connecting africa to the world media pack · 2017. 6. 16. · the world, and the world to africa....

Media Pack2017

Connecting Africa to the World

• Msafiri is Kenya Airways’ beautiful, modern and smart inflight magazine. It delights, informs and entertains its passengers during their flights. It has a world-class signature style and distinctive African feel.

• Msafiri, the Kiswahili word for‘traveller’, is a fitting title for the inflight magazine of one ofthe world’s fastest-growing andmost respected airlines – ‘The Pride of Africa’.

• The new premium inflight magazine Msafiri is a leading travel and business magazine in its own right. From cover to cover, it features top-quality content and inspiring visuals equalling the best international newsstand magazines.

• Msafiri is a proud and intelligent guide of the many faces, cultures and landscapes of Kenya and Africa. It is an open invitation to discover the region’s first-choice business and leisure destinations.

• Msafiri presents the ‘here and now’, while also looking forward to what the future holds. It is about the rich and colourful heritage we are so proud of. Msafiri brings Africa to the world, and the world to Africa.

The NewMsafiri

RELAUNCH 2017• New features and editorial elements • Fresh redesign • International allure • World-class photography • Innovative content

www.msafiri-magazine.com

1 / STYLEGUIDE KQ

Sense of Hope

The Future ofour Elephants

Free to Take Home March 2017

9Reasons

to LoveLondon

Madagascar’s Many SecretsThe World’s Most Enigmatic Island

Connecting Africa to the World

Msafiri

March 2017 edition 131

kenya-airways.com

ReaderProfile

76%Yes

24%No

Africa

Rest of the world

34%

9%

57%

Europe

How would you describethe advertising content?

Reasons for Travel ReadingTime

Would you takethe magazinewith you?

Age

Annual HouseholdIncome

Annual Number of Flights

Number of People per HouseholdRegion of Residence

I read most of the advertisements

I barely read any advertisements

The amount of advertising is acceptable

51%

6% 7%

Main Occupation

Full-time parent

2%

Senior manager

36%

Middle manager

13%

Self-employed

25%

Government

18%

Student

6%

4%

25%

Business

Holiday

Visit friends

Study

17%

54%A brief glance(10 minutes)

4%

Selected pages only(20 minutes)

33%

More than half(30 minutes)

46%

The entire magazine(40-plus minutes)

17%

Under 25 26-34 35-54

59%

55+

20% 17%4%

Up to US $50,000

44%

$50,000-$100,000

42%

$100,000+14%

Male70%

Female30%

1-3 20%

4-6 31%

7-10 18%

10+ 31%

Reader pro�le

43%

31%

20%

6%

3-4 5+21

www.msafiri-magazine.comTHIS DATA WAS COMPILED FROM A PASSENGER SURVEY IN NOVEMBER 2007; AGE, GENDER AND REASON FOR TRAVEL UPDATED 2010.

76%Yes

24%No

Africa

Rest of the world

34%

9%

57%

Europe

How would you describethe advertising content?

Reasons for Travel ReadingTime

Would you takethe magazinewith you?

Age

Annual HouseholdIncome

Annual Number of Flights

Number of People per HouseholdRegion of Residence

I read most of the advertisements

I barely read any advertisements

The amount of advertising is acceptable

51%

6% 7%

Main Occupation

Full-time parent

2%

Senior manager

36%

Middle manager

13%

Self-employed

25%

Government

18%

Student

6%

4%

25%

Business

Holiday

Visit friends

Study

17%

54%A brief glance(10 minutes)

4%

Selected pages only(20 minutes)

33%

More than half(30 minutes)

46%

The entire magazine(40-plus minutes)

17%

Under 25 26-34 35-54

59%

55+

20% 17%4%

Up to US $50,000

44%

$50,000-$100,000

42%

$100,000+14%

Male70%

Female30%

1-3 20%

4-6 31%

7-10 18%

10+ 31%

Reader pro�le

43%

31%

20%

6%

3-4 5+21

www.msafiri-magazine.com THIS DATA WAS COMPILED FROM A PASSENGER SURVEY IN NOVEMBER 2007; AGE, GENDER AND REASON FOR TRAVEL UPDATED 2010.

