Connecting Everyone

An Introduction – Ozone WiFi

#1 Neutral WiFi NetworkIn India

Awarded #1 WiFi Service by Frost & Sullivan for 2015

Carrier grade WiFi for Cellular, OTT and Smart

Cities

50Mn Footfall, 3Mn Sessions

6,000 hotspots across 23 cities

Affordable connectivity for the

mass

Innovations using the Power of WiFi

INDIADeveloped Country

WiFi Monetization - Challenges

Venue / Site Owner will HOST the WiFi services –• Will Fund CAPEX/ OPEX• Will monitor usage

Venue / Site Owner will use the WiFi services –• Will not Fund CAPEX/ OPEX• Will ask for rentals or minimum guarantees• Will insist on revenue share from all avenues of

revenue earned• Not bothered whether the WiFi service is functional,

till an end user complains.

End user using WiFi –• Educated user, will use Public WiFi as 4th utility.• Will invest for internet access• Likely to consume value added services made

available at the location.

End User using WiFi –• Mix of educated and illiterate user, may not follow the

login process leading to successful WiFi internet access.

• Even with HIGH speed internet access user will be shy to pay for WiFi internet.

• Value added service at location likely to be consumed for FREE at the location.

WiFi Infrastructure Advantages

Carrier grade WiFi infrastructure is cheaper than in-door cellular infrastructure.

In brief advantages of WiFi infrastructure –

• Less Expensive• Easy to Maintain• High QoS on data service provision• High data speeds on 802.11, leading to

innovative services• Unlicensed radio band, leading to wide

spread utility across the country.

WiFi infrastructure will play a KEY role in enabling

internet access to the mass who will not afford

$12 to $15 monthly for broadband internet

access.

WiFi Monetization – Operator Offload

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AIRTEL WIFI ZONE

Tower Operator 1 Neutral Hotspot –Multiple SSID’s Tower Operator 2

CUSTOMER HAS SINGLE DATA PLAN 2G/3G/4G/WIFI AND CONNECTS EASILY AND WITH NO KNOWLEDGE OF WHAT INFRA IS USED

Moves from 3G outdoor to indoor Wifi

Leaves location and connects to 4G

WiFi Operator Offload - Strategies

Do not build WiFi network

islands !!

Do not selectively partner !!

Sustainable WiFi networks are built by joining the experts !!

WiFi Neutrality is a MUST !!Sharing is the ANSWER !!

Telcos

Clients / Site Owners

Advertisers

Device Manufacturers Consumers

Content Developers Neutral

Hotspot

Access to a cheap and high quality pipe

Offer high indoor QoS to subscribers

Ubiquitous, fast and market-beating user experience

Economical solution

High quality access to data

Additional revenues

Increasing customer loyalty and stickiness at no incremental cost

Efficient pipe to ensure adoption of data heavy content

Better economics

Lower cost of device manufacturing

Demand stimulation by leveraging customer experience on default Wi-Fi

WiFi Monetization – Working Models

Have To Offer Multiple Methods Of Payment. Focus On Telco Billing & Wallets

Ease of payments to get service means many give up !

Cash Is King -92% of population are cash economy based –hot to cater to them?¸

Electronic Payments not popular for small denomination payments

CASH ECONOMYELECTRONIC PAYMENTS

OF SMALL AMOUNTS EASE OF USE

Physical Voucher @ Location

Prepaid Mobile Phone Credit

Multiple On Line Payment Gateways

In App Simple Billing

For All Methods

Monetization Experience

Network Type

IT’S NOT A DIGITAL DIVIDE,

IT’S A QUALITY DIVIDE !!

Ozone’s Market Find – WiFi Innovation

60 – 90Minutes

30 - 60Minutes

40 - 180Seconds

How Long would it take to

download the two-hour-long

‘Guardians of the Galaxy’ ?

What you could do while waiting ?

Take a flightDelhi - Ahmedabad

AfternoonNAP !!

Ask “Is itDownloaded

Yet ?”

How much would the data cost? 100 INR

Data Charges150 INR

Data Charges

Need To Encourage Inexpensive Stable Backhaul That Can Grow Millions Of Hotspots

WiFi NEUTRALITY IS A MUST

POCKETS OF STAND ALONE NETWORKS WILL LEAD TO THE SAME SERVICE

MESS AS CELLULAR SERVICES

REMOVE HURDLES FOR QUALITY LAST MILE AND ENSURE ITS AT A FAIR PRICE FOR ALL Unbundle Access With BSNL and MTNL to encourage reach

PROVIDE MASS EDUCATION AND AWARENESS TO USERS

FOCUS ON PROVIDING FAIR PRICED PAYMENT GATEWAYS THEY USE (PREPAID PHONE CREDIT)

CONCLUSION