 Employees

33,000 Patents 2012

24,000 Employees in R&D 2012

SEK 33 b. In R&D in 2012

Top 5 Largest software company

MOBILE INFRASTRUCTURE OSS&BSS SERVICES MEDIA DELIVERY & IPTV

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The PACE OF CHANGE

1 billion connected places

50 billion connected things

PLACES

PEOPLE

THINGS

Anything that benefits from a network connection will be connected Commercial in Confidence | © Ericsson AB 2013 | September 2013 | Page 3

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Future Wireless access

5G is an integrated set of technologies addressing a wide variety of use cases and requirements. http://www.ericsson.com/res/docs/whitepapers/wp-5g.pdf

4G (LTE) • High bandwith

• Low latency

• Wifi Integration

• QoS Prioritization

• LTE Broadcast

5G • Device to device

communication

• Ultra-reliable communication

• Massive machine communication

• Supporting low power devices

A set of integrated radio-access technologies jointly enabling the long-term Networked Society

Dedicated Licensed

Shared Licensed

UNLicensed

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Key concerns

6%

9%

10%

19%

21%

27%

30%

32%

45%

Insurance costs

Other regulation

On-shore staff skills

Environmental regulation

Staff recruitment & retention

Security / piracy

On-ship staff skills

Price pressure

Fuel costs

All respondents

What are the biggest challenges for the global shipping industry?

Source: 2011 Informa Lloyd’s List Connected Ship Survey

› Strong interest in enabling ICT solutions and technology

› Uncertainties in technology (future) requirements

› Lack of comprehensive ICT strategy

› The business situation and competiveness is creating a momentum for change

Our observations on ICT related concerns What are the biggest challenges for the global shipping industry

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Framework for intelligent transport

Goods mgmt Route mgmt Vessel O&M Crew welfare Safety & security

ICT infrastructure (private/public)

Service and Information Management

Device Management Connectivity Management

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The connected vessel

Connected Vessel

Reefer as a Service

Critical Infrastructure

Protection

Remote Patient

Monitoring

On-board IT as a Service

Real Time Connectivity enabler

Applications

Crew Communications

E-Learning

Engine & Route Optimization

Communications

Data Warehouse

(Backend system)

Goods Management Automation

M2M M2M M2M

M2M

M2M

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Focus on maritime

CONNECTED VESSEL A CORNERSTONE

› Container shipping – Managed GSM/VSAT

› Terminals – Communications

› Tankers, Bulk – Managed GSM/VSAT

› Cruise ships – Leverage leadership in product & services

› Off-shore platforms – LTE connectivity

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Solution concept

Devices

Business Systems

Mobile Network

Devices

Back end Systems

Solution Design

Solution integration

Life Cycle Management

Solution deployment

Managed Services

Satellite

Prime responsible

Services

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For Maersk it was crucial to build a system that could monitor and manage all their vessels and the

connected devices onboard.

MAERSK

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MAERSK Customer challenge › The shipping industry is experiencing pressure on return on capital › Maersk innovative and creative in their efforts to improve margins

Ericsson’s technology & services › Ericsson delivered a total vessel end-to-end communications solution › Combined expertise in mobile and satellite technology with global reach in professional services and strong partnerships with global service providers

Customer value › Improved logistics efficiency › Improved control and speed on each vessel › Boosted fleet management capabilities › Reduced CO2 footprint › Enabled Maersk customers to monitor cargo delivery times

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summary › Technology development is continuing

› The Shipping industry has an untapped potential to exploit the technical

possibilities to tackle the industry challenges

› An open and layered model for communication and service management based on standards is key for technology deployment and scale of economies

› Design and deployment of effective e2e solutions require solution providers with integration and services skills and capabilities

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