Each issue of Msafiri reaches 300,000 business decision makers and

affluent leisure travellers

Route Network

Kenya Airways was named Africa’s Leading Airline in Africa 2016 and Africa’s Leading Airline Business Class 2016 at the World Travel Awards. The airline annually serves more than 3.5 million passengers and covers over 50 destinations worldwide and across Africa.


GREAT-BRITAIN

FRANCE

THE NETHERLANDS

INDIA

UNITED ARAB EMIRATES

SAUDI ARABIA

SOUTH AFRICA

VIETNAM

CHINA

HONG KONG

THAILAND

SIERRA LEONE

LIBERIA

COTE D'IVOIRE

RWANDA

BURUNDI

NIGERIA

CAMEROON

MALI

GHANABENIN

SENEGAL

DJIBOUTI

ETHIOPIA

MADAGASCARMOZAMBIQUE

TANZANIA

ANGOLA

DEMOCRATIC REPUBLIC OF THE CONGO

CENTRAL AFRICAN REPUBLIC

ZAMBIA

ZIMBABWE

BOTSWANA

SEYCHELLES

MALAWI

KENIAUGANDA

SOUTH SUDAN

SUDAN

Mahé

Juba

Paris

Ndola

Lagos

Hanoi

Dubai

Dakar

Accra

Abuja

Mumbai

Maputo

Lusaka

Luanda

London

KisumuKigali

Jeddah

Harare

Douala

Moroni/COMOROS

Bangui

Bamako

Yaoundé

Nampula

NAIROBI

MombasaMalindi

Cotonou

Bangkok

AbidjanMonrovia

Dzaoudzi/MAYOTTELilongwe

Kinshasa

Khartoum

Gaborone

Freetown

Djibouti

Blantyre

Hong Kong

Guangzhou

Cape Town

Bujumbura

Amsterdam

Lubumbashi

Livingstone

KilimanjaroBrazzaville

Addis Ababa

Johannesburg

Antananarivo

Dar es Salaam

Entebbe/Kampala

BUSINESS / 47

TEATIME

The story of KENYAN TEA is merely a century old. But already

the nation is the world’s third largest producer of the PRECIOUS

LEAVES and the single largest exporter of black tea.

text Nils Elzenga photography Jonathan Gregson

46 /BUSINESS / Tea

To crush or to roll?

Most Kenyan black tea is processed using the “crush, tear and curl” method. This process sees the leaves pass through cylindrical rollers equipped with sharp teeth that grind the tea into small particles suitable for use in popular blends. The other way of tea processing is called “orthodox”. Here the leaves are left intact and gently rolled to break down the cell structure. This sets off an oxidation process, the length of which determines the resulting tea type – white, green, purple, oolong or black.

KENYANS ARE PROUD of their tea – and rightly so. It is the country’s leading agricultural export product before cut flowers and coffee. It is Kenya’s top foreign exchange earner, providing livelihoods to some five million Kenyans. And it is the drink that warms up the nation every single morning. Professional tea blenders love Kenyan tea for its bright copper colour, crisp flavour and well-balanced sharpness, attributes which all add up to a very refreshing cup of tea. Tea sommeliers organise special workshops around famous Kenyan blends. And the drink itself is becoming increasingly necessary in a culture that craves a bit of time out now and again. As tea sommelier Cynthia Gold puts it, “Fine teas permit people to take a little bit of time.”

THRIVING BUSHESThe success story of Kenyan tea is

one of remarkable vision, management and organisation. According to interim director Samuel Ogola, Kenya’s Tea Directorate, the leading government authority in the regulation and devel-opment of everything related to tea in Kenya, is central to this as it licenses factories, provides technical advice to farmers and handles promotion.

Located along the equator, Kenya has a pleasant tropical climate perfect for year-round production. The bushes thrive in the high-altitude plantations, growing slowly but steadily, making for a better quality leaf. Kenya currently grows around 50 varieties of tea, which are each developed to suit its seven tea-growing regions. The country’s tea growers are organised, too. The Kenya Tea Development Agency, for example, unites some 260,000 small-scale tea farmers, according to Ogola, who collectively own 67 factories. Together, the group’s farmers account for some 60 percent of Kenya’s annual tea production of around 430 million kilograms.

“In total, our sector indirectly supports 11 percent of the Kenyan population,”

says George Omuga, the general manager of Ngorongo Tea Company.

With an annual production of six million kilograms on 1,200 hectares of rolling hills in Kiambu county just outside

Nairobi, Ngorongo Tea ranks as a medium-sized tea company by Kenyan standards. It’s a member of the Kenya Tea Growers Association, a group that unites most medium-sized and large producers. “Membership is very beneficial,” says Omuga, “as it allows us to collectively negotiate and overcome challenges. Together, we stand strong.”

PLANTING THE SEEDS When he brought the first tea seed-

lings to Kenya from India in 1903, it certainly did not occur to British settler G.W.L. Caine that he was about to plant the seeds for a thriving industry. In fact, all Caine really wanted to do was decorate the gardens of his family’s Nairobi estate.

A few decades passed before a desperate Scotsman, Arnold Butler McDonell unleashed the commercial potential of tea in Kenya. After years of failed attempts to grow coffee and other crops on his farm Kiambethu, McDonell planted eight hectares of Camellia Sinensis (the species of plant from

which all tea varieties derive) in 1918. To his delight, the bushes thrived. When McDonell could finally harvest the plants some ten years later, he became Africa’s very first tea farmer. Today, McDonell’s granddaughter manages the farm, also a popular tourist destination.

LIVING OFF THE LANDMcDonell had shown just how

perfect Kenya’s climate and geography are for growing tea. Most Kenyan tea is grown in the highlands west of the East African Rift, on altitudes between 1,000 and 1,700 metres above sea level, in rich alluvial and volcanic soils. Kenya’s location on the equator guarantees an extremely stable climate: twelve hours of daily sunlight, coupled with 1,200 to 1,400 millimetres of annual precipi- tation, which falls evenly throughout the year. “Our sun and rainfall ensures a steady supply of high quality tea,” says Ogola. Adding to this is the >

“It is grown in the highlands west of the East African Rift, on altitudes between 1,000 and

1,700 metres, in rich alluvial and volcanic soil”

Business Stories Sharing inspiring and intelligent leadership insights and business success stories

SAFARI NJEMA / 97

1Today Kenya Airways is Africa’s #1 largest airline.

✈ In February 1977, the first KQ aircraft took to the skies.

Time flies

It’s a Celebration!This year marks 40 years since the first Kenya Airways flight. And what better way to celebrate than to roll out the red carpet for KQ staff? With their dedication, Kenya Airways has grown to become a leading player in Africa. Customers also shared in the anniversary celebrations, with up to 40 percent discounts on tickets to select destinations, plus a limited offer of US$ 1977 for business class tickets to Paris, London and Amsterdam. Looking forward to the next milestone!

Safari Njema

Safari Njema What’s happening at Kenya Airways: develop-ments and business culture

68 / WILDLIFE / Conservation 68 / WILDLIFE / Conservation

From the dramatic burning of ivory stockpiles to the clampdown on illegal trafficking, efforts

are being made to PROTECT THE WORLD’S most beloved, but endangered, creature.

text Dr. Winnie Kiiru photography David Yarrow

SENSE

Wildlife & Heritage High-quality stories on sustainable development

HABARI /33 32 / TRAVEL / Madagascar

MADAGASCAR seems to have the ability to confuse even the most experienced of travellers. To anyone setting foot on its terra firma for the very first time, it has been an island of unfathomable mystery.

My first visit to the island had been a research trip for a book I was writing, and I was wary that first impressions could be misleading. It’s always good to try to travel without preconceived ideas, but Madagascar is one of those countries that has the power to evoke irresistible images of mysterious tropical lands. As the plane descended into Antananarivo I had to work hard to resist the impression that I was landing, not in Africa, but in Asia. Great rice terraces rippled across the landscape looking, from the air, as if a stone had been dropped into a gleaming emerald pond. As we eased lower I could see pastel-coloured houses lining the hillsides, like banks of sun-faded flowers on a red brick wall. Zebu carts and rickshaws trailed wispy clouds of ochre dust along twisting dirt tracks.

One traveller, noting the dusty red aspect of the island, claimed that Madagascar has the colour, hardness and fertility of a brick. He couldn’t have been more wrong.

MOTHER NATURE In 1298 Marco Polo described Madagascar’s incredible

riches: “More elephants are bred here than in any other province,” he wrote. “They have leopards and lynxes and lion also in great number.”

The truth, could he have known it, was far more spectacular: while none of the animals Polo mentioned are found on the island, around 80 percent of Madagascar’s natural life exists only here, on what has been called the eighth continent. Set adrift from the rest of Africa over 135 million years ago, like some gargantuan ark, Madagascar’s wildlife has exploded into dynamic forms that are unimagined in other parts of the world.

The island has become known as one of the most fascinating wildlife destinations on the planet and the stars of the show are the lemurs. Primitive relatives of the monkeys, they’re the clowns and acrobats that enliven every visit to the island. There are almost 100 species of lemur, ranging from the aptly named pygmy mouse lemur (weighing in at just 30 grams) to the 9kg Indri.

If there’s anything more overwhelming than the first sighting of a giant Indri lemur, it is being woken by its wailing call. I’d pitched my tent close to the ranger station in Andasibe-Mantadia National Park, a three-hour drive east of the capital, to be within earshot of what is said to be the most unforgettable dawn alarm-call in the world. As it turned out, I could have camped 3km away and still have heard the Indri’s air-raid siren wake-up call. The spectacular Indri, like a seven-year-old child in a panda suit, might be Andasibe-Mantadia’s

Where to stay

BUDGET Marie Guesthouse (guesthousemarieandasibe.com; tel: +261 341 809 419) represents great value at only US$10 (for a double room). It is a great first port of call for advice on forays into Andasibe-Mantadia National Park.

MID-RANGE Sakamanga Hotel (sakamanga.com; tel: +261 202 235 809, is ideally located in central Antananarivo. An upgrade to the suites (around US$50) guarantees something a little bit more special. Sakamanga boasts a charming pool and garden, as well as a restaurant.

HIGHER END Nature Lodge (naturelodge-ambre.com; tel: +261 342 012 306), is an exclusive eco-lodge near Amber Mountain. Idyllic chalets (from US$83 for a double) overlook the mountains or bay.

1

“This island is home to about half of the world’s chameleon species”

>

Above (top): Antananarivo;

(bottom left) chameleon at the Mandraka Reptile

Park, Tana

Opposite page (top): Tsingy de Bemaraha,

UNESCO World Heritage Site; (bottom left)

a “dancing” Verreaux Sifaka, Berenty Reserve

Previous pages Left: Bathers at Jardin Vanille Beach, Nosy Komba Right: Isalo National Park

TRAVEL / 33

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African Dream DestinationWorld-class travel content about Kenya Airways destinations


A Brand New MsafiriMsafiri brings Africa to the world, and the world to Africa. Top-class content inspires readers to dream big and aim high, to take their next step forward and expand their horizons.

The new Msafiri has the allure and depth of an international consumer magazine, with a high entertainment andeducational value. The artwork underlines these features, with a clear, distinctive and signature design.

PEOPLE / 41 40 / PEOPLE / Champions

Roadto

VictoryThe high hills of Kenya’s

Rift Valley are known for producing some of the

world’s MOST ELITE RUNNERS. They bring

home bronze, silver and gold medals from

AROUND THE WORLD and make their fellow Kenyans

proud. Meet six of the country’s athletic greats.

text Eva de Vries

Get

ty Im

ages

On 26 March the famous IAAF World Cross Country Championship will be held in Uganda at

the Kampala Kololo Independence grounds. This is the second time the championship

will be held in Africa. The majority of the teams will be flown in by KQ and Skyteam partners.

People Inspiring frontrunners, game changers and role models

18 / HABARI

“It is the warmth of human

connectedness that inspires the

imagination”

About ThymeThe lush green dining area at About Thyme makes it one of Nairobi’s loveliest secret garden restaurants. The menu of eclectic dishes includes an aromatic array, from sweet potato samosas and coconut- battered snapper to Greek moussaka. Every Thursday, hear live jazz while you eat.

~ about-thyme.com Corner of Eldama Ravine Road and Peponi Road, Nairobi

Nairobi’s Foodie Favourites

Talking tables

Sky views

Enjoy Nairobi’s wide open skyline while you eat at the chic, Moroccan-inspired Nest bar. Perched on the roof of the luxury boutique hotel Tribe, the eatery has juicy burgers and cocktails (like the Cucumber Mint Martini) to tantalise your tastebuds. Indulge in smoking fragrant shisha outdoors, while sitting in wide wicker chairs under the flickering hanging lanterns.

~ tribe-hotel.com Limuru Road, The Village Market, Gigiri, Nairobi

A Taste ofthe High Life

Quote

– Dr Alex Awiti – Director, East African Institute, Aga Khan University

Nairobi has 391,000 square metres of shopping malls, making it one of sub-Saharan Africa’s top shopping destinations. Nairobi

Newly opened

A Hotel for the Jet Set

Witness zebras and giraffes against the backdrop of an urban skyline.

Nairobi is one of the few cities in the world to have a national park inside city limits.

Hab

ari T

ext:

Kat

ie M

onk

Sasi

thon

Poo

viriy

akul

(The

Tal

ism

an)

The first Kenyan Hilton Garden Inn is particularly well situated for international business meetings and early morning travellers. Located just off Mombasa Road, only two kilometres from Jomo Kenyatta International Airport, the Hilton’s latest outpost in Nairobi has 171

rooms and suites, a fitness centre, an outdoor pool and a sleek interior. The hotel is part of an ever-expanding portfolio of Hilton Garden Inns in Africa.

~ hiltongardeninn.com Mombasa Road, Nairobi

The TalismanOne of the capital’s most beloved restaurants, featuring Zanzibar seafood soup and Talisman Nyati wings, is also a showcase for contemporary Kenyan art. A gastrolounge, sprawling gardens, low couches, fireplaces and carved wooden pillars from Pakistan all add to its charm.

~ thetalismanrestaurant.com 320 Ngong Road, Karen, Nairobi

HabariWhat’s

trending in Kenya, Africa, and the world

30 / TRAVEL / Madagascar TRAVEL / 31 TRAVEL / 31 30 / TRAVEL / Madagascar

MYSTERYISLANDLying like a giant exclamation mark

off the eastern flank of Africa, MADAGASCAR has mystified travellers

since time immemorial.text Mark Eveleigh

Get

ty Im

ages

Inte

rsec

tion

Phot

os


Advertising

Msafiri is read by more than 3.5 million passengers each year (and growing), with each issue reaching at least 300,000 business decision makers and affluent leisure travellers.

Msafiri entertains a captive audience of people who have between 1 and 14 hours to read the magazine.

Kenya Airways encourages its passengers to take acopy of the magazine off the aircraft with them, which extends the secondary readership.

With copies on the aircraft for a whole month, youradvertisement enjoys a strong, sustained exposure.

The advertising content in Msafiri is an importantpart of our readers’ experience, with more than half sayingthey read nearly all the adverts.

Advertising in Msafiri connects your brand withone of Africa’s most respected and fastest-growingbusinesses: Kenya Airways.

Msafiri offers direct access to a dedicatedaudience of nearly 4 million people.

63% of our passengers read the entire or more than half of each issue.

Msafiri celebrates Kenya and Africa – in all their uniqueness,

worth sharing with the world


Schedule 2017Msafiri is published monthly

ISSUE AUGUSTABOARD AIRCRAFT AUGUST 1BOOKING DEADLINE JUNE 6MATERIAL DEADLINE JUNE 30 ISSUE SEPTEMBERABOARD AIRCRAFT SEPTEMBER 1BOOKING DEADLINE JULY 25MATERIAL DEADLINE AUGUST 1ISSUE OCTOBERABOARD AIRCRAFT OCTOBER 1BOOKING DEADLINE AUGUST 25MATERIAL DEADLINE AUGUST 31ISSUE NOVEMBERABOARD AIRCRAFT NOVEMBER 1BOOKING DEADLINE SEPTEMBER 25MATERIAL DEADLINE SEPTEMBER 29ISSUE DECEMBERABOARD AIRCRAFT DECEMBER 1BOOKING DEADLINE OCTOBER 25MATERIAL DEADLINE NOVEMBER 1

ISSUE MARCHABOARD AIRCRAFT MARCH 1BOOKING DEADLINE JANUARY 25MATERIAL DEADLINE FEBRUARY 1ISSUE APRILABOARD AIRCRAFT APRIL 1BOOKING DEADLINE FEBRUARY 24MATERIAL DEADLINE MARCH 1ISSUE MAYABOARD AIRCRAFT MAY 1BOOKING DEADLINE MARCH 24MATERIAL DEADLINE MARCH 31ISSUE JUNEABOARD AIRCRAFT JUNE 1BOOKING DEADLINE APRIL 25MATERIAL DEADLINE MAY 1ISSUE JULYABOARD AIRCRAFT JULY 1BOOKING DEADLINE MAY 25MATERIAL DEADLINE JUNE 1


Formats & Technical Specs

TECHNICAL SPECIFICATIONS•Size: 270mm x 200mm•Extend: 116 pages•Bleed: at least 3mm all-round for a clean cut• Live matter: text or image are placed at least

5mm in front of the edge of the normal trim area•Material: Certified PDF MagazineAds_1V4•Printing process cover: sheetfed offset •Printing process body: web offset•Finishing: perfect bound

Please add crop marks to all advertising materials* DELIVER AS 2 X 1/1 STANDARD PAGE IN TWO SEPARATE PDFs. ALL SIZES ARE SHOWN AS HEIGHT X WIDTH

STANDARD PAGE 1/1

270mm high x 200mm wide

Type area

Trim size

Bleed

HALF PAGE LANDSCAPE 1/2


> >

>>

> > 255mm x 185mm

270mm x 200mm

276mm x 206mm

Allow 4mm possibleloss into the spine

HALF PAGE PORTRAIT 1/2

235mm high x 78,5mm wide


Type area

Trim size

Bleed> >

>>

> > 255mm x 185mm

270mm x 200mm

276mm x 206mm



Type area

Trim size

Bleed> >

>>

> > 255mm x 185mm

270mm x 200mm

276mm x 206mm


DOUBLE PAGE = 2 X 1/1 STANDARD PAGE*


PAGE POSTIONThere is great pressure on placement of adverts in the front half of the magazine. To ensure favourable / guaranteed page placement, a special position levy (15%) is charged. Note: pages are allocated on a first-come, first-served basis.

Invoicing and Payment• All clients will be invoiced on booking by

MediaEdge Interactive Limited.• VAT will apply on all invoices.• No withholding tax applies to advertising

in this magazine. Please do not deduct any witholding tax from the invoice amount.

• Payment must be made in advance, no later than the advertising material deadline date, via cheque or bank transfer. Details will appear on your invoice.

• If payment is not received by the specified date, your advert will not run.

• If advertising space is booked and subsequently cancelled, a penalty clause of the full invoiced rate will apply.

Advertising RatesDISPLAY ADVERTISING 1-5 ISSUES (EACH) 6-12 ISSUES (EACH)Outside back cover $ 8,596 $ 7,734Inside front cover $ 7,648 $ 6,883Inside back cover $ 7,124 $ 6,411Page 1 (opening right-hand side) $ 7,648 $ 6,883Double page $ 7,648 $ 6,883Full page $ 4,364 $ 3,927 Half page $ 2,645 $ 2,381

SPONSORED EDITORIAL 1-5 ISSUES (EACH) 6+ ISSUES (EACH)Full page $ 4,801 $ 4,320Double page $ 8,412 $ 7,571

ALL RATES ARE QUOTED IN US DOLLARS. CONDITIONS MAY APPLY.

Mediaedge Interactive Ltd. Esther Ngomeli, Managing Director BBDO Mediaedge Interactive Ltd. 14 Riverside, 2nd Floor Hanover Block Riverside, Nairobi, Kenya P.O. Box 30807, Nairobi 00100, Kenya • Tel +254 (0)20 420 5000 /

0723 140187 / 0734 271488• Fax +254 (0)20 271 1748 • [email protected]

Kenya Airways

• Tel +254 20 327 4100• Fax +254 20 327 4350 • [email protected] • [email protected]

Contact Details


connecting africa to the world media pack · 2017. 6. 16. · the world, and the world to africa....

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